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    Faculty of Economics and Management: Fakulti Ekonomi Dan Pengurusan

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    Hairul Azmi
    This document outlines the course plan for a Marketing Research course taught by Professor Madya Dr. Jamil Bojei. The course is divided into 7 topics covered over 18 weeks, including introductions to marketing research concepts and processes, research design, data collection methods, sampling procedures, data analysis, and reporting findings. Students will be responsible for self-reading the assigned materials each week in preparation for the mid-term exam in week 9 and final exams in weeks 15-17.

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    Faculty of Economics and Management: Fakulti Ekonomi Dan Pengurusan

    Uploaded by

    Hairul Azmi
    47 views2 pages
    This document outlines the course plan for a Marketing Research course taught by Professor Madya Dr. Jamil Bojei. The course is divided into 7 topics covered over 18 weeks, including introductions to marketing research concepts and processes, research design, data collection methods, sampling procedures, data analysis, and reporting findings. Students will be responsible for self-reading the assigned materials each week in preparation for the mid-term exam in week 9 and final exams in weeks 15-17.

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    MGM4264.RP.BBA-pjj.S2.F14

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    This document outlines the course plan for a Marketing Research course taught by Professor Madya Dr. Jamil Bojei. The course is divided into 7 topics covered over 18 weeks, including introductions to marketing research concepts and processes, research design, data collection methods, sampling procedures, data analysis, and reporting findings. Students will be responsible for self-reading the assigned materials each week in preparation for the mid-term exam in week 9 and final exams in weeks 15-17.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    47 views2 pages

    Faculty of Economics and Management: Fakulti Ekonomi Dan Pengurusan

    Uploaded by

    Hairul Azmi
    This document outlines the course plan for a Marketing Research course taught by Professor Madya Dr. Jamil Bojei. The course is divided into 7 topics covered over 18 weeks, including introductions to marketing research concepts and processes, research design, data collection methods, sampling procedures, data analysis, and reporting findings. Students will be responsible for self-reading the assigned materials each week in preparation for the mid-term exam in week 9 and final exams in weeks 15-17.

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    of 2

    UPM/FEP/T/B-PS/02-T6

    FAKULTI EKONOMI DAN PENGURUSAN


    FACULTY OF ECONOMICS AND MANAGEMENT

    BORANG RANCANGAN PENGAJARAN

    Kod/Nama Kursus : MGM 4264 / Penyelidikan Pemasaran (Marketing Research)

    Nama Guru : Profesor Madya Dr. Jamil Bojei, PhD

    Jadual Kuliah (Masa dan Tempat): DKAP-D1

    Semester : II (Kedua) 2013/2014 Kumpulan Kursus : 1


    Minggu Tajuk Activities
    1 1.0 Introduction to Marketing Research Self-reading
    1.1 Concept, Role and Scope of Marketing Research
    1.2 Factors Affecting Research Decision
    2 1.3 Marketing Research Process Self-reading
    1.4 Problem Formulation and Determining Research
    Objectives
    2/3 2.0 Research Design Self-reading
    2.1 Types of Research Design
    2.2 Exploratory, Descriptive, and Causal Research.
    2.3 Research Proposal
    3/6 3.0 Data Collection Methods Self-reading
    3.1 Qualitative versus Quantitative
    3.2 Secondary Data and Marketing Research
    3.3 Collecting Primary Data
    3.4 Collecting Data: Survey
    3.5 Collecting Data: Observation
    3.6 Collecting Data: Experimentation
    7/8 4.0 Data Collection Forms Self-reading
    4.1 Basics of Scaling
    4.2 Measuring Attitude, Perception, and Preferences
    4.3 Designing the Questionnaire or Observation Forms
    9 Mid-term Exam
    9/10 5.0 Sampling Procedures Self-reading
    5.1 Sampling: Basics and Types of Sampling
    5.2 Sample Size, Sampling Unit, Sampling Frame
    5.3 Fieldwork
    11/13 6.0 Data Analysis Self-reading
    6.1 Preparing, Processing, and Summarizing the Data
    6.2 Basic Statistical Techniques – Frequency
    Distribution, etc.
    6.3 Hypothesis Testing, Relationship, and Analysis of
    Variance
    6.4 Correlation and Regression
    6.5 Multivariate Analysis
    13/14 7.0 Reporting the Research Findings Self-reading
    7.1 Preparing and presenting the research Findings
    7.2 Applications of Marketing Research
    7.3 Ethical issues in Marketing Research.
    15/16/17 MINGGU PEPERIKSAAN
    18
    (diisi oleh Guru/PK)

    Disemak oleh :

    ________________________________
    Tandatangan KJ/PK

    Tarikh: 07/11/2012

    NO. SEMAKAN : 01
    NO. ISU : 01
    TARIKH KUATKUASA : 1/7/2006

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