Professional Writing Skill Price Guide

NEW
2017
D
N
E
I T I O
Professional Writing
Skill and Price Guide
The Definitive Guide to Help Buyers and Sellers

of Writing Services Get on the Same Page with
Content Quality and Price
Byron White
CEO and Founder, WriterAccess
Chair, Content Marketing Conference
Author
Content Strategy Game Plan
Content Marketing Roadmap
Top 139 Content Marketing Tools
Text copyright © 2017 WriterAccess and ideaLaunch, Inc.
All rights reserved.
Author
Byron White
CEO, WriterAccess
Chair, Content Marketing Conference
All rights reserved. No part of this book may be reproduced in any form, by photostat,
micro lm, xerography, or any other means, or incorporated into any information
retrieval system, electronic or mechanical, without the written permission of the
copyright owner.
All inquires should be addressed to:
WriterAccess
205 Portland Street Suite 500
Boston, MA 02114
http://www.writeraccess.com
International Standard Book Number: 978-1-60275-058-6
This book is intended for use as an informational guide and entertainment purposes
and should not be used as a substitute for any professional medical care or treatment,
professional legal advice or professional financial guidance.
CONTENTS
Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Note from Byron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
How This Guide Works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Star Rating System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
The Samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Pricing Writing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2 to 6 Star Research Writing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Samples, Assessment, and Special Note . . . . . . . . . . . . . . . . . . . . . . . . . 10
6 Star Copywriting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
6 Star Tech Writing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
6 Star Journalism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65
Before and After Samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65
Guides and Downloads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Hotspots Worth Visiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

Foreword
By Casey Joseph
Casey Joseph Marketing
As a content strategist and copywriter, I have been on both sides of

the conversation about quality and pricing.
As a buyer, I understand the nebulousness that can characterize

the dialogue on this topic between businesses and writers. I
also recognize that the market is laden with writing services
misrepresenting quality or just not tackling its definition. It was in
pursuit of clarity in this area that I was pleased to come across
WriterAccess and Byron White.
As a writer, knowing my expectations frees me to create within those

expectations -- similar to a dancer understanding the parameters of
the studio space or a jazz soloist knowing the chord progressions
of song. Having this freedom to create is essential to my ability to
produce high-quality writing.
In this book, steered by his expertise as a content marketer,

speaker, writer, and entrepreneur, Byron has delved deeply into
the complex topic of writing and emerged with a simple, useful
convention; a convention that offers buyers and writers a means
to match their expectations about quality and pricing, and improve
their communication.
Infused with Byron’s insights and charisma, this guide promises to

be a boon to both authors and purchasers of content.
2 — FOREWORD—
Note from Byron
You need quality content to engage readers orbiting at high speeds

these days. But gathering ideas, developing stories and publishing
the steady stream of quality content everyone needs to be successful
take a lot of work and time.
For the last 15 years, I’ve been focused on helping thousands of

customers create and optimize tens of millions of words and
hundreds of thousands of content assets. At WriterAccess, we
screen thousands of writers and match them daily with thousands
of clients using new-age algorithms and performance technology.
What is most clear to me is this: the secret to content marketing

is great writing from great writers. If you hire great writers, you will
grow your marketing and sales at an accelerated rate. If you hire
lousy writers, you will remain stagnant with content that simply does
not connect with readers or search engines, and be forced to feed
the pipeline of sales with traditional marketing that will eventually
become extinct.
The challenge of this book is to provide a guide for both buyers and
sellers of writing services on what to expect when you pay more. By
breaking down the elements of quality writing with specific samples,
we hope to get both writers and buyers on the same page.
— NOTE FROM BYRON — 3

Introduction
Quality writing is the new way, and frankly the only way, to engage
readers and keep them coming back for more. With attention spans
somewhere near zilch and online reading choices somewhere near
a bazillion, you need quality prose to snag the attention of readers
orbiting at high speeds.
You can go about getting that quality writing one of two ways. You
can blindly throw a dart into the wind and hope to hit your target.
Or you can go with an online marketplace that continuously rates
and scores writers, letting you choose the level of expertise your
projects demand.
The secret is to know what quality you should expect for the price
you pay. That’s what this guide is all about. We hope it enlightens,
entertains and keeps you reading – while demonstrating the value
of quality content.
How This Guide Works How This Guide Works
Just like you can’t buy a Cadillac at Chevy prices, you’re not going to
get the highest quality writing for the lowest price. Writers with the
skills and experience to produce high-caliber work deserve fair pay
and wages that increase to match the level of quality.
To better illustrate exactly what you get when you pay more, we
decided to showcase various samples, exemplifying different levels
of skill and proficiency. Hopefully, the samples give you the gist of
what we mean when we say you get more when you pay more.
4 — INTRODUCTION —
The Assignment for the Samples
All the samples created by our designated writer heed this request:
Explain how the WriterAccess Star Rating system works. We limited
the writer to 150 to 250 words and asked for a system overview, not
a step-by-step approach.
Our hope is the writer’s samples demonstrate advancement of

writing skills with each progression, providing insight on what you
might expect when you pay for a Cadillac versus a Chevy. And please
note that we’re not using foreign automobiles in our analogy – we’re
currently representing only US-based writers!
The Star Rating System Star Rating System
Each writer that joins WriterAccess receives a star rating of 2 to

6 based on a manual review of his or her work and a stringent
writing proficiency test. But establishing an initial star rating
is just the beginning. An algorithm then keeps track of each
writer’s ongoing performance, tracking things like approval
ratings, customer reviews, Love List statuses and successful
order deliveries, automatically adjusting star ratings on the fly.
Writers’ star ratings fluctuate with performance.
We’re constantly fine-tuning and improving our scoring technology

and star rating methodology. Customers with low to mid-level
budgets can find generalist writers to quickly crank out basic work.
Customers with higher budgets and more complex requirements
can access certified copywriters, tech writers, and/or journalists for
the higher quality they demand for their investment. It’s a winning
proposition for both customers and writers.
— INTRODUCTION — 5
Writers’ Pay Rates
As mentioned, we rate all writers on a scale of 2 to 6. Writers with 2 to

