Orignaal Jatin Project Bluedart12
Orignaal Jatin Project Bluedart12
Orignaal Jatin Project Bluedart12
Conducted at
“CUSTOMER SATISFACTION”
Submitted to
Session (2018-21)
Submitted by
JATIN
202535
First of all, I would like to thank my Institute, for arranging the internship program for us. I am
also grateful to the Image Creative Education Private Limited for recruiting me as an intern.
This report has been made possible with the cooperation of many persons whom I wish to
express my gratitude and appreciation. I am very grateful to the people who supported me to
transform the report in the materialistic form.
I am very much thankful to the Marketing Department of Image Company. They provided me
with much needed information and other required assistance in order to prepare this report.
I would also like to thanks the librarian and staff members of Hindu College providing me the
required books in this field and my friends for their cordial support and help them offered
throughout the process of preparing the whole report. Especially I want thank those person who
were our batch mates. They gave their valuable time and suggestion. I want to give thank to all
these persons.
I am making this project not only for marks but to increase my knowledge.
THANKS AGAIN TO ALL WHO HELPED ME
JATIN SHARMA
INDEX
Project Contents:
List of figures & diagrams
1. Introduction of the study
1.1 Introduction
1.2 Background
1.3 Scope
2. Literature Review
3. Company Profile
4. Research Methodology
5. Data Analysis
6. Findings
7. Conclusion
8. Bibliography
9. Questionnaire
CHAPTER -1
INTRODUCTION
"In researching satisfaction, firms generally ask customers whether their product
or service has met or exceeded expectations. Thus, expectations are a key factor
behind satisfaction. When customers have high expectations and the reality falls
short, they will be disappointed and will likely rate their experience as less than
satisfying. For this reason, a luxury resort, for example, might receive a lower
satisfaction rating than a budget motel—even though its facilities and service
would be deemed superior in 'absolute' terms.
Satisfaction is basically a psychological state it is a difficult thing to measure
quantitatively .in other words there are no units of satisfaction that have been
defined. The usual measures of customer satisfaction involves a survey
instrument with a set of statements using a liker techniques or scale the
customers is asked to evaluate each statement and select from a scale who the
customer agree or disagree with the statement.
Customer satisfaction is the measure of how the needs and responses are
collaborated and delivered to excel customer expectation. It can only be attained
if the customer has an overall good relationship with the supplier. In today’s
competitive business marketplace, customer satisfaction is an important
performance exponent and basic differentiator of business strategies. Hence, the
more is customer satisfaction more is the business and the bonding with
customer.
Traded as BSE: 526612
NSE: BLUEDART
Industry Courier
Headquarters Mumbai, India
Products Delivery
express mail
freight forwarding
third-party logistics
Parent DHL[1]
Subsidiaries Blue Dart Aviation
Website Official website : WWW.BLUEDART.COM
Blue Dart was founded by Tushar Jani (chairman) and his friends Khushroo
Dubash and Clyde Cooper in November 1983. In its early years, Blue Dart had
a business agreement with Gelco Express International, UK, for the operations
of international air package express services from India.
Products:
COURIER
NON-
DOCUME DOCUME
NT NT
SERVICES:
SERVICES
Services:-
1. Delivery across India
2. Free Pick-up from your location
3. Real-Time
4. Regulatory Clearances
11.Industry solutions
Review of Literature:-
According to Nick Mathiason (2007), a courier is a person or company employed
to deliver messages, packages and mail. Couriers are distinguished from ordinary
mail services by features such as speed, security, tracking, signature,
specialization and individualization of services, and committed delivery times,
which are optional for most everyday mail services. As a premium service,
couriers are usually more expensive than usual mail services, and their use is
typically restricted to packages where one or more of these features are
considered important enough to warrant the cost. Different courier services
operate on all scales, from within specific towns or cities, to regional, national and
global services. The world's largest courier companies are Aramex, DHL, FedEx,
TNT N.V. and UPS. These offer services worldwide, typically via a hub and spoke
model. In ancient times runners and homing pigeons were used to deliver timely
messages. When the horse became domesticated, its use was rapidly adopted by
couriers. Before there were mechanized courier services, foot messengers 11
physically ran miles to their destinations. To this day there are marathons directly
related to actual historical messenger routes. In cities, there are often bicycle
couriers or motorcycle couriers but for consignments requiring delivery over
greater distance networks, this may often include trucks, railways and aircraft.
Many companies who operate under a Just-In-Time or "JIT" inventory method
often utilize on-board couriers. On-board couriers are individuals who can travel
at a moment's notice anywhere in the world, usually via commercial airlines.
