A Sample Education Consulting Business Plan Template - ProfitableVenture
A Sample Education Consulting Business Plan Template - ProfitableVenture
A Sample Education Consulting Business Plan Template - ProfitableVenture
June 15 Consulting
We are a boutique consulting rm that specializes in
improving team productivity
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If you are an educationist or someone who has background in education matters, and you intend starting your business, then you
should consider starting your own education consulting rm.
There are many would – be international students and students aspiring to go to colleges / universities who are trapped simply
because they don’t know who to talk to when they have challenges with testing and educational related issues that is why it is
important to set up your own education consulting rm.
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4/15/2021 A Sample Education Consulting Business Plan Template - ProfitableVenture
Starting an education consulting rm is not too expensive except for the money required to rent and furnish an o ce space. Running
this type of business requires that you should be trained as an educationist and it is indeed a very lucrative business in the United
States, Canada, Australia (https://www.pro tableventure.com/business-ideas-in-australia/) and The United Kingdom simply because
of the in ow of international students from di erent parts of the world.
If you are truly convinced that starting an education consulting rm is the right business for you to do, then you need to write your
own business plan (https://www.pro tableventure.com/guide-writing-business-plan/). Below is a sample education consulting rm
business plan template that will help you successfully write yours with little or no stress;
It is important to state that computer software designers that develop education support software are not part of the Testing &
Educational Support industry; they are part of the IT Consulting industry
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4/15/2021 A Sample Education Consulting Business Plan Template - ProfitableVenture
If you are a close observer of the Testing & Educational Support industry, you will agree that the controversial No Child Left Behind
Act in the united states has been an important driver of revenue for the Testing and Educational Support industry over the past
decade.
This is due to the fact that education consultants play a prominent role in administering the assessments that ensure schools meet
federal guidelines. Hence, the industry will be heavily impacted in the next half a decade by potential education reforms and
uctuations in federal funding.
Nevertheless, college enrollment will continue to expand over the period, and international student growth will continue, driven by
high demand from students from Nigeria (https://www.pro tableventure.com/small-business-ideas-in-nigeria/), China and India.
Even though tighter state budgets will limit unnecessary expenditure, underlying demand for support services will still be sustained.
The Testing & Educational Support Industry is indeed a large industry and pretty much active in countries such as United States of
America, United Kingdom, France, Germany, Italy, Holland, Switzerland, Australia and Canada
(https://www.pro tableventure.com/small-business-ideas-canada/) et al.
Statistics has it that in the United States of America alone, there are about 7,639 registered and licensed education consulting rm
scattered all across the United States responsible for employing about 115,967 and the industry rakes in a whooping sum of $15
billion annually.
The industry is projected to grow at 3.4 percent annual growth within 2011 and 2016. It is important to state that ETS and Pearson
PLC has the largest available market share in the industry.
A recent research carried out by IBISWORLD reveals that the Testing and Educational Support industry has expanded over the ve
years to 2016. The report stated that during this time, revenue grew at an average annual rate of 0.9 percent to $13.7 billion in 2016.
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4/15/2021 A Sample Education Consulting Business Plan Template - ProfitableVenture
The report pointed that the Testing and Educational Support industry is composed of three main segments: educational testing
providers, educational consultants and student-exchange program providers. While overall growth has been strong, these segments
have experienced di erent levels of growth over the past ve years, with educational testing services accounting for the largest share
of revenue growth.
The research further revealed that the No Child Left Behind (NCLB) Act of 2001 has driven industry demand during much of the past
decade. Under NCLB, which was signed into law in January 2002, states had to implement major educational changes to remain
eligible for federal funding.
Lastly, one thing is certain about starting an education consulting rm, if you are able to conduct your market research and feasibility
studies (https://www.pro tableventure.com/steps-write-feasibility-study-report/), you are more likely not going to struggle to secure
clients because there are always individuals and even educational institutions / schools that would want to hire your services from
time to time.
2. Executive Summary
Webster & Golden® Education Consulting, LLP is a registered and licensed education consulting rm that will be based in New York
City – New York.
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4/15/2021 A Sample Education Consulting Business Plan Template - ProfitableVenture
The rm will handle all aspect of education related services; services such as providing college selection services, providing
educational consulting services, providing educational guidance counseling services, providing educational support services,
providing educational testing services, attending school buses and facilitating student exchange programs.
