A Project Presented To Faculty of STI College Novaliches: Turon-Todo Stonks Company

Turon-Todo
Stonks Company
A Project
Presented to
Faculty of STI College Novaliches
A Partial Fulfillment
of the Requirements
For Senior High School Grade 12
By:
ABM202
(SY : 2019-2020)
Ms. Catherine Dizon

Entrepreneurship and Applied Economics Teacher
March 2020
Property of ABM202 (SY: 2019-2020)
STI College Novaliches

ACKNOWLEDGEMENT
The researchers extend their sincere appreciation and gratitude to all of those
who assist them in the making of this business plan.
Ms. Catherine Dizon the assigned teacher in Entrepreneurship, teacher of the

researchers of this study, for guiding the researchers to do the business plan for the
fulfillment of our requirements in Senior High School
The STI College Novaliches Library for the Accounting Books where we gain
knowledge and guide the researchers in complying to this study and a space where the
researchers can stay to continue their business plan.
The family, friends and classmates for their untiring support, effort and
understanding the difficult times that the researchers encounter.
The Almighty God, for giving the researchers strength, guidance and wisdom to
finish their study.

DEDICATION
The researchers dedicate the study:
For future researchers, to inspire students who would study a related topic and to
offer ideas and possible areas for improvement of this study.
Subject teachers, that became the advisers and gave supervision to the
researchers while conducting the study.
Entrepreneurs, to use the study as a foundation of business ideas and areas for
improvement.
God, that made everything possible and gave the knowledge and strength to the
researchers to make this study successful.

Table of Contents Pages
I. Executive Summary 1
II. Company/Product Name and Logo 2
Company Name and Logo 3
Product Name and Logo 4
III. Mission Statement, Vision and Objectives 5
IV. Market Analysis
Target Market 6
Target Market Size 7
Target Market Growth 8
Market Profitability 9
Market Trends 11
Key Success Factors 11
V. Competitors Analysis 12
Competitors Identification 12
Competitors Comparison 10
Competitors Ranking 13
VI. Marketing Plan 14
Overview 14
Product 14
People 15
Packaging 15
Pricing Strategy 15
Promotion 15
Positioning 15
Place 16
Vicinity Map 17
VII. Organizational Plan 18
Organizational Form 18
Internal Key Personnel 19
External Key Contacts 20
Office and Plant Location 21
VIII. Financial Plan 22
Overview 22
Start – up Capital & Set – up Cost 24
Balance Sheet 25
Income Statement 26
Financial Ratios 27
Documentation 34


I. Executive Summary
Stonks company is a manufacturing business located in Novaliches,

Quezon City specifically in 721 RMS Building, San Bartolome, Quezon City,
1116 Metro Manila. It is near the schools and establishments where the
company wants to build a strong relationship with their target market.
The company offers a product called banana wrap that aims to

promote Filipino culture and satisfy the Senior high school students and
college students - their target market.
Mr. Xyrill Baltazar is the owner and CEO of Stonks Company. The
other people behind the company are Ms. Zaira Colo - the Executive
Secretary, Mr. Marion Tuiza - the Finance Executive, Ms. Toni Sanchez - the
Marketing Executive, Mr. Kyle Reyes - the Production Executive, Ms. Laizadel
Plotado - the Public Relation Executive, and all the other hardworking
employees who worked altogether and did their best for the company.
Property of ABM202 (SY: 2019-2020) 1

II. Company/Product Name and Logo
Company Name
STONKS COMPANY- Stonks is an intentional misspelling of the word

"stocks" which is often associated with a surreal meme featuring a character
meme man standing in front of a picture representing the stock market
followed by the caption "Stonks". In Britain, a stonker is something which is
large or impressive of its kind. Stonks meme are used in business related
memes because it generates profit. This idea was first popularized by John
“Jack” Bogle because of his company, Vanguard, which has consistently
been the fastest-growing asset manager in recent years. Because of that,
Stonks company also aims to create an impressive product, generate income,
satisfy the beloved customers, and become one of the successful company in
the business world.

