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    WE ALL SCREAM FOR ICE CREAM (Marketing Mix Project)

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    duanepo
    This document provides questions to compare the marketing mix of three ice cream companies: Blue Bell, Mayfield Dairy, and Ben & Jerry's. Students are asked to visit each company's website and fill in answers about the product, place, price, and promotion aspects of their marketing strategies. This includes details on flavors, packaging, facilities locations, retail partners, pricing structures, website design strengths, causes supported, and games offered.

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    WE ALL SCREAM FOR ICE CREAM (Marketing Mix Project)

    Uploaded by

    duanepo
    478 views3 pages
    This document provides questions to compare the marketing mix of three ice cream companies: Blue Bell, Mayfield Dairy, and Ben & Jerry's. Students are asked to visit each company's website and fill in answers about the product, place, price, and promotion aspects of their marketing strategies. This includes details on flavors, packaging, facilities locations, retail partners, pricing structures, website design strengths, causes supported, and games offered.

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    WE_ALL_SCREAM_FOR_ICE_CREAM_(Marketing_Mix_Project)[1].doc

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    This document provides questions to compare the marketing mix of three ice cream companies: Blue Bell, Mayfield Dairy, and Ben & Jerry's. Students are asked to visit each company's website and fill in answers about the product, place, price, and promotion aspects of their marketing strategies. This includes details on flavors, packaging, facilities locations, retail partners, pricing structures, website design strengths, causes supported, and games offered.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    478 views3 pages

    WE ALL SCREAM FOR ICE CREAM (Marketing Mix Project)

    Uploaded by

    duanepo
    This document provides questions to compare the marketing mix of three ice cream companies: Blue Bell, Mayfield Dairy, and Ben & Jerry's. Students are asked to visit each company's website and fill in answers about the product, place, price, and promotion aspects of their marketing strategies. This includes details on flavors, packaging, facilities locations, retail partners, pricing structures, website design strengths, causes supported, and games offered.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    WE ALL SCREAM FOR ICE CREAM!

    MARKETING MIX WEBSITE COMPARISON


    For this project you will go to three websites and fill in the answers to the questions regarding the
    Marketing Mix for each company. The websites are:
    http://www.mayfielddairy.com/
    http://www.bluebell.com/home./
    http://www.benjerry.com/

    Blue Bell Mayfield Ben and Jerrys

    Product
    (describe packaging)

    Product
    How many flavors
    does each brand
    offer?

    Product
    Does the company
    sell other products
    besides ice cream? If
    so list.
    (not counting T-shirts
    or anything with the
    company name on it)
    Product

    What is the slogan?

    Product

    Does the company


    identify its top
    flavors? If so, list the
    most popular flavors.

    Place
    Where are the dairies
    that make the ice
    cream located?
    Place
    What stores are these
    products sold in?

    Place

    How is ice cream


    transported to the
    stores?

    Price
    How much does each
    product cost?
    You may have to fill
    in this question later
    by researching prices
    at a store.

    Promotion Strengths Strengths Strengths


    How did you like the
    website? List
    strengths and
    weaknesses of each Weaknesses Weaknesses Weaknesses

    Promotion

    Does the website


    offer any coupons?

    Promotion

    Does the company


    provide a tour of its
    facilities? Take one
    tour of each
    company. Rate the
    tour from 1-10

    Promotion
    Does the website
    include recipes?

    Promotion

    Does the company


    support any causes
    or charity?

    Promotion

    Does the website


    offer games? If yes,
    List the types of
    games offered- then
    rate them on a scale
    of 1-5 for amount of
    fun. 1 being boring
    5 being really fun!

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