5 stars earn between 2 cents and 8 cents per word for assignments
that can be researched and turned around fairly rapidly. The price
per word nets about $10 to $20 per hour for research writers. Six
star writers are a cut above, earning 10 cents to $1 dollar per word
depending on the skill requirements and the project visibility and
complexity. Six star writers undergo special testing so we can verify
their special skills, then receive a performance score for copywriting,
technical writing and/or journalism. All 6 star writers are proven
professionals with track records a mile long, earning (and deserving!)
an estimated $25 to $100 per hour for their time.
Six Star Writing Pricing Variables
Complexity
Low (10 Cents/Word) High ($1/Word)

Experiential Writing Research Required
Thought Execution Thought Leadership
Product Descriptions Product Motivation
Common Speak Complex Lingo
Push Marketing Inbound Marketing
Storytelling Story Magic
Execution Ideation
Samples that Guide Innovation Required
The Samples
Pricing Writing
6 — INTRODUCTION —
Visibility

Product/Service Page Brand/Home Page
<1,000 Readers/Month >10,000+ Readers/Day
<1,000 Subscribers >50,000+ Subscribers
Reader Low Proficiency Reader High Proficiency
Skills

Logic Word Choice
Articulation Transitions
Voice Execution Professionalism
Voice Creation Analogies
Visibility/Clarity Cohesiveness
Creativity Publishing Readiness
Sample Assessments
Do keep in mind that all writing in general runs the gamut from Plain
Jane (or Joe) to copy that sizzles. Our goal with this guide is to
explain the variation with assessments. The samples progress from
the first to the last, so be sure to start with the first. Our skill and price
assessment with each sample aims to represent the characteristics
you might expect when you pay more.
— INTRODUCTION — 7
2 to 6 Star Research Writing
Research writers are skilled at diving into any assignment and
surfacing with great work that meets the customers’ requirements.
The challenge becomes gauging how deep the writer needs to dive
and the extent of time it will take to polish the work and make it
shine. You meet that challenge when you start looking for writers in
the 2 to 6 star research writing zone.
Standard Assessments Introduction
As pointed out in our assessments following each sample you’re

about to read, all of our research writers are going to deliver work
with the basic requirements. Even 2 star work comes with accurate
grammar, spelling and punctuation, as writers can’t get through our
entrance gates without it!
Our assessment of the 3 star work notes the increase in skill you
pay for, evidenced by a variation of sentence structure and overall
improved flow. Dive a writer deeper at the 4 star level and you’ll
discover enhanced organization, increased complexity and more
precise word choices.
Engage a writer at the 5 star level and you’re paying for the experience
that delivers prose perked up with creativity. And, as our assessment
notes, diving with our 6 star crew takes you to the sweetest depths
of stellar research writing, producing a piece polished up with an
added layer of finesse.
Please note that the 6 star writers you get at the research writing
level may additionally be certified in one of our specialties, or they
may not. Either way, the top earning tier of our research writing is 10
cents per word. Our 6 star crew earns it, consistently delivering the
pearls that keep readers coming back for more.
— 2 TO 6 STAR RESEARCH WRITING — 9

Samples, Assessment, and Special
SAMPLE 1
Note
2 STAR RESEARCH WRITING @ 2 CENTS PER

WORD
WriterAccess has a Star Rating system for its writers. It rates the
quality of work each writer produces on a scale of 2 to 6. The writers
get a star rating when they first join WriterAccess. Their rating can
change as they produce work that is good or bad. Good work gets
rated on the high end of the scale with a 5 or 6.
They must have quality writing to enter the system at all. Writers
will be rejected unless they pass a test and editorial reviews of their
resume, profile and writing samples. An algorithm keeps track of how
good or bad the work is as they keep on writing. The writers’ ratings
can change based on things like how fast they finish assignments,
customer reviews of their work and how many revisions they usually
have to do.
Writers can move up the scale with good work. You can pick what
star rating you want your orders to have and, as they say, “You get
what you pay for.”
10 — 2 TO 6 STAR RESEARCH WRITING —

SAMPLE 1 ASSESSMENT

WORD
Skills and Proficiency
Since our writers must jump through hoops to even enter our
system, you can be sure that even 2 star work will have proper
grammar and correct spelling. You’re also sure to get the subject-
verb agreements, proper verb conjugations and all other basic skills
writers have ingrained in their brains from Writing 101.
But 2 star work won’t have much else. You’ll note the highly simplistic
sentence structure, the use of cliché, the repetition of words and
unsophisticated word choices. For instance, this writer uses phrases
like “good or bad” instead of “high-quality and of lesser caliber.”
Just because the writing may be simple, however, doesn’t mean it

won’t meet the simplest needs. This level of writing may be ideal for
the short and sweet blog entry or a quick product description that
doesn’t require festooning.
You may also be pleasantly surprised by much of the 2 star work, as

these writers are aiming to climb up the scale to higher ranks. And
the way to do that at WriterAccess is to consistently deliver writing
that shines.
Pricing
• Accurate spelling, grammar and punctuation – 2 cents
Total = 2 cents per word

SAMPLE 2

WORD
Clients can choose the level of writing that fits their budget due to
the Star Rating system at WriterAccess. Every writer gets a star
rating that can go up or down based on the ongoing quality of their
work. For research writing orders, 2 stars is the lowest rating and 6
stars is the highest. If a writer really shines, they can get even higher
ratings and become eligible to work on even more advanced orders
or assignments.
An algorithm keeps track of each writer’s ongoing work. It reviews

different factors, such as order completion time, customer reviews,
frequency of revisions and other things. All writers must be good
enough to rate at least 2 stars to become a writer with WriterAccess.
WriterAccess makes every writer go through a difficult “entrance
exam,” followed by a stringent editorial review of writing samples,
profile and resume.
Once writers are part of the WriterAccess “club,” they can move up
the scale and keep earning stars as long as they keep on producing
quality work.

