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Agro Star

AgroStar is an Indian agtech startup working to help farmers increase productivity and income through a digital platform providing agronomy advice and agricultural products. It currently operates in Gujarat, Maharashtra, and Rajasthan, serving over 500,000 farmers. AgroStar uses data and agronomy expertise to recommend customized solutions to farmers, helping address India's agricultural productivity gap. It plans to continue adding value for farmers through product delivery, guidance, market access, and credit over the next five years.

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Akash Dherange
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1K views

Agro Star

AgroStar is an Indian agtech startup working to help farmers increase productivity and income through a digital platform providing agronomy advice and agricultural products. It currently operates in Gujarat, Maharashtra, and Rajasthan, serving over 500,000 farmers. AgroStar uses data and agronomy expertise to recommend customized solutions to farmers, helping address India's agricultural productivity gap. It plans to continue adding value for farmers through product delivery, guidance, market access, and credit over the next five years.

Uploaded by

Akash Dherange
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Agrostar

AgroStar is India’s foremost AgTech start-up working on the mission of Helping Farmers
Win by providing a complete range of agri solutions at the fingertips of farmers. AgroStar’s
tech platform provides a combination of agronomy advice coupled with service and agri input
products that enable farmers to significantly improve their productivity and income.

They use an extensive amount of data, technology and agronomy knowledge to give the right
solutions (advice+products) to Indian farmers.

AgroStar currently operates in the states of Gujarat, Maharashtra, and Rajasthan and has over
5 Lakh farmers on its digital platform. Farmers in these states can avail agri solutions for
their entire crop life-cycle with a simple “missed call” or through its Android app, which is
amongst the highest rated farming focused apps in the country.

Agriculture in India is approximately 15% of GDP amounting $350B in annual output. For
the Indian economy to grow at 8–9% annually, the agriculture sector needs to significantly
increase its productivity. There are approximately 140 million farmers in India 90 million
operating very small farms with less than one hectare; and 40 million with between 2 and 4
hectares under cultivation. On a like to like basis, Indian agricultural productivity is about a
third of global standards. There are multiple reasons for the productivity gap small land
parcels, water shortage, lack of modern farming techniques, affordability for farmers, weak
supply chains, and limited access to credit among others.

Over the next 5 years, they plan to continue to provide incremental value to farmers in terms
of wide range of inputs delivered at their doorsteps, world-class agronomy guidance and also
access to market linkages and credit.

Products and services:

AgroStar solves the traditional farmer problems faced around duplication, adulteration and
product unavailability by making a wide range of great quality products available to the
farmer through a simple missed call!

Lack of availability of real-time and accurate agronomy advice is a major challenge faced by
farmers today. AgroStar’s “Agri Doctor” solves this problem for the farmer as they can get
expert agronomy advice for their crop and farming needs by downloading mobile app or
through call centre.
Value propositions for farmers:

 EXPERT ADVICE: Real time agronomy solutions to farmers to better manage their
farms.

 QUALITY: Provide authentic and high quality products manufactured by renowned


companies.

 CUSTOMER SERVICE: Provide timely and efficient customer service when the
farmer needs it

 CONVENIENCE: Zero travel for the farmers with products delivery at their doorstep
in villages.

 FAIR PRICE: Strive to make products available to the farmer at a fair price.

 EASY ACCESSIBILITY: Information available on the AgroStar app or by giving a


missed call on 1800 number
Market position of Agrostar:

Funding:

AgroStar has raised $27 million in a Series C funding round led by Bertelsmann India. The
funding round also saw the participation of existing investors Accel, Chirate Ventures and
Aavishkar Bharat Fund. The funds raised will be used to scale up AgroStar's operations and
strengthen its technology platform.

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