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    Fall 2020 - MGMT614 - 1

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    Umer Farooq
    The document provides a scenario for a supply chain management assignment. A Japanese car manufacturing company that makes loader trucks has started operations in Pakistan. The company allows customers to customize trucks by choosing axles, shock absorbers, and color. As a new company, it must decide whether to use a PUSH strategy and produce finished vehicles in anticipation of demand, or a PULL strategy and wait for customer orders before production. The student has been hired as supply chain manager to recommend the best strategy, arguing for either PUSH, PULL, or a hybrid approach.

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    Fall 2020 - MGMT614 - 1

    Uploaded by

    Umer Farooq
    243 views3 pages
    The document provides a scenario for a supply chain management assignment. A Japanese car manufacturing company that makes loader trucks has started operations in Pakistan. The company allows customers to customize trucks by choosing axles, shock absorbers, and color. As a new company, it must decide whether to use a PUSH strategy and produce finished vehicles in anticipation of demand, or a PULL strategy and wait for customer orders before production. The student has been hired as supply chain manager to recommend the best strategy, arguing for either PUSH, PULL, or a hybrid approach.

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    Fall 2020_MGMT614_1

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    The document provides a scenario for a supply chain management assignment. A Japanese car manufacturing company that makes loader trucks has started operations in Pakistan. The company allows customers to customize trucks by choosing axles, shock absorbers, and color. As a new company, it must decide whether to use a PUSH strategy and produce finished vehicles in anticipation of demand, or a PULL strategy and wait for customer orders before production. The student has been hired as supply chain manager to recommend the best strategy, arguing for either PUSH, PULL, or a hybrid approach.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    243 views3 pages

    Fall 2020 - MGMT614 - 1

    Uploaded by

    Umer Farooq
    The document provides a scenario for a supply chain management assignment. A Japanese car manufacturing company that makes loader trucks has started operations in Pakistan. The company allows customers to customize trucks by choosing axles, shock absorbers, and color. As a new company, it must decide whether to use a PUSH strategy and produce finished vehicles in anticipation of demand, or a PULL strategy and wait for customer orders before production. The student has been hired as supply chain manager to recommend the best strategy, arguing for either PUSH, PULL, or a hybrid approach.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    SEMESTER FALL 2020

    SUPPLY CHAIN MANAGEMENT (MGMT614)

    ASSIGNMENT NO.01
    Total marks: 10
    Due date: 18th December, 2020

    Objective:

    To reinforce the concepts of “Pull” and “Push” strategies in Supply chain management.
    Scenario:
    A Japanese car manufacturing company has started its operations in Pakistan. It has established
    an assembly plant in Karachi. The company has proficiency in making loader trucks that are
    actively used for transporting materials. The company offers many variants of the trucks
    depending on the need of the buyers. The demand for loader trucks is increasing day by day, but
    the type of truck required differs based on the task to be performed.
    A unique feature that the company is offering is to let the customers customize or modify a truck
    according to their needs. This means that all the trucks have the same engine and chassis,
    whereas the customers can choose different types of axles for the type of load they want to carry,
    different shock absorbers and finally a color of their choice making a finished product ready for
    use by the consumer.
    Since the company is new in the market, it is having difficulty in deciding how to manage its
    supply chain. The company is unable to decide whether to produce the final products in
    anticipation of customer demand i.e. to use a PUSH supply chain strategy or to wait for the
    customer orders to initiate producing the vehicle from scratch i.e. to employ a PULL supply
    chain strategy.
    You are hired as the Supply chain manager of the company and have been given the task to
    identify the best supply chain strategy according to the given scenario.

    Task:
    Being the supply chain manager of the company:
    Do you favor a complete PUSH supply chain strategy?
    OR
    Are you inclined towards a complete PULL supply chain strategy?
    OR
    Are you going to use a combination of both PUSH and PULL strategy i.e. a hybrid strategy by
    identifying the decoupling point? In this case you also have to mention where the decoupling
    point exists.

    You need to provide at least three arguments in the favor of your choice.
    (1 mark for the correct strategy + 3*3 = 9 marks for the arguments)

    NOTE: You can choose only one strategy out of the three mentioned above.

    Instructions:

     Be CONCISE and PRECISE. Irrelevant information will result in deduction of marks.


     You are supposed to provide a brief answer in bulleted form with proper reasoning.
     The length of your answer must not exceed “300” words. This does not mean that the
    answer should be extended with unwanted details just for the sake of completing “300”
    words. If you can justify your answer in less words, it is totally acceptable.
     Your answer should be to the point without any unnecessary details. Also it should not be
    short enough so that no understanding can be developed from it.
     Provide Logical points in your own words.
     Watch video lectures and consult book/notes to complete the assignment

    Important:

    24 hours extra / grace period after the due date are usually available to overcome uploading
    difficulties. This extra time should only be used to meet the emergencies and above mentioned
    due dates should always be treated as final to avoid any inconvenience.

    Deadline:
     Make sure to upload the solution file before the due date on VULMS.
     Any submission made via email after the due date will not be accepted.

    Formatting Guidelines:

     Use the font style “Times New Roman” or “Arial” and font size “12”.
     It is advised to compose your document in MS-Word format.
     You may also compose your assignment in Open Office format.
     Use black and blue font colors only.

    Referencing Guidelines:
     Use APA style for referencing and citation. For guidance search “APA reference style” in
    Google and read various websites containing information for better understanding or visit
    http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html

    Rules for Marking


    Please note that your assignment will not be graded or graded as Zero (0), if:
     Any of the given instructions is not followed
     It is copied or plagiarized
     It is submitted after the due date.
     The file you uploaded does not open or is corrupt.

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