PAMANTASAN NG LUNGSOD NG MUNTINLUPA

NBP Reservation, Poblacion, Muntinlupa City

College of Arts and Sciences

Coffee • Jelly • Cake

Business Owners Address Contact no.

Barranta, Ma. Joanna P. #6 Bayabas St., Summitville, Bayanan, Muntinlupa City 09109897643
Bilbao, Ena Marie B45 L16, Purok 3, Southville 3, Poblacion, Muntinlupa City 09953789068
Dalisay, Mary Joyce S. 206 Bucal Quezon St., Poblacion, Muntinlupa City 09354459188
Francisco, Micaah B20 L1, Doña Anastacia Ave., Victoria Homes, Tunasan, Muntinlupa City 09066997534
Joaquin, Thealice Ann S. B1 L2, San Guillermo St., Pinagpala, Bayanan, Muntinlupa City 09081079925
Loprez, Monique H. B12 L23, Brgy. Estrella, San Pedro, Laguna 09279526075
Nacor, Brujean Phase 3, B4 L4, Southville 3, Poblacion, Muntinlupa City 09550590743
Pascual, Mari Elizabeth Phase 1, B24 L28, Southville 3, Poblacion, Muntinlupa City 09050811268
Peñarubia, Janet B1 L7, Villa Milagrosa Subd., Brgy. Sn Vicente, San Pedro, Laguna 09089681382
Quitaleg, Lea Faye #32 Fatima St., New Tensuan Site, Poblacion, Muntinlupa City 09367256174
Roxas, Camille 1143 B Mayaman St., Poblacion, Muntinlupa City 09361073882
Trocio, Elvie Phase 4, B38 L12, Southville 3, Poblacion, Muntinlupa City 09566548230

Pamantasan ng Lungsod ng Muntinlupa

October 2018
Executive Summary

The interest of consumers in sweet delicacies never halted, especially when it comes to the

Filipino culture of meal course. Dessert has always been the highlight in any occasions and in

ordinary days as well. As for the trend and public preferences nowadays, we decided to invest in

"Sikoffee" (Food Business) as our main product to sell in the market.

Our local market has a lot of delicious and enticing confectioneries to offer for the people

who love and keen of sweets, yet, in our daily observations and even personal experiences as a

consumers, since the usual flavors of sweets or desserts have been engrossed in more sugary and

chocolate, milky, fruity, and other typical taste, people get easily hooked but as frequency of

eating the usual flavors goes by, people's taste anticipate and find different kind of flavor. Thus,

we come up to our Sikoffee product which is tolerably sweet, creamy, and aromatic variety of

sweet course, and as for our innovative idea, this will be a combination of 'coffee jelly' and

'dreamcake' as for our base.

The Sikofee can be located at the most convenient avenues including in Pamantasan ng

Lungsod ng Muntinlupa, around the places of owners which their addresses are stated above, and

even in the nearby public areas here in Poblacion, Muntinlupa City, and of course we will be

having a promotion and selling at our social media accounts. We decided to promote and sell our

own products in these several specific locations in order to gain more buyers from different

places and sectors.

The concept of our product is focused on serving new and innovative flavor of

confectionery that will appeal to the taste of customers. Our aim is to catch the taste and
preference of local customers which from common flavors will twist into something new and

delish.

Product and Services

Coffee jelly is a refreshing dessert made of coffee-flavored gelatin in a thick and delightful

coffee infused cream. This dessert is perfect for the person who loves coffee and dessert at the

same time that the rich aroma and taste could attract them. To make it extra special it has

sophisticated cup with a cover to lessen the hassle for carrying around, offering it for a cheaper

price. We also give exceptional customer service in a good mood once they got a taste of our

product. Customers can primarily buy our product at Pamantasan ng Lungsod ng Muntinlupa. Or

they can order online and then we’ll deliver at convenient time and place. Coffee jelly is made by

fate for our country which has a tropical weather, a cold creamy coffee-flavored suit just right for

everyone’s taste.

We also offer carry-out to prepare our dessert at home or have a special coffee jelly for a

celebration or special occasion. In today’s business world, it is impossible to rule out the power

of the internet. One way to get your business out there faster, and reach out to more customers is

through the internet. We post online to make our way on selling the coffee jelly, that you could

make an order through facebook for customer. Customers can also write their reviews and

feedback on the website as a way to attract more customers. Also, we will bring our coffee jelly

at the schools, particularly at PLMun, in home, and others.

Marketing Plan

Product

Coffee is known as the best companion of students, graveyard workers, and other people who

needs to stay up all night. Our product, Sikoffee is just the perfect product. The product has been

known for its sweet-bitterness taste, creaminess, and of course who doesn’t love jelly. It is the

combination of coffee jelly which is on top and dream cake as the base. Our team secured our

product in a transparent cup with lid to make the texture visible to the buyers. We made our own

ingredients to make it original and to make trademark to the consumers. This product is to satisfy

the needs and wants of the target market.

Price

The business will use the penetration pricing strategy to capture market share. Their business

will enter the market with a low price relative to the competition to attract buyers. The idea is

that the business will be able to raise awareness and get people to try the product. Even though

penetration pricing may initially create a loss for the business, the hope is that it will help to

generate word of mouth and create awareness in the middle of crowded market category. The

“coffee jelly"

Place

The business will introduce a creamy, bittersweet coffee jelly in the Philippines particularly in

Muntinlupa. Sikoffee is primarily available in Pamantasan ng Lungsod ng Muntinlupa, our team

will sell it to our fellow PLMunians, friends, classmates, teachers, and colleagues. Sikoffee is
also available to the address of the owners. Customers can also order online, because we will

post Sikoffee and they can message us if they are interested to order our product.