While this type of service is the second costliest - general aviation charters are far
more expensive - companies analyze the cost of service to engage an on-board
courier versus the "cost" the company will realize should the product not arrive
by a specified time (i.e. an assembly line stopping, untimely court filing, lost sales
from product or components missing a delivery deadline, organ transplants). Over
time, demand for a new type of representative courier has emerged. With the
increase in fuel prices and productivity goals monitored closely by companies, this
new type of all-in-one courier has been developed to "take care of business".
Workers in companies have more work and less time to be out of the office.
Operating largely using independent contractors that have gone through a
screening process and background checks have found a niche in the courier
industry. Research, in transit pet care, complex paperwork filing, and a host of
other services are now offered in this new category of courier service. 12 The
genus of the UK same-day courier market stems from the London Taxi companies
but soon expanded into dedicated motorcycle dispatch riders with the taxi
companies setting up separate arms to their companies to cover the courier work.
During the late 1970s small provincial and regional companies were popping up
throughout the country. Today, there are many large companies offering next-day
courier services, including City Link Ltd. and UK divisions of worldwide couriers
such as APC Overnight, FedEx, DHL, UPS and TNT. There are many 'specialist'
couriers usually for the transportation of items such as freight/palettes, sensitive
documents and liquids. The 'Man & Van'/Freelance courier business.
model is highly popular in the United Kingdom, with thousands upon thousands of
independent couriers and localized companies, offering next-day and same-day
services. This is likely to be so popular because of the low business requirements
(a vehicle) and the lucrative number of items sent within the UK every day. Since
the turn of the millennium there has been a noticeable increase in owner drivers,
self employed couriers, operating mainly from home with a sole vehicle.
Advantages of this rather than working for an established same-day courier firm
are that they are able to offer far better rates to their customers. Self employed
couriers come from varied employment backgrounds; from non-skilled through to
highly qualified trades people. 13 Motorbike couriers still exist, but mainly in and
around London (and other large cities), where there is often congestion, as they
are much cheaper to run in heavy traffic. Large companies such as APC Overnight,
Interlink Express, Citylink and FedEx all now provide P.O.Ds online. Lots of the
smaller companies and freelance 'Man & Vans' are unable to provide this, but this
is changing with forever lowering costs of technology. Royal Mail was up until
recently a reasonable competitor of most of the large couriers; offering next day
and special delivery services. This has however changed, with higher costs, strike
action and a lowering public perception of the company. With companies like
Royal Mail & the DX (who offer a private courier 'box network'), it can be difficult
to draw a clear-cut line between postal services and couriers. Some UK couriers
offer next-day services to other European countries. FedEx and Interlink Express
both offer next-day air delivery to many EU countries. Cheaper 'By-Road' options
are also available, varying from 2 days delivery time (e.g. France), up to a week
(e.g. Former USSR countries). Large couriers often require an account to be held
(and this can include daily schedule collections). Senders are therefore primarily
in the commercial/industrial sector (and not the general public); some couriers
such as DHL do however allow public sending (at higher cost than regular
senders). 14 The courier industry has long held an important place in United
States commerce and been involved in pivotal moments in the nation's history
such as westward migration and the gold rush. Wells Fargo was founded in 1852
and rapidly became the preeminent package delivery company. The company
specialized in shipping gold, packages and newspapers throughout the West,
making a Wells Fargo office in every camp and settlement a necessity for
commerce and connections to home. Shortly afterward, the Pony Express was
established to move packages more quickly than the traditional method, which
followed the stagecoach routes. It also illustrated the demand for timely
deliveries across the nation, a concept that continued to evolve with the railroads,
automobiles and interstate highways and which has emerged into today’s courier
industry. The Courier industry in the United States is a $59 billion industry, with
86% of the business shared by only four companies, including DHL, FedEx and
UPS. The remaining 14% shared among almost 11,900 other small businesses
ranging in size from 1 employee to over 600. These businesses comprise of mostly
same day deliveries and are strong offline businesses like Diamond Express and
strong online businesses like Naparex.
Chapter :4
Research Methodology
METHOD OF RESEARCH:-
Survey method:
A Survey is a complete operation, which requires some technical
knowledge Survey methods are mostly personal in character. Surveys are best
suited for getting primary data. the research obtains information from the
respondents by interviewing them.
Sampling:
It is not always necessary to collect data from whole universe. A small
representative sample may serve the purpose. A sample means a small group
taken in a large lot. This small group taken in a large lot .This small group should
be emanative cross section and really “representative” in character.
Sample size: Samples are devices for learning about large masses by observing a
few individuals. The selected sample is 50.
