ATU-HND Project Work Format
ATU-HND Project Work Format
ATU-HND Project Work Format
DEPARTMENT OF …………………………………………..,
FACULTY OF ……………………………………..,
In
PROGRAMME TITLE
JULY 2021
DECLARATION
This project is submitted as part of fulfilment for the award of a Higher National Diploma in
Programme Title: The work is a result of our investigation. All section of the text and results
which have been obtained from other works/ sources are fully referenced. I understand that
cheating and plagiarism constitute a breach of Accra Technical University and will be dealt with
accordingly.
I dedicate this book to the Most High God, my lovely parents, my siblings, my friends and all my
I will take this opportunity to show my gratitude to everyone who made this project a success.
However, it will not have been possible without the kind support and help of my classroom
colleagues. I would like to extend my sincere thanks to all of them. I am highly indebted to my
Supervisor, HOD, Lecturer One, Lecturer Two etc. for their guidance and constant supervision
providing necessary information regarding the project and also their support in completion. I will
like to express my gratitude towards my mom for her kind cooperation and encouragement
Most research on business relationships and networks concentrates on social bonds, such as trust
and commitment. Little research considers technical bonds and how they interact with social
bonds within a relationship. Thus, this research investigates how technical bonds of information
technology link with social bonds in the relationship between two organizations in a business
system, in particular, between a franchisor and franchisees within a franchise system. First, a
conceptual framework of the structure of a relationship between business alliance partners was
synthesized from the business- to-business marketing literature. Then Australian franchisors
were surveyed about the effects of their investments in information technology upon their
analyses the data. The results provided support for the conceptual framework, with the
franchisor’s increased technical competence from information technology improving the social
bonds in a relationship but those bonds being secondary to further technical investment. An
implication for managers is that investments in information technology operate through the
CONTENTS PAGES
DECLARATION............................................................................................................................i
DEDICATION...............................................................................................................................ii
ACKNOWLEDGEMENTS.........................................................................................................iii
ABSTRACT..................................................................................................................................iv
TABLE OF CONTENTS..............................................................................................................v
LIST OF FIGURES.....................................................................................................................vii
LIST OF TABLES......................................................................................................................viii
CHAPTER ONE............................................................................................................................1
INTRODUCTION.........................................................................................................................1
CHAPTER TWO...........................................................................................................................5
LITERATURE REVIEW.............................................................................................................5
2.0 INTRODUCTION.................................................................................................................5
CHAPTER THREE.....................................................................................................................11
RESEARCH METHODOLOGY...............................................................................................11
3.0 INTRODUCTION...............................................................................................................11
CHAPTER FOUR.......................................................................................................................16
4.1 INTRODUCTION...............................................................................................................16
CHAPTER FIVE.........................................................................................................................19
5.0 INTRODUCTION...............................................................................................................19
5.1 SUMMARY.........................................................................................................................19
5.2 CONCLUSION....................................................................................................................19
5.3 RECOMMENDATIONS................................................................................................20
REFERENCES............................................................................................................................21
LIST OF FIGURES
……………………………………………………….12
……………………………………………….17
INTRODUCTION
Little research has been carried out in the area of new service development (NSD). Although
some researchers have paid attention to service innovation and new service success factors (cf.
de Brentani, 1989, 1991; de Brentani & Cooper, 1992; Easingwood, 1986; Jones, 1995;
Scheuing & Johnson, 1989), little is known about how new services are actually developed
(Johne & Storey, 1998; Sundbo, 1997). Furthermore, innovation has traditionally been
associated with tangible products. As a result, the literature on new tangible product
development is rich, but this literature does not capture the intricacies of NSD (de Brentani,
and inseparability (Lovelock, 1983; Shostack, 1977; Zeithaml et al., 1985). That is, the NSD
process may be different from the process involved in the development of a tangible
product (de Brentani, 1995; Easingwood & Storey, 1995; Martin & Horne, 1993).
A major point of difference between product development and service development is the
involvement of customers in services (Ennew & Binks, 1996). Services tend to involve
customers in their delivery, and the purchase of services tends to involve a longer commitment
and therefore a more intimate relationship with customers (Alam, 2000; Harris et al., 1999;
Martin et al., 1999; Sundbo 1997). Thus, customer orientation plays a more important role in
service firms than in tangible product firms because of the four service characteristics noted
above (Hartline et al., 2000; Kelly, 1992). That is, customer input and involvement in the
service innovation process may be more useful than in the development of tangible products
(Langeard et al., 1986; Martin & Horne, 1995; Normann, 1991; Vermillion, 1999).