Promotion

Social media spreads words, news and business so incredibly fast. So, we will be using social

Medias such as Facebook, Twitter, Instagram and Youtube as platforms to promote our product.

We will also use such to demonstrate how we prepare and what the ingredients we use in our

product. Through these platforms, we’ll also inform our interested buyers about the benefits our

product does. This will help the consumer’s familiarize themselves with product. Media will be

targeting the major market segments such as, café’s, sweets, and adults. Our team will also

expand the product referrals promotion, through sales talk or world of mouth, set-up of shop in

strategic locations, we also use brochures, catalogs, flyers and direct-selling in the place.
 ENTREPRENEURAL MANAGEMENT
“SIKOFFEE”
ORGANIZATIONAL PLAN

Joaquin, Thealice Ann

General Manager

Nacor, Brujean
Assistant General Manager

Dalisay, Mary Joyce Loprez, Monique

Administration Manager Finance Manager

Peñarubia, Janet Pascual, Mari Elizabeth

Assistant Administration Manager Assistant Finance Manager

Francisco, Micaah Faith Roxas, Camille

Marketing Manager Operation Manager

Trocio, Elvie Bilbao, Ena Marie

Quitaleg, Lea Faye Barranta, Ma. Joanna
Assistant Marketing Managers Assistant Operation Managers
 Name Background Position Task and
Responsibilities

Thealice Ann 20 years of age, with General Manager  Complete manage-

Joaquin related experience in ment responsibilities
the business having in ensuring overall
sidelines like selling process of the
homemade goods, a BS business.
Psychology 4C student
of PLMun.
Brujean Nacor 19 years of age, a BS Assistant General  Monitors and manage
Psychology 4C student Manage the business in the
of PLMun absence of the
General Manager.
Mary Joyce Dalisay 21 years of age, a BS Administration  Identify and inform
Psychology 4C student Manager the duties.
of PLMun  Control the financial
expenses for adminis-
tration.
Janet Peñarubia 19 years of age, a BS Asst.  Helps the adminis-
Psychology 4C student Administration tration manager in its
of PLMun Manager duties.
Monique Loprez 19 years of age, with Financial Manager  Manage and control
work experience in the overall budget,
food business as a expenses and the
cashier, a BS profits of the
Psychology 4C student company.
of PLMun
Mari Elizabeth 19 years of age, with Asst. Financial  Manage financial
Pascual experience as a Manager accounting,
treasurer officer at monitoring and
various organizations, a reporting systems.
BS Psychology 4C
student of PLMun
Micaah Faith 19 years of age, with a Marketing Manager  Sets strategic
Francisco Business marketing plans and
Administration course promotes the products
 background, a BS of the business to the
Psychology 4C student customers.
of PLMun
Elvie Trocio 21 years of age, with Asst. Marketing  Helps in promoting
background in food Manager the products.
business, a BS
Psychology 4C student
of PLMun
Lea Faye Quitaleg 20 years of age, with Asst. Marketing  Monitors the social
experience in food Manager media as a marketing
business, a BS strategy.
Psychology 4C student
of PLMun
Camille Roxas 20 years of age, a BS Operating Manager  Manage the overall
Psychology 4C student process on how to
of PLMun make the products
and ensures the
quality of the product.
Ena Marie Bilbao 20 years of age, a BS Asst. Operating  Serves as operating
Psychology 4C student Manager staff and helps in the
of PLMun production of the
product.
Ma Joanna Barranta 19 years of age, a BS Asst. Operating  Serves as operating
Psychology 4C student Manager staff and helps in the
of PLMun production of the
product.

Operating Plan

Facilities

The premises we have chosen is at Pamantasan ng Lungsod ng Muntinlupa. The space features

includes:

 Two school buildings; the first building is for the admins and officers of the school while

the second building is for the students of different colleges.

 The building for the college students is five-storey high.

Staffing
Owners will share all regular duties, including making the product Sikoffee, taking orders online,

personal selling, packaging and delivering orders.

Equipment

The following equipment will be used:

 Streamer

 Oven

 Casserole

 Baking pan

 Measuring cups

 Measuring spoons

 Whisk

 Spatula

 Brush

Trading Hours

Personal selling/trading hours will start at 8 am to 5 pm while online trading hours will start at 10

am to 7 pm.

Communication Channels

 Telephone

 Social Media
  Webpage

 Personal

Payment Types Accepted

The mode of payment that we will accept will be Cash on Hand.

Financial Plan

Sikoffee
Financial Statement
From October to November
WEEK 1 WEEK 2 WEEK 3
Starting Capital ₱ 3,600.00 ₱ 3,600.00 ₱ 3,600.00

Less: Operating Cost:

Coffee Jelly 960.00 960.00 960.00
Dream Cake 1,764.00 1,764.00 1,764.00
Packaging 552.00 ₱ 3,276.00 552.00 ₱ 3,276.00 552.00 ₱ 3,276.00

Cash On Hand ₱ 324.00 ₱ 324.00 ₱ 324.00

Sales ₱ 4,550.00 ₱ 4,550.00 ₱ 4,550.00

Less: Operating Cost ₱ 3,276.00 ₱ 3,276.00 ₱ 3,276.00

Net Income (Profit) ₱ 1,274.00 ₱ 1,274.00 ₱ 1,274.00

Total Net Income for 3 Weeks ₱ 3,822.00