Uts Module 3 The Digital Self
Uts Module 3 The Digital Self
Uts Module 3 The Digital Self
THE DIGITAL
SELF
Big Question: Why do we express ourselves on Social Media like we do?
Objectives: At the end of this module, learners will be able to:
4. Classify themselves in line with the boundaries online: Private versus Public,
Personal/Individual versus Social Identity, and Gender and Sexuality.
VIDEO: https://www.youtube.com/watch?v=PZcdnWtxA3w&ab_channel=DarrenDaneDangilan
VIDEO:
https://www.youtube.com/watch?v=qKtdYRiPKTY&ab_channel=BINIBININGKOLEHIYALA
Digital Literacy- capabilities possessed by individuals who are living, learning and working in a digital
society.
The idea of the digital self developed from the original phenomenon of the ‘extended self’,
pioneered by Russell Belk in 1988. He believed our possessions are a major contributor to and
reflection of our identities. Back in the day, it was external objects, such as clothes, jewellery
and cars etc. that he believed we used and considered as part of ourselves. Think about it,
could you live without your smartphone or laptop? (Be honest…)
Nowadays however, it isn’t merely tangible belongings that researchers consider as part of our
extended self. Our digital possessions such as photos, videos, statuses, texts, and emails are
now seen to be significantly important to shaping our digital self.
Q: DOES SPENDING TOO MUCH TIME IN THE SOCIAL MEDIA CHANGE ONE’S PERSONALITY?
The idea of the Digital Self is an interesting and relatively new topic discussed in consumer
behaviour research. Researchers, such as Stone (1996) and Hemetsburger (2005) claim that the
digital web allows us to try out different personas that differ from our real life identities. But
why would we want to even do this? We were especially interested in looking at why we
express ourselves online the way we do and we wanted to share the most common reasons:
- We want to meet the expectation of others: research shows over 50% of women would edit
their social media photos to look better and meet the expectations that the media and
magazines have set
- We want to boost our self-esteem: people upload photos and statuses online that they feel
will receive ‘likes’ and positive feedback in which ultimately helps their egos
- To feel a sense of belonging: Some of us want to fit in with the crowd and upload things that
are ‘down with the trend’ - for instance, who notices the amount of people posting pictures of
their food increasing? It didn’t come from nowhere.
- Bigger sense of freedom: Unlike real life, digital platforms allow us to express ourselves in any
way we want to without anyone there to physically judge us
- Striving to be our ideal selves: Digital Apps, such as Facetune, that allow us to improve our
appearances on photos (through teeth whitening, skin smoothing and body shape editing)
helps consumers to express as their ‘ideal’ self-online and inevitably feel better about
themselves
In conclusion, the digital world has provided us with greater opportunities to express our
identity in any form we want to. But what we all need to remember is: how will we feel if we go
so far to express ourselves differently online that we forget what reality is, or worse, we end up
resenting it?
VIDEO: https://www.youtube.com/watch?v=0EFHbruKEmw&ab_channel=DitchtheLabel
A person’s identity is defined by several concepts which today are highly influenced by digital culture.
Digital culture allows us to develop interpersonal identities through mediums such as online social
networking sites. These identities can be broken down into three elements:
Social influences such as peer pressure or socialization also play a major role in the development of an
individual’s self perception and identity.
Online activities allow a user to create multiple identities with which they can express parts of
themselves, or even create idealized identities, that they cannot show or experience in the real world.
Ex. Sara and Jessica in the Frontline report; where Sara is able to bond with others over the common
goal of thinness in her battle with anorexia, whereas Jessica creates an ideal image of Autumn Edows
which transforms her from her current social reject position to a Goth model and artist.
Fun Fact:
A new mental ailment has been discovered called the “Truman Syndrome”. Due to the constant
exposure to media and surveillance, people have developed this paranoia where they think that their
lives are secretly being portrayed on a reality TV show.
Due to the digitalization of society, it has become increasingly difficult to separate reality from the
digital world. As a result, these ways of thinking have become ingrained into our definitions of ourselves.
Ex. Surveillance…
What once used to be what higher authorities subjected on us, is now what we use to keep an eye on
each other and ourselves.
We have internalized the concepts of increased surveillance so much that through digital means such as
blogs, and other online social networking sites, we now monitor and publish our own actions.
As a result, we are much more comfortable sharing private information and actually define ourselves by
what we post online.
Each thing we post online becomes a new way to express our identities; for example our favorite quotes,
pictures, videos, and wall posts…all of which define who we are, or who we want to be.
As we become more and more exposed to today’s digital culture, our definitions of ourselves will
undoubtedly change and conform to what this new society has prescribed for us to be.
The nature of digital culture allows these identities to be spread faster, and further than ever before,
challenging old identities and creating new ones in the ever-transforming flow of culture.
VIDEO: https://www.youtube.com/watch?v=a5edUCYtjyI&ab_channel=EndreiClyneMercullo
Test Evaluation:
References:
1. https://www.investopedia.com/terms/c/cyber-identity.asp-0
2. https://www.psychologytoday.com/blog/behind-online-behavior/201408/the-psychology-
behind-social-media-interactions
3. http://teacherrebootcamp.com/2017/09/25/selfieactivities/
4. https://sensum.co/blog/the-digital-self-why-do-we-express-ourselves-on-social-media-like-
we-do