INFINITY SPRORTS AND FITNESS GYM Marketing Plan
INFINITY SPRORTS AND FITNESS GYM Marketing Plan
INFINITY SPRORTS AND FITNESS GYM Marketing Plan
I. Executive Summary
People amidst the pandemic need to improve their healthy lifestyle which can
be their foundation to fight against the virus. INFINITY SPORTS AND FITNESS
GYM will be placed in residential area that the community are welcome and be
FITNESS GYM is a workout place that any client can gain confidence by building
their wants of their body figure and improve cardiovascular endurance, agility,
and strength conditioning that can help to improve skills in all athletic. In addition
to INFINITY FITNESS GYM, it will provide a relaxing atmosphere for all clients.
In today’s modern world, they are more protocols that can be followed to
avoid local transmission of the virus which it is important to be prioritize for safety
of the clients. In this marketing plan, I will evaluate on how the business
concerned the customers and the purpose of this business. Total budget for the
promotion channels I used are social media marketing, mere direct marketing.
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II. Situation Analysis
The business model has been well received and marketing is especially
the creation and implementation of wellness programs. The basic market need is
the reduction of corporate costs and the increase in employee efficiency that
Strengths
in focus.
Weaknesses
Opportunities
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Participation within a growing market.
The large increase in clients that follows with the acceptance of CF's
Threats
A. PEST Analysis
GYM.
not only the INFINITY SPRORTS AND FITNESS GYM but also can impact
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They can impact individual firm’s competitive advantage or overall profitability
Political factors play a significant role in determining the factors that can
operating in Sporting Activities in more than dozen countries and expose itself
market-
country's economy.
Services
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indicators such as Sporting Activities industry growth rate, consumer
Discretionary income
Unemployment rate
Inflation rate
Interest rates
Sociocultural
GYM will understand the customers of a given market and how they design the
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Education level as well as education standard in the Planet
Technological
speed will give more time while fast speed of technological disruption may
competitors
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B. Porter’s Five Forces Analysis
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C. Competitors
this kind of business offered by the people and we believe that it is more relief to
live when we are physically fit and healthy. Living in healthy life in the way to
have a long life living on this earth. Though my business has competitors, I
should say that in case of environment and service offered my business is more
III. Objectives
To help people who are have less confidence about their body figure
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Fitness gym is the place provided for those people who are concerned
about their body figure and have time to exercise. It is open 24/7 just
for those people who have work in the morning and evening.
healthy living. It is the place to improve your different skills like speed,
While you provide clients with workout goals, health and fitness
make hours on the gym fun, safe, and educational for clients, yet profitable to
you were workout on but the place where you can meet people with good
personality. It is the place were friendship are also defined. I provide a people
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who works my gym as a gym instructor to help for those who had nothing
knowledge or skill about exercise and lifting in this thing is just a little bit
Target Market
through your marketing campaign. These people are more likely to visit your
online shop and make a purchase that any other random group of people. They
All gender and identity are welcome to enter my INFINITY SPORTS AND
FITNESS GYM . Gender is not a barrier to entering the gym and all genders
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The target location I want to stablish my business are in the
customer.
marketing programs best match with individuals and locations. Small business
V. Pricing Strategy
GYM though it is less expensive than others competitor but my service offered all
customers through their channel. We will start a Fitness Gym and offer services
in Calbayog City, Samar. Clients will be the users of the services and will also be
its quality when appropriate. On average, we will service 20-25 customers per
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day, half of the total capacity of the gym in compliant to the mandated protocols
of the IATF. As the number of customer’s increase, the need for additional
Facebook is the most popular social network in Philippines and the trend
is upwards. Therefore, they should put more effort into advertising, using social
and enter a two-way dialogue with potential customers to spread messages and
advertise through targeted profiling since they are already keeping up information
technique is becoming more and more important for business. The blog may not
have any particular content about the fitness center but it can still pull in the
targeted audience through helpful tutorials, clips or content about fitness and
health as well as creating a good work-life balance. This could help more people
to be exposed to the brand and indirectly learn more about the actual gym
Advertising
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Advertising Services means services rendered by an advertising agency
Public Relations
Reputation management.
Crisis management.
Media relations.
Social media.
Speech writing.
Press releases.
Event planning.
Outreach.
During the grand opening and first day operation of our business, we will give
the 1st 10 customers some freebies (towel, tumbler, free loyalty card, etc.)
Digital Marketing
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Digital marketing services are professional services that help market or
advertise your business online, like through search, social media, and paid
Advertising
Public Relation
Contruction P300,000
REFFERENCES
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Cardenal, M . (2018) Unique selling proposition in the fitness industry,
https://fitness.org.au/articles/how-to-craft-a-unique-selling-proposition-in-the-
fitness-industry/1625
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