Lamia Akter
Lamia Akter
Lamia Akter
HRM 501
Section: 1
Submitted to:
Dr. Sheikh Ashiqurrahman Prince
University of Liberal Arts Bangladesh
Submitted by:
Lamia Akter
Id- 201051012
Now the meaning of the slogan entails that good food provides us with the necessary means for us to live
a fit and healthy life and provide us with the best taste. So the slogan implies that Nestle aims to produce
food that is good for nutritional purposes and has good tasting properties that make life better and happier.
There are two elements we need to analyze in the statement.
The first element of the mission statement tells us that Nestle aims to follow the slogan’s footsteps. It
wants to provide the best looking and tasting food that is also optimum in nutrition. It wants to create
products that are irreplaceable in the market and provide for the needs of the people who want to buy
them. They also want to provide goods that appeal to every age group.
Chocolates, Noodles, milk products, drinks, beverages, cookies, biscuits are just some of the daily items
that Nestle has produced to help people in different age groups spend every day in the most fun and
affordable way possible. Nestle has always claimed that providing nutritious, delicious, and quality food
made from necessary preservatives and more genuine ingredients is its aim. This will profoundly increase
their reputation in the market of consumable goods.
The second element talks about how the food they produce will have the opportunity to feed people in
every walk of life but also every time of the day. They want to make such food that powers the people
through the day and can be eaten in any phase of the day. It aims to increase its versatility in that promise.
Food is a necessity for everyone and Nestle wants to produce goods and services that make the food look
good but are worth eating and provide fuel for the day.
The food companies need to use lesser preservatives and more genuine ingredients and Nestle has aimed
to do that for its food and product line. Their drinks are one of the most purchased items from their
product line due to their authenticity. This is their aim and objective: to produce things like breakfast
cereals, biscuits, juices, beverages, milk, chocolates, ready-to-make food, and bottled waters, which can
be used from morning to evening matter the time of the day. These can taste fresh and keep people going,
and also cater to special occasions like parties and celebrations. Their expansion to different food
products aims at getting versatility in production.
The vision statement of Nestle reads, “to be a leading competitive, Nutrition, Health and Wellness
Company delivering improved shareholder value by being a preferred corporate citizen, preferred
corporate employer, preferred supplier selling preferred products.” We will be dividing this statement into
two elements, those are:
The first element of the vision statement tells us that Nestle aims at delivering the best quality products to
people in the aspects of nutrition, health, and wellness. Only when delivering these aspects to the public is
successful, the shareholders’ investment in the company will receive value. This is important to remember
since Nestle is traded in the stock market and has a lot of potential riding on it, that is why many
companies and shareholders have invested a large sum of money in the company due to it being a large
component in the market due to its potential and it’s the ability to make money and generate revenue.
Since Nestle deals in everyday products which are affordable and also provide good value, customers buy
them due to the name and the product quality, the more purchases people make, the more profit the people
investing in the company make and the shareholder’s benefit. Nestle is its economy in the way it produces
all of the necessary everyday items and appreciates due to smart marketing tactics.
The second element tells us that the company wants to be preferred in every business aspect. It wants to
be a preferred seller, employer, supplier, and producer. It wants to supply products which are wanted by
the people and give the employees jobs which they want rather than forcing them into the company. They
want to be the company in which every department and everything they undertake succeeds. They strive
for perfection and want to make their names be the first recommendation in the mouths of people when
talking about food products.
The commodities they make have already had a huge impact on the world, and they strive for
improvement in the ones they have introduced and the ones they will. Due to their worldwide acclaim,
they have provided many business opportunities and employment to tens of thousands of people and
given them something to work for. As employees, as a company, and as a supplier, they plan to deliver on
their word and be the best in their ways. Only by trying their hardest have they reached this level, which
is being the largest food company in the world.
We need to improve the situation for our planet and our general public – not simply less damage. We
need to follow up on the social and natural issues confronting the world and we need to improve
individuals' lives with our items.
We've been pioneers, trailblazers and future-creators for more than 120 years – we intend to keep doing
that. What's more, we intend to do it sustainably. This is the manner by which we will develop our
business.
Our essential decisions- It's our aspiration to be the worldwide innovator in reasonable business,
showing that our motivation drove, future-fit plan of action conveys unrivaled execution. We're directed
in that by five vital decisions.
i. Develop our portfolio into high development spaces: Our attention is on cleanliness,
healthy skin, premium magnificence, plant-based food sources and utilitarian sustenance like
nutrients, minerals and supplements. Evolving with individuals' changing lives and tastes.
ii. Win with our brands as a power for great: We are working on both the soundness of the
planet and individuals' wellbeing, certainty and prosperity, while adding to a more pleasant, all the
more socially comprehensive world. All determined by separated science and innovation.
iii. Lead in the channels of things to come: We are speeding up eCommerce and growing new
eB2B stages, driving authority through applying customer knowledge and intelligence.Developing
inventive courses to advertise.
iv. Build a reason drove, future-fit association and development culture: We center on
opening limit through spryness and advanced change, fostering our kin through deep rooted learning.
We will be a guide for variety, consideration, and qualities based leadership. Building a reasonable
development culture.
4. Business Integrity at Nestle: As responsible for HR division, I can say that our qualities
characterize how we work together – with trustworthiness.
