Method of Research ROGER PAUYA Chap 1

GENSANTOS FOUNDATION COLLEGE,
INC.
Bulaong Extension, General Santos City 9500
Tel. No. (083) 554-6285 ; Fax No. (083) 552-3008
Email Address: [email protected]
______________________________________________________________________________
_____
THE EFFECT OF COVID 19 PANDEMIC ON SALES PERFORMANCE IN

SMALL AND MEDIUM ENTERPRISES IN PUROK 3 LANTON APOPONG,
GENERAL SANTOS CITY
A research proposal presented to:
Roger A. Pauya, CGM

Course Facilitator
In partial fulfillment of the requirements in Methods of Research (MR)
By:
Gallano, Louie Jay
Catog, Darylle
Noble, Shannen Trisha
Mejos, Claudine
Tabudlong, Criscel Mae
Rellin, Lea Mae
Aclo, Jovelyn
June 2021
Team 3
TTH 2:30-4:00pm
INC.
Tel. No. (083) 554-6285 ; Fax No. (083) 552-3008
______________________________________________________________________________
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CHAPTER I
THE PROBLEM AND ITS SETTING
This problem discusses the introduction, statement of the problem,

significant of the problem, scope and limitation of the study, definition of terms
and conceptual framework.
Introduction
Covid 19 caused by the coronavirus (SARS-CoV-2 ) was generated in
December 2019 in Wuhan City in Hubei province of China and rapidly grow to
become deadly pandemic affecting much of Asia, Europe, America and Africa.
The Virus enters the body through the mouth ,nose and eyes (Ali and Alharbi
2020)
The outbreak of coronavirus disease-20191 (COVID-19) has severely

affected national and global economies. Various enterprises are facing different
issues with a certain degree of losses. Particularly, enterprises are facing a
variety of problems such as a decrease in demand, supply chain disruptions,
cancelation of export orders, raw material shortage, and transportation
disruptions, among others. Nevertheless, it is quite clear that enterprises around
the globe are experiencing the significant impact of COVID-19 outbreak on their
businesses. We argue that major victims of COVID-19 outbreak are the micro,
small & medium-sized enterprises (MSMEs) because MSMEs, in comparison to
large enterprises, usually do not possess sufficient resources, especially financial
and managerial, and are not prepared for such disruptions likely to go longer
than expected (Bartik et al., 2020; Prasad et al., 2015). Additionally, these firms
INC.
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are highly dependent on their routine business transactions and a small number
of customers (Williams & Schaefer, 2013). Hence, many MSMEs are running out
of stock, some hardly continue to operate, and some will be running out of stock
soon.
Covid 19 caused by the coronavirus (SARS-CoV-2 ) was generated in

December 2019 in Wuhan City in Hubei province of China and rapidly grow to
become deadly pandemic affecting much of Asia, Europe, America and Africa.
The Virus enters the body through the mouth ,nose and eyes (Ali and Alharbi
2020)
Moreover , Dontho and Gustaffson (2020) pointed out that Coronavirus is

a sharp reminder that pandemics ,like rarely occurring catastrophe s ,have
happened in the past and will happen in the future .even if we cannot prevent
dangerous viruses from emerging ,we should prepare to damper their affects on
society. The current outbreak had a severe economic consequence across the
globe and it does not like any country will be unaffected .This not only has
consequence in the economy; all society is affected which has led to the changes
in how business act and consumers behave.
Small firms, due to resource constraints, weaker market positioning, and

other factors, may be more vulnerable to crisis events. However, SMEs may
have advantages as flexibility, learning capabilities, innovation, customer
relations (Herbane et. Al 2006).
According to Fairlie (2020) Social distancing restrictions and demand

shifts from COVID-19 are expected to shutter many Small businesses, The
INC.
Tel. No. (083) 554-6285 ; Fax No. (083) 552-3008
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number of active business owners in the United States plummeted by 3.3 million
or 22 percent over the crucial two-month window from February to April 2020.
The drop in business owners was the largest on record, and losses were felt
across nearly all industries and even for incorporated businesses.
Conceptual Framework
The conceptual framework of this study is presented to give the view of

