Value Stream Mapping at SysInteg
Value Stream Mapping at SysInteg
Value Stream Mapping at SysInteg
UV3566
April 4, 2009
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VALUE STREAM MAPPING AT SYSINTEG (A)
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Sid Parker, a summer intern at XS Inc. (XS), had gotten up early to drive to the SysInteg
plant to participate in a two-day Value Stream Mapping (VSM) event that was getting under way
that morning. This was his first chance to put his knowledge of lean principles and tools into
practice working with a key supplier. Parker had spent the last month organizing and analyzing
supplier VSM events—a new initiative for his Corporate Supplier Development department.
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Today’s event was a hands-on opportunity to contribute directly, and he was very excited. His
internship manager had obtained special permission from SysInteg for Parker to participate in the
otherwise closed-door VSM event.
Parker had been interested in pursuing a post-MBA career in operations strategy, and his
internship search had led him to an exciting lean-implementation opportunity at XS, a Fortune
100 manufacturing company, where he would have a bird’s-eye view of every division’s supply-
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chain-management improvement activities. Jim Lesley, Parker’s manager at Corporate Supplier
Development, was a recent graduate of the same MBA program and took a keen interest in
Parker’s development, assigning him to projects that required both analytical skills and sound
judgment.
longer term. And suppliers saw the MEP program as an economical opportunity to access expert
advice that could not only help improve operations but also strengthen their current status with
the OEMs. So, the MEP model promised a win-win situation for all involved.
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This case was prepared by Chitanya Karri (MBA ’08) and Robert D. Landel, the Henry E. McWane Professor of
Business Administration. It was written as a basis for class discussion rather than to illustrate effective or ineffective
handling of an administrative situation. All names and data in this case have been disguised. Copyright 2009 by
the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved. To order copies,
send an e-mail to [email protected]. No part of this publication may be reproduced, stored in a
retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical,
photocopying, recording, or otherwise—without the permission of the Darden School Foundation.
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Parker’s responsibilities included creating a structured program, organizing and
managing kick-off events, developing a stage-gate review process, identifying internal
stakeholders, organizing and overseeing the progress of the VSM events, conducting feedback
surveys, and coordinating with various stakeholders from XS divisions, MEP, and the suppliers.
His assignment also required that he create and document a business process to help with the
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execution of future MEP-supplier events.
As this was XS’s first time sponsoring an improvement initiative led by a third party, it
was under tight scrutiny by the XS corporate-level senior management. On the one hand, XS saw
this as an opportunity to deploy external lean experts from MEP (in lieu of the internal XS
resources, who were often operating with a large backlog of internal projects), while on the other
hand, some members of senior management were skeptical about the lack of oversight on
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milestones, performance management, or (supplier) resource allocation. Parker and Lesley
considered anything less than 50% reduction in cycle time as a project failure; Parker was
concerned that a poor performance at SysInteg would affect his chances for future employment
at XS. After today’s event at SysInteg, Lesley expected Parker to establish a communication plan
and identify stakeholders for each future VSM event.
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XS Incorporated
XS was the industry leader in practically all the product segments in which it competed.
The company held a strong position in its relations with suppliers and also with customers. It had
typically emphasized delivery consistency from its suppliers and leveraged its ability to purchase
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for different divisions as an advantage in all negotiations. Aware of its reputation as a fair and
tough negotiator, XS tried to compliment this image through a variety of programs designed to
help its key suppliers improve their operations. The programs included supplier diversity, health
and safety, green projects, and such supplier-development initiatives as the lead-time-reduction
efforts now underway with MEP. Corporate Supplier Development was responsible, among
other things, for tracking supplier performance on various metrics, such as cost, quality, and
delivery performance.
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As a reliable supplier, SysInteg was known for its superior quality, delivery reliability,
and customer satisfaction. To maintain its competitive advantage, it focused on providing low-
cost, procurement and logistical services to its customers. Its history of productivity
improvement made it an ideal choice for a MEP event. SysInteg’s core competencies were its
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logistics-system capabilities that had evolved over the last six decades.