SAMPLE 2 ASSESSMENT

WORD
This 3 star writer exhibits the research writing skill set needed to
deliver acceptable work while incorporating a variation in sentence
structure that improves the writing’s overall flow. You may still find
less-than-ideal word choices, which this writer apparently tried to
get around by using quotes around “entrance exam” and “club.”
You’re up a notch from the 2 star work, but you’ll still find word
choice remains a bit unsophisticated (i.e. “up or down”), as does the
overall vibe. This is not the level of writing you’d want to showcase
on your homepage, but it may be ideal for blog posts, quick articles
or a series of brief product or service explanations.
On the plus side of the 3 star work, the final product is definitely
readable and free of errors. You can also tell the writer understands
the topic and is able to lay it out in a way that is informative and easy
for the reader to comprehend.
As with the 2 star research writers, our 3 star batch of scribes are
eager to climb up the scale and may wow you with results that can
certainly help them get there.
Pricing

• Sentence structure variation and improved flow – 2 cents

SAMPLE 3

WORD
When you need quality work, you know you can turn to WriterAccess,
an online marketplace that uses a Star Rating system to let you
select the specific level of quality of the work you need. Writers at
the 2 star level will deliver the basics, while those writing at the 5 or
6 star levels will deliver higher-caliber work.
Writers are first introduced to the star rating system when they
enter the system, provided they pass the writing proficiency test
and a stringent editorial review of their resume, profile and writing
samples. Their initial star rating can increase or decrease based on
the quality of work they continue to deliver, with the quality gauged
by a complex algorithm.
The algorithm looks at order completion times, client feedback,

reviews and revision requests to track each writer’s work on an
ongoing basis. A writer who continues to shine can continue to
climb up the rating scale ladder, while clients can continue to pick
and choose the quality level of work that matches the specific order
at hand.

SAMPLE 3 ASSESSMENT

WORD
This 4 star writer is confident about her writing. She is not afraid
to start the piece with an attention-grabber that draws readers in,
nor is she hesitant about throwing in a bit of rhyme with the phrase
“continue to shine can continue to climb.”
The work is well-organized and flows gracefully, devoid of choppy

and mundane sentence structure. Intelligent word choice and a
polished feel add a layer of professionalism to the piece.
Four star research writing lands you firmly in the middle of the pack,
with writers who have enough experience to merit a solid ranking
and the talent that serves to keep them there. This level can be ideal
for blog posts or articles that require a bit more research than the
lower-level orders. It can also be a good fit with a series of simple
product descriptions or blurbs you may need around your website.
Four star writers have proved their worth, but many are not done
yet. They, too, aim to scale up the ladder to higher ratings and may
certainly do so by producing work that exceeds expectations.
Pricing

• Sentence structure variation and improved flow – 2 cents
• Organization, complexity and word choice – 2 cents

SAMPLE 4

WORD
Let the stars guide you to the quality writing you need when you opt
for a writer from WriterAccess. The online market place employs a
dynamic Star Rating system that ranges from 2 to 6 stars for research
writing orders, allowing you match your budget and requirements
with the quality of writing you receive.
Go for the lowest level, 2 star writing, if you have a stingy budget
and need only the bare bones of proper grammar and spelling.
Hit higher in the heavens with 6 star writing if you need work that
brilliantly shines.
Each writer is assigned a star rating upon entering the system, which
is no easy feat to begin with. Writers must pass a tough proficiency
test as well as an editorial review of their writing samples, profile
and resume. Such factors play a role in their initial rating, but the
rating system doesn’t stop there.
A continuously updated algorithm keeps track of each writer’s

ongoing performance, adjusting the star rating as necessary.
Ratings can increase or decrease based on factors that include
delivery times, client reviews and revision requests.
The star rating system not only gives writers incentive to maintain
high performance levels, but it ensures clients receive the quality
writing they need and come to expect from WriterAccess.

SAMPLE 4 ASSESSMENT

WORD
Five star writers have been around the block quite a few times and
their writing definitely shows it. Their talent and experience are
evident, with complex sentence structures that keep readers engaged
yet still remain straightforward enough to easily comprehend.
Their organizational skills are generally high, with a logical flow that
keeps things streamlined. Careful word choices are another strong
suit of the 5 star research writers, and they are likely to be good pals
with a quality dictionary and thesaurus.
Creativity comes into the mix for this writer with the use of the star
theme, while the use of examples provides readers with a better
understanding of the topic at hand. The piece opens by piquing
reader curiosity and closes neatly with a skilled wrap-up.
Move into 5 star territory and you’re moving into writing that could
perk up your website, grab attention through your articles and make
your product descriptions sizzle.
Pricing

• Sentence structure variation and improved flow –2 cents
• Organization, complexity, clarity and word choice – 2 cents
• Creativity and engagement – 2 cents

SAMPLE 5
6 STAR WRITING @ 10 CENTS PER WORD
When it comes to finding the ideal writer for a specific project, you
can leave guessing games to the genies if you go with WriterAccess.
This online marketplace uses a fine-tuned Star Rating system to
make the perfect writer-client match. You simply pick your desired
level that aligns with your desired results.
Star ratings range from 2 to 6 for research writing, with 6 star writers
having the opportunity to advance to certified status for copywriting,
tech writing and journalism. An initial star rating is assigned
once writers get in the door, a feat only complete after passing a
proficiency exam and manual review of their writing samples, profile
and resume.
A computerized algorithm takes over from there, adjusting each

writer’s star rating after the completion of each assignment. Stars
can rise with positive customer reviews and endorsements, Love
List inclusions and other positive factors. Likewise, stars can fall
with late deliveries, shoddy feedback and orders that fail to meet
expectations.
Pick from level 2 to 6 for your research writing, going even higher
for more exclusive projects that deserve the touch of a certified
copywriter, tech writer or journalist. You’ll never have to guess at
what to expect, nor will you be wondering if the writer you choose is
up for the task. If a guessing-game genie could do all that, there’s a
good bet he wouldn’t keep getting shoved back in a bottle.

