Media and Information Literacy

Quarter 3 - Module 3 Week 3 Media Literacy,

Information Literacy and Technology Literacy

Department of Education ● Republic of the Philippines

 Table of Contents

What This Module is About .............................................................................................................................. i

What I Need to Know ......................................................................................................................................ii
How to Learn from this Module ....................................................................................................................... ii
Icons of this Module ....................................................................................................................................... ii

What I Know ................................................................................................................................................. iii

Lesson 1: Media and Information Literacy for Social Engagement
What I Need to Know ........................................................................................................... 1
What’s New: Activity 1 ....................................................................................................... 1
What Is It ............................................................................................................................ 2
What’s More: Activity 2 ...................................................................................................... 2
What I Have Learned ........................................................................................................... 2
What I Can Do: (Example: Online Browsing of Satirical Sites ............................................. 2
Lesson 2: Differences and similarities among media literacy, information literacy, and technology literacy
What I Need to Know ........................................................................................................... 3
What’s New: Activity 3 ....................................................................................................... 3
What Is It ............................................................................................................................. 4
What’s More: Activity 4 ....................................................................................................... 4
What I Have Learned ........................................................................................................... 5
What I Can Do: (Example: Online Browsing of Satirical Sites ............................................. 5

Summary ....................................................................................................................................................... 5
Assessment: (Post-Test).................................................................................................................................. 6
Key to Answers .......................................................................................................................................... 7-8
References ..................................................................................................................................................... 9

What This Module is About

Media and information literacy refers to “the essential competencies

(knowledge, skills, attitudes) that allow learners to engage with media
and other information providers effectively. It helps learners develop
their critical thinking and life-long learning skills for socializing and
becoming active citizens” in the country.

This module will introduce you to the basic concepts of Media and
Information Literacy. Lessons and activities in this module are
designed to make you understand the nature of MIL and the reasons
why you need to be media literate, information literate, and
technology literate.
 What I Need to Know

This module will help you achieve this Media and Information Literacy
(MIL) learning competency:
▪ Identify the similarities and differences between and among
media literacy, information literacy, and technology literacy
(MIL11/12IMIL-IIIa-2).

To help you master the competency mentioned above, you will undergo
two lessons:
Lesson 1: Media and Information Literacy for Social
Engagement
Lesson 2: Differences and similarities among media
literacy, information literacy, and technology literacy

These lessons will help you understand and apply media and information
literacy concepts to real life situations...

i
How to Learn from this Module
To achieve the preceding objectives, you are to do the following:
• Take your time reading the lessons carefully.
• Follow the directions and/or instructions in the activities and
exercises diligently.
• Answer all the given tests and exercises.
Icons of this Module

What I This part contains learning

Need to objectives that are set for you to
Know learn as you go along the
module.
What I know This is an assessment as to
your level of knowledge to the
subject matter at hand, meant
specifically to gauge prior
related
knowledge
What’s In This part connects previous
lesson with that of the current
one.
What’s New An introduction of the new
lesson through various activities,
before it will be presented to you
What is It These are discussions of the
activities as a way to deepen
your discovery and under-
standing of the concept.
What’s More These are follow-up activities
that are in- tended for you to
practice further in order to
master the competencies.
What I Activities designed to process
Have what you have learned from
Learned the lesson
What I can These are tasks that are designed
do to show- case your skills and
knowledge gained, and applied
into real-life concerns and
situations.

ii
 What I Know

Multiple Choice. Circle the letter of the best answer from the
given choices.

1. People who are getting involved in their communities and

democracy at all levels from local to national and global are
called?
A. Activists B. Reformists
C. Active Citizens D. Philanthropist

2. Media literacy means you have the ability to access,

analyse, and respond to a range of media.
A. False B. True
C. Maybe D. Neither

3. Which of the following statements is not exhibited by an

information literate individual?
A. Sharing unverified news on Facebook.
B. Cross checking on facts before sharing articles online.
C. Asking for permission from the original owner of a post
before sharing it.
D. Giving the owner of a material the credit when sharing a post.

4. It is the methods or tools in which information can be exchanged

and communication can be facilitated.
A. Gadgets B. Modem
C. Media D. Technology

5. Literacy is the ability to read and write.

A. False B. True
C. Maybe D. Neither

iii
 Media and Information Literacy
1
Lesson
for Social Engagement

Grade 12, Second Semester, Q3- Wk. 3

What I Need to Know

We have learned how media influence us. Now, you will explore how
to use this influence in pushing for social engagement. In this lesson,
you will evaluate posters that promote changes in behavior by
conceptualizing your own campaign on an issue you feel strongly
about.
 What’s New

The poster on the right is the Department of Health’s

(DOH) campaign showing the public how to wear a face
mask properly.
Activity 1. Improve the following poster making it more
appealing and effective to the viewers. Please share your answer
in the box below.
 What Is It

Accessing to media today becomes a powerful tool in raising

awareness on certain issues and in engaging with other individuals
enble to bring about desired changes.