Company Logo
The Stonks company logo shows a silhouette image of the stonks man
from the stonks meme. The arrow symbolizes the goal of the company which
is to create an impressive product, generate income, satisfy the beloved
customers, and become one of the successful company in the business
world. We used color blue because it represents trust and loyalty,
characteristics that the Stonks Company aims to display to it’s beloved
customers. Blue also symbolizes wisdom, confidence and intelligence which
are the qualities that are present to it’s personnel and staff. We used the color
black as a background because it signifies strength and authority because the
company has a group of skilled personnel who is using their strengths for the
tasks given to them and the company knows how to use authority because
leadership is present. The color white is also used for the reason that it
represents purity, sincerity and perfection, qualities that describes the quality
of the service of the company.

Product Name
The name of the product is "TURON-TODO" , Turon is a Filipino term

that means "Banana wrap" and Todo means "all" or "giving all that one has".
Product Logo
Our product Banana Wrap or Turon is being emphasized in our logo

and we used a font that is expressive and explosive which represent
inequality and flavorful it is. In our logo we used color “Yellow” because it
represent freshness, in Turon-Todo we used fresh ingredients and it is well-
cooked and well-prepared, “Yellow” also symbolizes energy and with our
product we aim to help or costumers to have energy with the help of our
product, and yellow represents happiness and we want our customers to be
happy with our product. Yellow also stands for positivity, environment,
intellect, loyalty and joy that is needed by our beloved customers, especially
students and professionals. We also used the color red because it symbolizes
power and excitement, and with our product Turon-Todo, we aim to give
power with our product Banana Wrap or Turon because despite of its size,
because it has a powerful flavor and it will make you excited to eat more. We
also used the color orange for our font because it represents creativity, and
we believe that Turon-Todo is a very creative product not just physically but
also with its benefits. Orange represents success, and our product Turon-
Todo we aim for success because we believe that our product is capable to
be successful.

III. Mission Statement, Vision and Objectives
Mission: Stonks Company aims to create and develop a snack that will meet
the satisfaction of our valuable customers. We seek to promote Filipino
culture and healthy lifestyle that builds foundation for us to be well know
across the nation. We will strain to achieve our goals with greatest creativity,
integrity and hard work.
Vision: To be the most convenient and Eco-friendly food company in the

nation.
Objectives: To become profitable, to satisfy customers our valuable

customers, and promote Filipino culture as well.

IV. Market Analysis
Target Market
Stonks Company’s target market is STI College Novaliches, Quezon
City, Metro Manila, Philippines, specifically senior high school and College
students. Philippines have different kinds of Turon to offer. According to market
research in Novaliches, Quezon City, the total of students both public and private
are 114,503 students in Senior High and College Students. The chosen location
for the Company’s physical store is near STI College Novaliches that can be
easily seen by students and other people who are passing by.
Stonks Company will focus its marketing activities on reaching

the school’s students and faculty, people working in offices located near are
prospect clients.
Sales
7%
11%
13%
69%
students faculy professional non professional

Target Market Size
Total Available Market (TAM)
Quezon City has 1,113,134 students and from this number, 381,679 students are from
public and private schools in Novaliches. Therefore, the possible demand would be the
34.28% of the total Novaliches, Quezon City students.
Serviceable Available Market (SAM)
According to our research, we would be able to serve approximately 114,503 Senior High
School Students and College Students per year. This means that the SAM would be
29.99% of the TAM.
Target Market
During the first year of the company, with the available people and resources, we will
probably supply 1,800 to 3,000 Senior High School Students and College Students per
month. Therefore, 36,500 turon can supply a year and for the 3 rd year of the company
double the number of turon will be sold.

TARGET MARKET GROWTH
Total Available Market (TAM)
34.28% EVERY YEAR BETWEEN 2020 and 2022
Serviceable Available Market (SAM)
29.99% EVERY YEAR BETWEEN 2020 and 2022
Target Market
85% EVERY YEAR BETWEEN 2020 and 2022

Market Profitability
Threat of New Entries
 Foreign Company
 National Company
 New Company
THREAT
OF NEW
ENTRY
Bargaining Power of Suppliers Bargaining Power of Buyers
 Labor  Students
 Foreign and Local Food Market  Teens
 Whole Sale Food Market  Professionals
 Non-prefessionals
Philyra (ABM201)
SUPPLIER
STONKS COMPANY (ABM202) BUYER POWER
POWER
Sisinag (ABM202)
THREAT
OF
SUBSTI
TUTION
Threat of Substitute Products
 Lumpia
 Banana Q