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Procurement
Third-party procurement
Online order-status check
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Logistics
Inspection services
Parts kitting
On-site Supplier Managed Inventory (SMI)
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Besides XS, SysInteg provided custom-procurement and logistics services for close to
900 OEM clients. The XS annual-procurement contracts specified that SysInteg purchase XS-
designed components from third-party certified suppliers, conduct incoming inspection, maintain
a secure inventory, and package and ship orders to an XS-division factory according to a pull-
based production schedule. SysInteg’s contracts with XS typically required an average 90-day
inventory for each contracted SKU. This allowed XS to run its production facilities with low on-
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site inventories and avoid costly production delays because of stock-out conditions. For the past
four years, changing production forecasts combined with limited on-site inventory space often
had forced XS divisions to contract SysInteg for numerous different specialty parts.
Procurement specialists at SysInteg studied XS order patterns and projected future orders
to avoid overstocking and, in turn, reduced carrying costs. Accordingly, it placed orders with
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parts manufacturers to meet its forecast, carry a lean inventory (less than the expected 90 days),
and still provide on-time delivery to XS facilities. This arrangement benefitted XS, as the cost
for the procurement and logistical services at SysInteg was, on average, 10% less than the annual
disruption costs associated with stock-outs that XS faced when volatile production schedules
combined with the daily fire fighting related to late shipments from suppliers occurred.
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For almost two decades, MEP had focused on increasing the competitiveness of the U.S.
industrial base by bridging the productivity gap for manufacturers, identifying opportunities for
growth, and encouraging technology deployment.
MEP provided its manufacturing customers with a wide array of fundamental services in
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business and process improvements, helping them to stay strong and ready to compete in the
global market. Grown from a pilot project that consisted of three centers to national coverage
through its 59 affiliated organizations, MEP’s range of services provided by these organizations
and its partners was also growing in the following areas:
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Programs in lean manufacturing were expanding to consider the entire enterprise;
Energy and environmental services had grown to include sustainability;
Information technology now addressed continuity-of-service issues; and
Future programs would address manufacturers’ concerns related to innovation,
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technology deployment, and business growth.
These and other disciplines added the vital skills and capacity to client companies that enabled
them to achieve measurable results.
By 2007, MEP and its partners provided manufacturers the services it had developed over
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the years, while adding new offerings in growth services and technology adoption. The nation’s
manufacturers, with MEP assistance, had streamlined their plant operations and improved their
bottom lines, and as a result, MEP with its partners, was poised to capitalize on these results by
creating opportunities for growth via new sales, new markets, and new products.
Lead-Time-Reduction Program
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The Corporate Supplier Development department at XS had 10 internal lean experts who
traveled between different internal supplier sites to conduct training sessions and facilitate
Kaizen/Value Stream Mapping events. These events usually ran from two to five days, and
divisional participants gave them high ratings. Because of the increasing popularity of the events
and the fixed number of experts, the average waiting time for a new VSM project was usually
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three months.
MEP’s goal was to identify suppliers across the United States and help them improve
their operations. In particular, MEP aimed to reduce Manufacturing Critical-Path Time (MCT)1
for an identified product line. In doing so, MEP introduced the supplier to lean thinking and
demonstrated the value and simplicity of the tools and processes to start a supplier on its own
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lean lead-time-reduction journey. Ideally, the result was that a supplier became more capable in
competing with low-cost, non-U.S. suppliers. And because the government subsidized the MEP
programs, suppliers were not required to pay for a two-day VSM event. A supplier could choose
between contracting MEP to implement the recommendations of the VSM event or to go it alone.
Depending on the complexity of the recommendations and the supplier’s experience with MEP
during the VSM event, the supplier decided whether it wanted to contract MEP for the
implementation. The MEP charged a nominal fee for this phase, and there were state-provided
subsidies that paid part of this fee.
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1
MCT was defined as the time taken within the supplier facility once it received the raw material to the point
when the finished product left the facility. This did not include customer lead times but only the production time in
the supplier facility.