SAMPLE 5 ASSESSMENT
6 STAR WRITING @ 10 CENTS PER WORD
Welcome to the world of Cadillac, with 6 star writing that is at the top
of the research writing order rank for a reason. The writing boasts
all the impressive qualities of our 5 star writers along with one final
polish of finesse that earns the full 10 cents per word.
The finesse in this case comes from the delightful references to

a guessing-game genie. The reference pops up at the beginning
and end of the piece, bringing full closure and leaving readers on a
positive, playful note.
More finesse is evidenced by the attention-grabbing opening, the

careful word choice and fluid transitions. The writing flows naturally.
This writer was also able to include copious details without careening
readers off on tangents or leaving them scratching their heads.
Readers feel content in their knowledge of the Star Rating system

after reading this piece. They are also left with a feel-good vibe, and
maybe even a chuckle, with the image of a genie being crammed
back in a bottle.
Pricing

• Sentence structure variation and improved flow –2 cents
• Organization, complexity, clarity and word choice – 2 cents
• Creativity and engagement – 2 cents
• Top coat of finesse – 2 cent

NOTE TO RESEARCH WRITERS
Just so you know, we think all of you are stars, even if you are not at
the 6 star level. Achieving 6 stars may take some work and practice
on your part, but it is certainly a possibility.
Here come a few quick tips on what’s expected at the different Star
Ratings for our Professional Writers
2 Star: You passed the entrance requirements and show

promise. You’re able to clearly present key information, an
organized structure and avoid obvious (and embarrassing)
spelling or grammatical errors.
3 Star: You enjoyed a solid score on your proficiency exam and

have at least a bit of writing experience under your belt. Your
writing meets the level 2 standards and additionally displays
structural variation to retain reader interest. You may benefit
from being more careful with word choices and striving to
find the right word(s) to suit the context and get your point
across.
4 Star: You scored pretty darn well on the proficiency test

and have engaging writing samples to back up your level of
experience. Your confidence comes across with strong word
choices, keen organizational skills and ability to make the
writing flow. Your star may increase a notch with repeated
practice and additional experience that can make your work
even more polished than it already is.
5 Star: Climbing to the 5 star ranks takes experience,

proficiency and a super-strong portfolio. You enjoy the ability
to match your tone, style and word choice to best suit a
variety of assignment types without losing the clear and
concise nature of your work. Your creativity comes through
with playful word choices (when appropriate) while your

mastery of language consistently produces a compelling and
informative read.
6 Star: This master level of research writing orders is yours due

to a consistently creative production of awesome work. You
may have topped off at the level 5 for a spell, but sensational
customer reviews and endorsements, timely deliveries,
exceeding expectations and other positive influencers
propelled you to the top.

6 Star Copywriting
Let’s face it: great copywriting has snap, crackle and pop that stops
readers in their tracks. It turns browsers into believers, and believers
into buyers. It’s also where our 6 star Certified Copywriting comes in,
with a price range from 10 cents to $1 per word.
Customers need big-time quality and they can expect just that
when they place 6 star orders. Our 6 star copywriters deliver the
professional content sought for projects that demand high visibility,
ideation, research and skill requirements.
6 Star Copywriting Assessments
Our assessments following the copywriting samples point out

the steady increase in professionalism you enjoy with our 6 star
certified copywriters. The baseline projects that earn 10 cents per
word merit the pay with work that is logical, articulate and super-
ready for publication.
As you climb up the price point scale, you’ll note an increase in skills.
Pay 25 cents per word and you’re graced with smooth transitions,
precise word choice and analogies. Up your rate to 50 cents per
word and you get crisp and clean organization and professionalism.
Mastery kicks in at the 75 cents per word rate, as do elegance,
confidence and revisions so skilled you’d never guess the writer
may have spent considerable time producing them. Top off your
copywriting at the $1 per word rate and you’re getting the proverbial
cherry on top. Extensive research, heightened proficiency, high
visibility and even higher creativity seal the deal at our highest
certified copywriting rate.
Introduction
— 6 STAR COPYWRITING — 23
Samples, Assessment, and Special
SAMPLE 6
Note
6 STAR COPYWRITING @ 10 CENTS PER WORD
WriterAccess prides itself on its industry-leading Star Rating system,

which is meant to match client demands with writer ability and skills.
Writers don’t even enter the system unless they pass a difficult
proficiency test and survive an editorial review of their writing
samples, profile and resume. Once in, the rating process continues
with a stringent review of each writer’s ongoing performance.
An algorithm based on factors such as completion times, customer

reviews, bonus pay and revision requests feed into the equation,
constantly keeping track of where every writer stands. Writers are
encouraged to work their way up the star rating ladder and are given
the tools to do so with client and editorial feedback, an on-the-spot
help desk and the forever-vigilant computerized system that keeps
an eagle eye on their progress.
Clients receive a clear picture of what they can expect based on the
level writer they choose, resulting in an end product that meets their
needs and serves up a superior ROI.
24 — 6 STAR COPYWRITING —
SAMPLE 6 ASSESSMENT
Even the most basic 6 star copywriting is good stuff. This writer
delivers a piece that is polished and professional, suitable for a
number of different projects that deserve streamlined copy.
The writing is straightforward and logical, offering an explanation

that is easy and painless for the reader to follow and comprehend.
The use of specialized terminology, such as “ROI,” adds a level of
professionalism while proving the writer is well-versed in the topic.
The 10 cent word rate offers a dash of spice with clever word
choices and a carefully crafted structure, making it an ideal fit for
website copy, newsletters and advanced product descriptions that
merit more attention than the lower levels of research writing.
What the 10 cent per word piece lacks, however, is the full snap,
crackle and pop treatment you find at the higher rates. While it
makes a good read indeed, it has only dashes of spice rather than
the full pump of pizzazz.
Pricing
• Logic – 3 cents
• Articulation – 3 cents
• Publication readiness – 4 cents
SAMPLE 7
6 STAR COPYRIGHTING @ 25 CENTS PER WORD
Every writer is a star at WriterAccess, thanks to the agency’s Star

Rating system. Clients can pick how bright a star they need based
on the demands of their individual assignments, although all
assignments are completed by writers who put a lot of work into
earning those stars.
To be accepted by WriterAccess, writers must pass a rigorous online

test that assesses their grammar, spelling, organizational abilities
and other technical skills. They are then subjected to an editorial
review of their writing samples, profile and resume, receiving
feedback from our editors when warranted.
Only then are writers accepted into the system, but the due process
doesn’t stop there. Writers are given an initial star rating which
can increase (or decrease) depending on their performance going
forward. WriterAccess developed an algorithm that combines
various factors, such as client reviews, delivery times and bonus
pay, which can boost or diminish the writer’s overall rating.
Clients that opt for the top-notch certified writers can expect the
most brilliant of results. The higher the rate, the more brilliant the
results – it’s up to you on how dazzling you need your universe to be.
SAMPLE 7 ASSESSMENT
The prose enjoys the added snap that comes with the certified
copywriting rate of 25 cents per word. This writer chose an overall
theme with which to pepper the work, consistently drawing on a
mention of stars to add a bit of zip to the finished product.
Analogies are common in writing at this rate, as are super- smooth

transitions that help the work flow effortlessly.
Deliberate word choices are another hallmark of our certified

copywriters, and they are frequently not afraid to add a playful punch
when merited.
Work at this rate is ideal for higher-end product descriptions, blogs,

newsletters, articles and mid-level web copy. The piece is fun to
read, thanks to the creative twists and clever turns.
There is no doubt the writer paid acute attention to her work, as it

shows. The writing is professional yet features a friendly tone that
makes a reader feel comfortable and informed.
Pricing
• All qualities of 10 cents per word copy PLUS:

• Transitions – 5 cents
• Analogies – 5 cents
• Word choice – 5 cents
SAMPLE 8
Hate negotiations and haggling? Sick of hoping sheer luck will land
you the perfect writer for your content? The online writing agency
WriterAccess eliminates those concerns with its Star Rating system.
The system utilizes a specialized formula for summarizing the skill
level of different writers, which helps clients pick the best writers for
their needs. It also puts the payment rates on a logical basis without
requiring extensive negotiations each time.
The writers are carefully screened in a multi-stage process that

involves computerized testing and editorial screenings. Writers who
pass are assigned an initial star rating while an algorithm keeps
track of performance and refines each writer’s star rating over time.
The process streamlines the logistical overhead for both clients and
writers, makes the payment rates seem more logical, and helps both
the customers and the writers focus on the content itself, which
after all is what really matters.
SAMPLE 8 ASSESSMENT
This work crackles keenly with professionalism, featuring a crisp,

clean delivery that merits the full 50 cents per word. While the piece
is highly organized, the organizational structure is nearly transparent,
a skill that comes with extensive experience and plenty of practice.
A logical flow is a given at this rate, as are the varying sentence

structures and word choices that retain reader interest. A
compelling intro serves to draw readers in, while the piece ties up
neatly in the end.
The 50 cent per word rate produces copy that most would be proud
to display on their website, provided they are not after the full carnival
of words that come with the next levels. The copy here is solid, no-
nonsense and confident, perfect for work that requires clarity but
not necessarily a full acrobatic performance.
The writer has done her homework, figured out a logical organization
for the material, and expressed all the key points clearly and without
awkward or clunky distractions. Layer on the amazing flow and the
writer has clearly earned 50 cents per word. Boost the copywriting
rate and you’re rewarded with writing that crackles.
Pricing
• All qualities of 25 cent per word copy PLUS:

• Professionalism – 10 cents
•Organization – 15 cents
SAMPLE 9
Identifying the best writer for a freelance assignment, as well as a

fair payment rate, can be a tough call. It can be especially tough
when you rely on fate, luck or accident for your desired results.
WriterAccess instead relies on science using an industry-leading

Star Rating system designed to deliver content with that snap,
crackle and pop you demand.
We start with the world’s finest proprietary writing tests, followed

by careful portfolio reviews by seasoned professional editors. If the
writer makes it past the initial hurdles and starts serving our clients,
we continue to closely track a vast range of metrics. Customer
reviews, revision request rates, time to delivery, bonus tip payments
and more go into each writer’s rating equation. Using algorithms
fine-tuned over years of experience, we translate all this data into
a unified star ratings system that match clients, assignments and
writers at the fairest possible rate.
The result? Content marketers who achieve their objectives and

writers who advance their careers — a win-win for everyone.
SAMPLE 9 ASSESSMENT
Pop! goes the writer’s skill and proficiency. No matter how much work
this piece took, the end result is prose that seems inevitable, almost
effortless. The final sentence is technically ungrammatical, but the
writer has the assurance to pull this off — it’s obviously not an accident.
The sentences enjoy an elegant internal flow, and they relate to

the adjacent sentences and to the passage as a whole in a logical
fashion that leaves the reader feeling informed and satisfied. The
use of the first-person plural subject, “we,” further draws the reader
in, as they are being informed by a knowledgeable friend rather than
just words on the page.
Here you get a writer with true mastery of the language both at the
sentence level and in terms of overall logic, rhythm, and flow. The
piece is easily suitable for a higher-end article, newsletter or website,
or even blogs discussing a more complex topic.
The writing is steeped with confidence and is not ashamed to shine.

These writers do their homework, sweat the details and carefully
revise their prose before submitting it, earning that 75 cents.
Pricing

• Mastery – 10 cents
• Revisions – 3 cents
•Confidence – 2 cents
• Elegance – 10 cents
SAMPLE 10: PREMIUM COPYWRITING
6 STAR COPYRIGHTING @ $1 PER WORD
Observing a fine writer stumble through a project they’re unsuited

for can be painful — something like watching a confused gazelle
trying to imitate an eagle. Animal antics can be hilarious at times,
but you don’t want that kind of mismatch in your project. That’s why
the WriterAccess Star Rating system doesn’t just test for technical
proficiency (although it certainly does that) — it aims for the soul as
well as the gears of writing.
Well, we may be mixing up zoology, religion, and mechanics a bit too

much here, but the point is clear enough: pairing up the right writers
and assignments is both a science and an art. WriterAccess’s star
ratings rely on the world’s best computerized proficiency tests,
a team of professional editors to conduct portfolio reviews, and
a wide range of ongoing metrics based on customer feedback,
revision request rates, delivery time, bonus tip payments, and more.
But sophisticated algorithms are useful only when the process is
overseen by experts with years of experience; that’s when you get
truly great matches between clients, projects, and writers.
Hey, look — there’s that gazelle again — only now it’s doing what it
does best: running like a dream. We’re also doing what we do best:
helping content marketers meet their goals, and writers advance
their careers. So we can all soar like eagles.
SAMPLE 10 ASSESSMENT
6 STAR COPYRIGHTING @ $1 PER WORD
This work balances seemingly effortless prose, colorful imagery (of

animals), and a carefully worked out overall structure. The combo
entertains enough to retain the reader while conveying the essential
technical or sales information in a way that’s palatable and even
memorable. Yes, you’ve finally met the full snap, crackle and pop!
The structure is a careful balance, rather than a sprinkling of colorful

imagery at random. The middle paragraph contains the informational
core, sandwiched between two entertainment-oriented paragraphs.
The conclusion circles back to the intro to create a sense of closure.
The opening image of the gazelle is (purposely) slightly unpleasant

to build tension, but the happy ending resolves this, while tying
in nicely to the sales point. Thesaurus use is in full throttle, with
synonyms or word repetition engaged as needed to establish the
parallel in the (slightly far-fetched) analogy being crafted.
The writer has done his homework, demonstrated command of the

topic, flushed out the piece with personality, and earned the full $1
per word. You get the full snap, crackle, pop of creative writing, with
the perfect touch of mild humor that engages and entertains. And
it’s ready for prime-time, like a home page or better.
Pricing