Competitors Comparison
Company Competitor A Competitor B Competitor C
ABM202 (ABM202) (ABM201) (ABM201)
(OURS)
HQ Philippines Philippines Philippines Philippines
Ownership STONKS Sisinag Philyra CharLy
COMPANY
Product TURONTODO Succulents Wood Potpourri Paper Charcoal
Name Air Freshener
Materials Banana, Flour Garden soil Used wood Used Paper
Used Lumpia Pebbles shavings, scented
Wrapper Discarded oils
fabric
Plastic bottles
Aloe vera
Price Php30.00 Php55.00 Php100.00 Price 40 Php for
750 grams and
60 Php for 2 kg
Market Students, ABM Students Students, BBQ stalls
Focus Employees, professional/offic
and Teenagers e workers
Distinctive It is a bite size Eco friendly pot Innovative and Recycled paper
Feature with a special can be an
sauce per alternative to
purchase and commercial air
has eco-friendly freshener
packaging
Strength The size and We sell eco- Handy, Eco friendly
the taste of the friendly innovative, has
product products many benefits
Weaknesse Durability of Not all the Only good for a New to the
s packaging youth loves short amount of market
plants or time
ornaments (1week-1month)
Possible Leaking of dips The students Dust from wood If wet it is harder
Issue and chance for might not buy a shavings to be lit by fire
the packaging succulent
to be detached
Strategic Improve the We will apply Improve Keep in dry
Options quality of the current trend production by places
packaging design in our sifting the wood
during succulent shavings
production thoroughly

Market Trends
Consumer demand - the quality, quantity, and the type of the product and
services will affect the consumers’ buying perception.
Price - the customers will depend on the price of the product that will affect
their buying behavior.
Social media marketing - social media platforms are used to promote the
products that a company offers that affects the target market.
Key Success Factors

KSF#1: Proper Marketing and Customer Service
Having a proper attitude and behavior while selling products in the

market will satisfy the customers and make them purchase the products
again. Also, using social media platform as a marketing tool in advertising
the product will help to gain more customers.
KSF #2: Employer and Employees’ Skills
Employees’ skills/abilities that can still be developed and improved

with the help of the employer are essential to the company because these
skills will also help the company to enhance and innovate something new to
the product in the future.
KSF #3: Efficient Production
Working effectively and quickly in an organized way without wasting

effort and resources is important because it makes the business produce
goods faster without affecting the quality of the product.

V. Competitors Analysis
Competitors Identification
Karen Store
KAREN STORE offers SM Markets Turon
traditional Turon and Banana SM Markets Turon offers
cue. They used common sweet and fruity flavors layered
ingredients for Turon which are Turon. In doing the product they
thinly sliced bananas, washed make their Turon much bigger
sugar and spring roll wrapper. than the normal size of Turon.
They are selling it during They sell their product in all SM
afternoon because it is a Markets (SM Supermarket, SM
popular snack for students and Hypermarket and Savemore
people around the area. Market).
Competitors Identification
Alfred Competitors
Banana Comparison
Street Eatery Haus
Foods and Fried Peanuts Canteen
Stall offers meal for
offers different variety of students/ teachers who
Banana street foods like Turon, usually from STI College
Banana cue and Maruya that Novaliches and they also
ranges their selling price along offer Phillipine Street
with another competitor. It is well Foods like Turon. In
known for people who lives in creating the product,
Alfred because it was located various ingredients were
before near the tricycle terminal. used, its size is smaller
It also offers variety of fried than the usual size of
peanuts. They are serving the Turon and it has a greater
Traditional Turon we are used to amount of caramelized
eat and they sell for 12php each. sugar that the usual for a
price of 10php each. This
Property of ABM202 (SY: 2019-2020) would be the top
12