We anticipate that everyone at Nestle should be a representative for our high moral principles. We need to
establish a climate where representatives not just experience our qualities in their own work –
trustworthiness, regard, obligation and spearheading – yet are cautious in recognizing likely concerns, and
sure with regards to shouting out in such circumstances. HR Strategy As we can see, Nestle 's by and
large business system centers around these spaces: development, climate, contest, struggle of individuals,
business esteem, worldwide coordination, and on-request framework. Behind this general procedure are
the entireties of the representatives who make it work. Nestle’s HR procedure recognizes organization
qualities that persuade and invigorate those representatives.
i. Development: In our logical development to address purchaser issues we will regard the
worries of our buyers and of society. We will chip away at the premise of sound science, applying
thorough guidelines of item security.
ii. The Environment: Nestle is focused on making nonstop upgrades in the administration of
our ecological effect and to the more drawn out term objective of fostering a manageable
business. Nestle will work in association with others to advance natural consideration, increment
comprehension of ecological issues and scatter great practice.
iii. Contest: Nestle has confidence in vivacious yet reasonable contest and supports the
improvement of fitting rivalry laws. Nestle organizations and workers will lead their activities as
per the standards of reasonable contest and every single relevant guideline.
iv. Business Integrity: Nestle doesn’t give or get, regardless of whether straightforwardly or by
implication, pay-offs or other inappropriate benefits for business or monetary profit. No worker
might offer, give or get any gift or installment which is, or might be understood as being, a pay
off. Any interest for, or deal of, a pay off should be dismissed quickly and answered to the
executives. Nestle bookkeeping records and supporting reports should precisely depict and mirror
the idea of the hidden exchanges. No undisclosed or unrecorded record, asset or resource will be
set up or kept up with.
v. Irreconcilable situations: All representatives and others working for Nestle are relied upon
to keep away from individual exercises and monetary interests which could struggle with their
obligations to the organization. Representatives should not look for acquire for themselves or
others through abuse of their positions.
vi. Regarding individuals: Individuals ought to be treated with pride, trustworthiness and
decency. Nestle and its representatives commend the variety of individuals, and regard
individuals for what their identity is and what they bring. Nestle needs to encourage working
conditions that are reasonable and safe, where rights are regarded and everybody can accomplish
their maximum capacity.
vii. Setting out our norms of conduct: Our Business Integrity system guarantees that how we
work together is completely lined up with our qualities and appropriate laws and guidelines in
nations where we work. It has three columns:
Nestle kept on becoming in front of its business sectors and reaffirmed its standing for predictable top and
main concern development, guaranteeing proceeded with returns for financial backers. The consistency of
our conveyance is underlined by the way that our normal development throughout the most recent five
years is 4.9%, making us one of the most dependable entertainers in our industry. The capacity to convey
results while adjusting the necessities of our numerous partners. The consistency of our conveyance, even
in these strangely unpredictable and unsure conditions, makes a difference. It consoles me that the
essential mainstays of the business are solid and that we have fostered the versatility expected to contend
even in the most troublesome conditions.
The dispatches of a portion of our greatest brands into new business sectors – like Clear in Japan or
Lifebuoy in China – were extraordinary instances of this. We likewise caused various key acquisitions
over the course of the year to assist with fortifying our portfolio further bring us into some alluring
sections of the market. Portray the outer climate wherein Nestle needed to work throughout the last year-
Very testing and among the most troublesome we can recall. These add an expense to working together,
which is the reason we accept that facing these issues and searching for answers for them – instead of
simply being struck by occasions – is the main long haul practical development model. Nimbleness is
similarly significant in this climate and we have buckled down back to decrease intricacy and advance the
authoritative model for speed and effectiveness.
I was similarly charmed by the advancement we made during 2014 in expanding our extent of female
administrators. There is a lot of still to do, however beating our extending targets and finishing the year
with ladies addressing 43.3% of all supervisors was an incredible accomplishment and a genuine
indication of the responsibility felt across Nestle to gain ground around here. At last, we have gained
further headway on economical sourcing, decoupling development from natural effect and expanding
positive social effect all through our worth chain. This has additionally upgraded our corporate standing
and brought down hazard and expenses.
i. The manner in which we can see greater improvement in Nestle :
We can see greater improvement in Nestle despite the fact that we have taken critical steps over late years
in working on our hierarchical nimbleness and our capacity to react rapidly to occasions, there is still
opportunity to get better. I might want to have seen us respond somewhat faster, for instance, to the log
jam in various business sectors, especially China, where honestly we were surprised by the speed and size
of debilitating customer interest. As far as our classes, every one of them contributed – yet in an
unexpected way – to the general exhibition of the Group and I believe in the strength and long haul
development capability of our portfolio. We made strides last year to hone the portfolio considerably
further with various key acquisitions and removal of non-center brands, in spite of the fact that there is
consistently degree to accomplish more and I might want to see the degree of movement speed up in the
year ahead. It is likewise certain that we actually need to do more to get our Foods classification
developing once more, in spite of the fact that we are winning piece of the pie.
This is an extreme business to be in – with a lot of our portfolio in level or in any event, declining created
markets – yet we need to do more to use the strength of our great Foods marks and bring back the
development energy. On the other hand, while our Home Care and Refreshment classifications conveyed
great or strong development, we need to expand the degrees of money and benefit in case we are to put
resources into the numerous development openings. These will all be needs in 2015.