As noted, social media has become an esential ally in educating

people about Covid-19 and in promoting personal practices to help
stop the spread of the virus. People can use different platforms to
access information relevant to the issue at hand. As such, they can
participate actively in combatting the virus. Media and Information
Literacy knowledge, skills, and attitudes allow citizens to engage with
media and other information providers effectively, and develop
critical thinking and life-long learning skills for socializing to become
active citizens.

What’s More

Activity 2: Think of a current issue(bullying, body shaming, teen

pregnancy, gender, sexual harassment, mental health)
that you feel strongly about. How will you campaign to
raise awareness about it? Choose a media platform or
platforms which you think will best reach the people you
intend to see your message.

ISSUE MESSAGE MEDIA

TO
USE

TARGET
WHY DID YOU CHOOSE THE MEDIA?
AUDIENCE
 What I Have Learned

Put into use your skills and knowledge on Media and Information
Literacy by answering the attached Learning Activity Sheet for Social
Engagement.

What I Can Do

Post your Activity 2 output in your chosen social media platform.

Send the link to your instructor.

Lesson
Differences and Similarities Among and

2 Between Media Literacy, Information

Literacy and Technology Literacy

Grade 12, Second Semester, Q3- Wk. 3

What I Need to Know

In this lesson, you will be exposed to the differences between Media

Literacy, Information Literacy, and Technology Literacy.

What’s New

Activity 3. Identify which of the following is fake news. Put an

X mark on the space if you think it’s Real or Fake:
 Fake
Re Fak Re
al e al

Real Fake
Fak Re
What Is e al
It
Following are various terms associated with Media Information and
Literacy.

Literacy: refers to the ability to read and write.

Media: involve methods or tools in which information can be exchanged

and communication can be facilitated.

Information: pertasins to knowledge obtained from

investigation, study or instruction.

Technology: refers to the application of scientific knowledge to the

practical aims of human life or, as it is sometimes phrased, to the
change and manipulation of the human environment.

Media Literacy: pertais to the ability to access, analyze, and respond to a

range of media.

Information Literacy: refers to the set of abilities requiring

individuals to recognize when information is needed, and
how to locate, evaluate, and use it effectively.

Technology (computer) Literacy: refers to the set of skills, attitudes

and knowledge necessary to understand and operate the
basic functions of information and communications
technologies, including devices and tools.

Please click this link and watch the video: Media, Information,
Technology Literacy
(https://youtube.com/watch?v=xT115YsY4Aw) to know more.

All of the “news” in the Real/Fake Activity are fake news. Below
are tips on how to counter fake news.
Credit: International Federation of Library Associations and Institutions
(IFLA) https://www.ifla.org/publications/node/11174
 What’s More

Activity 4: Identify the following statements as media literacy (ML),

information literacy (IL), and technology literacy (TL).
Write ML, IL, or TL on the box provided.

STATEMENT
1 Turning on a laptop.
2 Encoding
3 Research on the biography of Benjamin Franklin
4 Having multiple social media accounts.

What I Have Learned

Practice your skills and knowledge on Media and Information Literacy by

answering the attached Learning Activity Sheet.
.
 What I Can Do

Media literacy is the ability to access, analyze, and respond to a range

of media. Though information has become accessible to anyone, it is a
challenge to filter what is credible information from a fake news.

As a media literate person, you should be critical and be able to spot

fake news. As final task for this lesson, browse your facebook wall
and look for at least 5 articles. Use the checklist provided by IFLA in
verifying information. Use the table below in recording your findings.

VERIFICATION
HEADLINE/NEWS WEBSITE
FAKE LEGIT

Summary

▪ Media is a powerful tool which can be used to change society for

the better.
▪ Media, information, and technology literacy are necessary skills
to live a full life in the 21st century.
▪ Fake news proliferates online, as media literate persons.
Assessment: (Post-Test)
Multiple Choice. Circle the letter of the best answer from the
given choices.

1. People who are getting involved in their communities and

democracy at all levels from local to national and global are
called?
A. Activists B. Reformists C. Active Citizens
D. Philanthropist

2. Which of the following statements is not exhibited by an

information literate individual?
A. Sharing unverified news on Facebook.
B. Cross checking on facts before sharing articles online.
C. Asking for permission from the original owner of a post
before sharing it.
D. Giving the owner of a material the credit when sharing a post.