COMPETITORS RANKING
Rank Rank
1 2
Rank Rank
3 4

VI. Marketing Plan
Overview
The company offers a product with health benefits that will satisfy and
gain the customers’ trust.
The banana wrap comes with an eco-friendly and creative packaging
that gives a good trademark to the company. The price comes up with a right
computation of costing that is just suitable for the product’s quality and
quantity.
The company used a digital and traditional way of advertising in
promotion. The company created a Facebook page and flyers that will be
given to customers.
The company also provided a vicinity map to show the customers
where the store is located and where they can buy the product.
Product
The company created a bite-size banana wrap or "turon" as they call it in the
Philippines to give nutrition and also convenience for students and
professionals as well.The company's product is made from fresh ingredients
and it is well prepared to make sure it will give the right crunch, flavour,
sweetness and satisfaction. The company's output is combined with 3
different special dips ; milk, chocolate and mango that will definitely
compliment the banana wrap itself and definitely satisfy our beloved
customers.
The name of the product is "TURON-TODO" , Turon is a Filipino term that
means "Banana wrap" and Todo means "all" or "giving all that one has".
People
The target market of the Stonks Company are students in STI COLLEGE
NOVALICHES, specifically Senior high and College students. We choose
students as our target market for our product Turon-Todo because based on
the research that we have conducted, the Turon/banana is beneficial to their
health because it contains vitamins that will keep them active and motivated
in their school works.

Packaging
Banana leaf that is an eco friendly packaging with a form like boat for the
turon and a small square shape for the dip.
Positioning
“Banana wrap na todo sa sarap” is the tagline of the company. “Banana wrap”
is the English term for the product “turon”. Turon-Todo is not only an ordinary
snack, It has a lot of health benefits and it comes with a dip with different
flavors - chocolate, milk, and mango. “Todo” is a Filipino word means “all”. So
when the turon is combined with the dip, it makes the product “todo sa sarap”.
Pricing Strategy
The company's product price is based on the cost of the raw ingredients used
to make and prepare the Banana wrap, labor, and marked up.
The pricing strategy that the company use is The Premium Strategy where in
it is most effective way in promoting a new product and because the company
has a unique competitive advantage compared to its competitors. It also has
a proper costing that gives justice to the quality of the product.
Promotion
An exhibit will be held in STI College Novaliches where every companies in
each section will showcase their own products. The STONKS Company will
promote the company’s product named “Turon-Todo” by participating in the
said exhibit. During the exhibit, the presenters will explain all the details about
the product. The company will also be doing the digital and traditional
advertising of the product. In digital/internet advertising, the company used
Facebook, a social media platform, to create a Facebook page of “Turon-
Todo”. While in traditional advertising, the company used flyers that will be
given to the target customers on the exhibit day.

Place
Address: 721 Rms Building, San Bartolome Novaliches, Quezon City, 1116
Metro Manila
Contact Person(s):
Name : Profession: Contact Detail:

Xyrill Baltazar CEO 09662715461
Kyle Reyes Production Executive 09959736398
Toni Ann Sanchez Marketing Executive 09566347442
Zaira Mae Colo Executive Secretary 09568701225
Marion Tuiza Finance Executive 09087141139
Store Hours:
Monday – Friday 12:00 PM – 8:00 PM

Vicinity Map

VII. Organizational Plan
CEO
Baltazar, Xyrill S.
Executive Secretary
Colo, Zaira Mae C.
Finance Executive Marketing Executive Production Executive Public Relation Executive
Tuiza, Marion Artemio D. Sanchez, Toni Ann M. Reyes, Kyle Jerome A. Plotado, Laizadel C.

Internal Key Personnel
NAME POSITION SKILLS AND
EXPERIENCE
XYRILL BALTAZAR CEO To provide leadership from
finance and accounting
department to optimize
and improve the
company’s financial
stability, strategic-position,
communication skills and
the cooperation of
employees within the
company
ZAIRA MAE COLO EXECUTIVE SECRETARY Strategic, Multitasking, and
cooperative to the
company committee when
the CEO of the company is
unavailable.
MARION TUIZA FINANCE EXECUTIVE Responsible for financial
transactions. Thinks of
methods on now to
maximize the company
profits.
KYLE REYES PRODUCTION Manages the production
EXECUTIVE operations of a company
manufacturing
organization. Ensures the
equipment, quality and
profitability of the product.
TONI SANCHEZ MARKETING EXECUTIVE Support the tasks of
Marketing Teams on
projects, has strong vision
for what the company
wants to accomplish.
LAIZADEL PLOTADO PUBLIC RELATIONS Responsive for
EXECUTIVE implementing, developing
and evaluating strategy to
support the communication
objectives in local and
international markets.,