Moreover, several emerging trends in the market place, such as heightened customer
expectations, advances in technology and new forms of competition arising from the Internet
and e-commerce and increasing deregulation of many service industries, are bringing increased
competition to markets (Bitner et al., 2000; de Brentani, 1995; Lovelock et al., 2001; Wymbs,
2000). Because of this competition, many service firms are developing new services, but there is
a lack of strategic focus on NSD and development competencies (Kelly & Storey, 2000; Martin
& Horne, 1993). Therefore, the new service failure rate is high (Cooper & Edgett, 1996), caused
by the lack of an efficient development process and up-front homework (de Brentani, 1991;
Drew, 1995; Edgett, 1994; Edgett & Jones, 1991) and the lack of customer orientation and input
(Martin & Horne, 1995). That is, undertaking NSD provides challenges to service firms and
their managers (Barczak, 1995). These challenges include deciding how to organise for NSD
and how to develop new services that are responsive to customer needs.
This research attempts to identify key stages of the development process and ties them to
customer involvement and input for the first time. Essentially, this research responds to the
call for a new thinking about the NSD process and draws inspiration from Barabba (1995) and
Wind and Mahajan (1997) who have stressed the need for creating a new service/product
development model that will enable customers to provide input throughout the development
to-business transactions are by far more numerous in the economy but are under-researched
(Gummesson, 1994).
The findings of this research are expected to assist practitioners in developing successful new
the need for collaboration with potential customers during a service development project.
1.2 STATEMENT OF THE PROBLEM
Research is based on real problems or issues, and not on speculation. Don’t carry out a research
for which there is already an answer. The problem statement must address all six questions:
- What – What is the problem? Quote facts and figures with relevant references. And,
- Why – Why is it a problem? (What impact does it have on the environment, life,
- When - When does the problem occur? • Where - Where is the problem occurring?
- Who - Who does the problem affect (Specific groups, organizations, customers, etc. Who
- What are the existing solutions to the problem (if any), and their limitations? What gap is
- What are the principles and theories behind the proposed solution?
The Research Question – this is where the Researcher presents the question that will indicate the
gap revealed by the literature to be a missing piece in the topic’s area of research. The Research
Question may be expressed as either an actual question or a declarative statement. The research
question may be followed by either a hint of the method to find a solution to the gap, or a
What are Ghanaian consumers’ attitudes towards female nudity in print advertisements
Can the Domain Specific Innovativeness (DSI) scale be adapted to identify innovators in
Once you have formulated a clear problem statement or core research question reflecting the
main goal or purpose of your study, it is time to consider the more specific research objectives
Achieving your research objectives should lead you to solve the main research problem or
answer the core research question. One of your objectives may be to test specific hypotheses,
while others may relate to the gathering of descriptive data or to the development of a conceptual
You should consider the following guidelines when drafting research objectives:
Research objectives must be presented in a bulleted list and should be phrased in the
form: “To determine …”, “To investigate …”, “To evaluate …”, “To compare …”
This section should elaborate on why your study is important and also deliberate on the impact of
LITERATURE REVIEW
2.0 INTRODUCTION
This chapter provides support for the study. The literature review is not simply a collection of
notes from books or journals. Read, understand then write it in your own words. Sources of
- Books
- Journals
- Internet
- Reports
- Conference Proceedings
- Newspapers, etc.
The literature review (recommended length: 1000-1500 words) represents the theoretical core of
a project. In this section, we will discuss the purpose of a literature review. We will also consider
how one should go about to find appropriate literature on which to base a literature review and
how this information should be managed. Finally, we will answer four questions that first-time
researchers often battle with when compiling a literature review factors (cf. de Brentani, 1989,
1991; de Brentani & Cooper, 1992; Easingwood, 1986; Jones, 1995; Scheuing & Johnson, 1989),
The purpose of a literature review is to “look again” (re + view) at what other researchers have
done regarding a specific topic. A literature review is a means to an end, namely to provide
background to and serve as motivation for the objectives and hypotheses that guide your own
research.
review, the researcher critically evaluates, re-organizes and synthesizes the work of others. In a
sense, compiling a literature review is like making a smoothie or fruit shake: The end product is
a condensed mix that differs totally in appearance from the individual ingredients used as inputs.
The key to a successful literature review lies in your ability to “digest” information from
different sources, critically evaluate it and present your conclusions in a concise, logical and
“reader-friendly” manner (Easingwood, 1986; Jones, 1995; Scheuing & Johnson, 1989).