• Research – 4 cents
• Proficiency – 3 cents
• Visibility – 3 cents
• Creativity – 15 cents Total = $1 per word
SPECIAL NOTE TO 6 STAR COPYWRITERS
We know you’d like to increase your own star rating to the 6 star
copywriting level, and we’d like that, too. We’re rooting for you! Check
out a few quick tips on what’s expected at the varying levels of our
certified rankings.
10 Cents per Word: Necessary skills include clear organization, clear

value proposition and the ability to make the writing flow seamlessly
from one thought to the next. Varying sentence lengths help retain
interest while descriptively hard-hitting word choices add a bit of
spice without being too wordy or simplistic.
25 Cents per Word: Add a layer of creativity, finding a core theme

that can tie all the ideas together. Make word choices careful, crafty
and devoid of unnecessary padding or excess verbiage.
50 Cents per Word: Clear mastery of the topic at hand is required.

Precision is a must, especially when it comes to choosing which
details to include and which to omit. Skilled transitions add to the
flow, as does a strong opening brought back home with a neat and
tidy closing.
75 Cents per Word: Mastery of language here, using just the right
word to express an idea or describe a concept, as if that word were
created specifically for you to use at that exact moment. Your
syntax flows, appearing effortless and inevitable. Your revisions
and precision are skilled enough to make it appear as if the writing
required little or no effort at all.
$1 per Word: Add another layer of pizzazz, now telling a story, expertly
incorporating foreshadowing, conflict and then resolution as needed.
Your writing needs to be as much fun to read as it is to create, with
the power to persuade, entertain and make a lasting impact.
Depending on the assignment and its objective, this level may bring
in a point of view, specific “voice” or personality and/or entertaining
or captivating imagery. Careful! This should not feel awkward, forced
or over-the-top. You need lots of practice to polish your prose to the
6 star copywriting level.
6 Star Tech Writing
The goal of a high-quality technical writing is not to bowl you over

with a bunch of tech mumbo jumbo that makes the reader feel like
an idiot. In fact, the complete opposite is true. While the writer should
be fully comfortable with and knowledgeable about the technical
topic at hand, he or she should also be able to present it in a way
that makes the reader feel comfortable, content and in-the-know.
6 Star Tech Writing Assessments
Similar to our 6 star copywriters, our certified tech writers must

display an array of skills that move them into the high- tech zone.
Our assessments of the tech writing samples outline how the skills
increase as the pay increases, right along with your expectations.
Tech writing at 10 cents per word features the articulation and logic
that gives it superb publication readiness, and the quality keeps
rising from there. Invest in 25 cents per word and you can expect
talented transitions, explanatory analogies and words chosen with
precision.
Up the ante to 50 cents per word and you’re boosting the attention
to organization and professionalism. Mastery, confidence and
a layer of elegance come with the 75 cents per word rate, as do
careful revisions that produce smooth- as-silk results. Take it up one
more notch to $1 per word for maximum-visibility tech writing that
requires the highest level of research, proficiency and creativity.
Introduction
— 6 STAR TECH WRITING — 37

Samples, Assessment, and Special Note
SAMPLE 11
6 STAR TECH WRITING @ 10 CENTS PER WORD
While all marketplaces like WriterAccess depend on screening

methodology and technology for success, WriterAccess takes the
concept to an even higher level. The platform’s proprietary algo-
rithm and online tests remove the guesswork, delivering the quality
of work clients pay for and expect when they place a writing order
through the advanced system.
Writers only enter the system after successfully completing an

online test and undergoing stringent manual reviews of their work
samples and history. Their initial Star Rating is automatically adjust-
ed as they continue to produce work in the system, based on the
ongoing quality level of their work as determined by the algorithm.
Algorithms work around the clock, constantly calculating various

factors and adjusting star ratings with every order completed.
Factors include the number of revision requests, client ratings of the
work, addition to or removal from client Love Lists and number of
client endorsements.
Each writer’s current star rating of 2 to 6 reflects the quality of their

work to date, providing clients with an accurate way to target exactly
what they want and receive exactly what they need.
38 — 6 STAR TECH WRITING —

You’re definitely getting a professional piece at the 10 cents per

word rate, along with a few other goodies that merit tech writer
certification. The writing is clean, crisp and easy to understand,
with an underlying confidence that makes it clear the writer knows
her business.
A strong foundation serves as the backbone of the piece, sprinkled

with just enough detail to provide full comprehension without
distracting from the overall explanatory nature of the assignment.
The readers are satisfied with the knowledge they just gleaned,
thanks to the straightforward delivery.
With a strong, logical flow and precise articulation, this writing is

publication ready. It’s well-suited for a website, article or research
project that requires a firm understanding of the topic to report back
to readers in a way they can understand.
Ten cents per word gets you solidly sophisticated copy, but you’ll
still lack the full snap, crackle, pop you can expect at the higher rates
of pay. Higher rates can come with details that are fleshed out a bit
more and an added dose of flair.
Pricing

SAMPLE 12
Technology is the secret weapon of WriterAccess, producing a

continuously up-to-date Star Rating system that accurately matches
clients and writers. The star rating system ranges from 2 to 6, and
clients can target the quality level that accommodates their specific
assignments and overall budget.
Clients may pick a 2 star writer for bulk orders or those that only
require professional linguistic skills or opt for 6 star orders that
deliver additional precision, expertise and creativity. The initial
star rating of each writer is determined by his or her performance
while meeting the entrance requirements. These include passing
a proficiency exam and meeting standards determined during a
manual review of writing samples, profile and resume.
Ongoing assessments of a writer’s on-time deliveries, client

rating of work, revision requests and endorsements and other
algo influencers are continuously calculated by the ever-diligent
algorithm, producing round-the-clock updates with the submission
of each assignment.
Clients never need to wonder what level of work they should expect
with each order. Writers are constantly performing at their optimum
level to fuel the algorithm with positive influencers and clients with
work that meets or exceeds expectations.