External Key Contacts
NAME PROFESSION CONTACT DETAILS
XYRILL BALTAZAR CEO 09662715461

Blk 3435 Porciuncula St.
Saint Francis Ville San
bartolome Novaliches,
Quezon City
ZAIRA MAE COLO EXECUTIVE 09568701225
SECRETARY #17J Gold St. Blk 1 Lot 9
Millionaires Subd. Brgy. San
Aguistin Novaliches ,
Quezon City
KYLE REYES PRODUCT EXECUTIVE 09566347442
Blk 4 Lot 43 Windy St.
Northwind Subd.
Novaliches , Quezon City
TONI SANCHEZ MARKETING 09566347442
EXECUTIVE Blk 4 Lot 43 windy st.
Northwind subd. Novaliches,
Q.C

Office and Plant Location

VIII. Financial Plan
A. Overview
The project cost of Stonks Company is increasing because the company

increases the number of materials they produced in the 2 nd year and 3rd year of the
operation to gain more profit and meet the demand of the customer. For the income
statement of the company, as the years goes by, the net income and the sales of the
business increases because of the increasing number of product produced yearly by the
company.
Balance Sheet
900000
800000
700000
600000
500000
400000
300000
200000
100000
0
s h s ts es ry ts ty le l e ty
et s ol en ur to se ui ab pi
ta m ui
s Ca To xi t Eq co Eq
As pm ve
n
lA
s a y Ca In
ui d
F In ta & sP t &
Eq an To ti es te Ne es
re ili No ili
ti
tu ab ab
rni Li l Li
Fu ta
To
2020 2021 2022
The graph shows the Balance Sheet of the company. It includes all the
current and non-current assets of the enterprise and the equity of the company.

Income Statement
1,200,000.00
1,000,000.00
800,000.00
600,000.00
400,000.00
200,000.00
0.00
le
s S
or
y es or AS ory fit se se ols ts ix. se se se e
Sa GM ent has Lab OG ent P ro
p en pen To men & F pen pen pen com
O c t C nv ss Ex Ex e- i p r. Ex Ex Ex In
: C inv Pur irec I ro g ng ens qu - F u nt es on Net
e ss g l s D ng G ti n l i p E e ti ti
L nin ria i
ra Sel Ex se- ens
e R tili ta
n nd U por
gi ate s :E O pe on en
xp
e
B tM s ti xp E s
c Le e s s
cia E on ran
re L e n T
Di pr tio iati
De cia rec
e
pr Dep
De
2020 2021 2022
The graph shows the Income Statement of the company. As the years
goes by,
the net income and the sales of the business increases.
Profitability Ratios
140%
120%
100%
80%
60%
40%
20%
0%
g in
I
g in
RO
om
ar
ar
nc
M
tI
fit
t
ofi
ofi
ro
Pr
Pr
tP
ng
s
Ne
os
ati
Gr
er
Op
2020 2021 2022
For the profitability of the ratio of net profit margin which has 30% on the
first year, 38% for the second year, and 42% for the third year of operations. The
operating profit margin of the company decreases wherein there is 70% for the 1 st year,
63% for the 2nd year, and 59% for the 3 rd year. This shows the relationship of cost of

sales and operating expenses to net sales. The Gross profit income shows that on the
1st year of the operation 38% is the ratio, 44% on the 2 nd year, and 48% on the 3rd year
of the operation. The ROI of the enterprise has a ratio of 82% on the 1 st year, and 115%
on the 2nd year, 112% on the 3rd year.
B. Start-up Capital & Set – up Cost
Start-up Capital & Set-up Cost

