Community Development Project With NGO

Yuva Support Foundation

A Project Report

Submitted in partial fulfilment of the requirements for the award of

degree of

Bachelors of Technology

In

Computer Science and Engineering

Submitted to

LOVELY PROFESSIONAL UNIVERSITY PHAGWARA,

PUNJAB

From 05/18/20 to 06/18/20

Name of student: Samaksh Bansal

Registration Number: 11912543

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 Student Declaration

To whom so ever it may concern

I, Samaksh Bansal, 11912543, hereby declare that the work done by me on “Community
Development Project with NGO” from May, 2020 to June, 2020, is a record of original
work for the partial fulfilment of the requirements for the award of the degree B. Tech in
Computer Science and Engineering.

Samaksh Bansal (11912543)

Signature of the student

Dated: 27/10/2020

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TRAINING CERTIFICATE

3
 ACKNOWLEDGEMENT

The internship opportunity I had with Yuva Support Foundation was a great chance for
learning and professional development. Therefore, I consider myself as a very lucky
individual as I was provided with an opportunity to be a part of it. I am also grateful for
having a chance to meet so many wonderful people and professionals who led me though
this internship period.

Bearing in mind previous I am using this opportunity to express my deepest gratitude and
special thanks to the President of Yuva Support Foundation who in spite of being
extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct
path and allowing me to carry out my project at their esteemed org. and extending during the
training.

I perceive as this opportunity as a big milestone in my career development. I will strive to

use gained skills and knowledge in the best possible way, and I will continue to work on
their improvement, in order to attain desired career objectives. Hope to continue cooperation
with all of you in the future,

Sincerely,

Samaksh Bansal

Place: Bhopal

Date: 27/10/2020

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 LIST OF FIGURE/ CHART

Fig 1.1 ,1.2 Related Images

Fig 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7 Related Images

Fig 3.1, 3.2, 3.3, 3.4, 3.5, 3.6, 3.7 Related Images

Fig 4.1, 4.2, 4.3, 4.4 Related Images

Fig 5.1, 5.2 Related Images

Fig 6.1, 6.2, 6.3, 6.4, 6.5, Related Images

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 LIST OF ABBREVIATIONS

Serv. Services

Imp. Important

Orgs. Organisation

Contri. Contribution

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 INTRODUCTION OF THE PROJECT UNDERTAKEN

Fundraising is essential for the survival and success of non-profit and charitable orgs. In
fact, fundraising campaigns are often the primary focus of these orgs. because without
operating capital, they can’t provide the serv. necessary to fulfil their main goals.

Before the advent of digital marketing, fundraising was primarily focused on obtaining as
many donations as possible, but outreach efforts in today’s competitive environment must
now focus on other equally imp. objectives.

It’s no longer enough for non-profit and charitable orgs.to simply solicit people for
donations because of increased competition and decreased attention spans. Charities must
now market themselves in the same way as standard companies that are trying to reach
their target audiences. That means fundraising should focus on building an org.’s ‘brand,’
which includes its mission, its culture, and the qualities that make that org. unique.

Social media campaigns and valuable content on websites such as articles, videos, and
even live-stream sessions can increase audience engagement through likes, tweets, and
comments on social media platforms. Through these methods, charitable org. build
awareness that can convert prospective donors into actual donors.

Fundraising campaigns should also focus on converting donors that have only made a
single contri. toward becoming recurring donors. A common axiom in business is that it’s
much easier and far less expensive to maximize an existing customer than it is to obtain a
new customer.

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 Fig 1.1

Although charitable orgs. have ‘donors’ instead of ‘customers,’ the axiom still applies,
because the end goal is the same -- persuading people to give their money to a ngo.
Charitable orgs. can start their donor campaign by determining the number of donors that
have only made one contri. Then they must establish a goal of converting a specific
percentage of those donors into recurring donors.

Orgs. should then target those donors with content such as personalized emails, newsletters
and special event notifications that remind those donors why they should reconnect with
the org.

Non-profits must meet operating expenses to stay in business. These expenses include rent,
utilities, liability insurance, payroll, buying office equipment and furniture, and launching
campaigns for upcoming charitable events, and community outreach programs.

