Federal Urdu University Arts,

Science & Technology (Abdul Haq)

Evening
Name: Syed Khawaja Burhan Uddin
Father Name: Syed Khawaja Salahudddin
Class: BBA
Semester: VIII
Email: [email protected]
Seat No. 1713124
Subject: Entrepreneurship
Date: 21-March-2021
Regular/ Repeater: Regular
1. Developing a written concept statement before developing a business plan is a more practical
approach for a startup. Discuss briefly with some logical reasoning; also develop a
hypothetical concept statement for a new business venture.

Introduction
Cocotier bliss is a company that will provide a different flavored ice-cream in a coconut, the
plus point of this idea that it isn't conduct in Pakistan yet. The purpose is to serve world famous
coconut shell served ice cream and a good range of flavors loved by people of all ages. Cocotier
bliss will offers its guests an affordable, everyday experience with warm and friendly service.

Concept:
Cocotier bliss will be a wholly-owned subsidiary of local product and own by Cocotier bliss PVT
limited. Cocotier bliss feature moderately priced, high-quality desert served in coconut shell.
Although Cocotier bliss is best known for its signature coconut ice cream and other flavors
specialties will also serve with different flavored jelly, nuts, Basil seeds, fruits & caramel sauce.
Cocotier bliss will open throughout the day and evening hours and will offer a good array of
frozen desert.
Vision:
 To sell the best ice cream in town.
 To become an established, trusted and recognized ice cream shop in Karachi.
 To be a leader in the customer satisfaction segment.
 To provide innovations and new ideas to the consumer.

COMPANY OBJECTIVES
Primary Concern:
 To grab the local market.
 To satisfy customer need.
 To earn profit through more selling by quality products.

Long Term Concern:

 Long time survival in competitive market.
 Hold the leadership position in the ice cream market.

Price Policies:
Pricing policies is also an important for Cocotier bliss to maintain & design its pricing policies
keeping an observation of the income & income distribution of the people of Pakistan. That’s
why upper middle and upper classes are the target market of Cocotier bliss.

Target Market
Cocotier bliss will concentrate on developing a clientele consisting primarily of upper level and
upper-middle class. Cocotier bliss are particularly interested in elite class people who expect
advance in their taste preference. We are confident that we can curve out a loyal customer
base within this segment of the market because our total attention is on quality, taste and
environment. The advantage of having our outlet at the most posh and central location puts us
within the few minutes distance to several large offices and residential area.

Hypothetical Statement:
Cocotier bliss will be a wholly-owned subsidiary of local product and own by Cocotier bliss PVT
limited. Cocotier bliss feature moderately priced, high-quality desert served in coconut shell.
Although Cocotier bliss is best known for its signature coconut ice cream and other flavors
specialties will also serve with different flavored jelly, nuts, Basil seeds, fruits & caramel sauce.
Cocotier bliss will open throughout the day and evening hours and will offer a good array of
frozen desert.
2. Develop a Competitive Profile Matrix (CPM) by taking minimum 8 critical success factors to assess
the competitiveness of the business that you proposed in the concept statement developed while
answering question#1. Justify the selection of critical success factors with some valid reasons.

Competitive Advantage
Our major competitive advantage is our world famous coconut shell ice cream. In addition to that we
have great concern for the environment.
There are many major and established players in the market like Gelato Affair, Butler’s café, Cold Stone
creamery, Baskin Robins, Dip Shop and etc. but as off now we do not have any direct competition since
this will be new in the Pakistani market.

1. Marketing:
To enhance the awareness of product among target market. To develop a positive image of
product. To design a promotional campaign in such effective manner that consumers can
switch over to use our brand from their present alternative product.
2. Innovation:
The purpose is to serve world famous coconut shell served ice cream and a good range of
flavors loved by people of all ages. Cocotier bliss will offers its guests an affordable, everyday
experience with warm and friendly service.
3. Product Quality:
Cocotier bliss is best known for its signature coconut ice cream and other flavors specialties will also
serve with different flavored jelly, nuts, Basil seeds, fruits & caramel sauce. Cocotier bliss will open
throughout the day and evening hours and will offer a good array of frozen desert

4. Price Competitiveness:
Pricing policies is also an important for Cocotier bliss to maintain & design its pricing policies
keeping an observation of the income & income distribution of the people of Pakistan. That’s
why upper middle and upper classes are the target market of Cocotier bliss.
5. Technological Competence:
In today’s dynamic world technology is increasing day by day. Cocotier bliss would update itself
with new technologies with the passage of time to gain our competitive advantage.
6. Cost base:
Our company has used Market Skimming Price Strategy. In this type of Strategy price of the
product is initially high. This setting of high price targets highly interested customers and we
intend to recover the incurred cost as quickly as possible.
7. Customer Loyalty:
This also creates a brand loyalty for the targeted customers, so our company makes fewer but
profitable sales. We have set the price according to the benefit of our brand.
8. Geographic Reach:
In beginning we are opening a single outlet in the strategic location of Sea view khayban-e-sahil,
main sea view DHA Karachi. near “chunky monkey “ but with the passage of time when
business will grow we will open new outlet in Bahria Town Tower, Tariq Road.
3. A favorable entrepreneurial ecosystem is vital for economic development and
consequently employment generation in a developing society. Discuss briefly with some valid and
logical reasons and few relevant examples.