3. Media literacy means you have the ability to access,

analyse, and respond to a range of media.
A. False B. True C. Maybe D. Neither

4. Literacy is the ability to read and write.

A. False B. True C. Maybe D. Neither

5. It is the methods or tools in which information can be exchanged

and communication can be facilitated.
A. Gadgets B. Modem C. Media D.
Technology
 Answer Keys

PRE-TEST: WHAT I KNOW ASSESSMENT

1. C 1. C
2. B 2. A
3. A 3. B
4. C 4. B
5. B 5. C

ACTI ANS
VITY WER
1 Student must mention translating the language into
vernacular, and larger texts.
2 Answers are varied, however, all boxes must be filled.
3 All four examples are FAKE.
4 1. TL 2.TL 3. IL 4. ML

LEARNING ACTIVITY SHEETS

LAS 5: Media and Information Literacy for Social Engagement

1. Who created the poster?
▪ Department of Health, Philippines
2. Was it attractive? What makes is attractive/not attractive?
▪ The student must mention about color, layout, graphics, the language
used, font size, etc.
3. Is the language used helpful? Why?
▪ The student must recommend that it be written in the vernacular.
4. What is the message of the poster?
▪ Safety measures in preventing Covid 19 infection while working
continues.
5. Did the poster persuade you to follow the instructions? Why?
▪ The student must explain the reasons why s/he will follow the
instructions in the poster or not.
LAS 6: Differences among and between Media Literacy,
Information Literacy, and Technology Literacy

MEDIA LIT. INFO LIT. TECH. LIT.

▪ Can
▪ Can ▪ Can communicate
communicate communicate in variety of
in variety of in variety of formats
SIMILARI formats formats ▪ Can relay
TIES ▪ Can relay ▪ Can relay data to
data to data to different
different different people in
people in people in different
different different places in a
places in a places in a short span of
short span of short span of time
time time ▪ Can
▪ Can ▪ Technology is reproduce
used
reproduce ▪ Analyze and data
data evaluate information
information media and ▪ Technology is
▪ Technology is used
used information
▪ Analyze and ▪ Analyze and
evaluate media evaluate
and media and
information information
▪ Aware of ▪ Uses digital
how media texts, tools
constructs and
representation technologie
DIFFERE s of ideas, s for ▪ Dependent
NCES events and inquiry available
people in learning technology
ways that ▪ Gains
impact competence
democratic and
processes confidence
▪ Understand
media systems with digital
and the political technologies
economy of the
 media by practicing
and self-
learning

Note: the student can add statements not included here.

Rferences

“How to Spot Fake News.” International Federation of Library Associations and Institutions (IFLA).
https://www.ifla.org/publications/node/11174

“Media, Information, Technology Literacy.” Group 2 Stem 5. Published on August 13, 2016. YouTube video,
02:35, (https://youtube.com/watch?v=xT115YsY4Aw)

“Mga Hakbang sa Tamang Pagsuot ng Medical/Surgical Mask.” Super Care Pharmacy. 2020
https://www.findhealthclinics.com/PH/Para%C3%B1aque/240653172736004/Super-Care- Pharmacy

“Poepsel, Mark. Media, Society, Culture, and You. Southern Illinois University Edwardsville, 2018.
https://press.rebus.community/mscy/

“Staff Report. “Busted: Top fake news in the Philippines this week.” The Filipino Times. March 9, 2018.
https://filipinotimes.net/editors-pick/2018/03/09/true-queen-elizabeth-ii-calls-pres-duterte- brave-man/

Travers, Mark. “Facebook Spreads Fake News Faster Than Any Other Social Website, According to New Research.”
Forbes. March 21, 2020. https://www.forbes.com/search/?q=Facebook%220spreads%20fake%20news#6d13299d279f

UNESCO IITE. Educating for the Media ad the Digital Age. Austria. 1999.
http://www.unesco.org/new/en/communnicatioin-and-information/media- development/media-
literacy/mil-as-composite-concept/

“United Media Information Literacy for Teachers.” United Nations Alliance of Civilizations (UNAOC)—United
Nations Educational, Scientific and Cultural Organization (UNESCO). 2020.
http://unesco.mil-for-teachers.unesco.org/modules/module-1/unit-1/ http://unesco.mil-for-
teachers.unesco.org/modules/module-1/unit-3/

Zarate, Maria Jovita E. Media and Information Literacy. Manila, Philippines: Rex Bookstore, 2016.

For inquiries and feedback, please write or call:

Department of Education – Bureau of Learning Resources (DepEd-BLR)

DepEd Division of Cagayan de Oro City

Fr. William F. Masterson Ave Upper Balulang Cagayan de Oro
Telefax: ((08822)855-0048
E-mail Address: [email protected]