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 Fig 1.2

Without the money from fundraising efforts, charitable orgs. cannot meet these operating
costs nor function the way they’re intended. The one risk, however, is that if too much
fundraising money is allocated toward staff salaries, it could jeopardize the org.’s tax-
exempt status.

Fundraising can also help a non-profit org. establish an endowment, which is a restricted
fund that only allows an org. to spend the interest that accrues from the fund. That means
orgs. can’t spend the principal funds in an endowment, which allows the original
endowment to grow over a period of time.

The benefit of an endowment is that it provides financial security for charitable orgs.,
helping them survive economic downturns and lower-than-expected donations from year to
year.

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Strong fundraising requires strong relationships. Donors give to orgs. they trust and where
they feel connected. Non-profits seeking to raise significant gifts need to spend the time
and resources necessary to build relationships with prospects.

Relationships are built through regular two-way communication between the org. and the
donor.

Because fundraising is based on building relationships, it is imp. that non-profits spend an

appropriate amount of time cultivating donors before asking them for a gift.

Allowing donors to get acclimated with the org. prior to receiving an ask will result in
more and larger gifts. Similarly, properly cultivating donors before the ask will lead to
stronger bonds between giver and charity.

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 INTRODUCTION OF THE COMPANY/WORK

Mission

We aim to accomplish our mission by spreading education in every village or slum of India
through a team of youths who are working hard to build and accomplish our dream of an
educated India. YSF is committed for the YSF is committed to working for the upliftment of
underprivileged. Empowerment of the youth is the foremost agenda.

Youths are the arrow to the future.

Yuva Support foundation is one such org. to direction these arrows through their initiatives
and programs. Empowering youths to grow, learn and be the torchbearers for the future is
one of the major impacts the organisation aims to achieve. YSF is a non-profit org. founded
in June 2017 by Mr. Rambhu Sharma.

Inspired by his own life journey, the founder along with his team has laid a strong
foundation to educate the underprivileged children of the society and hence bridge the gap
between them and the world.

Fig 2.1

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As explained by the founder himself in his story, poverty and education are inextricably
linked, because people living in poverty may stop going to school, so they can work which
leaves them without literacy that they need for their careers.

Education in all different forms is a key for breaking the cycle of poverty. It increases food
security, decreases malnutrition, enhances standard of living and improves gender equality.
It teaches children what they can and should expect from adults and in turn also shows adults
the benefits of respecting their children’s rights.

With the different kinds of training and initiatives such as Hamari Pataskala, Candle making,
English learning, computer learning and training, YSF is providing a platform that will help
these children to grow for themselves as well as for the society.

Skills taught by YSF such as an additional language, or any other skill help these children to
be on their own and hence be the strongest pillars of the society in every aspect. It also helps
to develop confidence which in turn adds to their mind development and mental health.

Being able to look up to themselves for their careers and being self-dependent leaves them
with a spark that brings out the best in these children.

VISION

Until we realize our hidden potential, we wait for someone to come and lift us from our
adverse situation. That help is temporary. What happens when no one is available? we break.

This is the story of every life that is struggling to survive.

We fail to realize their true potential and move away by donating some money and clothes.

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They become dependent on help and keep waiting for the next person. Their life’s stuck at
same place, position and situation.

What if, when there is no next person, they indulge in crime to feed themselves and their
family – Hence we fail.

Fig 2.2

In business and in life, failing to plan is planning to fail, and many companies that launch
without setting goals run into problems that may have been foreseeable. Orgs. that only set
a goal of month-to-month survival are missing out on the multiple benefits that a long-term
plan can provide.

Setting goals helps outline the path that an org. must take to achieve desirable outcomes.

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 Fig 2.3

Corporate social responsibility involves financial considerations on a number of levels. For

example, an org. should determine whether it will provide materials for a program, allow
employees to participate in volunteer efforts during work hours or donate money to a
cause.

Orgs. often hire people to oversee their corporate social responsibility efforts, and this adds
to their cost. While the focus of corporate social responsibility is to benefit others, orgs.
must consider their own costs to ensure the program is fiscally feasible.

An org. implements corporate social responsibility to benefit the program's recipients, its
employees and the org. as a whole. Information about the corporate effort must be shared
with stakeholders such as customers, business partners and the community.

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 Fig 2.4

Orgs. that promote their social efforts through news releases, social media sites,
networking events and public relations opportunities can be positively viewed by the
community -- but only if they don't do it in an obviously self-serving way.

