Feasibility Study
Feasibility Study
Feasibility Study
Harina De Musa is the name used by the firm and the same name
the firm Harina De Musa are derived from the following: “Harina”
product of the firm. The word “Musa”, on the other hand, is derived
LOCATION
the product. Telephone lines are also accessible and there is also
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HARINA DE MUSA
VISION
MISSION
GOALS
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HARINA DE MUSA
flour.
LOGO
peeling the banana. The peeled banana will then be cut into thin
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HARINA DE MUSA
performed. Once the banana slices are dried already, pound it using
a mortar and pestle before blending it. Blending the dried banana
fruit.
economically desirable.
produce a good quality product for the consumers and which will be
banana fruit into a healthier and less expensive flour that can
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HARINA DE MUSA
PROJECT SUMMARY
MARKET FEASIBILITY
determine the result of the demand and supply and for the
market.
TECHNICAL FEASIBILITY
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HARINA DE MUSA
MANAGEMENT FEASIBILITY
will manage it. Cherie Joie Taladtad will act as the General
Atienza will be the Marketing Head, and Jamaica Aquino will be the
Finance Head.
decision making.
FINANCIAL FEASIBILITY
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HARINA DE MUSA
SOCIO-ECONOMIC FEASIBILITY
to the society. The business will not only provide good business
generate employment for those who will be hired. More than being
provide more job opportunities to the people that need it, such as
form of taxes.
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HARINA DE MUSA
CHAPTER I
INTRODUCTION
being lessened.
tons of food waste. And these food losses occur even before
consumption.
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HARINA DE MUSA
because they are considered too ripe to sell. This greatly affect
producing bananas.
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HARINA DE MUSA
helps reduce food waste and decrease the burden on landfills. This
the World Resources Institute (WRI), addressing food loss and waste
are abundant.
communities.
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HARINA DE MUSA
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HARINA DE MUSA
2.1 Features;
2.2 Usage;
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HARINA DE MUSA
DEFINITION OF TERMS
with a soft flesh that is rich in starch and sugar. It can also be
contain gluten, a protein found in wheat, barley, and rye that can
genus Musa, which contains the banana plant. The family is native
plants.
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HARINA DE MUSA
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HARINA DE MUSA
Oriental Mindoro.
of consumers who are seeking the best value for their money. The
which can enable the firm to educate consumers about the health
the researchers.
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HARINA DE MUSA
CHAPTER II
MARKET STUDY
utilized.
METHODOLOGY
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HARINA DE MUSA
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HARINA DE MUSA
consumers or buyers.
E = margin of error
Solution:
N
n=
1 + Ne2
5,778
n=
1 + 5,778(0.05)2
5,778
n=
1 + 5,778(0.0025)
5,778
n=
1 + 14.445
𝐧 = 𝟑𝟕𝟒. 𝟏𝟎 𝐨𝐫 𝟑𝟕𝟒
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HARINA DE MUSA
TABLE I
Odiong 942 50
Dangay 935 45
demand and supply of the product for the past five (5) years (2016,
2017, 2018, 2019 and 2020) and projected demand and supply from
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HARINA DE MUSA
𝑌𝑛−𝑌𝑐
Where: a= 𝑛−1
DEMAND
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HARINA DE MUSA
TABLE II
HISTORICAL DEMAND
YEAR HISTORICAL
DEMAND
2016 4,370.70
2017 4,443.80
2019 4,594.25
2020 4,911.30
the consumers.
PROJECTED DEMAND
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HARINA DE MUSA
TABLE III
Product Year
Table III presents the projected demand for the present year
SUPPLY
HISTORICAL SUPPLY
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HARINA DE MUSA
particular product that has been sold from the year 2016, 2017,
supply.
TABLE IV
HISTORICAL SUPPLY
All-purpose
Flour
Cake Flour
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HARINA DE MUSA
PROJECTED SUPPLY
the projected supply production within the next five (5) can
TABLE V
PROJECTED SUPPLY
Product Year
Flour
2,000 2,100 2,200 2,300 2,400
(in kg)
success of a business idea and other key factors that affect its
particular product and are willing to pay a higher price for it,
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HARINA DE MUSA
MARKET GAP
projected supply.