Years Amount
2020 266,000.00
2021 284,000.00
2022 380,000.00

C. Balance Sheet
STONKS COMPANY
Balance Sheet
December 31, 2020, 2021 & 2022
2020 2021 2022
Assets
Cash 184,912.00 271,376.00 395,786.00
Tools 3,050.00 2,501.00 1,952.00
Accumulated Depreciation - Tools (549.00) (549.00) (549.00)
Equipments 18,450.00 15,129.00 11,808.00
Accumulated Depreciation- Equipments (3,321.00) (3,321.00) (3,321.00)
Furniture and Fixtures 10,400.00 8,528.00 7,756.00
Accumulated Depreciation- Fur. & Fix. (1,872.00) (1,872.00) (2,070.00)
Inventory 282,314.00 318,197.00 395,240.00
Total Assets 493,384.00 609,989.00 806,602.00
Liabilities & Equity
Notes Payable 10,000.00 0.00 1,100.00
Capital 266,000.00 284,000.00 380,000.00
Net Income 217,384.00 325,989.00 425,502.00
Total Liabilities & Equity 493,384.00 609,989.00 806,602.00
D. Income Statement

STONKS COMPANY
Statement of Comprehensive Income
For the Year Ended December 31, 2020, 2021 & 2022
2020 2021 2022
Sales 720,000.00 864,000.00 1,008,000.00
Less: COGMS
Beginning inventory 0.00 1,314.00 3,116.00
Direct Materials Purchases 282,314.00 318,197.00 365,240.00
Direct Labor 168,000.00 168,000.00 168,000.00
COGAS 450,314.00 487,511.00 536,356.00
Less: Ending Inventory (1,314.00) (3,116.00) (7,672.00)
(449,000.00) (484,395.00) (528,684.00)
Gross Profit 271,000.00 379,605.00 479,316.00
Less Operating Expense
Selling Expense 1,810.00 1,810.00 1,810.00

Depreciation Expense- Tools 549.00 549.00 549.00
Depreciation Expense- Equipments 3,321.00 3,321.00 3,321.00
Depreciation Expense- Fur. & Fix. 1,872.00 1,872.00 2,070.00
Rent Expense 36,000.00 36,000.00 36,000.00
Utilities Expense 9,200.00 9,200.00 9,200.00
Transportation Expense 864.00 864.00 864.00

Total Expense (53,616.00) (53,616.00) (53,814.00)
Net Income 217,384.00 325,989.00 425,502.00
E. Financial Ratios

 Liquidity Ratios
 These ratios measure the ability of an entity to pay currently maturing
obligations and meet unexpected cash needs.
1. Current Ratio
 This shows the relationship of available current assets to meet
payments of current liabilities.
 It is also called Working Capital Ratio of Banker’s Ratio
 Formula:
Current Assets
Current Ratio = Current
Liabilities
2020 2021 2022
Current Assets P 184,912.00 P 271,376.00 P 395,786.00
P P
Current Liabilities 10,000.00 - 1,100.00
P P
Current Ratio 18.49 - 359.81
2. Acid-Test Ratio
 This ratio shows the relationship with current liabilities of the assets
which are readily convertible to cash.
 It is also called Quick Ratio
 Formula:
Cash + Temporary Investments +
Acid-Test Ratio = Short-term receivables
Current Liabilities
2020 2021 2022

Cash P 184,912.00 P 271,376.00 P 395,786.00
Temporary Investment - - -
Short-term Receivables - - -
Current Liabilties P 10,000.00 - P 1,100.00
Acid-Test Ratio 18.49 - P 359.81
 Profitability Ratios
 It refers to the ability of a business to earn profits from its operations.

1. Gross Profit Ratio
 This represents the relationship between gross profit and net sales.
 Formula:

Gross Profit
Gross Profit Ratio =
Net Sales
2020 2021 2022

Gross Profit P 271,000.00 P 379,605.00 P 479,316.00
P P P
Net Sales 720,000.00 864,000.00 1,008,000.00
Gross Profit Ratio 0.38 0.44 0.48
2. Net Profit Ratio

 It is the measure of the profitability for each peso sale.
 Formula:

Net Profit Ratio = Net Income
Net Sales
2020 2021 2022

Net Income P 217,384.00 P 325,989.00 P 425,502.00
P P P
Net Sales 720,000.00 864,000.00 1,008,000.00
Net Profit Ratio 0.30 0.38 0.42
3.Operating Ratio