This technical writer knows her stuff and presents it in a way readers
can both understand and enjoy. You enjoy added snap at the 25
cents per word rate with writing that incorporates professional
terminology without making the reader uncomfortable.
Though the writer had limited space, she does a good job of making
room to provide an example to better illustrate her point. In this case,
she chose to focus on why clients may want different quality levels,
perhaps clearing up an un- spoken question in readers’ minds as to
why anyone would opt for lower quality work at a lower rate.
Super-long sentence length is one of the caveats of detail-heavy

writing, although this writer pulls it off. One fix for this piece might
be to lose the repetition of stand-out words, such as influencer, as
they initially pack a punch yet lose potency on the second run.
Nonetheless, the writing is logical, linguistically compelling and

deserving of 25 cents per word. Work at this level work would be an
asset for reports, websites and articles.
Pricing


SAMPLE 13
WriterAccess combines top-level technology with precise screening

methodology to consistently ensure writers deliver the quality work
clients expect and deserve. The technological aspect consists of a
continuously updated algorithm that weighs positive and negative
influencers with the submission of every order. The screening
methodology ensures only high-quality writers enter the system in
the first place.
Successful entrance into the platform is only granted after writers

pass a proficiency test and a manual review of their writing samples,
profile and resume. They are then assigned an initial Star Rating from
2 to 6, which adjusts based on their ongoing performance levels as
determined by the proprietary algorithm.
A 3 star writer, for example, may eventually move up in his ranks

with work that is rich with positive influencers, such as Love List
inclusions, ratings that exceed expectations and endorsements. He
can likewise decrease in rank with a proliferation of negative factors,
such as late delivery, below expectations ratings or an abundance of
help desk tickets.
Writers, and clients, are able to ascertain the quality of work expected
at any given moment, thanks to the constant calculations working
diligently behind the scenes. The algorithm additionally contributes
to the mass of data and intellectual property that becomes the nerve
center for WriterAccess, and that nerve center fuels clients with the
steady output of quality content that makes the platform and the
clients a success.

Pay 50 cents per word and you get a meticulous balance of technology
and clear explanation that leaves readers fulfilled. They are satisfied
that they truly understand what they just read and perhaps even a bit
relieved that they were not subjected to unnecessary details.
Using phrases such as “behind the scenes” makes the work even
more relatable. The average reader is typically more comfortable
with language that veers toward common speak than they are
with technical lingo, and this writer real- izes and capitalizes on
that concept.
The writer adds a crafty crackle to the work by outlining an example

of a 3 star writer. While the example sticks with the facts, it reads
more like a mini-story than a dry list of factual info.
Careful word choice, the nice nerve center analogy and streamlined
organization sprinkle even more crackle on the finished product.
This writing is well worth the 50 cents per word.
Pricing

• Organization – 15 cents

SAMPLE 14
WriterAccess combines high-end technology with a careful balance

of human intervention to create a constantly updated Star Rating
system for writers that catapults the platform into superstar status.
The combination first kicks into gear while screening writers enter-
ing the system, with a computerized evaluation of their scores on an
online proficiency test and a manual review of their resume, writing
samples and profile.
An initial star rating is granted upon a writer’s acceptance into

the system, but writers must consistently meet high standards in
order to maintain their current rating and achieve a higher rank.
Star ratings range from 2 to 6 and a round-the-clock proprietary
algorithm keeps track of a writer’s performance with the submission
of each assignment. Client reviews, ratings that meet, exceed
or do not meet expectations, on-time deliveries and Love List
inclusions or exclusions are calculated by the algorithm, updating
the ratings accordingly.
Alas, just because something is high tech does not mean it is

perfect. Manual overrides are often necessary, as machines don’t
always catch atypical nuances that can’t be reflected in a system-
atic computerized analysis. Manual overrides may be required, for
instance, if a customer doesn’t specify requirements correctly and a
writer delivers a product they only thought the client wanted.
Overrides also ensure writers are not penalized for working below
their star rating, such as a 6 star writer completing 3 star work if
they so choose.
WriterAccess leverages the power of technology while providing a

vital component for success: the human touch.

Nice, no? Certified tech writing at the 75 cents per word rate usually
is. Our writers at this rate are confident in their technological
knowledge as well as their creativity, and they are not afraid to
showcase both.
The word choices are careful, blending sophisticated terminology

with colloquial language that makes the piece supremely easy to
read. Additional pop! comes from the powerful delivery, making it
evident the writer knows her stuff and has done her homework.
The diligent work and careful revisions it must have taken to produce
a work of this caliber remain a mystery, as the writer makes them
appear effortless. The beginning and end work together to bring
home a very strong message: No matter how high-tech anything
ever gets, it’s the human touch that brings all things to life.
The characteristics in this piece all point to true writing mastery, and
what you can expect at 75 cents per word.
Pricing

• Confidence – 2 cents

SAMPLE 15
6 STAR TECH WRITING @ $1 PER WORD
Writers that apply to WriterAccess better make fast friends with

technology if they expect to succeed. That friendship begins by
becoming familiar with phrases and concepts such as propriety
algorithm, positive and negative algo influencers and a Star Rating
system that mingles high-tech advances with human expertise.
And it’s not just the technical writers who should buddy-up with the
techie stuff.
Technology plays a key role from the get-go, automatically eliminat-

ing writers that are unable to score satisfactorily on an initial profi-
ciency test. The propriety algorithm takes over from there, with a
customized equation created by the platform’s founder that keeps
tabs on various aspects of each writer’s ongoing performance
Writers enter the system with an initial star rating that automatically
adjusts after each submission based on those negative or positive
algo influencers. Negative influencers include late delivery and below
expectation ratings while positive ones include client endorsements
and Love List inclusions.

The human touch is also always present, starting with a manual
review of writing samples, resumes and profiles at the onset
and overriding algorithm calculations when factors crop up that
the machine can’t recognize. Substandard order instructions
from clients that don’t produce what clients wanted or writers
working below their star ratings by choice are prime situations for
overrides to ensure writers are not penalized. The carefully balanced
combination keeps writers on-target, submissions top-notch and
clients supremely satisfied since they’ll always know what to expect.