Methods of Sampling:-
convenience sampling method:
Research Instrument:
Questionnaire:
Collection of data:
One of the important tools for conduction market research is that ava ilability of
necessary and useful data. Date collection is more of an art than a science. The
methods of marketing research are in a way the methods of data collection. The
sources of information fall under two categories.
Internal sources: Every company has to keep certain records such as accounts,
reports etc. these records provide sample information which an organization
usually keeps collection in its working.
(a)Primary data: The data collected for a purpose in original and for the first
time is known as primary data. The researches collect this data to study a
particular problem. Primary data are fresh (new) information collected for the
first time by a researcher himself for a particular purpose. It is a unique, first-hand
and qualitative information not published before. It is collected systematically
from its place or source of origin by the researcher himself or his appointed
agents.
(b) Secondary Data: The data, which is collected from the published sources
i.e., not originally collected of the first rime is called secondary data. Secondary
data, on the other hand, are information already collected by others or somebody
else and later used by a researc her (or investigator) to answer their questions in
hand. Hence, it is also called second-hand data. It is a ready-made, quantitative
information obtained mostly from different published sources like companies'
reports, statistics published by government, etc.
CHAPTER-5
Analysis and Interpretation
of Data
Data Analysis
1. Various types of customers
TYPES OF CUSTOMERS
25
20
15 Series 1
10
0
STUDENTS INDUSTRIAL BUSINESS HOUSEHOLD OTHERS
Interpretation:
40
35
30
25
20
Series 1
15
10
0
YES NO
Interpretation:
14
12
10
8
Series 1
6
0
CUSTOMER SERVICES TIMELY SAFE DELIVERY OTHERS
CARE
Interpretation:
14
12
10
8
NO. OF CUSTOMER
6
0
ONCE A MONTH MORE THAN EVERY THREE DAILY
ONCE A MONTH MONTH
Interpretation:
METHODS No of Customers
In person 8
Telephone 15
E-mail 10
Via the company website ordering 12
service
TOTAL 50
18
16
14
12
10
6 NO. OF CUSTOMER
4
0
IN PERSON TELEPHONE E-MAIL VIA THE
COMPANY
WEBSITE
ORDERING
SERVICE
INTERPRETATION:
16
14
12
10
8
NO. OF CUSTOMERS
6
0
FULLY SATISFIED UNSATISFIED NEITHER FULLY
SATISFIED SATISFIED UNSATISFIED
NOR
UNSATISFIED
Interpretation:
20
15
10
NO. OF CUSTOMERS
0
FULLY SATISFIED UNSATISFIED NEITHER FULLY
SATISFIED SATISFIED UNSATISFIED
NOR
UNSATISFIED
Interpretation:
According to this survey out of 50 customers ,20 number of customer are fully
satisfied with shipment, 10 number of customer are satisfied with the shipment,6
number of customer are neither satisfied nor unsatisfied with the shipment,9
number of customer are unsatisfied with the shipment, and remaining of 5
customers are fully unsatisfied.
Loyalty No of Customers
Continue with same company 30
Continue with same company even if 10
you are unsatisfied
Change over to the other company 10
Total 50
35
30
25
20
15
10 NO. OF CUSTOMERS
0
CONTINUE WITH SAME CONTINUE WITH SAME CHANGE OVER TO THE
COMPANY COMPANY EVEN IF OTHER COMPANY
YOU ARE UNSTASFIED
Interpretation:
Nearly 9 no. of the customers are not happy with the type of shipment it may
be due to
the delay of their couriers etc. Majority of the customers appreciates over all
the services which includes ordering
packaging ,price, track service etc Sometimes the customers are not able to give
the exact address because of being
The executives shouldn’t talk on their mobiles while interacting to the customer
The executives should be given training on the aspects where they are lacking
in (like a smile to the customer, solving the queries at lease. making feel the
customer comfortable, updating the new product/service to all the customers).
Before booking of any parcel the person should check the exact address by
using the pin code andif any problem is noticed, then it should be rectified
BIBLOGRAPHY
Questionnaire
Customer satisfaction towards Professional Courier & Cargo
Name : _______________________________________________
Occupation : ___________________________
Gender: ____________
Address : _______________________________________________
Contact : _______________________________________________
(b)Industrial
(c)Employee
(d) Others
2. Customer appreciation?
(a)Yes
(b)No
(b)Service
(c) Timely
(d)Safe delivery
(e) Other
(d)Daily
(a)In person
(b)Telephone
(c)E-mail
(a)Fully satisfied
(b)Satisfied
(a) Letter
(b) Parcel
(d)Others