 This is the relationship of cost of sales and operating expenses to net
sales.
 Formula:

Cost of Sales + Operating Expenses
Operating Ratio =
Net Sales
2020 2021 2022
Cost of Sales P 450,314.00 P 487,511.00 P 536,356.00
Operating P P
Expense 53,616.00 53,616.00 P53,814.00
P P
Net Sales 720,000.00 P864,000.00 1,008,000.00
Operating Ratio 0.7 0.63 0.59
4. Ratio of Net Income to Owner’s Equity

 It is the relationship of net income to owner’s equity
 Formula:
Equity (2020)+Equity(2021)+Equity(2022)
Average Owner's Equity =
Average Owner's Equity
2020 2021 2022

Net Income P 217,384.00 P 325,989.00 P 425,502.00
P P P
Owner's Equity 483,384.00 609,989.00 805,502.00
P P P
Average Owner's Equity 632,958.33 632,958.33 632,958.33
Ratio of Net Income to Owner’s
Equity 0.34 0.52 0.67
5. Ratio of Net Income to Total Assets

 This is used to determine the efficiency with which management
utilizes the assets of the business.
 Formula:
Net Income
Ratio of Net Income to Total Assets =
Total Assets
2020 2021 2022
Net Income P 217,384.00 P 325,989.00 P 425,502.00
Total Assets P P P

493,384.00 609,989.00 806,602.00
Ratio of Net Income to Total 0.4 0.5 0.5
Assets 4 3 3
6. Ratio of Net Sales to Total Assets

 This shows the relationship between the peso sales volume and the
total assets of the business.
 Formula:
Net Sales
Ratio of Net Sales to Total Assets =
Total Assets
2020 2021 2022

P P P
Net Sales 720,000.00 864,000.00 1,008,000.00
P P P
Total Assets 493,384.00 609,989.00 806,602.00
Ratio of Net Sales to Total
Assets 1.46 1.42 1.25
 Solvency Ratios
1. Debt to Equity Ratio
 Formula:
Total Liabilities
Debt to Equity Ratio =
Total Owner's Equity
2020 2021 2022

Total Liabilities P 10,000.00 - P 1,100.00
Total Owner's Equity P 483,384.00 P 609,989.00 P 805,502.00
Debt to Equity Ratio 0.02 - 0.89
2. Debt to Total Assets Ratio

 Formula:
Total Liabilities
Debt to Total Assets Ratio =
Total Assets
2020 2021 2022
P10,000. P1,100.
Total Liabilities 00 - 00
P493,384. P609,989. P
Total Assets 00 00 806,602.00

Debt to Total Assets 0.0 0.0
Ratio 2 - 0
3. Proprietary Ratio
 This is the ratio of the total owner’s equity to the total assets.
 It is also called as Equity Ratio.
 Formula:
Total Owner's Equity
Proprietary Ratio =
Total Assets
2020 2021 2022

Total Owner's Equity P 483,384.00 P 609,989.00 P 805,502.00
Total Assets P 493,384.00 P 609,989.00 P 806,602.00
Proprietary Ratio 0.98 1.00 1.00

TURON/20 serving
(Price) (Quantity) (Actual
Price)
Ripe Saba Banana Php 3.00 each 25 pcs Php 75.00
Washed Sugar Php 42.00 per 1kg 1 kg Php 42.00
Flour Lumpia Wrapper Php 80.00 (100pcs) 50 pcs Php 40.00
Oil Php 46.00 per liter ½ liter Php 23.00
= Php 180.00
DIP/20 servings
(Price) (Quantity) (Actual Price)
Condensed Php 30.00/can 1 Php 30.00
APC Php 23.00 ½ can Php 23.00

Mango Php 10.00 1 Php 10.00

Coco Powder Php 10.00 1 Php 10.00
179 ÷ 5 =
Php 35.8
= Php 215.80

Expenses for Turon and Dip: Php 215.80
Gas: Php 10.79
Packaging: Php 15.00
= Php 241.59
(Overhead)
Labor (60%) Php 144.954
Water (5%) Php 12.0795
Electricity (5%) Php 12.0795
Rent (15%) Php 36.2385
= Php 446.9415
Mark-up (30%) Php 134.08245

= Php 581.02395
Php 581.02395÷ 100 = Php 5.8102395 (each Banana wrap or Turon)
Php 5.8102395 x 5 = Php 29.0511975 or 30.00 per serving (5 Banana

Wraps and 1 Dip)

Documentation
February 11, 2020

Making of Product Description, Company Name, Mission, Vision, and Logo.
February 17, 2020

Dividing our group into different departments such as : Business Plan, Production
department, Booth Department and Documentation department.

