Airlift Ads - Overview & Offerings
Airlift Ads - Overview & Offerings
Airlift Ads - Overview & Offerings
Executive Summary
Based on latent demand in the market, Airlift is introducing a
best-in-class advertisements platform that offers selected brand
partners the opportunity to win market share.
● Airlift is introducing a criteria for suppliers to qualify to advertise and invest with Airlift:
○ Fulfillment rates -- does the supplier offer a healthy SKU fulfillment rate?
○ OOS -- does the supplier demonstrate strong stock availability on the platform?
○ Margins -- does the supplier carry a healthy margin & discounting profile with Airlift?
○ Scale -- does the supplier demonstrate potential for leadership within a category?
● For qualifying suppliers, Airlift will offer an ads platform to win market share:
○ Platform Intelligence – Data driven consumer insights & demographics to reach targeted audience
○ Standardized Packages – Platinum, Diamond & Gold on National; Silver & Bronze on Local Level
○ Three Forms of Digital Ads – Banner Ads, Featured Product Ads & Push Notifications
○ Reporting & Dashboard – Weekly Ad Performance Dashboard & Charts to provide access to live insights
Platform Overview
Geographic Footprint
• 63% Customers Age 18-35 • 43% Household with Monthly Income < PKR 50K
• 45% of this audience is Male • 61% Household with Monthly Income < PKR 75K
• 55% of this audience is Female – with 50% housewives • 60% Consumers use Airlift because of Quick Delivery, Saves
• 23% Customers aged 36-45 Effort & Hassle & reduces dependency on others for grocery runs
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Platform Intelligence
Airlift’s digital advertisements options bring a set of highly targeted impressions with
high-intent customers and high click-through rates
Banner Ad 450,000 daily impressions per banner with a 8.0% click-through rate
Push Notification 450,000 active reachable audience per PN with a 3.9% click-through rate
Email 208,000 active reachable audience per email with a 2.0% click-through rate
*Complimentary Logos & Brand Names inclusion (variable) on PR Media Wall & Press Releases, Mention (variable) in live video sessions
on social media platforms
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Ads: Local Offerings
To support local businesses, brands can pick-and-choose from a flexible set of
options, catering to unique needs and preferences
Local Partnership
Asset Unit
Silver Bronze
Homepage Banner Ad Days 2 2
Logo on Homepage Ad Days 0 0
Category Banner Ad Quantity 2 1
Home page Featured Product Ad Quantity 1 0
Category page Featured Product Ad Quantity 1 1
Push Notification to Targeted customer audience Days 2 1
Social Media Posts Quantity 1 1
After Sales Support Service Weekly Report Weekly Report
Total Campaign Duration Days 1 1
Total Impressions Impressions 500,000 300,000
Pricing PKR 800,000 500,000
*Complimentary Logos & Brand Names inclusion (variable) on PR Media Wall & Press Releases, Mention (variable) in live video sessions
on social media platforms
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Brand Case Study
Airlift ran a 14-day national advertising campaign with a major cosmetics player,
resulting in 10-20x sales jump for the partner during campaign days
Airlift commitments
- 1 Push Notification
- 1 Homepage Banner for campaign
duration
- Category within promotions tab
Partner commitments
- Discounts passed on to the consumer
Suppliers can work with dedicated account managers or email [email protected] to get a
Qualification Process formal assessment on qualification criteria