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Thus, MEP brought in experts at a subsidized cost, providing XS with an opportunity to
immediately run new supplier development programs that would otherwise have had to wait
many months. In addition, MEP was a neutral third party and could allow suppliers to talk freely
about performance issues they were hesitant to share with XS. Each supplier committed to a
three-phase process: Phase I, Phase II, and Phase III. XS also organized a kickoff event where it,
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suppliers, and the MEP reviewed the project goals and signed the Contract and the Charter.
(Exhibits 1 and 2).
Corporate Supplier Development allowed the divisions to identify key suppliers based on
any criteria the divisions deemed appropriate. This lack of constraints helped the divisions in
their identifications, and they collectively identified 20 key suppliers.
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Each supplier representative then received information about the benefits of MEP and
XS’s involvement. An interested supplier was provided with a personalized contract and a
charter listing the scope of the project as outlined by MEP and XS. The supplier then was
required to identify a waste-laden process in an area of its facility that supplied an XS division.
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First Day
VSM training
As Parker walked into the SysInteg conference room, he noticed that the participants had
just finished breakfast and were waiting for the MEP expert to start the meeting (Exhibit 3).
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Parker looked at the participant list and was relieved to see that the participants were people with
the authority to make process changes. He had read in the VSM training manual that it was
necessary that the participant group consist of higher-ups; otherwise, recommendations created at
the meeting ran the risk of being forgotten afterward.
Parker noticed two chalkboards occupied the adjacent walls of the room and that there
was an overhead projector. He later noted that one of the boards was used to list concepts that the
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instructor considered important. The instructor used the other board to draw the Current State
using post-it stickers. The projector displayed the electronic version of the maps drawn at the
session.
Ron Larson, the lean expert from MEP, started the session by reemphasizing the
objectives of the session, and he handed out a copy of the Value Stream Mapping Workshop—
Participant Guide to each participant. This handbook provided a systematic approach to
understanding such lean terms as muda, kanban, takt time, etc., which Parker considered a good
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review of his former operations elective course in lean thinking. Larson led the group through the
basics of Value Stream Mapping broken up into two sections: Current State and Future State
mapping. Larson explained that Current State was best drawn using the following guidelines:
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1. Walk the gemba (workplace).
2. Use pencil and paper to record observations and process steps when walking around.
3. Start with the customer in mind.
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Parker soon realized that the focus of the event was on a single XS part number and that
the operations observed were typical of the logistics services provided for XS divisions and other
OEM customers. This defined the operational scope of the VSM event.
The Situation
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Regina Puzzo, vice president of Operations at SysInteg, and Richard Blair, director of
Operations at SysInteg, were actively involved in the training session and appeared interested in
achieving reduction in internal operations lead-time. Puzzo and Blair had identified the spacer-
disk pack as the focus at this event, as the item represented the hundreds of SKU’s covered in
XS/SysInteg contracts. The spacer-disk pack consisted of 10 individual but identical disks that
were considered finished products, requiring neither kitting nor assembly at SysInteg but were
used in both subassembly and final assembly operations at various XS facilities for many
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different power-transmission applications in several product families (Exhibit 4). XS required
that each spacer-disk be inspected for the latest parts-drawing specifications and then wrapped
and stored individually. Prior to the arrangements with SysInteg, XS had sourced this line of
spacer-disks directly from the manufacturer, DP Specialty Suppliers (DP). But erratic production
schedules at XS operations, and reduced inventory storage area, combined with frequent missed
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shipments and high inventory carrying costs prompted XS to contract for SysInteg’s logistic
services. XS had attempted to improve its ordering practices and reduce its stock-out costs; yet it
had made little progress.
XS required all of its suppliers to perform a Quality Check (QC) on all parts delivered to
its facilities. Consequently, SysInteg was required to inspect all of the parts sourced from DP
Suppliers using design specifications provided by XS. Puzzo concluded that almost 60% of XS-
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contracted parts failed at least one of the verification or inspection steps and required a follow-up
inspection from either DP or XS. Then Puzzo commented that her team had suggestions on how
to grow the yield to a respectable number.