Figure 2.: First Figure in Chapter 2
First-time researchers often naively believe everything they read or are scared to criticize the
work of others. However, academic research is all about critical enquiry! It is, therefore,
extremely important that you critically evaluate the material that you read.
Do the findings of previous studies apply in all contexts or are the findings context-
specific?
What are the criticisms against the conceptual models or measurement approaches
research?
Figure 2.: Second Figure in Chapter 2
You have to carefully read the most recent available literature with a view to identify specific
gaps, inconsistencies and/or controversies that may form the basis of your own research. Always
show that you have considered an issue from a number of angles and that you are aware of the
arguments for and against a specific point of view (Ennew & Binks, 1996). To compile a proper
Use the following steps to search for information on which to base your literature review:
Step 1: Find and read the basis articles listed in the document on research topics.
Step 2: Identify possible search terms (keywords) from these base articles by listing the
study are normally listed in the title, keywords, abstract and introduction. Use these
keywords as search terms in further searches for relevant literature. It may sometimes be
necessary to look for synonyms or broader terms that would include the construct/concept
that you want. For example, if you are doing a study on the influence of widow displays
on consumer behaviour, you may want to experiment with the following search terms:
Step 3: Once you have identified appropriate search terms, you have a number of options:
See what academic textbooks have to say about these terms (e.g., see what “Retail
Option 2: Find articles published in international academic journals using Google Scholar
You can also search for articles in international academic publications by using Google
Scholar.
It can become quite a challenge to manage the information gathered for a literature review.
Initially limit the time period of your searches to the last three years. Increase the time period
trouble of having to find the source again when you have to compile the list of references of your
Because the contents of the web can change from one day to the next, it is best to print copies of
any web pages from which you have taken information. This will ensure that you have a
permanent record of the information which you have consulted. These printouts will also contain
the relevant URL and the date on which the information was accessed Alam, 2000; Harris et al.,
Diarize the due dates of all library books and inter-library loan items. You will be fined if you
return books late and may even be “blacklisted”, which means that you will be prevented from
Place all your printed articles together in a box or file so that you do not have to search for a
particular article, as this can waste a lot of time. Where possible, save electronic copies to a
dedicated folder on your PC (Alam, 2000; Harris et al., 1999; Martin et al., 1999; Sundbo 1997).
This saves a lot of time when one has to find a particular article again, especially towards the end
of the year.
First read the abstract, then the introduction and then the conclusion to determine whether
Article titles are sometimes very misleading. Always read the abstract and introduction to
As was mentioned above, a literature review is not merely a chronological summary of what
different authors have said about a specific topic. To compile a good literature review, you have
to “digest” the available literature and then provide a critical evaluation and synthesized
This type of diamond is most used for gifts and weddings & engagement jewelry. It is found in
Blue diamonds are very expensive and extremely rare to find. In recent years, there is what to
custom develop a blue fancy diamond. Fancy blue diamonds are now available in a wide range
These are attractive champagne diamonds that tend to have a secondary pink color. These
varieties of diamonds normally command a higher price per carat compared to champagne
Also called canary diamonds, yellow diamonds are available in a wide range of shades ranging
from rich canary colors to light yellow. As they often say, the more yellow the diamond, the
They are energetic and vibrant in nature. These diamonds usually represent creativity and
success. They come in a wide range of variety ranging from fancy orange diamonds to vivid
orange diamonds.
These are man-made diamonds that are created in a lab. They are not considered as rare or
They are definitely natural, assuming no one artificially enhanced the diamond and influenced
the color. In order that we can classify the stones, the Gemological Institute of America (GIA)
developed a uniform list of 12 main colors. Most purple diamonds come from mines in Australia,
The natural green diamond, which probably originated in the Kollur mine in the state of Andhra
Pradesh in India.
CHAPTER THREE
RESEARCH METHODOLOGY
3.0 INTRODUCTION
This is the "HOW" section of your research report. Precision and exact details are key to this
section, but do not include irrelevant material. The information is presented in simple past tense,
either active voice (We collected water samples every three days) or passive voice (Samples
were collected every three days). The ultimate test of a well-written Methods section is in
replicability -- could someone else reproduce the study given what you wrote? Include enough
information about materials and methods to enable another suitably qualified person to repeat
your experiments. Relegate tedious but necessary details to an Appendix, so that there are no
breaks in the flow of ideas in your presentation. The methods section generally includes three
types of information:
The detail and emphasis of what is covered will be different in different disciplines.
