Self Concept
Self Concept
Self Concept
IN A SOCIAL WORLD
Self Concept
Who am I?
I am ____________________________.
• “mental templates by which we
organize our worlds”
• Self schema – “beliefs about
self that organize and guide the
Schema processing of self relevant info”
• Quick to recall
• Open to new, similar info
• Quick to notice the same in others
Self Concept
New Role
Justification
Our Reality
Social Comparison
• Others help us define the standard by which we
define ourselves
• Our lives revolve around implicit comparison
• We compare upwards and downwards
Success and Failure
• Success = Motivation
• Failure = Low Self Esteem
Independent Interdependent
What did you see?
Selling to the Masses
Self Concept and
Culture
• Flexible not stable
• Individualistic; self
esteem is personal,
comparison to boost self
esteem, breeds more
conflicts
Behavior Attitude
Predictive Power!
Problems with Self
Esteem
1. In the long run, people get the respect they 1. Unfortunately, people’s worth passes
deserve in this world. unrecognized no matter how hard they try
2. What happens to me is my own doing. 2. Sometimes I feel that I don’t have enough
control over the direction my life is taking
3. The average person can have an influence in 3. This world is run by the few people in power
government decisions and there is not much I can do about it.
Locus Control
•Learned helplessness
•Belief we have control
•Limited choices
The Blame Game
Self Serving Bias