Lesson 7b FILIPINO VALUE SYSTEMS

FILIPINO VALUE
SYSTEMS IN
BUSINESS
Filipino value system is defined by the way of people live their family as an
influence of one's culture. It refers to the set of values or the value system that
a majority of the Filipino have historically held important in their lives. the
Philippine value system includes their own unique collection of consistent
ideologies, moral codes, ethical practices, etiquette, and cultural and personal
values that are encouraged by their society.
BAHALA NA
Trust in God or the concept of Bahala na is a principle used when a person does not know what to
accomplish or is too slothful to do anything at all. This belief to put fate in God's hands may be a sign of
how religious Filipinos may be. Further, it may show that the Filipinos are free-spirited and that they put
their life in fate's hand.
DIFFERENT VALUE SYSTEM
UTANG NA LOOB
 Gratitude or utang na loob is very fashionable Filipino characteristic. One does not fail to
remember the fine actions that others may have done particularly at times of great need.
 This debt of gratitude is at times abused by those who have done well to others.
 With this system people are forced to do something in exchange for what others do in favor.
NINGAS COGON
 Ningas is a noun which means flame, blaze or combustion, while cogon is a grass which can be
easily burned with its presentation.
 Ningas cogon means the fast burning of cogon, which signifies Filipinos' way of eagerness only at
the beginning but then quickly losing enthusiasm soon afte to continue it, or the lack of follow-up.
PADRINO SYSTEM
 Padrino system, or patronage in the Filipino culture and politics is the value system where one
gets support, endorsement, or political appointment through family affiliation (nepotism) or
friendship (cronyism), as against to one's worth.
 The Padrino system in the Philippines has been the root cause of many controversies and
corruption.
AMOR PROPIO/SELF-RESPECT
 Amor Propio is Spanish word which means self-love. It is a sense of self-esteem or self-respect
that stops a person from swallowing his pride. It includes sensitivity to personal insult or offends.
 Using the padrino system can get a businessmen easily started if the padrion would stand as go
between for introducing and vouching his character in order to get the business deal.

MAÑANA HABIT
 The word mañana means tomorrow or specified future time. It is also known as procrastination in
plain English and mamaya na in Filipino.
 It could also means putting something off until another time. This habit has made Filipinos
become lazier and less efficient in doing task.
DELICADEZA
 Delicadeza is a Spanish term which means daintiness when translated in English. It is defined as
an act of being refined or delicate in tastes or manners.
 It could also mean proper decorum or strict adherence to what's right, moral or ethical. Perhaps it
can be better understood by saying that those who don't have it meaning walang delicadeza or
makapal ang mukha or thick-faced.
HIYA
Shame or hiya is a very common Filipino value. It is a sense of social propriety and conforming to societal
norms of behavior. Filipino believe they must live up to the accepted standards of behavior and if they fail
to do so they bring dishonor not only upon themselves, but also upon their family. If someone is publicly
emabarassed, criticized, or does not live up to expectations, they feel shame and lose and self-esteem.
PAKIKISAMA/PAKIKIPAGKAPWA-TAO
 Loyalty or pakikisama is another Filipino value. This is shared sense of identity and
consciousness of the other person. It is treating others with the respect and dignity as an equal
and not someone below individual.
 Basically, in business it is a practical translation of one's pakikipagkapwa-tao because the
intention is to offer things and services of value to others to get better their standards of living.
FAMILY ORIENTATION
 The Philippines is known to be a family centered nation. The Filipinos recognize their family as an
important social structure that one must take care of. They give importance to the safety and unity
of one's family. The Filipino family is so intact that it is common for members of the same family
work for the same company.
 The family is always of vital importance in the Philippines. Not surprisingly, most business
organizations have the Filipino family as their model.

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FILIPINO VALUE

DIFFERENT VALUE SYSTEM

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