Walking through the plant, Ron Larson and the many of the participants raised questions
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about details regarding the work-flow process. Puzzo fielded the questions and provided only the
necessary details, taking care not to complicate the situation. Parker took notes to describe each
step and carefully documented anything that seemed important in determining if a step was
useful or not for the future state (Exhibit 5). He knew that these notes would come in handy in
the VSM current state- and future state-mapping activities. The group started with the receiving
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dock and worked its way through the shelves and inspection-process activities, finally stopping
at the point when the part had left the facility.
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The Value Stream Mapping Workshop—Participant Guide listed the following Team
Tips that proved very useful for participants in mapping the Current State:
Review the basic processing steps and calculate the takt time in your team’s breakout
room.
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Draw while on the shop floor.
Draw both the material and information flows.
Introduce yourself to operators and show you are drawing the total factory flow as part of
a training session; show them your drawings.
Select a scribe and combine drawings into one Current State map (in team area).
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Calculate total lead-time versus processing time.
Make an overhead transparency of the map and select presenters.
All team members go up front with presenters. State the product family and takt.
Present from your overhead transparency (five minutes per participant).
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Back in the conference room, the participants’ team reviewed its notes and discussed its
observations before breaking for lunch. Larson announced that each participant should spend
about an hour after lunch preparing their own individual Current State maps before he called
everyone together to draw a Current State map on the board. Everyone would have to agree on a
particular step/process before proceeding to the next one to ensure that the final map was one
that participants regarded as a good representation of the process in question. Then, the steps
would be put into three categories: Value Added (VA), Non-Value Added (NVA), and necessary
Non-Value Added (nNVA). Larson indicated that this was the first step in improving the process
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Calculating Value-Added and Non-Value-Added Time
Value Added (VA): Time spent on processes that the customer specified and paid for,
such as a quality check. Any action changing a product in context with providing value to
the customer was Value-Added.
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Non-Value Added (NVA): Time spent in such activities as waiting for materials, travel to
supplier, etc., which did not add value to the product or service for which the customer
had paid extra. Any action that consumed labor or material resources that did not provide
value to the customer, such as unnecessary inspections, setting up a workstation, looking
for tools, and fixing a broken gauge was Non-Value Added.
necessary Non-Value Added (nNVA): Time spent on unavoidable activities such as
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delivery lead-time. Any action that needed doing in order to process the order, such as
generating workflow instructions, calibrating measurement tools, or preventative
maintenance was necessary Non-Value Added.
Larson explained that the sum of VA, NVA, and nNVA was the Manufacturing Critical-
Path Time (MCT)—the primary metric for this exercise. The Current State Map would be
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amended to include the calculations after identifying VA, NVA, and nNVA.
Parker noted that takt time was not relevant for this exercise as there was some disparity
about the number of orders at the supplier’s end. Although Richard Blair said that customer
orders were around 2,800 a year, he did not want to focus on leveling the flow to the takt time
but on taking the existing waste out first.
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Ron Larson emphasized that the VSM thinking rather than focusing on achieving exact
results should focus on identifying the approximate amount of waste in a reasonable manner.
Therefore, he told Blair and Puzzo that it was acceptable if the Current State map was an
approximation because the incremental time spent finding missing data was not worth waiting
for.
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Second Day
After walking the gemba, although Parker recognized obvious waste in the Current State
map, he thought he saw areas of improvement. He liked the idea of not working on the Future
State map on the same day as the Current State map to allow participants enough time to reflect
on the previous day’s activities. The program goal was to achieve a minimum of 50%
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improvement in this metric from Current State to Future State. As Parker reflected on the events
of the previous day, he realized that the Future State needed to be a realistic representation of
possible improvements to the process. He wondered if SysInteg and XS had the same idea of
what was realistic and whether MEP actually had motivated the participants to create a Future
State map they had agreed upon that was easily implementable. Parker prepared himself for
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another good learning experience.
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No
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Exhibit 1
VALUE STREAM MAPPING AT SYSINTEG (A)
XS Supplier Development Contract with MEP
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Project Goals:
To provide Manufacturing Critical Path Time (MCT) reductions
To accelerate the adoption of lean manufacturing practices by XS suppliers
To foster a strong working partnership between MEP, XS Operations, and the supply
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base
Project Deliverables:
The VSM event is to be held at the supplier’s facility and facilitated by MEP or a locally
trained and qualified MEP organization using the Accelerate Model.
