Swot Analysis

SQUACHIPS
HEALTHY SNACK: HAPPY LIFE
The name of our company is SQUACHIPS. The word squa is derived from the
vegetable name squash. Our product is a chips made from squash. So that we decide
to name our company SQUACHIPS.
I. INTRDUCTION:
A. BUSINESS CONCEPT AND MODEL
We want to open a Snack Corner featuring our specialty and affordable
Squachips and sold through online via facebook with in Cauayan City Isabela. Our
company understands the consequences of hunger and poor nutrition therefore we
are committed in creating a healthier and affordable snack.
HOW WILL I PROFIT?
In our first day ,we can have our promo like free taste. By that our snack
corner will spread out. The customers will buy our product not only because it is
delicious but also it’s very affordable and healthy for the customers who don’t
have enough money for the expensive snacks and for the costumers who wants
to be healthy in their snacks.
B. BUSINESS GOALS
Company: SQUACHIPS
VISION: To be the go-to company in terms of providing a healthier option when
it comes to snacks and chips.
MISSION: We will provide a healthier yet budget-friendly snack for everyone,
especially to those who wants to get fit or live a healthier lifestyle.
Key Performance Indicator
KEY RESULT PERFORMANCE INDICATOR

2020 2021 2022
(present year) (1 year later) (2 years later)
Customers survey 3 4 5
rating to ascertain (on a scale of 1-5 (on a scale of 1-5, (on a scale of 1-5,
customer’s degree , 5 being the 5 being the 5 being the
of delight. highest) highest) highest)
Growth in Online 20% 30% 40%
Sales
Percentage of 0 0 0
repeat customers
II.
III. THE TARGET CUSTOMERS
Our business sales team identified that all ages starting from 9 years old and
above are eligible to buy our products like kids, teens, adults and senior citizens
because it is affordable and also it’s not just like any other snack or a chips it is a
healthy snacks. Squachips is made from squash and based on our research, squash is
Rich in Nutrients and Low in Calories and it also give vitamins to our body, like 25%
of vitamin C, 10 % of vitamin E, 5% of Calcium, 5% of Iron and 10% of Magnesium .
Also Squash improves heart health, reduce the risk of cancer, aid
in diabetes management and these fiber-rich vegetables can also help
normalize blood pressure levels.
SURVEY
16 respondents
Name: _______________ Age: _______________
Gender: ________________ Address:
1. Are you a health conscious kind of a person?

Yes- 11 No-5
2. How often do you eat vegetables?
Always -10 Seldom -6 Never
3. If there's a healthier alternative to chips, will you be interested to try it?
Yes - 15 No-1
4. What are your taste preferences for chips? Salty? Sweet? Spicy?
Salty
Sweet
Spicy
5. How often do you make purchases online?
once a week-3 once a month- 10 twice a month-3
6. How much is your budget for online purchases?
P1 - P499 - 5
P500 - P999 - 9
P1000 - P2999 - 2
7. Given an option to buy healthier snacks online, would you buy?
Yes - 10 No- 6
8. How much are you willing to spend for a healthier snack?
P30 - P50 per pack- 12
50-100 - 2
25 - 1
9. On a scale of 1 to 10, how likely will you refer healthier snacks to your
friends? _______________
1
2
3
4-2
5-2
6-2
7-
8- 3
9- 2
10 - 5
SWOT ANALYSIS
STRENGHT WEAKNESSES
- Our product is full of vitamins - Low access of internet
- Good service of our employees - Endorsement
- Our product is budget-friendly - Taking many risk to improve our
- Our company has determination, company
discipline, respectful, trustworthy, and - delivering our products
creative employees that can serve our -
customers.
OPP0RTUNITIES THREATS
- 11 out of 16 respondents said that they - Customers shopping trends
are health conscious. - Competitors
- 10 out of 16 respondents prefer to buy - Temporary supply constraints, supply
online. disruption due to Season and Weather.
- health benefits of vegetables - Food Poison
- positive publicity of vegetables - Rise in the cost of raw materials
- potential for growth via food delivery - Scam
apps/technology
IV. THE MARKET
Industry
Squachips Company will join the snacks industry. We can do it by selling our
products via facebook. We will work with the whole barangay of San Fermin while
quarantine. Moreover our customers can purchase /buy our product without leaving
their houses. Our company industry can also work with other industries. Generally,
we also have well trained employees in this kind of industry. Our recent study stated
that our operation management consulting will grow after 2-5 years in this industry.
Detailed Description of Costumers