We are aware that to run a standard education consulting rm can be demanding which is why we are well trained, certi ed and
equipped to perform excellently well. Webster & Golden® Education Consulting, LLP is a client – focused and result driven education
consulting rm that provides broad- based services at an a ordable fee that won’t in any way put a hole in the pocket of our clients.
We will o er a standard and professional education consulting services to all to our individual clients, and corporate clients at
national, and international level. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they hire
our services.
At Webster & Golden® Education Consulting, LLP, our client’s best interest would always come rst, and everything we do is guided
by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the testing and
educational support industry
Webster & Golden® Education Consulting, LLP will at all times demonstrate her commitment to sustainability, both individually and
as a rm, by actively participating in our communities and integrating sustainable business practices wherever possible.
We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.
We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for
our partners, employees and for our clients.
Our plan is to position the business to become the leading brand in the testing and educational support industry in the whole of New
York City – New York, and also to be amongst the top 20 educational consulting rms in the United States of America within the rst
10 years of operations.
This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and
feasibility studies and we are enthusiastic and con dent that New York City – New York is the right place to launch our education
consulting rm before sourcing for clients from other cities in The United States of America and throughout the globe.
Webster & Golden® Education Consulting, LLP is founded by Webster Magnus and Golden Jade, his business partner for many years.
The organization will be managed by both of them since they have adequate working experience to manage such business.
Webster Magnus has well over 5 years of experience working at various capacities within the testing and educational support
industry in the United States of America. Webster Magnus and Golden Jade have the required experience and quali cations to build a
world class education consulting rm that can favorably compete amongst leaders in the industry.
3. Our Products and Services
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4/15/2021 A Sample Education Consulting Business Plan Template - ProfitableVenture
Webster & Golden® Education Consulting, LLP is going to o er varieties of services within the scope of the testing and educational
support industry in the United States of America. Our intention of starting our education consulting rm is to favorably compete with
leading players in the testing and educational support industry both in the United States of America and in the world at large.
We are well prepared to make pro ts from the industry and we will do all that is permitted by the law in the United States to achieve
our business goals, aim and ambition. Our business o erings are listed below;
Normally we would have settled for two or three full – time sta members, but as part of our plan to build a standard education
consulting rm in New York City – New York, we have perfected plans to get it right from the beginning which is why we are going the
extra mile to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our
organization.
The picture of the kind of education consulting rm we intend building and the business goals we want to achieve is what informed
the amount we are ready to pay for the best hands available in and around New York City – New York.
We will ensure that we only hire people that are quali ed, honest, hardworking, customer centric and are ready to work to help us
build a prosperous business that will bene t all the stake holders (the owners, workforce, and customers).
As a matter of fact, pro t-sharing arrangement will be made available to all our senior management sta and it will be based on their
performance for a period of ve years or more depending how fast we meet our set target. In view of that, we have decided to hire
quali ed and competent hands to occupy the following positions;
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4/15/2021 A Sample Education Consulting Business Plan Template - ProfitableVenture
Increases management’s e ectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining
managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising
job results; developing incentives; developing a climate for o ering information and opinions; providing educational
opportunities.
Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development
and implementation of the overall organization’s strategy.
Responsible for xing prices and signing business deals
Responsible for providing direction for the business
Creates, communicates and implements the organization’s vision, mission, and overall direction – i.e. leading the development
and implementation of the overall organization’s strategy.
Responsible for signing checks and documents on behalf of the company
Evaluates the success of the organization
Education Consultants
Responsible for overseeing the smooth running of HR and administrative tasks for the organization
Designs job descriptions with KPI to drive performance management for clients
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Regularly hold meetings with key stakeholders to review the e ectiveness of HR Policies, Procedures and Processes
Maintains o ce supplies by checking stocks; placing and expediting orders; evaluating new products.
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
De nes job positions for recruitment and managing interviewing process
Carries out sta induction for new team members
Responsible for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal
networks; participating in professional organizations.
Oversees the smooth running of the daily o ce activities.
Identi es, prioritizes, and reaches out to new partners, and business opportunities et al
Identi es development opportunities; follows up on development leads and contacts; participates in the structuring and
nancing of projects; assures the completion of relevant projects.