the work to be done.
THE EFFECT OF COVID19 PANDEMIC ON SALES PERFORMANCE IN

SMALL AND MEDIUM ENTERPRISES IN PUROK 3 LANTON APOPONG,
GENERAL SANTOS CITY
COVID-19 SALES
PANDEMIC PERFORMANCE
Figure I show the conceptual framework of the study. The dependent

variable is the sales performance and the independent variable is the Covid19
INC.
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______________________________________________________________________________
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pandemic. The conceptual framework show the correlation between the Sales
Performance and Covid19.
Statement of the Problem
This research study aimed to find out The Effect of Covid19 Pandemic on
Sales Performance in Small and Medium Enterprises in Purok 3 Lanton
Apopong, General Santos City.
1. What are the different businesses under Small and Medium enterprises?
2. Determine the sales performance among Small and Medium Enterprises
in terms of
a. Sales profit
b. Sales goal
c. Customer retention rate
3. What implication that may be drawn from the results of the study to
improve the sale performance?
Significance of the Study
This study will be significant to the following:

To the Students, this study will help them to be aware of the things that’s
happening during pandemic especially in the sales of the market.
To the Researchers, as business students this will help them understand the
sales performance during pandemic and will know how the economy maintain it’s
balance.
INC.
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To the Future Researchers, this study will serve as a reference in their research
and guidelines as a reliable source of information.
To the Teachers, this study will help them know how the students understand
the topic and will aid them their discussions regarding related topics.
To the Businessmen, this will serve as a basis on they will make their
businesses stable despite of the pandemic.
Scope and Limitation
This study focuses on the effects of Covid 19 Pandemic on sales

performance in Small and Medium enterprises in Prk. 3 Lanton, Gen. Santos
City. The collection of data will be conducted to the selected owners of SME that
will represent the population.
This study will not include other problems that are not consider as one of
the effects of Pandemic. The respondent of this study will be given a same
questionnaire to answer which is prepared by the Researcher.
Definition of Terms
For the certainly and better understanding of this study, the following
terms were conceptually and operationally defined:
INC.
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COVID-19 - A disease caused by a new strain of coronavirus. 'CO' stands for
corona, 'VI' for virus, and 'D' for disease.
Pandemic- An epidemic (a sudden outbreak) that becomes very widespread

and affects a whole region, a continent, or the world due to a susceptible
population.
Purok 3 Lanton Apopong, G.S.C- The locale of the study.
Sales Performance- The measure of what your sales team is doing to meet the
goals set in your sales strategy. Track your sales performance to see if you're
going to meet revenue goals based on sales activities.
Small and Medium Enterprises-The non-subsidiary, independent firms which

employ fewer than a given number of employees.

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GENSANTOS FOUNDATION COLLEGE,

THE EFFECT OF COVID 19 PANDEMIC ON SALES PERFORMANCE IN

A research proposal presented to:

Roger A. Pauya, CGM

In partial fulfillment of the requirements in Methods of Research (MR)

This problem discusses the introduction, statement of the problem,

The outbreak of coronavirus disease-20191 (COVID-19) has severely

Covid 19 caused by the coronavirus (SARS-CoV-2 ) was generated in

Moreover , Dontho and Gustaffson (2020) pointed out that Coronavirus is

Small firms, due to resource constraints, weaker market positioning, and

According to Fairlie (2020) Social distancing restrictions and demand

The conceptual framework of this study is presented to give the view of

THE EFFECT OF COVID19 PANDEMIC ON SALES PERFORMANCE IN

Figure I show the conceptual framework of the study. The dependent

Statement of the Problem

Significance of the Study

This study will be significant to the following:

Scope and Limitation

This study focuses on the effects of Covid 19 Pandemic on sales

Pandemic- An epidemic (a sudden outbreak) that becomes very widespread

Purok 3 Lanton Apopong, G.S.C- The locale of the study.

Small and Medium Enterprises-The non-subsidiary, independent firms which

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