TABLE VI
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HARINA DE MUSA
The Table VI shows that the market gap for banana flour
and 2028. This upward trend in the market gap suggests a growth in
sales for the proposed product, given that there is a large market
MARKET SHARE
Table VII
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HARINA DE MUSA
Table VIII
MARKET SHARE
PROJECTED
YEAR PROJECTED DEMAND MARKSET SHARE
SUPPLY
2024 2,000 5,046.45 39.63%
2025 2,100 5,181.60 40.53%
2026 2,200 5,316.75 41.38%
2027 2,300 5,451.90 42.19%
2028 2,400 5,587.05 42.96%
MARKET STRATEGIES
with target customers, who can help promote the brand. To engage
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HARINA DE MUSA
sampling.
PRODUCT
target customers.
with a zip lock, with each pack containing 125 grams of flour.
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HARINA DE MUSA
BRANDING
The company has adopted the name “Harina De Musa” as both their
brand name and firm name. This name is derived from the Spanish
COMPETITION
firms vying for market share and customer loyalty. Price, quality,
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HARINA DE MUSA
these factors effectively are likely to come out ahead. The fact
that some flour is cost-effective and some are not because of its
fruit, Banana.
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HARINA DE MUSA
FIGURE I
CHANNEL OF DISTRIBUTION
Producer
Retailer
Consumer
CHANNELS OF DISTRIBUTION
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HARINA DE MUSA
PROMOTION
to make a purchase.
ADVERTISING
target market.
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HARINA DE MUSA
Table IX
Advertising Expense
PRICING
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HARINA DE MUSA
TABLE X
Direct 20 24,000
Materials
Direct Labor - - -
Factory 50% 8.50 - 30,720
Overhead
Manufacturing 28.50 1,920 54,720
Cost
Marketing 5.50 - 10,824
Administrative 50% 6.70 - 12,600
Marketing Cost 12.20 1,920 23,424
Total Cost 67.83% 40.70 - -
Mark Up 32.17% 19.30 - -
Selling Price 100% 60 1,920 115,200
PROJECTED PRICE
TABLE XI
PROJECTED PRICE
(FOR THE YEAR 2024-2028)
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HARINA DE MUSA
CHAPTER III
TECHNICAL STUDY
and nature;
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HARINA DE MUSA
PRODUCT
quality flour. With a smooth and fine texture, the banana flour
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HARINA DE MUSA
ingredient that can add unique flavors and textures to a wide range
of dishes.
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HARINA DE MUSA
MANUFACTURING PROCESS
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HARINA DE MUSA
INGREDIENT
B. PRODUCTION PROCESS
Ingredients:
PROCEDURE:
and sweetness of the flour. Ripe bananas are sweeter and make
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HARINA DE MUSA
2. Peel the bananas and slice them into small pieces, about 1/8
inch thick.
3. Dry the banana slices. There are a two methods to dry the
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HARINA DE MUSA
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HARINA DE MUSA
C. PACKAGING PROCESS
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HARINA DE MUSA
D. DISPLAY/STORING
FIGURE II
1
• RAW MATERIALS
2
•PRODUCTION
3
•PACKAGING
4
•STORING
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HARINA DE MUSA
PRODUCTION STORAGE
The workers will be working five (5) days a week, and the
Fridays. The workers are required to work eight (8) hours a day,
1:00 p.m. and a 30-minute coffee break from 3:00 p.m. to 3:30 p.m.
manufacturing process must meet the set qouta for each day. It is
process.
market, they plan to hire at least three (3) employees who will be
and storing duties. And the third employee will be assigned the
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HARINA DE MUSA
TABLE XII
PRODUCTION SCHEDULE
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HARINA DE MUSA
TABLE XIII
OPERATING SCHEDULE
kilograms.