Writes winning proposal documents, negotiate fees and rates in line with company policy
Responsible for handling business research, marker surveys and feasibility studies for clients
Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
Develops, executes and evaluates new plans for expanding increase sales
Documents all customer contact and information
Represent the organization in strategic meetings
Help increase sales and growth for the organization
Accountant
Responsible for preparing nancial reports, budgets, and nancial statements for the organization
creates reports from the information concerning the nancial transactions recorded by the bookkeeper
Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
Provides managements with nancial analyses, development budgets, and accounting reports; analyzes nancial feasibility for
the most complex proposed projects; conducts market research to forecast trends and business conditions.
Responsible for nancial forecasting and risks analysis.
Performs cash management, general ledger accounting, and nancial reporting for one or more properties.
Responsible for developing and managing nancial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all nancial transactions for the company
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Welcomes students and clients by greeting them in person or on the telephone; answering or directing inquiries.
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer
service experience of the highest level
Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and
services
Manages administrative duties assigned by the manager in an e ective and timely manner
Consistently stays abreast of any new information on the organization’s products, promotional campaigns etc. to ensure
accurate and helpful information is supplied to clients
Receives parcels / documents for the organization
Distributes mails in the organization
Handles any other duties as assigned the line manager
6. SWOT Analysis
Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due
process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.
Webster & Golden® Education Consulting, LLP hired the services of a seasoned business consultant with bias in start – ups in the
United States to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us
grow our business and favorable compete in the testing and educational support industry.
As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats.
Here is a summary from the result of the SWOT analysis that was conducted on behalf of Webster & Golden® Education Consulting,
LLP.
Strength:
Our core strength lies in the power of our team; our workforce. We have a team of highly quali ed education consultants and
support sta members that can go all the way to give our clients value for their money; a team that are trained, quali ed and
equipped to pay attention to details and to deliver excellent education consulting services.
We are well positioned and we know we will attract loads of clients (students and international students alike) from the rst day we
open our doors for business.
Weakness:
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As a new education consulting rm, it might take some time for our organization to break into the market and gain acceptance
especially from international students in the already saturated testing and educational support industry; that is perhaps our major
weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.
Opportunities:
The opportunities in the testing and educational support industry is massive considering the number of local and international
students who can’t do with key services provided by only the testing and educational support industry. As a standard and well –
positioned education consulting rm, we are ready to take advantage of any opportunity that comes our way.
Threat:
Some of the threats that we are likely going to face as an education consulting rm operating in the United States are unfavorable
government policies, the arrival of a competitor within our location of operations and global economic downturn which usually
a ects purchasing / spending power. There is hardly anything we can do as regards these threats other than to be optimistic that
things will continue to work for our good.
7. MARKET ANALYSIS
Market Trends
If you a closer observer of the trends in the Testing & Educational Support industry, you will agree that the controversial No Child Left
Behind Act in the united states has been an important driver of revenue for the Testing and Educational Support industry over the
past decade.
This is due to the fact that education consultants play a prominent role in administering the assessments that ensure schools meet
federal guidelines. Hence, the industry will be heavily impacted in the next half a decade by potential education reforms and
uctuations in federal funding.
Nevertheless, college enrollment will continue to expand over the period, and international student growth will continue, driven by
high demand from students from Nigeria (https://www.pro tableventure.com/small-business-ideas-in-nigeria/), China and India.
Even though tighter state budgets will limit unnecessary expenditure, underlying demand for support services will still be sustained.
Although it is cheaper to start an education consulting business, but the fact remains that it is a bit challenging for new entrant to
come into this industry, the primary barrier to the entry for new establishment is the sti registration requirements applicable in
most countries not just the United States of America.
As a matter of fact, education consulting rms must comply with local licensing criteria set out by registration boards and
professional associations to obtain registration in their country or the state they want to operate from. This usually requires
applicants to hold an accredited tertiary quali cation before they can undertake written tests of skills, knowledge and abilities.
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Lastly, the geographic distribution of education consulting rms and revenue in the industry is based on population levels and
business locations. Education consulting rms tend to be located in areas with high populations students, and such areas tend to
have higher level of students who would want to sit for college exams, apply for international studies or for student exchange
programs.
Webster & Golden® Education Consulting, LLP will initially serve students within our immediate community, but that does not in any
way stop us from growing to be able to compete with the leading education consulting rms in the United States.
As a standard and licensed education consulting rm, Webster & Golden® Education Consulting, LLP o ers a wide range of
education consulting services hence we are well trained and equipped to services a wide range of clientele base. Our target market
cuts across businesses of di erent sizes in both the individual and corporate clients.
