Marketing Mix of Coca Cola: Product
Marketing Mix of Coca Cola: Product
Marketing Mix of Coca Cola: Product
Directions: you are going to research the marketing mix of Coca-Cola or another Company with
multiple products of your choice. Use the internet to research the product, place, price, and
promotion for the company. Use the questions to guide you, but you are not limited to the
questions. Each section must have 5-7 bullet points describing the piece of the mix.
Product:
How many beverages does Coca-Cola (or the other
company) have? What types of products, other than
soda, do they have? What is your favorite Cocoa-Cola
product?
Place:
Where is it sold? (stores, countries, etc.)
Price:
What is the price of Coca-Cola at different places? Who is Coca-Cola’s biggest competitor?
What are some of their other competitors?
Promotion:
How does Coca-Cola advertise? What are some of the Coca-Cola most popular commercials?
Where does Coca-Cola advertise?