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Question Paper Code:: Reg. No.

The document appears to be a past examination paper for a Technology Management course focusing on Data Mining and Business Intelligence. It contains 3 parts: Part A has 10 short answer questions worth 2 marks each, Part B has 5 longer answer questions worth 13 marks each, and Part C has 2 essay questions worth 15 marks each. The questions cover a range of topics related to data mining techniques and processes, business intelligence implementation strategies, data warehousing, OLAP vs OLTP, data mining tools, and applications of data mining and business intelligence.

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Amreen Khan
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80 views

Question Paper Code:: Reg. No.

The document appears to be a past examination paper for a Technology Management course focusing on Data Mining and Business Intelligence. It contains 3 parts: Part A has 10 short answer questions worth 2 marks each, Part B has 5 longer answer questions worth 13 marks each, and Part C has 2 essay questions worth 15 marks each. The questions cover a range of topics related to data mining techniques and processes, business intelligence implementation strategies, data warehousing, OLAP vs OLTP, data mining tools, and applications of data mining and business intelligence.

Uploaded by

Amreen Khan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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wk12

Reg. No. :

Question Paper Code : J1135

M.B.A. DEGREE EXAMINATION, FEBRUARY/MARCH 2018.

Fourth Semester

Technology Management

DBA 7018 — DATA MINING AND BUSINESS INTELLIGENCE

(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PART A — (10  2 = 20 marks)

1. Differentiate between text mining and spatial mining.

2. How is BI process used in Private and Public Intelligence?

3. Distinguish between OLTP and OLAP.

4. What is meta-data model?

5. List data mining tools.

6. What is support vector machine?

7. List the ethical and legal limits of BI software.

8. What is Crypto analysis?

9. What are the applications of data mining?

10. State the uses of BI in crime management.


wk12

PART B — (5  13 = 65 marks)

11. (a) Explain data mining and the various processes of data mining.

Or
(b) Explain the various strategic techniques used in implementing BI.

12. (a) Explain data mart and virtual data warehouse with an example.

Or
(b) Explain in detail the extract/transform/load (ETL) design of an
automated warehouse.

13. (a) Explain the data mining techniques used in neural networks with special
reference to decision trees.

Or
(b) Explain the Ant Colony Optimization technique used for market basket
analysis.

14. (a) What is a course website? List and discuss the steps involved in setting
up a course website.

Or
(b) Explain the technological requirements for managing and organizing an
effective BI team.

15. (a) Explain the requisite for implementing business intelligence software on
the web.

Or
(b) Explain the role of BI in healthcare industry.

PART C — (1  15 = 15 marks)

16. (a) What are the difficulties encounted while applying the Data mining
techniques in Genetics sector?

Or
(b) Describe the legal and ethical issues involved in BI on web.

———————

2 J1135
Reg. No. :

Question Paper Code : BS2135

M.B.A. DEGREE EXAMINATION, AUGUST/SEPTEMBER 2017.

Fourth Semester

Technology Management

DBA 7018 — DATA MINING AND BUSINESS INTELLIGENCE

(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PART A — (10  2 = 20 marks)

1. What is meant data mining?

2. How to implement the business intelligence?

3. Write the characteristics of data warehouse.

4. Differentiate between OLTP and OLAP.

5. Define clustering.

6. What are support vector machines?

7. List out the advantages of information technology in business.

8. What are ethical and legal limits of BI?

9. List out the applications of data mining.

10. What is meant by CRM?

PART B — (5  13 = 65 marks)
11. (a) (i) What is text mining? Explain different approaches to text mining.
(8)
(ii) What are the major issues in data mining? (5)
Or
(b) Describe in detail about implementing of business intelligence.
12. (a) Describe in detail data ware house architecture and its components with
neat sketch.

Or
(b) Write short notes on :
(i) Meta data models.
(ii) Transformation.

13. (a) What is meant classification? Explain decision tree classification


algorithm with example.

Or
(b) What is association rule mining? Explain the various rules of association
rule mining based on the dimensions of data involved in the rule set.

14. (a) Discuss business intelligence software and its contribution towards the
development of business.

Or
(b) (i) Explain the various modern techniques of crypt analysis. (8)
(ii) Write short notes on organizing an effective BI term. (5)

15. (a) Analyse the role of data mining and business intelligence applications in
banking.

Or
(b) Write short notes on :
(i) Stock pricing
(ii) Crime
(iii) Genetics application development using data mining.

PART C — (1  15 = 15 marks)

16. (a) Discuss how data mining techniques used to analysis customer
perception towards online shopping.

Or
(b) Discuss data mining and business intelligence applications play an
importance role in production.

——————————

2 BS2135

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