Replicate experiments
Collected
Recorded
Analyzed
- Humanities disciplines:
o Rationale for choice of sources (considering their fit with the research question,
This chapter highlight how information and data was obtained for the project. This chapter
consist of the Mood board, Fabric board, Tools and Materials, Sketches of Designs, Pattern,
Layout and Cutting, Constructing process, Analysis of the design, and Final garment (Langeard
et al., 1986; Martin & Horne, 1995; Normann, 1991; Vermillion, 1999).
Figure 3.: First Figure in Chapter 3
Mood board may be described as an inspirational board, story board or as collage consisting of
composition of images, visuals and other object often created for the purpose for design or
presentation. Mood board consist of styles colours, texture and images. It is used to illustrate the
direction of styles which has been produced. Mood board helps designers to figure out how to
create unified styles for design. Mood board are often physical installation that are made with
foam board or cardboard where designs are pasted on the board. It is from the mood board they
Again, a mood board is a type of collage consisting of image, text and samples of object in a
composition. It can be used upon a set topic or can be any material chosen at random. A mood
board can be used to give a general idea of a topic, or show how different something is from the
modern.
It a board made with the fabric and materials that are used for the garment or design.
A colour board is a simple strip cut from a piece of material. The colour boars is also known as
colour swatches. The colour board which is attached to the mood board was obtained from the
mood board since it contains variety of pictures of my concept and colours are black, white, and
blue-violet.
.
CHAPTER FOUR
4.1 INTRODUCTION
Whatever is in Methods should find a corresponding mention in Results. Results are the ultimate
objective of research: here you summarize the data collected and the statistical treatment of
them. This section consists of the observations and measurements recorded while conducting the
procedures described in the Methods section. These components must address the questions
Results are often presented in numerical form and indeed are more reader-friendly if presented
graphically in tables and graphs than in written text. The writer must aim for ACCURACY as
The arrangement of the RESULTS AND DISCUSSION should "match" that of the METHODS
section. If the Methods section was a single, straightforward test, then the Results can follow the
classic order: answer the research question first, and then arrange the results from most important
findings to least important findings. If the Methods section was structured, consider structuring
the Results section similarly. Use subheadings in the Results section. Often, this can make it
o The results obtained may be presented in the form of tables, figures, photographs,
charts, etc. However, the same data must not be presented in two different forms.
Each illustration must be preceded by a brief text to explain the salient points
being illustrated.
o Tables should be placed on the same page or not far away from the text describing
them.
o Tables are not to be drawn with vertical and horizontal lines forming cells.
However, one or two horizontal lines may be needed for the top and bottom parts
of the Table.
o If a Table spills over to next page, there should be an indication such as (Table 1
continued).
o All Tables should be numbered consecutively with Arabic numerals in the order
in which they are first mentioned in the text. If a table in not mentioned at all in
the text, it should not appear anywhere in the Research Project Report or report.
o Table are supposed to be on the same page and not far away from the reference
discussions.
The Brocade and Lycra fabric were used in the construction and garment 1. Sequence were used
to embellish the finished garment. Brocade is a rich fabric, woven with a raised pattern,
outcome was achieved. However, a focal point was the surface of the fabric depicting the
Garment two (2) was constructed with a black brocade fabric and a sequence fabric. The design
to the left/right side of the garment. The focal point of the attire was on the lapel collar, belt and
the bell trousers. The design has a one hand long sleeve which was made with a Lycra fabric and
5.0 INTRODUCTION
Chapter five concludes and present relevant and reliable recommendation of study, the important
5.1 SUMMARY
Chapter One elaborated on the concept in the background of the study, the researcher
defines the concept, sources of inspiration, and further explained the statement of the
problem, objectives of the study, the importance of the study and organization of the
study.
Chapter Two discussed the review of related literature, definition of diamond, history of
darkness, definition of night, history of night, origin of night, types of night, fashion,
Chapter Three outlined the methodology, definitions of mood board, colour board, tools
and equipment, sketches of design, patterns, layout and cutting, construction process,
5.2 CONCLUSION
This section concludes the study and outlines a summary of the problem and relevant results
The project has created discovery that fashion is an evolving industry and creativity and
inspiration for producing new designs considering the elements and principle of design. No
matter how many times inspiration and concept are used, there is something always new.
It is therefore important for a designer to use the principle and elements of design in way that it
will create a desired effect based on the concept been produced. The process requires a lot of
research to actualize the concept. The addition of accessories added interest and style to the
5.3 RECOMMENDATIONS
With reference to the findings of the research, the following recommendations should be
considered:
The institution (ATU); department of fashion design and textiles should teach and
Fashion designers must take the initiative to learn more techniques and strategies of
Designers should be more innovative and creative, study more and good use of their
environment.
There should also know how to blend African fashion with international fashion, over
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