We are coming into the industry with a business concept that will enable us work with individuals, small businesses and bigger
corporations in and around New York City – New York and other cities in the United States of America. Below is a list of the people
and organizations that we have speci cally design our products and services for;
International Students
Local students
Schools
Tutorial colleges
The level of competitions in the testing and educational support services industry depends largely on the location of the business
and of course the business model. If you can successfully create a unique brand identity for your education consulting rm or carve
out a unique market, you are likely going to experience less competition.
For instance, if you are one of the few education consulting rms in your locations that has the most quali ed and experienced
education consultant with successful track record under your payroll, you are likely going to have a competitive advantage over your
competitors.
We are quite aware that to be highly competitive in the testing and educational support services industry means that we should be
able to deliver expected results, our clients should be able to pay for our services and we should be able to meet the expectations of
clients.
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4/15/2021 A Sample Education Consulting Business Plan Template - ProfitableVenture
Webster & Golden® Education Consulting, LLP might be a new entrant into the testing and educational support services industry in
the United States of America, but the management sta s and owners of the business are considered gurus. They are people who are
core professionals and licensed and highly quali ed education consultants and experts in the United States. These are part of what
will count as a competitive advantage for us.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups
education consulting rms) in the industry meaning that they will be more than willing to build the business with us and help deliver
our set goals and achieve all our aims and objectives.
Webster & Golden® Education Consulting, LLP is established with the aim of maximizing pro ts in the testing and educational
support services industry and we are going to go all the way to ensure that we do all it takes to attract clients (local and international
students) on a regular basis.
Webster & Golden® Education Consulting, LLP will generate income by o ering the following immigration consulting services;
We are well positioned to take on the available market in New York City – New York and other key cities in the United States of
America and we are quite optimistic that we will meet our set target of generating enough income / pro ts from the rst six month of
operations and grow the business and our clientele base beyond New York City to other cities in New York and other states in the
U.S.
We have been able to critically examine the education consulting services market and we have analyzed our chances in the industry
and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the
eld and some assumptions that are peculiar to similar startups in New York City – New York.
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Below are the sales projections for Webster & Golden® Education Consulting, LLP, it is based on the location of our business and the
wide range of education consulting and advisory services that we will be o ering to our clients;
N.B This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major
N.B:
economic meltdown and natural disasters within the period stated above. There won’t be any major competitor o ering same
additional services as we do within same location. Please note that the above projection might be lower and at the same time it
might be higher.
We are mindful of the fact that there are sti er competitions amongst education consulting rms and other related educational
support service providers in the United States of America; hence we have been able to hire some of the best business developer to
handle our sales and marketing.
Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular
basis so as to be well equipped to meet their targets and the overall goal of the organization.
We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard and world – class
education consulting rm that will leverage on word of mouth advertisement from satis ed clients (both individuals and corporate
organizations).
Our goal is to grow our education consulting rm to become one of the top 20 education consulting rms in the United States of
America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a
major force to reckon with not only in the New York City – New York, but also in other cities in the United States of America.
Webster & Golden® Education Consulting, LLP is set to make use of the following marketing and sales strategies to attract clients;
Introduce our education consulting rm business by sending introductory letters alongside our brochure to migrant
communities, corporate organizations, households and key stake holders in New York City and other cities in New York.
Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
List our education consulting rm business on yellow pages’ ads (local directories)
Attend relevant international and local education, international studies and business expos, seminars, and business fairs et al
Create di erent packages for di erent category of clients (local students and international students et al) in order to work with
their budgets and still deliver quality education consulting services to them
Leverage on the internet to promote our education consulting rm
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We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for
our education consultancy services rm business. Below are the platforms we will leverage on to boost our brand and to promote
and advertise our business;
Place adverts on community based educational and related newspapers, radio stations and TV stations.
Encourage the use of word of mouth publicity from our loyal customers
Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo,
Google+ and other platforms to promote our business.
Ensure that we position our banners and billboards in strategic positions all around New York City – New York
Distribute our iers and handbills in target areas in and around our neighborhood
Contact migrant communities, schools, and households et al by calling them up and informing them of Webster & Golden®
Education Consulting, LLP and the educational support services we o er
Advertise our business in our o cial website and employ strategies that will help us pull tra c to the site
Brand all our o cial cars and school buses and ensure that all our sta members and management sta wears our branded
shirt or cap at regular intervals.