1. XS responsibilities:
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a) Identify a Project Champion for this effort, who will commit up to 20% of his/her
time in project management.
b) Fund MEP Project Management fee @ $2000* per supplier
2. MEP responsibilities:
a) The Phase I includes a gap analysis of the product or part family agreed to by XS
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and each supplier in the Charter signed at the kickoff meeting. MEP will have a
pre-project meeting with the supplier to verify the value stream, discuss potential
project impact and barriers. A two-day/two-person on-site facilitation of the
Value Stream map with MCT gap analysis, for the supplier’s team to be provided.
Following the two-day VSM event, a post-project meeting to review results by the
MEP.
No
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Exhibit 2
VALUE STREAM MAPPING AT SYSINTEG (A)
Charter
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1. Business Case:
SYSINTEG is a key supplier to XS. In order to remain competitive, both XS and
SYSINTEG must focus on ongoing continuous improvement. The implementation of
lean manufacturing Principles to reduce and eliminate waste for all areas of SYSINTEG
business can play a critical role in achieving this objective.
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2. Goal:
The goal of this project will be to increase SYSINTEG order-fulfillment performance
through an improvement in Manufacturing Critical-Path Time. MCT reduction results in
improved operational effectiveness and increased order fulfillment flexibility.
Consequently, the overall project goals will be to implement action items identified to
reduce MCT by 50%.
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3. Project Scope:
The project will focus on the following: (Part #/name)
4. Schedule & Deliverables:
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Exhibit 2 (continued)
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b. SYSINTEG Executive
c. MEP Lean Expert
6. Savings:
a. Existing cost reduction plans and commitments will continue to apply.
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7. Resource Support:
a. SYSINTEG will assign a Project Manager who will have overall project
responsibility.
b. It is not anticipated that SYSINTEG will require significant capital investment in
order to achieve the objectives of this project.
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8. Communication Plan:
a. Project Status Reports will be generated by SYSINTEG’s Project Manager and
distributed on a regular basis to a commonly agreed upon distribution list.
Source: Created by VSM participants.
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No
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Exhibit 3
VALUE STREAM MAPPING AT SYSINTEG (A)
VSM Event Participants
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Name Company Title Details
Mark Maple XS-division Senior Sees the event primarily as a cost-cutting exercise.
Operations
Manager
Brett Turnip XS-division Operations Reports to Mark Maple. Open to new ideas and
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Analyst learning new tools.
Johnny XS-corporate Manager Environment Safety Expert. His participation is
Gordon limited to observation only.
Sid Parker XS-corporate Summer New to VSM methodologies. Trained in various
Intern lean techniques at graduate school and in workshops
at XS.
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Richard Puzzo SysInteg Director Knowledgeable and committed to the project
Operations success. Not entirely convinced by the VSM
approach and seemed skeptical of any too-good-to-
be-true suggestions.
Regina Blair SysInteg VP Operations Very personable and involved. She relied on
Puzzo’s inputs in her absence from the sessions. She
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Exhibit 4
VALUE STREAM MAPPING AT SYSINTEG (A)
Spacer-Disk Pack
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Note:
1. Each spacer-disk pack contains 10 individual spacer-disks sealed in a plastic bag. The
disks may vary in size depending on the kind of assembly that requires them.
2. Every pack is opened and visually and dimensionally inspected based on XS-supplied
part drawings.
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3. Inner and outer diameter, thickness, material-surface finish, and flatness attributes are
some of the inspection measurements that are checked against the XS drawing-
specification limits.
Source: Created by VSM participants.
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Exhibit 5
VALUE STREAM MAPPING AT SYSINTEG (A)
Process Observations by VSM Participants
Step Process Name Process Description
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1. Receive, open DP Specialty Suppliers typically shipped a dozen or so different manufactured
and sort products weekly in large cartons to SysInteg, so it was necessary to open the
shipping cartons at the receiving dock to sort the contents by part number/SKU.
