Module 3: Alternatives To Experimentation Five Common Non-Experimental Approaches
Module 3: Alternatives To Experimentation Five Common Non-Experimental Approaches
Module 3: Alternatives To Experimentation Five Common Non-Experimental Approaches
SURVEY
It is useful way of obtaining information about people’s opinions, attitudes, preferences and
behaviors simply by asking.
It allows as to gather data about experiences, feelings, thoughts, and motives that are hard to
observe directly.
Types of questions:
o Closed questions
o Open ended
MEASURING RESPONSES
Nominal scale – also called the “lowest level of measurement”
o Ex. Political Affiliation (Democrat, Republican, Independent, Green party)
Ordinal Scale –The rank order of response items.
o Ex. Order number of presidential candidates
Interval Scale – measures quantitative size using measures with equal intervals between the
values.
o Ex. (1-4 or 0-100), temperature, grade (1.00-98-100)
IMPORTANT CONSIDERATIONS FOR SURVEY ITEMS
It should be:
o Relevant to the topic
o Easy to answer
o Interesting
o Answerable by most respondents
o Closed format
SAMPLING
Probability Sampling: Involves selecting subjects in such a way that the odds of their being in
the study are known or can be calculated.
o Types of Probability
Sampling Simple random Sampling – a portion of the whole population is
selected in an unbiased way. Huff described the basic procedure in these
colorful terms
Systematic random Sampling – In cases where all members of a population are
known and can be listed in an unbiased way.
EX = There are 5,000 students (total number of students in the
University. And you would like a sample of 250. Just divide 5000 by
250=20. So you will select every 20th student/person in the list order.
Cluster Sampling – You could randomly select participants by cluster like zip code areas,
barangay, school districts, cities or counties.
o Advantage: can have data from relatively few locations.
OBTAINING DATA
Random Selection – any number of a population
has an equal chance of being selected as a
participant
Random Assignment – participant in the experiment is randomly assigned to experimental
treatments.
CORRELATIONAL
One that is designed to determine the correlation or degree or relationship, between two traits,
behaviors or events
CAUSAL MODELLING:
Path Analysis: can be used when subjects are measured on several related behaviors.
o Ex. Explain differences between boys and girls academic performance in elementary
school.
Cross logged panel discussion – This design uses relationships measured over time to suggest
the causal path