As a result of this, Webster & Golden® Education Consulting, LLP will charge our clients a at fee for many basic services such as
providing college selection services, providing educational consulting services, providing educational guidance counseling services,
providing educational support services, providing educational testing services, attending school buses and facilitating student
exchange programs et al.
At Webster & Golden® Education Consulting, LLP we will keep our fees below the average market rate for all of our clients by keeping
our overhead low and by collecting payment in advance. In addition, we will also o er special discounted rates to both local and
international students from time to time.
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4/15/2021 A Sample Education Consulting Business Plan Template - ProfitableVenture
We are aware that there are some clients that would need regular access to education consultancy and advisory services and
assistance, we will o er at rate for such services that will be tailored to take care of such clients’ needs.
Payment Options
The payment policy adopted by Webster & Golden® Education Consulting, LLP is all inclusive because we are quite aware that
di erent customers prefer di erent payment options as it suits them but at the same time, we will ensure that we abide by the
nancial rules and regulation of the United States of America.
Here are the payment options that Webster & Golden® Education Consulting, LLP will make available to her clients;
In view of the above, we have chosen banking platforms that will enable our client make payment for our testing and educational
support services without any stress on their part. Our bank account numbers will be made available on our website and promotional
materials to clients who may want to deposit cash or make online transfer for all education consultancy and advisory services
rendered.
If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure
that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools
and equipment that will be used are nearly the same cost everywhere, and any di erence in prices would be minimal and can be
overlooked.
As for the detailed cost analysis for starting an education consulting rm; it might di er in other countries due to the value of their
money. Below are some of the basic areas we will spend our start – up capital in setting up our education consulting rm;
The total fee for incorporating the Business in the United States of America – $750.
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4/15/2021 A Sample Education Consulting Business Plan Template - ProfitableVenture
The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage
at a total premium – $9,400
The amount needed to acquire a suitable O ce facility in a business district 6 months (Re – Construction of the facility
inclusive) – $40,000
The total cost for hiring Business Consultant – $2,500
The cost for equipping the o ce (computers, software applications, printers, fax machines, furniture, telephones, ling cabins,
safety gadgets and electronics et al) – $5,000
Marketing promotion expenses for the grand opening of Webster & Golden® Education Consulting, LLP in the amount of
$3,500 and as well as yer printing (2,000 yers at $0.04 per copy) for the total amount of $3,580
$3,580.
The cost for purchase of the required software applications (testing results tracking Software, Payroll Software, CRM software,
and Accounting Software et al) – $10,500
The cost of launching our o cial Website – $600
Budget for paying at least three employees for 3 months plus utility bills – $10,000
Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
Miscellaneous: $1,000
Going by the report from the market research and feasibility studies conducted, we will need over one hundred and fty thousand
(150,000
150,000) U.S. dollars to successfully set – up a small scale but standard education consulting rm in the United States of America.
Please note that the salaries of all our sta members for the rst month is included in the expenditure.
Generating Funds / Startup Capital for Webster & Golden® Education Consulting, LLP
No matter how fantastic your business idea might be, if you don’t have the required money to nance the business, the business
might not become a reality. No doubt raising start – up capital for a business might not come cheap, but it is a task that an
entrepreneur must go through.
Webster & Golden® Education Consulting, LLP is a business that will be owned and managed by Webster Magnus and Golden Jade,
his business partner for many years. They are the sole nancial of the rm, but may likely welcome partners later which is why they
decided to restrict the sourcing of the start – up capital for the business to just three major sources.
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N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we
are at the nal stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and
submitted, the loan has been approved and any moment from now our account will be credited.
One of our major goals of starting Webster & Golden® Education Consulting, LLP is to build a business that will survive o its own
cash ow without the need for injecting nance from external sources once the business is o cially running.
We know that one of the ways of gaining approval and winning customers over is to o er our education consultancy and advisory
services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower pro t margin for a
while.
Webster & Golden® Education Consulting, LLP will make sure that the right foundation, structures and processes are put in place to
ensure that our sta welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights
and training and re – training of our workforce is at the top burner of our business strategy.
As a matter of fact, pro t-sharing arrangement will be made available to all our management sta and it will be based on their
performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place,
we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build
the business of our dreams.
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