TABLE XIV
OPERATING ASSUMPTION
Description Schedule
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HARINA DE MUSA
TABLE XV
TABLE XVI
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HARINA DE MUSA
TABLE XVII
Plant Location
Mindoro. The total area will be divided into five (5) parts:
Office
Kitchen or Pantry
Comfort Room
Store
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HARINA DE MUSA
FIGURE III
FLOOR PLAN
CUT VIEW
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HARINA DE MUSA
3D VIEW
TOP VIEW
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HARINA DE MUSA
FIGURE IV
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HARINA DE MUSA
DIRECT MATERIALS
study:
TABLE XVIII
DIRECT MATERIALS
TOTAL 2,000.00
INDIRECT MATERIALS
process but are not visibly present in the final product. However,
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HARINA DE MUSA
TABLE XIX
INDIRECT MATERIALS
(FOR ONE MONTH OPERATION)
SUPPLIES
TABLE XX
PACKAGING SUPPLIES
TOTAL 835.00
OFFICE SUPPLIES
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HARINA DE MUSA
TABLE XXI
OFFICE SUPPLIES
(FIRST MONTH OF OPERATION)
TABLE XXII
FACTORY SUPPLIES
(ONE MONTH OPERATION)
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HARINA DE MUSA
UTILITIES
1. ELECTRICITY
2. WATER
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HARINA DE MUSA
3. WASTE DISPOSAL
and laws.
TABLE XXIII
UTILITIES
Electricity 800.00
Water 350.00
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HARINA DE MUSA
COMMUNICATION
place orders online or via phone calls. The firm incurs a monthly
TABLE XXIV
MONTHLY COST OF PREPAID LOAD
Description Cost
TOTAL Php.400.00
TRANSPORTATION
cost not only covers the delivery of banana flour but also includes
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HARINA DE MUSA
TABLE XXV
MONTHLY COST FOR TRANSPORTATION
Description Cost
Transportation 1,000
MISCELLANEOUS
TABLE XXVI
MISCELLANEOUS EXPENSES
(FIRST MONTH OPERATION)
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HARINA DE MUSA
CHAPTER IV
MANAGEMENT STUDY
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HARINA DE MUSA
complementary skills.
CAPITALIZATION
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HARINA DE MUSA
TABLE XXVII
INITIAL CAPITAL
ORGANIZATIONAL STRUCTURE
FIGURE V
TALADTAD,
CHERIE JOIE
General Manager
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HARINA DE MUSA
MANPOWER REQUIREMENT
the success of the business. The quality of the people within the
and failure.
GENERAL MANAGER
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HARINA DE MUSA
collaborations.
OPERATIONS HEAD
banana flour.
raw materials.
quality standards.
MARKETING HEAD
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HARINA DE MUSA
flour products.
FINANCE HEAD
strategies.
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HARINA DE MUSA
requirements.
JOB QUALIFICATIONS
GENERAL MANAGER
gender.
industry.
departments.
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HARINA DE MUSA
business strategies.
sales.
OPERATIONS HEAD
gender.
industry.
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HARINA DE MUSA
Computer literate
MARKETING HEAD
gender.
goods industry.
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HARINA DE MUSA
FINANCE HEAD
gender.
field.
industry.
COMPENSATION
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HARINA DE MUSA
The firm has a set schedule for providing salaries and wages
with half paid on the 15th and the other half on the 30th of the
pay to its employees and takes steps to ensure that all payments
ORGANIZATIONAL POLICY
A. TO EMPLOYEE
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HARINA DE MUSA
B. TO SUPPLIERS
C. TO CUSTOMERS
exchanged.
LEGAL REQUIREMENTS
requirements.