TEAM

Founder – Rambhu Sharma

Public Relation – Kriti Tiwari

HR Fundraising – Chanchal Gupta

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 Fig 2.5

DEPARTMENT

CEO –

I inspire the students connected with my initiative since they can relate to me and I truly
believe that changing their lives in a better way is possible just like I made a change in my
life. I believe that life is to be utilized either for serving our family or society as a whole. The
best utilization of life is when we live our life to make someone else’s life better. I consider
the society as my family and I am working persistently towards its upliftment.

Fig2.6

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Public Relation –

Public relations professionals shape an org.'s image. They build the brand, spread the org.'s
message and minimize the effect of negative publicity. At a small ngo, the PR person may
have to handle all the roles – cheerleader, media contact person, the deflector of criticism –
themselves. At larger companies or big PR firms, staffers can have more specialized roles
to handle different org.al needs.

The roles aren't bound by anything but ability and opportunity. A skilled technician may
shift from image management to relationship management in different situations. If
technicians have the right skills, they may eventually step up and become communications
managers.

Fig 2.7

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HR Funding -

Fundraiser to raise funds for the org. The Fundraiser's responsibilities include developing
fundraising programs, recruiting sponsors and volunteers, and encouraging support through
promotional activities. You should also develop and maintain professional relationships.

To be successful as a Fundraiser, you should demonstrate excellent written and verbal

communication skills, plus strong leadership qualities. Ultimately, a top-notch Fundraiser
should be able to perform under pressure, possessing exceptional org.al and presentation
skills.

Work Done –

 Amidst the COVID-19 pandemic, hundreds of migrant workers had to and still are
suffering more than most of us can imagine.

Hence, YSF took the initiative of creating a fundraising campaign in order to help
these migrant workers and their families by getting them daily required items such as
non-perishable food, sanitary products and basic necessities.

From the funds raised, YSF gave a part of it to the BacchaGiri foundation which was
a total of Rs.1,000. The amount given to them was used to spend on 10-15 families
living in various slums located in Bhopal to provide them with ration.

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 BRIEF DESCRIPTION OF THE WORK DONE

Role –

To provide assistance to the head or the board of the org. in identifying donor
resources, raising funds and writing proposals for long-term org.al sustainability.

Fig 3.1

Responsibility –

 Compile and maintain a database of international and local donor orgs.

(international foundations, bilateral and multilateral agencies and private
corporations offering donations).

 Regularly monitor donor websites and identify and inform donor opportunities

matching the work of the org.

 Assist the Director in writing concept notes, project ideas and project proposals

and ensure their timely submission.

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 Undertake independent research in finding alternative resources for long-term

sustainability of the org.

 Assist the Director in developing business plans to generate income from various

sources.

 Undertake online research and build contacts with potential individual donors and

raise funds for the activities of the org.

Fig 3.2

 Maintain relationships with existing donors and respond to their requests

regularly and keep updating them about the work of the org.

 Improve and develop communications material for the org. such as brochure,

website, annual report, DVD, poster etc.

 Organize or provide assistance in organizing any fundraising events for the org.

 Suggest other innovative ideas for effective resource mobilization.

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Fundraisers typically do the following:

 Research prospective donors

 Create a strong fundraising message that appeals to potential donors

 Identify and contact potential donors

 Use online platforms to raise donations

 Organize campaigns or events to solicit donations

 Maintain records of donor information

 Evaluate the success of previous fundraising events

 Train volunteers in fundraising procedures and practices

 Ensure that all legal reporting requirements are satisfied

Fig 3.3

Fundraisers plan and oversee campaigns and events to raise money and other kinds of
donations for an org. They ensure that campaigns are effective by researching potential
donors and examining records of those who have given in the past.

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Fundraisers who work for political campaigns must be knowledgeable about campaign
finance laws, such as the contri. limits of an individual giving to a specific candidate.

Plan –

Non-profits should have written fundraising plans that lay out their fundraising strategy for
the year. Orgs. that have concrete, written plans including deadlines and financial goals
have an easier time seeing the complete picture and developing a strategy that allows them
to meet their goals for the year.

Fig 3.4

A written plan also allows the non-profit’s staff and board to have a clear picture when
revenue shortfalls are threatening the work of the org.

