JEREMY S.

ANGELO

BSHM 1

ACTIVITY 2

1. Share what kind of business you want to establish in the near future and Explain Why you
choose the business.
 I want to establish a mini coffee shop in the near future. I want to start a mini coffee
shop because I didn’t see any coffee shop here in Gabaldon, you can notice that some
cold beverages shops are many here in our place, there’s the different milk tea shops
that are very popular in today’s generation. And also I know that many people really
love coffee, some of them are students, teachers, social workers and also our beloved
parents.
2. Make a simple Business plan for your chosen Business. Containing the following details:

2.1 Mission, Vision and Objectives of the Business

Mission

 OLDSKL CAFÉ mission is to inspire and nurture a place and a new trend of hanging out
places where barkadas’, couples, and singles can meet. We exist to attract and maintain
and create an atmosphere that is safe and unique while they can enjoy their coffee time
while reading chatting or playing board games with friends.

Vision

 OLDSKL CAFÉ vision is to create a fun and enjoyable place for all the people and to
become new entertainment trend. To become popular coffee shop in a simple way and
safe with high quality products that brings you into a good satisfaction.

Objectives

 Develop awareness of the structured conversation system measured by costumers

coming to the shop solely for meeting people.
 To help build relationships with others and to restore the old school friendships through
the social media.
 Maintain a high standard of food quality and service
 Ensure a friendly comfortable atmosphere
 2.2 Business Title and Description

Business Title and Description

 OLDSKL CAFÉ

OLDSKL CAFÉ will be a coffee shop located in the front of NEUST-Gabaldon Campus. The mini
coffee shop will offer a variety of choices to costumers. The choices of coffee will range from espresso to
fresh brewed coffee and tea, from regular flavor to mocha.

We also feature muffins, donuts and other kinds of pastries. In hot weather we offer a variety of
cold soups.

The interior design of the mini shop will focus on projecting a relaxed atmosphere. The table and
chairs will be custom made of wooden materials. Also it is divided into different areas where costumer
can partake in different activities without bothering anyone. The emphasis will be on providing a
comfortable environment for the costumer where they will want to linger and return many times.

2.3 Product/Service Description

Product/Service Description

OLDSKL CAFÉ will offer its customers the best tasting coffee beverages in the area. This will be
achieved by using high quality ingredients and strictly following preparation guidelines.

 Espresso Coffee – is a full flavored concentrated form of coffee that is served in shots.
 Cappuccino Coffee – it is a coffee based drink primarily from espresso and milk.
 Latte – it is made with espresso and steamed milk.
 Brewed coffee – it is made by pouring hot water onto ground beans then allowing to
brew.
 Mocha – it is coffee combined with chocolate
 Iced coffee – it coffee beverage served chilled.
 Tea – aromatic beverage commonly prepared by pouring hot or boiling water over cured
or fresh leaves.
 Iced Tea – it is a form of cold tea
 Pastries – the pastry offerings mat vary with seasonality but the primary line will
muffins, bread cookies and rolls.
 2.4 Industry Analysis

Industry Analysis

Coffee shops are the rising star, there are different types of coffee offering by the companies including
lattes, espresso, cappuccino etc. in my coffee shop there will be also different types of coffee, and all the
specialties will be provided on high quality. There is 10% increase in the coffee shop. According to the
survey of 2013 Coffee is in trend around 30 million of the Americans are drinking coffee on the daily
basis. There are expected increases in the coffee prices. Companies are offering the varieties, so that the
consumers got attracted, however, coffee consumption are about 70% in US. It is the fastest growing
segment because the annual growth is 7% and the total market capitalization for coffee industry is
3,693.

The industry also faces the slowdown in the past few years, especially in 2009, when there was the
economic recession. The sales also depend on the consumers’ taste and preferences, consumers may
prefer to eat something while spending more on the coffee and the beverages. There are a lot of
environmental issues that can relate with the consumption of coffee. Coffee naturally grows but
deforestation is taking places, as the tress affected, water pollution is also there, there are serious
environmental threats taking place. Also climate change can impact the industry, there are the warnings
by the world’s biggest coffee producers that climate changing can result in the severe risks to the
industry, however in some reports it is analyzed that climate change has already impacted on the crops
of the coffee across the countries.

The supply of coffee is based on the frequency of the customers purchases the coffee. The customers
have the power to purchase the drinks they want. Coffee shop chains need to secure the price stability
as there are the dairy products. The suppliers need to meet the different demands from the customers;
consequently suppliers need to maintain the quality.

2.5 Production and Inventory Management Plan

In inventory I will engage my employees in inventory management. They should be aware that the cost
of the goods sold is the key to staying in the business. Everything needs to be managed so the
establishment never runs short to any supplies used to prepare products to provide customers. Making
sure all the equipment satisfies the requirements of each job, it must be in proper place where safety is
considered which is essential to make the equipment safe and efficient.