Spacer-disk pack receipts had to be checked by “matching” the part number and the
item quantities against information on a SysInteg purchase order. Each plastic
bagged “spacer disk pack” contained 10 identical spacer disks. Finally, the operator
looked up the assigned inventory storage location in the receiving area for the
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spacer disk packs and the items were moved to the location. DP’s cartons usually
remained at the SysInteg receiving dock for a day before this step was begun.
2. Schedule and The spacer-disk pack items remained in the assigned storage rack location until an
pick for internal release order triggered pick and inspection activity. This step indicated that
inspection a quantity of the spacer disk packs was to be picked and transported to an assigned
inspection station. Blair indicated that on average the disk packs remained in the
receiving area storage for 45 days before they were scheduled for inspection. He
admitted that it was longer than they wanted to take on average but urgent* items
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would get higher priority. *Urgent usually meant expediting activities because of
customer phone calls expressing requirements for special services.
3. First article Blair noted that per the AS9100 policy guidance (noted below) and contractual
inspection agreement with XS, a thorough check is made on a sample of all newly designed
reporting parts or redesigned parts to compare the first production lot of delivered items
against the XS drawing specifications for the part. This was standard checklist of
questions to find out whether the DP Specialty Suppliers fully understood the
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4. Dimensional This step was required to check if each of the dimensions of the spacer disk part
inspection was within acceptable dimensional specifications range as set forth by the
engineering drawing. Some VSM members commented that while this quality
check makes sense if the disk was used in an operation within SysInteg, but only
provided logistics services, this step seemed redundant; DP Specialty Suppliers had
previously been a certified supplier to XS delivering spacer disks packs directly to
an assembly line operations without incoming inspection—a JIT supplier.
5. Travel to According to Blair, SysInteg personnel travel became necessary only when
supplier and inspection issues could not be resolved with DP over phone. He said, “Sometimes a
inspection large number of disks would not match the design specifications and despite
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Exhibit 5 (continued)
6. Review process SysInteg reviewed process certifications information from DP. In this step,
certification SysInteg was required to check if the manufacturing processes at DP conformed to
the Process Certification Standards set forth by XS for all purchased components
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(process control charts, materials certifications, capability index documentation,
drawing revision information). Puzzo mentioned one particular troublesome issue:
design specifications revisions made by XS and sent to SysInteg were often out of
version as compared to the specifications that DP Specialty Suppliers had used for
its manufacturing. This would also occur when there was an engineering deviation
that was communicated to DP without including SysInteg. SysInteg usually ended
up rejecting the product and holding it for disposition, as the process certification
documentation provided by DP would not match the one provided by XS.
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7. Accepted by An “approved by quality” stamp put on the accepted spacer disk product and kept
quality at the inventory storage area (approved inventory ready for shipping-supermarket).
8. Pick Spacer disks picked up from the supermarket inventory based on XS’s order
schedule. This step was important as it ensured that the order was picked on time.
9. Source This step requires a Certified Quality Assurance Representative (CQAR) from XS
inspection to inspect the spacer disk product at the SysInteg facility SysInteg usually had a
wait time before the CQAR traveled to their facility and performed the source
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inspection.
10. XSQS Stood for XS Supplier Quality System—A system to track PPM defects, and
request information regarding nonconforming product for each of the XS suppliers.
Deviations were required to be submitted to XS once the Source Inspection was
over.
11. Contact vendor SysInteg used XS’s Web-based helpline system or called up XS’ tech-support line
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for correction to resolve open issues that usually dealt with process certification verification and
approvals. If DP Specialty Supplier’s process certification paperwork did not match
with XS’s requirements then SysInteg had two options: first to reject the product or
second to approach XS to inquire if the product itself was acceptable based on
dimensional specifications? This inquiry was justifiable as there were past incidents
when XS had directly communicated to DP accepting engineering deviations but
failed to include SysInteg in the information chain.
12. Response of Usually an email or a phone call from XS or DP Specialty Suppliers, followed with
No
15. ERP SysInteg used the internet to track XS’s orders on a real time basis. The Website
linked to XS’s ERP system.
16. XS XS facility
17. Pack and ship This was the last step at the SysInteg facility. Product shipped to the XS facility.
Source: Created by VSM participants.
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