Because fundraising is based on building relationships, it is imp. that non-profits spend an

appropriate amount of time cultivating donors before asking them for a gift.
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Allowing donors to get acclimated with the org. prior to receiving an ask will result in
more and larger gifts. Similarly, properly cultivating donors before the ask will lead to
stronger bonds between giver and charity.

Fig 3.5

Awareness campaigns are imp. for different reasons, depending on the nature of an org.
Among for-profit companies that are trying to raise awareness, the increase in brand
recognition and loyalty can eventually translate to increased revenues and profits.

An awareness campaign can make a ngo more competitive and help it stand out among
other businesses that are competing in the same industry.

For non-profits, the awareness campaign is an essential first step at effecting societal
change and creating positive shifts in the culture. Awareness campaigns highlight imp.
concerns that people can address in both personal and public ways.

Campaigns that cover personal issues, such as health problems and various diseases,
generate money to research solutions to these problems or motivate people to change their
lifestyles in an attempt to avoid them entirely.

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For public causes, such as the environment, awareness campaigns drive people to change
how they deal with recyclable materials or participate with local orgs.in community clean-
up efforts.

Fig 3.6

An organized event like a marathon is a great way to crowdfund (fundraise) a social cause.

 Check which of your supporters participate in marathons/racing events.

 Reach out and give them the opportunity to crowdfund (fundraise online) their
walk/run for your NGO.

 We help them start an online fundraiser for your NGO.

 They reach out to their network via social media to raise funds.

 They help you spread awareness and raise funds.

 Check with your volunteers and see if they would like to crowdfund (fundraise
online) for your NGO

 We help them start an online fundraiser for your NGO

 They reach out to their network via social media to raise funds

 They help you spread awareness and raise funds

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Advantages -

 You reduce the cost of fundraising

 You multiply your database when supporters reach out to their own networks

 You raise more funds

 You raise more awareness for your NGO and cause.

Fig 3.7

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 CHALLENGE FACED

Let’s face it: competition for funds is high, and fundraising has converted into an uphill
battle for all non-profits. The situation is even more dire for smaller organisations, especially
when they are based in the countries where they implement their programmes.

Small organisations and their specificities

The vast majority of charitable organisations in the world are rather small, and most are
based in the global South. Much of the good work worldwide is done by these small non-
profits.

Fig 4.1

It is true that for these organisations, fundraising is difficult. But they know the local
situation well, and new technologies, internet and social media are now allowing them to
reach directly their potential donors.

So how do we raise funds?

Here are some practical tips, which we hope will help you. Don’t hesitate to contact us for
more information!

1. If you don’t have one yet: create your website!

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With free software, it is now easy to design a beautiful, mobile compatible and easy-to-
update website. Remember that it should have a simple and clear structure, and don’t forget
basics such as contact information and updated information about your fabulous work and its
impact!

2. Build strong relationships with your current donors

Happy donors will lead you to more donors. Keep them informed about your work, your
successes, and any unforeseen change. And remember… Even if they don’t fund you this
time, they might think about you when a new opportunity comes up.

Fig4.2

3. Create a contact database and feed it through regular research.

Contacts are key to your success. Ask around: other non-profits, current donors, staff,
volunteers, board members… Keep contacts organised and use them for specific
communication actions such as e-newsletters, invitations to events, etc. And remember to
network even (and especially) when no funding opportunity is open!

4. Communicate about the impact of your work. Focus on individual stories!

Donors don’t want to fund activities, but results! Use (with their permission) the story of one
of your beneficiaries, and show how your project positively impacted their life. Storytelling
is the best way to create an emotional link with your donors.

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5. Launch an e-newsletter… and send it regularly.

E-newsletters are one of the most powerful driving forces behind online donations. Don’t
forget that it should include visual elements, personal stories about the impact of your work,
and ways to support it. Be realistic: it takes time to build a beautiful newsletter. You might
want to send it out quarterly to start with.

6. Include a donation button on your website

Set up a PayPal account, and add a “Donate Now” button on your website and blog.
Remember that it must be highly visible and land directly on a payment page. Thank your
donors, and add them to your newsletter.

7. If you don’t have one yet: Create a Facebook page

And maintain it with different types of publications. Ideally you should publish every day to
keep your audience engaged. Pictures, stories, videos, data… Vary the content and format,
and use the Facebook statistics to learn about your audience!

