Module 1 Facebook Marketing

This training module is a private property of ElitePRO.
Access to this document is only given

to its members; hence, giving any unauthorized access to this document is considered a
bridge of Non-Disclosure Agreement.
Facebook Marketing
This module focuses on the importance of utilizing the most common Social Media
Platform in the Philippines, FACEBOOK. Hence, being able to utilize it properly
definitely leads to a greater chance of acquiring a number of prospects not just in
one location but nationwide/worldwide. It also provides guidelines on how to answer
queries, and consequently make schedules for offline/online coaching.
Definition of Terms:
Objectives:
Facebook - is a popular free social networking website that allows registered users
to create profiles, upload photos and video, send messages and keep in touch with
friends, family, colleagues, acquaintances and others.
Facebook Algorithm - works by ranking all available posts that can display on a
user's News Feed based on how likely that user will have a positive reaction.
Facebook Page - is a public profile specifically created for businesses, brands,

celebrities, causes, and other organizations. Unlike personal profiles, pages do not
gain "friends," but "fans" - which are people who choose to "like" a page.
FACEBOOK ALGORITHM
Procedure:
1. Add at least 15 people everyday while stalking your friends’ friends or
whenever you have a new one everyday.
2. Copy and Paste the posts of your group members or Make a new post about
the Achievements/Results of the Professionals who have joined
ThePROgram.
3. Utilize the Magic Hour in Posting and Adding prospects as follows;
a. 6AM - 8AM
b. 12NN - 1PM
c. 6PM - 8PM
4. Take note of the Do’s and Don’ts of posting. Note: Refer to the list below.
6 kinds of Postings
1. Family
2. Food
3. Travel/Lifestyle
4. Positive or Motivational Quotes
5. Work
6. ThePROgram Results/Achievements
1
Do’s and Don’ts in POSTING
1. Use # such as (*change # every 3 months for FB Algorithm)
➢ #RMoneyOnline
➢ #SystemForSuccess
➢ #FreeOnlineCoaching
➢ #ForAllProfessionals
➢ #BeDebtFree
➢ #AhonSaLoanProgram
➢ #RBCII
2. Post a picture
➢ NO company name
➢ NO products
Note: Whenever you post something on your TIMELINE, take a screenshot of it and
make it as your Myday. This is very important for you to find out those people who
are checking on you and your posts.
Answering inquiries from possible prospects;
TIMELINE
● “How?” comment can be answered using any of the following scripts;
○ Hi Ma'am/Sir/Name. Thank you for your query. Kindly send me a
message so that I’d be able to provide you the details. Thank you.
○ Hi Ma'am/Sir/Name. You have definitely asked the right question. I’ll

be in touch on messenger later. Kindly check my message. Thank you.
Note: It is highly suggested to reply to such comment after a few hours or a

day unless that person has been constantly checking your Myday.
MESSENGER
● “How?” can be answered using two approach
○ Non-Aggressive
Sample script:
“Hi Ma'am/Sir/Name! Thank you for your inquiry. First, allow me to enumerate
the objectives of TheProgram: to help people achieve their dream house,
drive their own car, family/personal savings, travel, and financial freedom (i.e.
be debt free, others.) Do you have any of those DREAMS Ma’am/Sir/Name?”
- - - Expected Answer is “YES”.
2
This training module is a private property of ElitePRO. Access to this document is only given
to its members; hence, giving any unauthorized access to this document is considered a
bridge of Non-Disclosure Agreement.
“Send some pictures of the people who have

achieved remarkable results through the program. It is preferable to some
pictures which that person can relate to.”
“Then, this program is right for you. We provide free one-on-one coaching
either ONLINE or IN-PERSON, on HOW to achieve those objectives. At
present though, the schedule of the coaching is very tight due to the number
of interested people, so if I may ask, when are you possibly free so that I
could arrange your appointment. - - - (answer the date and time)
“Thank you for letting me know. I’d like to get back to you later because I
have to check first the availability of the Head Coaches.”
○ Aggressive/ 3rd Party Approach

■ Building Rapport
● F - family/financial background
● O - occupation
● R - recreation
● M - message
Sample script:
“Hi Ma'am/Sir/Name! Thank you for your inquiry. First, allow me to enumerate
the objectives of TheProgram: to help people achieve their dream house,
drive their own car, family/personal savings, travel, and financial freedom (i.e.
be debt free, others.)
Do you have any of those DREAMS Ma’am/Sir/Name?” - - - Expected Answer

is “YES”.
“Send some pictures of the people who have achieved remarkable results
through the program. It is preferable to some pictures which that person can
relate to.”
“Then, this program is right for you. We provide free one-on-one coaching
either ONLINE or IN-PERSON, on HOW to achieve those objectives. Would
you like to know more details? - If the answer is “YES”.
3
In line with this, I’d like to ask for your details Ma'am/Sir/Name!
Name:
Age:
Location:
Contact no.
Occupation:
This is because I’d like to know how we can assist you before the ONLINE/IN-
PERSON one-on-one coaching.
“Thank you for the following information. I’d like to get back to you later
because I have to check first the availability of the Head Coaches.
In the event, the prospect has a lot of questions. You may use the
following script.
I understand Ma’am/Sir/Name that you have a lot of questions. But, all of

those will certainly be answered during the coaching, so I highly encourage
you to ask those during the meeting.
Confirmation Message: You may use the following script.
Good Day Ma’am/Sir/Name! I hope that you are having a great day.
I would like to confirm the schedule of your offline/online one-on-one coaching @....
I will patiently wait for your answer. Thank you.
YOU MAY ALSO REFER TO THE SAMPLE

EXCHANGE OF MESSAGES BELOW. Kindly click the
link to access the document.
Bridging the schedule for coaching

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This training module is a private property of ElitePRO.

Access to this document is only given

Facebook Page - is a public profile specifically created for businesses, brands,

Answering inquiries from possible prospects;

○ Hi Ma'am/Sir/Name. You have definitely asked the right question. I’ll

Note: It is highly suggested to reply to such comment after a few hours or a

“Send some pictures of the people who have

○ Aggressive/ 3rd Party Approach

Do you have any of those DREAMS Ma’am/Sir/Name?” - - - Expected Answer

I understand Ma’am/Sir/Name that you have a lot of questions. But, all of

Confirmation Message: You may use the following script.

I will patiently wait for your answer. Thank you.

YOU MAY ALSO REFER TO THE SAMPLE

Bridging the schedule for coaching

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