Self Concept

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SELF CONCEPT

IN A SOCIAL WORLD
Self Concept
Who am I?

I am ____________________________.
• “mental templates by which we
organize our worlds”
• Self schema – “beliefs about
self that organize and guide the
Schema processing of self relevant info”
• Quick to recall
• Open to new, similar info
• Quick to notice the same in others
Self Concept

Sense of Self Actual Self

Self Schemas Self Concept


Possible Selves Self
Knowledge
Self Esteem
Social Self
THE SOCIAL SELF
Role Playing

New Role

Self Concious Play Acting

Justification

Our Reality
Social Comparison
• Others help us define the standard by which we
define ourselves
• Our lives revolve around implicit comparison
• We compare upwards and downwards
Success and Failure
• Success = Motivation
• Failure = Low Self Esteem

• Both are necessary for daily experiences


• Looking Glass Self
Mirror, Mirror • Cooley and Mead
• Our understanding ourselves is
on the Wall based on how we think others
see us
• Praise is easy
• Overestimate others
appraisal of us
Self Inflation
• Inflates our self image
• More common in the U.S.
than anywhere
Spotlight Effect

• We see ourselves at the center


• We overestimate attention of
others
• Physical appearance
• Emotional state
Culture and The Self
Individualism Collectivism
• Giving priority to your • Group goals are
goals over the goals of priority and
the group. incorporated to self
• Western Culture identity
• Eastern Culture

Independent Interdependent
What did you see?
Selling to the Masses
Self Concept and
Culture
• Flexible not stable
• Individualistic; self
esteem is personal,
comparison to boost self
esteem, breeds more
conflicts

• Collectivistic; self esteem


is relational, comparison
to improve self, breeds
less conflict
• We rarely explain our
behavior correctly
Self Knowledge • Self predictions are flawed
• Especially intensity and duration
of emotions
• Planning fallacy: we underestimate
Under how long it will take us to complete
and things
Over • Impact bias: Overestimate how long
an event will impact our emotions
Intuitive Self Theory

• We want. We get. We are happy


Self Esteem
Self Concept

Behavior Attitude

Predictive Power!
Problems with Self
Esteem

• Too low = clinical problems


• Too high = behavior
problems
• Narcissism - high self esteem, low
social reward
• Like Muscles
• Weak after exertion
Self Control
• Replenished with rest
• Strengthened with exercise
Exercise
A B

1. In the long run, people get the respect they 1. Unfortunately, people’s worth passes
deserve in this world. unrecognized no matter how hard they try

2. What happens to me is my own doing. 2. Sometimes I feel that I don’t have enough
control over the direction my life is taking

3. The average person can have an influence in 3. This world is run by the few people in power
government decisions and there is not much I can do about it.
Locus Control

A - -- - - Internal Locus of Control = you control your own destiny

B - - - - - External Locus of Control = chance and outside forces


determine your fate
Who is in Control

•Learned helplessness
•Belief we have control
•Limited choices
The Blame Game
Self Serving Bias

•“ tendency to perceive ourselves favorably


•“Preserves our self esteem
• Positive outcomes vs. negative outcomes
Rate Yourself
on a scale from 1 (-) to 5 (+)
1. Driving Skills
2. Tolerance
3. Attractiveness
4. Intelligence
5. Morals
4 Ways S.S.B works
1. Attribute success to self, failure to others
2. See self more favorably than others
3. Unrealistic optimism
4. False consensus and uniqueness
The World is my Stage
Self Presentation – “the act of expressing oneself and behaving in
ways designed to create a favorable impression””
Impression
Management

• “Continuous process of playing to


an audience”
• Important in our interactions
• Fear of failure/bad
impressions can lead to self
handicapping

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