Fig 4.3

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8. Start a crowd funding campaign.

All you need is a crowd funding website and a few pictures. Limit your appeal to a specific,
small, well-described project. Remember to keep your small donors informed about what
you do with their money!

9. Look for non-financial support

Volunteering (not necessarily on the field, people are also happy to help from home!), in-
kind donations for specific material… are ways to engage people and to get more contacts,
which could eventually lead to donations.

10. Include some money for fundraising, marketing, communication or consultancy

support in your budgets.

Investing in fundraising is crucial: different studies have shown that in order to collect three
Euros (or dollars, or any other currency) you need to invest (on average) one. Don’t forget to
include these in your donor budgets!

Fig 4.4

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 LEARNING OUTCOMES

Upon completion of the Certificate in Fundraising Leadership, graduates will be able to:

 Foster and support a culture of philanthropy in an org. and among its constituencies.

 Demonstrate knowledge of ethical and effective fundraising strategies, practices and

frameworks.

 Implement research-based strategies to cultivate, honour, and retain individual

donors.

Fig 5.1

 Integrate financial analysis, forecasting, budgeting and reporting with an org.'s

fundraising program.

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 Deliver a comprehensive donor-cantered communications plan in alignment with an

org.'s fundraising goals.

 Secure, negotiate and manage grant awards from public and private funders.

 If you actively work/volunteer will help you to make a positive contri. in the growth
and development of the society. You can work for the cause you are most passionate
about.

Fig 5.2

 When you work for an NGO, you work for an organisation that requires skills like
accounting, finance, research, raising and re-distribution of funds, punctuality,
teamwork, cooperation and leadership qualities. You will gain experience whilst
working for an NGO. Bond is the UK membership body for NGOs working in
international development.

 Joining an NGO is like an investment in your future. You will develop professional
skills to meet the demands of the role and of the organisation.

 As a part of a team, you will not only gain leadership skills, you will get a chance to
employ them too. Everything depends on how well you learn to motivate people and
how you cope up with pressure.

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 WHAT IS NGO?

 NGO is an acronym that stands for Non-Governmental Org. They are neither a part
of government nor the private sector. There is no focus on power over people or
becoming wealthy through working at an NGO. So why do they do it…scroll to #2!

 NGOs are humanitarian groups. People and the community are the priority of the org.
NGOs strive to better the world and help the less fortunate.

Fig 6.1

 NGOs range from International to National to Local. There are approximately 40,000
NGOs in the world in addition to the community-based orgs. according to the United
Nations Development Program. An NGO can be a domestic org. and reach those in
their community or they can be international and help those thousands of miles away.

 NGOs are non-profit. This means all surplus money will be placed back into the
org.’s work and will not be a profit to owners, staff or donors. There is no interest in
money for NGOs. The mission is often to relive suffering and protect the people.

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 There is a passion and desire to help. NGOs consist of people who volunteer to aid
development; there is no mandatory requirement to join an NGO. All NGOs share the
common principle of humanity and those committed to NGO activities support this
principle in interest of bettering the world.

 Every little bit counts. NGOs are funded by various ways. There are government
grants, grants from foundations and corporate businesses, small donors and even
large donors. You don’t have to be a billionaire; anyone can donate. Every donor is
appreciated and aids the cause, no matter how big or how small.

Fig 6.2

 NGOs work to make a difference. The work of an NGO may vary from healthcare,
livelihood, poverty, child mortality, education, emergency response, water &
sanitation and other needs of the people. If there’s an issue or need, there’s most
likely an NGO working on it.

 NGOs do not use aid to further religious, political or military standpoints. NGOs are
independent and do not work for governments or partner with armed forces.
Neutrality is a must to access all areas in need of aid and relief. Working for a
government or partnering with an armed force might portray an NGO as a threat
rather than a source of safety and help.

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 NGOs do not use armed forces. This means guns are not allowed in offices or project
sites. They do not exchange information with the military or use armed or military
escorts. NGOs do not support violence and conflict. NGOs value peace, tolerance
and the people.

Fig 6.3

 NGOs believe in the rights of the people. NGOs are a force in the global civil society
and aim to provide access to basic human rights to those in need. Development is not
a gift or privilege; it’s a process that NGOs push for.