 Reduce Food waste

 Stay involve in the process
 Pair inventory with related task
 Have your order guide with you when you place your order
 Prevent under ordering
 Deter theft
 Monitor business health
  Choose specific employees to do regular inventory
 Set specific time and date to place orders
 Create a guide

2.6 Equipment and Manpower Requirements with Organizational Structure and Duties and
Responsibilities of each Personnel

Equipment and Manpower Requirements with Organizational Structure and Duties and
Responsibilities of each Personnel

The OLDSKL CAFÉ will be managed by the owner and his partner, whose individual areas of
expertise cover many of the functional aspects of the business.

The organizational structure is very simple. I will be responsible for the routing, distribution
management and delivery systems. My Partner will be responsible for customer service, accounting,
shipping and the general administration of the business. Together we will be responsible for product
selection and sales and marketing.

The support staff at the office and warehouse, as well as the delivery personnel will report to my
partner. Because I will be spending a majority of his time in the trade, my partner will be able to
support any day-to-day needs that the personnel may have

Barista

Barista make and serve beverages. They package coffee blends, make coffee and tea, explain menu
items to costumers, clean, and attempt to ensure that customers are comfortable and satisfied.

Barista Responsibilities

 Explain menu items to customers, clean, and attempt to ensure that customers are
comfortable and satisfied.
 To succeed as a barista, you should be committed to providing customers with excellent
service. You should be positive, friendly, knowledgeable, and polite.
 Barista Responsibilities:
 Welcoming customers, informing them about specials or new items, answering
questions, and accepting orders and payments.
 Preparing foods, such as sandwiches or baked goods, and grinding and blending coffee
beans, brewing coffee and tea, and serving items to customers.
 Packaging food and beverages for sale.
 Selling coffee and tea blends and brewing equipment, highlighting the differences
between items, and educating customers about brewing methods.
 Cleaning and restocking work and dining areas, emptying trash and sanitizing equipment
and utensils.
  Learning about brewing methods, beverage blends, food preparation, and presentation
techniques to improve food quality.
 Updating signage and displays to attract customers.
 Taking inventory and replenishing items in display cases, at tables, or behind the
counter.
 Working as part of a fun, high-energy team.
 Adhering to all food safety regulations and quality controls.

Barista Requirements:

 High School Diploma or equivalent.

 Experience in food and beverage preparation or customer service preferred.
 Training and willingness to continue learning about food and beverage preparation.
 Exceptional listening and communication skills.
 Ability to walk, bends, and stand for extended periods.
 Availability to work around peak hours, including nights, early mornings, weekends, and
holidays.
 A polite, engaging personality.
 Commitment to customer satisfaction and service excellence.
 Willingness to work as part of a high-energy, efficient team in a fast-paced environment.

Other Positions

 Larger coffee houses may have a cashier, who takes customers' payments and balances
the books at the close of the business day. A greeter may open the door for customers
and make them feel welcome, lead them to their seat and introduce them to their table
attendant. Behind the scenes work dishwashers and stock persons; these could be
students earning money for college tuition or a trainee on his first job.

2.7 Marketing Plan, Pricing Policy and Promotional Activities

Marketing Plan, Pricing Policy and Promotional Activities

The OLDSKL CAFÉ brand will focus on the shop’s unique value proposition:

Offering a high-quality beverage and food items including coffees, teas, iced drinks, pastries, and more.
Offering a unique and wonderful house coffee blend offering a convenient location that offers both dine-
in or take-out options.
In promotional activities, OLDSKL CAFÉ expects its target market to be individuals working within a
quarter mile radius and living within a 2-mile radius of its café. The shop’s promotions strategy to these
individuals includes:

Direct Mail

OLDSKL CAFÉ will blanket neighborhoods surrounding its locations with direct mail pieces. These
pieces will provide general information on OLDSKL CAFÉ offer discounts and/or provide other
inducements for people to frequent the coffee shop.

Advertising

OLDSKL CAFÉ will initially advertise in local newspapers and sponsor community events in order
to gain awareness.

Pricing Policy

OLDSKL CAFÉ pricing will be moderate so customers feel they receive great value when patronizing
the coffee shop. Pricing will be cheaper than the ordinary coffee shop. And also it might depend on the
quality of the ingredients, products and supplier.

2.8 Financial Plan

Start-Up Expenses
Owners initial contribution 200,000
Equipment loan 50,000
Remodeling loan 30,000
Operating loan 30,000

Total available cash 310,000

Total Cost of Capital Equipment

Beginning inventory 50,000
Building lease 30,000
Equipment 120,000
Legal fees 20,000
License and permit 20,000
Remodeling work 30,000
Adverting (Promotions) 10,000
Others 15,000

Total Cost of Capital Equipment 275,000

Beginning Cash Balance 15,000