Entrepreneurship Ecosystem:
An ecosystem incorporates the entirety of the living things enormous creature and living being
in a given zone cooperating with one another and furthermore with their nonliving (climate sun
soil environment as the air.

The entrepreneurship ecosystem alludes to the components singular organization or

foundations that are conductive to, or occupy it off, the decision of the individual to turn into a
business visionary or the probabilities of their prosperity falling dispatch
Organization and individual present in these components are alluded to as entrepreneurship
stake holder.
Ecosystem for Entrepreneurship:
The business visionary arranges and puts to utilize capital, work and innovation. As needs be,
"advancement doesn't happen unexpectedly as a characteristic outcome when financial
conditions in some sense are correct. An impetus is required and this requires innovative
movement to an impressive degree, the variety of exercises that portrays rich nations can be
ascribed to the stockpile of business people."
1. Capital Formation:
Business people assemble the inactive investment funds of the general population through the
issues of mechanical protections. Speculation of public investment funds in industry brings
about profitable usage of public assets.
2. Age of Employment:

Business visionaries create work both straightforwardly and in a roundabout way.

Straightforwardly, independent work as a business visionary offers the most ideal path for free
and decent life.
3. Balanced Regional Development:
Business people in the general population and private areas help to eliminate provincial
incongruities in financial turn of events. They set up enterprises in reverse regions to profit
different concessions and sponsorships offered by the focal and state governments.
4. Improvement in Living Standards:
Business visionaries set up enterprises which eliminate shortage of fundamental items and
present new items. Creation of products on mass scale and assembling of handiworks, and so
forth
5. Financial Independence:
Entrepreneurship is fundamental for public independence. Industrialists help to make native
substitutes of up to this point imported items subsequently decreasing reliance on outside
nations.
Examples:
Following are the examples of the successful Ecosystem Entrepreneurship:
Pak Wheels
Zameen.com
Bykea

4. It is entrepreneurs who are at the heart of the technological development and improvement
in the quality of life around the world? Discuss briefly why do you agree or disagree with
the statement? Support your response with at least one or more relevant example (s).

Yes, I agree with the statement because entrepreneur do have a solid impact of up bringing
new innovative technologies in the Era and yes they fulfill the gaps with their possible an
explicit solutions which are very significant for the sake of future and for building a healthy
society. Entrepreneurs improve the living standard of all classes and they believe that this world
chaos and they are like ‘super heroes’ which save the world from their thinking capabilities and
the will to bring a change in this world. Entrepreneurs creates such solution that can fill the
blanks in the technologies and they make the work so much easier that it saves time, money
and mobility. They can help built an entire army equipped with the best technologies such as
war head that any enemy fears. They can help any industry by their brilliant ideology of
innovative and successful solutions.
Example:
Tesla:
Elon musk is an entrepreneur whom working on such projects which helps many industries such
as environmental friendly cars.

Space X:
Aeronautical Companies named as “Space X” which sends space expenditure to find out the
new galaxies.
5. Pakistan is a land of business opportunities owing to its varied civic and social issues and problems,
in other words, like John Gardner, founder of “Common Cause, a community, political and social
development organization and former Secretary of Health, Education and Welfare, USA, once said
“Every problem is a brilliantly disguised Business opportunity”. Discuss why or why not you
agree with the statement.

Yes, I agree with this statement because every complexity has a desired possible outcome
which only not solve that problem but also create new business opportunities in the market.

We are completely confronted with a progression of incredible freedoms splendidly masked as

unthinkable circumstances. Yes, truth be told. We NEED issues.

The vast majority see 'issues' as something that hinders them, something that keeps them from
accomplishing what they need. 'Deterrents', 'hindrances'…

Albeit transient they may look like hindrances, over the long haul the greater part of these
things we call 'issues' are really venturing stones. Allow me to clarify what a 'issue' truly is, and
why people ABSOLUTELY NEED 'issues' and difficulties in their lives.

In Pakistan: The unintended advantages of the novel Covid flare-up are now very noticeable.
The lockdown around the globe with less vehicles out and about, less planes in the sky and
easing back down of mechanical exercises have allowed to the planet to inhale some outside air
and gradually mend. Our imperfect monetary framework dependent on unnecessary abuse of
nature was overlooking fundamentally significant life-emotionally supportive networks.

The Ehsaas Program might have utilized the pay support activity in light of the wellbeing crisis
made by the Covid as a chance to grow and confirm its destitution information. The
indiscriminate carrying out of a dispensing plan of Rs12000 not just imperiled the existences of
ladies by presenting them to the virus by get-together them in jam-packed spots and in long
lines throughout the day, yet it likewise welcomed solid analysis from common governments
and ideological groups for absence of straightforwardness and politicization of the help bundle.
The alleviation bundles ought to have been disseminated through the nearby governments
rather than through party unit or unpracticed youth in the 'Covid Tiger Force'.