IMRAN FINAL TITLE PAGEwc
IMRAN FINAL TITLE PAGEwc
IMRAN FINAL TITLE PAGEwc
PROJECT REPORT
On
: SUBMITTED TO:
UNIVERSITY OF PUNE
IN PARTIAL FULFILMENT OF THE REQUAREMENT
FOR THE DEGREE OF
“MASTER OF BUSINESS ADMINISTRATION”
: SUBMITTED BY:
MD IMRAN ALI
MBA (MARKETING)
(2009 – 2011)
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ACKNOWLEDGEMENT
I also extend my sincere thanks to Mr. Jayanto, Mr. Om pandey and Mr. Tapan who
have guided me in collection of details through the duration of the project with
patience and helped wherever I faltered. I also express my sincere thanks to all the
staff members of Kajaria Ceramic Ltd. who helped me in my endeavor.
I would like to thank to Dr. Mr. J.K Sirur, Director, Alard Institute of Management
Sciences for giving an opportunity to go beyond classroom and learn the corporate
aspect.
I thank Prof. Rishikesh Kumar, internal project guide, for his guidance from time to
time and sharing knowledge and experience toward the successful completion of my
project.
MD IMRAN ALI
MBA
(MARKETING)
PUNE
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DECLARATION
With due respect I MD IMRAN ALI hereby declare that I have successfully
completed my summer project period of 60days with effect from 15 th of May 2010 to
15th July 2010 at Kajaria ceramic ltd.
I also assure that the project is prepared, as a part of partial fulfillment for requirement
for the award of Master in Business Administration (MBA) by University of Pune and
the same has not been produced before any other university or any Institution.
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EXECUTIVE SUMMERY
Kajaria Ceramics Limited is the largest manufacturer and exporter of ceramic wall
and floor tiles in India. Kajaria is the first tile company to win the Super brand Status.
The title of the project is: “Study the awareness and purchasing behavior of
customers for Kajaria ceramic ltd. Among the Kolkata customers”.
To know brand awareness and factors that affects the customer buying
behaviour.
Along with this main objective, other secondary objectives are also get
fulfilled. These objectives are:
To determine the level of satisfaction of existing customers.
To identify the factors related with the switching off customers from
company’s brand to other brand.
During the project I found that there was huge brand image of kajaria ceramic tiles
The customers of kajaria ceramic tiles were loyal. Most of them were hard core loyal.
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Customers were using kajaria ceramic tiles in there project instead of high price
Customers of kajaria ceramic tiles were not satisfied with the credit facility and
price off.
Kajaria ceramic tiles prices are comparatively high than its competitors so people
sometimes switch to other competitors due to budget problem so they should have to
adjust their prices which are relatively equal to their competitors.
As they claim that they offer vast range of colours and designs but in their display
centres all the range of colours and designs are not available so they have to display
all the possible range of colours and designs.
Kajaria ceramic ltd should take into consideration about accuracy in size and shade.
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TABLE OF CONTENTS
SRN
O TOPICS PG NO
1 INTRODUCTION 1-9
1.1 About ceramic industry 2-4
1.2 Company profile 5-7
1.3 Definition and objective of the project 8
1.4 Scope of the project 9
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List of Tables
4.4 2) Reasons for not using kajaria ceramic tiles in the project 34
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List of graph
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