Module 3: Alternatives To Experimentation Five Common Non-Experimental Approaches

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Module 3: ALTERNATIVES TO EXPERIMENTATION

FIVE COMMON NON-EXPERIMENTAL APPROACHES


 Phenomenology – It is the description of an individual’s immediate experience. Focus on
personal experience as a source of data. (Conclusions are instantaneous, does not use statistics
since frequency does not occur)
 Case study – descriptive record of a single individual’s experiences, or behaviors or both kept by
an outside observer.
o Kazdin (2003) urged that case studies serve five major purposes:
 They are a source of inference, hypotheses and theories
 They are a source for developing therapy techniques
 They allow the study for developing therapy techniques.
 Field studies – Non -experimental approaches used in the field or in real life settings.
Researchers doing field studies often combine various types of data gathering to capitalize on
the richness and range of behavior found outside the laboratory. Antecedent conditions are not
manipulated in the field study.
o Types of field research
 NATURALISTIC- OSERVATION STUDIES – It is the technique of observing
behaviors as they occur spontaneously in natural setting.
 It is a descriptive method.
 PARTICIPANT OBSERVER STUDIES – Here the researcher becomes part of the
group being studied.
 Archival study – It is a descriptive research method in which already existing records are
reexamined for a new purpose. Information about such things as crime, death rates, education
levels, salaries housing patterns. It also include information collected about people’s attitude.
 Qualitative research – It is research relies on words rather than numbers for the data being
collected; it focuses on self –reports, personal narratives, and expression of ideas, memories,
feelings and thoughts.

SURVEY
 It is useful way of obtaining information about people’s opinions, attitudes, preferences and
behaviors simply by asking.
 It allows as to gather data about experiences, feelings, thoughts, and motives that are hard to
observe directly.
 Types of questions:
o Closed questions
o Open ended

MEASURING RESPONSES
 Nominal scale – also called the “lowest level of measurement”
o Ex. Political Affiliation (Democrat, Republican, Independent, Green party)
 Ordinal Scale –The rank order of response items.
o Ex. Order number of presidential candidates
 Interval Scale – measures quantitative size using measures with equal intervals between the
values.
o Ex. (1-4 or 0-100), temperature, grade (1.00-98-100)
IMPORTANT CONSIDERATIONS FOR SURVEY ITEMS
 It should be:
o Relevant to the topic
o Easy to answer
o Interesting
o Answerable by most respondents
o Closed format

TYPES OF COLLECTING SURVEY DATA


 Self –administered questionnaires
 Mail Surveys
 Computer and internet survey
 Telephone survey
 Interviews
 Focus group

SAMPLING
 Probability Sampling: Involves selecting subjects in such a way that the odds of their being in
the study are known or can be calculated.
o Types of Probability
 Sampling Simple random Sampling – a portion of the whole population is
selected in an unbiased way. Huff described the basic procedure in these
colorful terms
 Systematic random Sampling – In cases where all members of a population are
known and can be listed in an unbiased way.
 EX = There are 5,000 students (total number of students in the
University. And you would like a sample of 250. Just divide 5000 by
250=20. So you will select every 20th student/person in the list order.
 Cluster Sampling – You could randomly select participants by cluster like zip code areas,
barangay, school districts, cities or counties.
o Advantage: can have data from relatively few locations.

NON -PROBABILITY SAMPLING:


 Quota Sampling – select samples through predetermined quotas
 Convenience sampling – Is obtained by using any group who happen to be available ex. a church
choir, psychology class, bowling league etc.
 Purposive Sampling – samples are selected because the individuals reflect a specific purpose of
the study.
o Ex. You want to research of the success of a new training program. So you may select
employees from the department of one company in industrial setting.
 Snow-ball sampling – is used predominantly for sampling very small, uncommon or unique
population.

OBTAINING DATA
 Random Selection – any number of a population
has an equal chance of being selected as a
participant
 Random Assignment – participant in the experiment is randomly assigned to experimental
treatments.

CORRELATIONAL
 One that is designed to determine the correlation or degree or relationship, between two traits,
behaviors or events

CAUSAL MODELLING:
 Path Analysis: can be used when subjects are measured on several related behaviors.
o Ex. Explain differences between boys and girls academic performance in elementary
school.
 Cross logged panel discussion – This design uses relationships measured over time to suggest
the causal path

SAMPLE OF PATH ANALYSIS SAMPLE OF CROSS LOG PANEL

QUASI EXPERIMENTAL DESIGN


 Explore the effects of different treatments on pre-existing
groups of subjects or to investigate the same kinds of
naturally occurring event.
 Here we are looking for differences between two groups or
looking for changes over time in the same group of subjects
(with treatment)
 also called” natural experiment”

EXPOST FACTO STUDIES


 Ex post facto “after the fact”
 A study in which researcher capitalizes on changes in the antecedent conditions that occurred
before the study.
 A study in which the researcher systematically examines the effects of subject characteristics
(often called subject variables) but not actually manipulating them.
 The researcher form groups on the basis of differences that already exist between subjects and
measures behavioral differences between the groups.
 Ex. Hannah is placed of subjects who have experienced the loss of a parent. Subjects come into
an ex post facto study with attributes that already differ from one subject to another.
 Others: Pre -test – post-test design, correlational quasi-experimental design

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