Inside Technology: For What Is Hot Gas Bypass System Used in WRAC ?
Inside Technology: For What Is Hot Gas Bypass System Used in WRAC ?
Inside Technology: For What Is Hot Gas Bypass System Used in WRAC ?
[figure 4]: Air conditioner (with bypass) - In the above figure solenoid valve is
closed and has no communication
with high pressure switch.
releasing heat.
assembly Evaporator
Evaporator Evaporator
Benefits
[figure 2] normal air conditioner [figure 3] Air conditioner (with bypass)
(without bypass) : Compared to competitors, LG’s bypass system has following benefits
• Low indoor air discharge temperature.
Bypass system (fig 3) consists of high pressure switch, capillary, solenoid • Constant working even at high ambient temperatures.
coil & solenoid valve. These are additional components compared to • Better reliability.
normal air conditioner (fig 2). • OLP also available for extra protection.
• High pressure switch senses the discharge pressure and is installed on 100%
the discharge line just after the compressor. 90% LG (with Bypass)
• Capillary tube reduces the high pressure of discharge refrigerant to low 60%
27/35ºC 32/43ºC 29/46ºC 29/54ºC 29/60ºC
-Comparison chart of air discharge
temperature by different air conditioners
pressure and thus low temperature for balancing the cycle. Comparison chart capacity drop by different
air high temperature
Big 5 Show was held in air conditioners for the first time in
Middle East and Africa area.
Mr. K. S. Hwang, Vice President
LGECB successfully installed air
conditioners last year Dec. 7th in
Carrefour shop located in Pereira
Dubai, UAE. for Air Conditioning Overseas
Sales said “This year there will be
city, Colombia. 43 rooftop units
(LK-20BOAH 19sets,LK-15BOAH
more than 7% growth in system 18sets, LK-08BOAH 3sets,LK-
The Big 5 Show is the biggest A/C market while world A/C 0529AH 1set, LK-10BOAH 2sets)
annual event which takes place market will grow 4% compared to were installed in the shop. The
every year in Dubai, UAE. The Big 5 last year. With the Know How of company involved in the project
Show includes the following: attaining four-year consecutive was Serviparamo.
1) Building and Construction world top position, we’ll also Especially the transformers were
2) Water Technology & Environment achieve global No.1 in the field of provided to step down the voltage
3) Air Conditioning & Refrigeration system A/C” for the units to fit in an appropriate
4) Cleaning & Maintenance condition.
5) Class & Metal With the result of this kind of
Recently the organizers have ditioning LG is now aggressively LGECB successfully aggressive activities, LGECB gai-
added the two more industries trying to focus on the commercial
which are Bathroom and Ceram- air conditioning systems market in launched Rooftop ned better recognition in other
store owners’ eyes and got other
ics and Marble and Machinery.
This has become the largest
this region. LGE’s focus is on
window units, splits system and
Units in Carrefour, projects such as in Cali city. Cali
city project will be accomplished
annual trade show for the Constr- roof top package units. At this Colombia. by Feb. 2004.
uction industry in the Arabian Gulf exhibition, LGE attracted lots of
region. LGE had very large and visitors eyes with tripical air
professional stand displaying a conditioners that can operate
number of LG residential and normally at even more than 50ºC
light Commercial air conditioning and Gold Fin that bears even
systems. After gaining market strong sand storm of Desert.
share in the residential air con- Also it showed oxygen generating
Unveiling "2-in-1 Plus" model that LGE got an award “NARODNAYA MARKA” in Russia.
Narodnaya Marka is a true Natio- wining image LG climate electro-
adds an air cleaner to its existing nal brand because according to the nics. Vast PR in Russian press
rule people vote in press and also proved interest of Russian
"2-in-1" model. internet for the best products they
like and respect most of all.
society towards construction
and decoration of their houses
On January 14, LGE held its compressors with different capa- National Brand Questionnaire with LG products.
includes only one open question: Marketing of partnership relations
"Global Top Sales Declaration & city and load sharing concept to
”Which Brand is considered the resulted in vast co-advertising of
Year 2004 New Air Conditioner give comfortable environment.
best?” People themselves freely LG room air conditioners with
Unveiling Session." in Seoul, At the event Mr. Y.H. Lee, CEO
choose the brand they like, thus main LG air conditioning dealers
Korea LGE unveiled its new of LG Digital Appliance Compa-
giving their own preference to the in Russian media, outdoor not
"2-in-1 Plus" model for Korean ny and Mr. H.Y. Nho, President
most reliable and valuable brand in only in Moscow but in the whole
market to consolidate its top of LG Air Conditioning Division
their opinion. In fact it is absolute Russia. This co-advertising job
position in 2004. were present.
national choice of Russian people also leads participation in the
"2-in-1 Plus" model consists of a demonstrating stability, high most p o p u l a r e x h i b i t i o n s o f
floor standing model, an Art Cool positioning of LG brand and Russia ”Heat and Vent” emphas-
standard and an air cleaner with Russian people preference and izing LG at No.1 place. All these
refined design. By using this trust towards LG products. 43.68% factors have made LG Brand a
system, energy up to 65% can be of Russians voted for LG room air shining example to follow and
saved as it uses TPS (Twin Power conditioners leaving behind all lead to receive a recognized award
Cooling System) which has 2 competitors with impressive “Narodnaya Marka”. With such a
results for comparison. distiguished attitude towards LG
Tremendous success of LG room air conditioners, people desire to
air conditioners can be explained have confidence in the brand
by skillful combination of Product which creates real positive image
leadership, Market leadership and of LG and its true value.
Marketing of Partnership relations.
Art Cool brand as well as Plasma
air purifying system and Jet Cool
system being exceptionally pop-
ular and recognized in Russia.
Thus product oriented strategy be-
came absolutely winning in this Billboards Placed in Moscow Devoted to No.1 Position
country. World wide advertising
campaign reflecting No.1 place of
LG room air conditioners in the
world have been successfully
implemented in Russia on billbo- Sign of
Narodnaya
ards, press and commercial films Marka