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HARINA DE MUSA
NATIONAL REQUIREMENTS
Application Form
Proof of citizenship
2x2 ID picture
Application Form
of php500.00
Application Form
of Php500.00
LOCAL REQUIREMENTS
Residence Certificate
Sanitary Permit
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HARINA DE MUSA
BIR
Fire Clearance
SSS Clearance
Phil Health
Locational Clearance
ESO Clearance
Registration Fee
Municipal License
Mayor’s Permit
Occupational Tax
Business Plate
Garbage Fee
Service Fee
Health Certificate
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HARINA DE MUSA
TABLE XXVIII
PERMITS AND LICENSES
LIST OF FEES 2023-2025
BIR 530
DTI 1,700
Registration 500
Municipal 500
Mayor’s Permit 650
Occupational Tax 300
Business Plate 425
FSI Certificate 355
Garbage Fee 700
Service Fee 100
Health Certificate 100
Sanitary Inspection 150
TOTAL Php.6,010
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HARINA DE MUSA
CHAPTER V
FINANCIAL STUDY
financial challenges.
of operation
leverage.
operation.
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HARINA DE MUSA
TABLE XXIX
Total Projected Cost
(Based on First Month Operation)
Particulars JANUARY
Pre-operating Expense
Operating Expense
Indirect Materials -
Communicaton 400.00
Miscellaneous 845.00
Utilities 1,150.00
Transportation 1,000.00
Advertising 1,150.00
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HARINA DE MUSA
Current Asset
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HARINA DE MUSA
SOURCES OF FINANCING
the business.
gap.
2027 2028
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HARINA DE MUSA
INCOME STATEMENT
FOR THE YEAR ENDED DEC.2024 - DEC.2028
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HARINA DE MUSA
INCOME STATEMENT
FOR THE YEAR ENDED DEC.2024 - DEC.2028
2027 2028
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HARINA DE MUSA
Cash Inflows
Cash Beg. 269,465.00 239,925.00
Operation Activities
Cash Receipts for Customer
Cash Paid For
Advertising 1,150
Utilities 1,150 1,150 1,200
Miscellaneous Expense 845 1,000 1,000
Communication 400 400 400
Transportation 1,000 1,000 1,000
Permit and Licenses 6,010 6,010 6,010
Income Tax 0 0 0
Net Cash Flow for Operation 10,555.00 9,560.00 9,610
Investment Activities
Factory Supplies 720 720 720
Office Supplies 640 640 640
Office Furniture and
6,740 6,740 6,740
Fixture
Factory Furniture and
4,070 4,070 4,070
Fixture
Kitchen and Tools
7,810 7,810 7,810
Equipment
Net Cash Flow for Investing
19,980 19,980 19,980
Activities
Financing Activities
Cash Receipts From
300,000
Partner’s Contribution
Net Cash Flow for Financing
300,000
Activities
Net Increase In Cash 269,465.00 239,925.00 210,335.00
CASH at End of the Year 269,465.00 239,925.00 210,335.00
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HARINA DE MUSA
2027 2028
Cash Inflows
Cash Beg. 210,335.00 180,595.00
Operation Activities
Cash Receipts for Customer
Cash Paid For
Advertising
Utilities 1,250 1,300
Miscellaneous Expense 1,100 1,200
Communication 400 400
Transportation 1,000 1,000
Permit and Licenses 6,010 6,010
Income Tax 0 0
Net Cash Flow for Operation 9,760.00 9,910.00
Investment Activities
Factory Supplies 720 720
Office Supplies 640 640
Office Furniture and Fixture 6,740 6,740
Factory Furniture and Fixture 4,070 4,070
Kitchen and Tools Equipment 7,810 7,810
Net Cash Flow for Investing Activities 19,980 19,980
Financing Activities
Cash Receipts From Partner’s
Contribution
Net Cash Flow for Financing Activities
Net Increase In Cash 180,595.00 150,705.00
CASH at End of the Year 180,595.00 150,705.00
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HARINA DE MUSA
CHAPTER VI
SOCIO-ECONOMIC
beneficiaries.
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HARINA DE MUSA
agricultural waste.
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HARINA DE MUSA
Mindoro, which would not only create job opportunities for the
farmers, equipping them with the knowledge and skills needed for
in the region.
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