The target customers of Squachips are male and female that ages 9 years old
above like kids, teenagers, adults and senior citizens lived in San Fermin Cauayan City
Isabela that are health conscious, some are not but they eat vegetables, they are
willing to try the healthier alternative chips, willing to buy our products via facebook,
and ready to spend 30-50 pesos to have the healthier chips which is our product.
Squachips will particularly target the customers that have a low budget for their
snack time. This will allow us to take advantage to sell our products online.
Company Advantages
In this modern generation that technology is elevated, our company will get an
advantage to give our customers good services like delivering our products on time,
and ability to manufacture products at the lower cost aside from all of that we have
patience, confident and approachable laborers to accompany our customers via
facebook. Squachips is a chip that is healthy because it is made from squash and
squash has many benefits in our body. It is good for our heart, eyes, colon health and
weight loss, also it prevents cancer, it gives us healthy bones, maintains prostate
health, boosts the immune system, reduces PMS Syndrome and is rich in vitamins.
Our product squachips is a healthy snack alternative to regular chips and we pack
different kinds of flavor. This kind of veggie chips are a crispy side dish or
great for late night snacking.
Regulations
Squachips must meet the standards of the customers in terms of healthy and
affordable products. Our company must check all our products for the safety of the
customers and deliver it on time.
PEST ANALYSIS
POLITICAL FACTORS ECONOMIC FACTORS

-Tax policies -inflation rates
-labor policies -interest rates
-not registered -Covid19
SOCIAL FACTORS TECHNOLOGICAL FACTORS

-lifestyle trends -online selling
-costumer prefers a lower maintenance -Low access of internet
cost -Threats from competing technologies
COST BENEFITS ANALYSIS; ASSUMPTIONS

COST BENEFITS
Chef salary 5,000 More effective 10,000
promotion
campaigns
Employment salary 3,500 improve lead 5,000
conversation
Internet access 2,500 Better costumer 10,000
retention and
loyalty
Advertising for new 5,000 Costumer 10,000
product recommendation
Cost of utilities 5,000 New costumers 8,000
Purchase of 5,000 From current 20,000
material costumer who
order more often
Monthly rental 2,500
l
TOTAL COST 28,500 TOTAL BENEFITS 63,000
COST EFFECTIVENESS ANALYSIS
 COST EFFECTIVENESS RATIO (CER)
CER= COST OF PRODUCTION = C

EFFECTS OF PRODUCTION E
CER= P100,000
10 YEARS WILL BE HEALTHY FOOD PRODUCT
=P10,000 PEOPLE PER YEAR WILL BE HEALTY
 INCREMENTAL COST EFFECTIVENESS RATIO ( ICER)
ICER= Different in cost = C1 - C0

Different in effects E1 - E0
ICER= 100,000 -80,000 = 20,000

10 - 5.5 4.5 = 4,444.4

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SQUACHIPS

HEALTHY SNACK: HAPPY LIFE

Key Performance Indicator

KEY RESULT PERFORMANCE INDICATOR

1. Are you a health conscious kind of a person?

IV. THE MARKET

Detailed Description of Costumers

POLITICAL FACTORS ECONOMIC FACTORS

SOCIAL FACTORS TECHNOLOGICAL FACTORS

COST BENEFITS ANALYSIS; ASSUMPTIONS

COST EFFECTIVENESS ANALYSIS

 COST EFFECTIVENESS RATIO (CER)

CER= COST OF PRODUCTION = C

=P10,000 PEOPLE PER YEAR WILL BE HEALTY

 INCREMENTAL COST EFFECTIVENESS RATIO ( ICER)

ICER= Different in cost = C1 - C0

ICER= 100,000 -80,000 = 20,000

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