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 I believe that NGOs have three primary roles in advancing modern societies. First,
NGOs can facilitate communication upward from people to the government and
downward from the government to the people.

 Communication upward involves informing government about what local people are
thinking, doing and feeling while communication downward involves informing local
people about what the government is planning and doing. Secondly, NGOs provide
opportunity for the self-org. of society.

 NGOs enable citizens to work together voluntarily to promote social values and civic
goals, which are imp. to them. They promote local initiative and problem solving.

 Through their work in a broad array of fields – environment, health, poverty

alleviation, culture & the arts, education, etc. – NGOs reflect the diversity of society
itself. They also help the society by empowering citizens and promoting change at
the “grass roots”.

Fig 6.4

 Thirdly, in some cases, NGOs become spokespersons for the poor and attempt to
influence government policies and programs on their behalf.

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 This may be done through a variety of means ranging from campaigning and pilot
projects to participation in public forums and the formulation of government policy
and plans. Thus, NGOs play roles from advocates for the poor to implementers of
government programs; from agitators and critics to partners and advisors; from
sponsors of pilot projects to mediators.

Fig 6.5

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 CONCLUSION

On the whole, this internship was a useful experience. I have gained new knowledge, skills
and met many new people. I achieved several of my learning goals, however for some the
conditions did not permit. I got insight into professional practice.

I learned the different facets of working within an NGO. I experienced that financing, as in
many organisations, is an imp. factor for the progress of projects. I learned more about the
youth and education of India and the threats they face.

There is still a lot to discover and to improve. The methods used at the moment are still not
standardized and a consistent method is in development. I have seen that local people can
contribute to help people near them, for example with their knowledge. Furthermore, I
experienced that it is of importance that the education is objective and that you have to be
aware of the view of other people.

Environmental education is not one sided, but it is a way of sharing knowledge, ideas and
opinions. The internship was also good to find out what my strengths and weaknesses are.
This helped me to define what skills and knowledge I have to improve in the coming time. It
would be better that the knowledge level of the language is sufficient to contribute fully to
projects.

One main thing that I have learned through this internship is time management skills as well
as self-motivation. When I first started, I did not think that I was going to be able to make
myself sit for eight hours a day, five days a week.

Once I realized what I had to do I organized my day and work so that I was not overlapping
or wasting my hours. I learned that I needed to be organized and have questions ready for
when it was the correct time to get feedback.

37
From this internship and time management I had to learn how to motivate myself for so
many hours. I came up with various proposals and ideas that the NGO is still looking into
using.

It would also be better if I can present and express myself more confidently. At last this
internship has given me new insights and motivation to pursue a career in B.Tech.

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 REFERENCE

 https://learning.candid.org/resources/knowledge-base/how-are-nonprofits-funded/
(Accessed on 27th Oct 2020).

 https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.thedailystar.net%2F
editorial%2Fyouths-becoming-unproductive-
1333591&psig=AOvVaw0JWpngI6Y8TZFxaV2TawzP&ust=1604234407395000&s
ource=images&cd=vfe&ved=0CAIQjRxqFwoTCPDS6ILt3uwCFQAAAAAdAAAA
ABAD
(Accessed on 28th Oct 2020)

 https://medium.com/@contact.parkshala/psocial-work-delhi-74cb94e2c81b
(Accessed on 28th Oct 2020)

 https://www.ukuni.net/articles/10-reasons-why-you-should-join-
ngo#:~:text=2.,whilst%20working%20for%20an%20NGO.
(Accessed on 28th Oct 2020)

 https://targetjobs.co.uk/careers-advice/job-descriptions/278517-charities-fundraiser-
job-
description#:~:text=Typical%20responsibilities%20include%3A,volunteers%20and
%20coordinating%20their%20work
(Accessed on 29th Oct 2020)

 https://www.seattleu.edu/artsci/nonprofit-graduate/certificate-in-fundraising-
leadership/learning-outcomes/
(Accessed on 29th Oct 2020)

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 https://well-grounded.org/raising-funds-for-small-ngos-meeting-the-challenge/
(Accessed on 29th Oct 2020)

 https://smallbusiness.chron.com/roles-public-relations-org.-24139.html
(Accessed on 30th Oct 2020)

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