February 18, 2020
Gathering data for research paper and assignation of works to different departments.
February 20, 2020

Presentation of ideas for packaging.

February 21, 2020
Idea proposal for Turon-todo commercial.
February 22, 2020

Canvassing for price of the materials needed for the product.

February 24, 2020
Shoot for the Turon-todo commercial.
February 25, 2020

Data gathering for Market Analysis and Competitors Analysis at Phillip's house.

February 27, 2020
Photoshoot for Turon-todo flyers and social media posts
February 28, 2020


Data gathering for Marketing Plan, Organizational Plan and surveys.
March 2, 2020
Making of Financial Plan and compilation of data gathered.

March 5, 2020
Presentation of product and business plan and a bit of performance for mock defense.

March 6, 2020
Making of Mr.Todo costume.


A Project Presented To Faculty of STI College Novaliches: Turon-Todo Stonks Company

Uploaded by

Copyright:

Available Formats

A Project Presented To Faculty of STI College Novaliches: Turon-Todo Stonks Company

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

A Project Presented To Faculty of STI College Novaliches: Turon-Todo Stonks Company

Uploaded by

Copyright:

Available Formats

Turon-Todo

Ms. Catherine Dizon

Property of ABM202 (SY: 2019-2020)

STI College Novaliches

Ms. Catherine Dizon the assigned teacher in Entrepreneurship, teacher of the

Property of ABM202 (SY: 2019-2020)

STI College Novaliches

The researchers dedicate the study:

Property of ABM202 (SY: 2019-2020)

STI College Novaliches

Property of ABM202 (SY: 2019-2020)

STI College Novaliches

STI College Novaliches

Stonks company is a manufacturing business located in Novaliches,

The company offers a product called banana wrap that aims to

Property of ABM202 (SY: 2019-2020) 1

STI College Novaliches

STONKS COMPANY- Stonks is an intentional misspelling of the word

Property of ABM202 (SY: 2019-2020) 2

STI College Novaliches

Property of ABM202 (SY: 2019-2020) 3

STI College Novaliches

The name of the product is "TURON-TODO" , Turon is a Filipino term

Our product Banana Wrap or Turon is being emphasized in our logo

STI College Novaliches

Vision: To be the most convenient and Eco-friendly food company in the

Objectives: To become profitable, to satisfy customers our valuable

Property of ABM202 (SY: 2019-2020) 5

STI College Novaliches

Stonks Company will focus its marketing activities on reaching

students faculy professional non professional

Property of ABM202 (SY: 2019-2020) 6

STI College Novaliches

Total Available Market (TAM)

Serviceable Available Market (SAM)

Property of ABM202 (SY: 2019-2020) 7

STI College Novaliches

Total Available Market (TAM)

34.28% EVERY YEAR BETWEEN 2020 and 2022

Serviceable Available Market (SAM)

29.99% EVERY YEAR BETWEEN 2020 and 2022

85% EVERY YEAR BETWEEN 2020 and 2022

Property of ABM202 (SY: 2019-2020) 8

STI College Novaliches

Threat of New Entries

Threat of Substitute Products

Property of ABM202 (SY: 2019-2020) 9

STI College Novaliches

Property of ABM202 (SY: 2019-2020) 10

STI College Novaliches

Key Success Factors

Having a proper attitude and behavior while selling products in the

KSF #2: Employer and Employees’ Skills

Employees’ skills/abilities that can still be developed and improved

KSF #3: Efficient Production

Working effectively and quickly in an organized way without wasting

Property of ABM202 (SY: 2019-2020) 11

STI College Novaliches