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    Tactical Marketing Plan

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    wale2me
    This document is a tactical marketing plan template for [Company Name]. It provides sections to define the campaign overview, target market, message, call to action, process, project plan, metrics, and approvals. The objective, target demographics, prospecting mechanism, budget, and expectations are to be filled in. Senior leadership must sign off on the completed plan before launching the campaign.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Tactical Marketing Plan

    Uploaded by

    wale2me
    284 views6 pages
    This document is a tactical marketing plan template for [Company Name]. It provides sections to define the campaign overview, target market, message, call to action, process, project plan, metrics, and approvals. The objective, target demographics, prospecting mechanism, budget, and expectations are to be filled in. Senior leadership must sign off on the completed plan before launching the campaign.

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    This document is a tactical marketing plan template for [Company Name]. It provides sections to define the campaign overview, target market, message, call to action, process, project plan, metrics, and approvals. The objective, target demographics, prospecting mechanism, budget, and expectations are to be filled in. Senior leadership must sign off on the completed plan before launching the campaign.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    284 views6 pages

    Tactical Marketing Plan

    Uploaded by

    wale2me
    This document is a tactical marketing plan template for [Company Name]. It provides sections to define the campaign overview, target market, message, call to action, process, project plan, metrics, and approvals. The objective, target demographics, prospecting mechanism, budget, and expectations are to be filled in. Senior leadership must sign off on the completed plan before launching the campaign.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    [Company Name]

    Tactical Marketing Plan

    Version 0.0
    [Date published]

    Presented by:
    [Presenter's name]
    Tactical Marketing Plan
    Use the Tactical Marketing Plan to identify the action items and expectations that surround marketing
    your product or service. Use this template to begin the process of brainstorming and building your
    marketing plan.

    Plan Overview

    Practice:      

    Name of Campaign:      

    Campaign Manager:      

    Subject Matter Expert:      

    Objective

    Target Market
    In this section, you need to define your current customers and the potential customers
    you want to target.

    Product Demographics
         

    Target Contact Demographics


         

    12/8/2021 Tactical Marketing Plan Page 2


    Message Summary

    Call to Action
    Use this section to brainstorm words or phrases that ask the customer to take action.

    What is the desired outcome?


         

    What is the pull-through offer?


         

    Process
    List Development
         

    Prospecting Mechanism
         

    Pre-event Follow-up
         

    12/8/2021 Tactical Marketing Plan Page 3


    Post-event Follow-up
         

    Opportunity Qualification Process and Criteria

    Project Plan
    Necessary Event Resources

    Resource Role Estimated


    Work Hours

    Budget
    Compile a list of pertinent items that you will use to create your budget line items (for
    example, booth rental, amenities, travel). Use the Marketing Budget Plan template to
    build your final budget.

    12/8/2021 Tactical Marketing Plan page 4


    Metrics and Expectations

    Approval

    CEO: Date: / /
    Campaign
    Date: / /
    Manager:
    Product
    Date: / /
    Manager:
    Project
    Date: / /
    Manager:
    Date: / /
    Date: / /

    12/8/2021 Tactical Marketing Plan page 5


    Campaign Sign-off
    The undersigned accept this Marketing Campaign as described herein.

    Signature/Date Signature/Date

    Signature: Signature:

    Print first and last name: Print first and last name:
               

    Title:      Date:       Title:      Date:      

    Signature: Signature:

    Print first and last name: Print first and last name:
               

    Title:      Date:       Title:      Date:      

    Signature: Signature:

    Print first and last name: Print first and last name:
               

    Title:      Date:       Title:      Date:      

    Note: Additional signatures might be required if the document changes


    significantly per the client’s request.

    12/8/2021 Tactical Marketing Plan page 6

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