6 STAR TECH WRITING @ $1 PER WORD
The crème de la crème of technical writing, the $1 per word rate

gives you the delightful details that propel the writing from awe-
some to extraordinary. This writer provides visuals that can greatly
enhance a reader’s understanding of a technological topic while she
also creates a storyline that draws in the reader and even evokes a
bit of emotion.
Disbelief may erupt when readers learn even non-technical writers

must make friends with technology, but the conflict is resolved
throughout the piece and everyone lives “happily ever after” in the end.
Notice, too, how the writer explains concepts introduced in the intro
in a classy and subtle manner, ensuring readers are never left feeling
stupid for not knowing a definition or two.
If all that’s not enough, a spark of humor polishes off this crème de
la crème work, delivering a savory end product worth the rate. Pay
$1 per word and you enjoy the full snap, crackle, pop of high-quality
high-tech writing.
Pricing

• Cohesiveness – 3 cents
• Creativity – 15 cents
Total = $1 per word

SPECIAL NOTE TO TECH WRITERS
Achieving Certified Tech writer status takes a big brain and mondo
creativity, and we know many of you have both! If you’re interested in
applying for tech writer certification, check out a systematic series
of tips on what you need to deliver for the varying levels and rates.
10 Cents per Word: Translating high-tech lingo into reader-friendly

prose is a must for all levels of our Certified Tech writers. This
level writing must also be devoid of spelling, grammatical and
punctuation faux pas, boast an organized, logical flow and exhibit a
keen understanding of the topic.
25 Cents per Word: Showing advanced knowledge of the subject

matter is required here. Enhancing your work with targeted examples
of what’s being discussed helps, as does implementing a compelling
introduction, conclusion and careful word choices.
50 Cents per Word: Here you’re able to create a precise balance

of high-tech and reader-friendly features, illustrated by your word
choice, creative analogies and storytelling techniques.
75 Cents per Word: Creative techniques further enhance the writing

at this level, and your obvious familiarity with the subject shines
through.
$1 per Word: Acute reader awareness leaves the target audience

feeling well-educated and satisfied with your spin, served up with
aplomb. You effectively deploy an ongoing theme, point of view,
specific “voice” or personality, storyline and/or other modes of
creativity without detracting from the topic at hand.
High-tech caveat: Creative high-tech writers can never fake it. If you
try faking the high-tech stuff, the writing is likely to come across as
a jumble of muck that leads to more questions than answers. Don’t
force the creative stuff. And stay away from the fluff.

6 Star Journalism
Read a typical news story or blog post and (hopefully!) you get the
gist of who, what, when, where, why and how. The 6 star journalists at
WriterAccess know how to deliver the WOW. As with all our certified
writers, our journalists are seasoned professionals who have paid
their dues and earned their stars. Our journalists have the added skill
of being able to tell a dang good story.
6 Star Journalism Assessments
Good storytelling is the cornerstone of all our 6 star journalism, with

our assessments of the samples focusing on the various skills that
come with each level. Even the most basic stories come with the
logic, articulation and publication readiness that nets 10 cents per
word.
Boost your journalism rate to 25 cents per word and you’re pumping
the story with sleek transitions, crafty analogies and careful word
choice. Hit 50 cents per word and you can expect an additional layer
of professionalism and keen organization that comes with the rate.
As our assessments will show, true mastery of storytelling is evident

at the 75 cents per word rate. You’ll also enjoy a piece brimming with
confidence and elegance, thanks to streamlined revisions that make
the work seem effortless. Take our journalism to the top level of pay
at $1 per word and you can expect the top tier of creativity. Our top-
notch journalism often involves deep research and is well-suited for
high visibility pieces that really need to WOW.
Introduction
— 6 STAR JOURNALISM — 51
Samples, Assessment, and Special Note
SAMPLE 16
6 STAR JOURNALISM @ 10 CENTS PER WORD
WriterAccess founder Byron White might have a strong penchant

for entrepreneurship, but he’s not your typical serial entrepreneur.
He doesn’t hunker in the garage coming up with one fizzled idea
after another while burning through the family savings and ticking
off his wife.
He actually creates things that work.
One of the brilliant creations on his lengthy list of accomplishments

is his exclusive Star Rating system for WriterAccess. The system,
which rates writers from 2 stars to 6 stars, lets clients choose the
quality level of writing they want to pay for and rewards to top-rated
writers with the top-tier pay.
Top ratings are never an automatic given, but every writer has the
freedom to earn them. Getting into the system is an accomplishment
within itself, with writers required to pass a tough proficiency test
and receive the nod from equally tough editors reviewing their writing
samples, profile and resume. Each writer gets an initial star rating,
which is continuously adjusted through White’s winning algorithm.
The algorithm tracks order completion times, revision requests,

customer reviews and bonus pay as it updates each writer’s rank
an ongoing basis. Clients never have to guess at the quality of work
they should expect, while writers have ample encouragement to
continue to produce great work.
The genius behind the system could only come from someone like
White, whose past successes include more than 20 years as a
freelance graphic artist rep, the establishment of platforms like
WriterAccess and, yes, the continued support of his wife.
52 — 6 STAR JOURNALISM —
Opt for one of our certified journalists and you’re going to get a good
story no matter what. This writer chose to bookend the piece with
story tidbits, beginning and ending the work with info pertaining to
WriterAccess founder Byron White.
And it’s not just mundane info, either, as the writer includes a fun
morsel meant to make readers chuckle. Such a detail also makes
readers relate, as they are all likely to have had relationships where
their partners offered undying support (or not).
The 10 cents per word rate gets you a smooth flow, a compelling
lead that draws in the readers, and a closing that brings them full
circle. The writing is professionally crafted, worthy of a corporate
blog, article or similar outlet.
While this rate nets you work you can proudly display, the stories
get even better from here. Beefier details coupled with the full snap,
crackle, pop treatment are still down the line.
Pricing
SAMPLE 17
You have robots that can vacuum your floor, toilets that flush by
themselves and standardized tests that supposedly tell you if you
happen to be a moron. But technology still hasn’t found a way to
accurately rate the tone, style and true excellence of a writer.
The Star Rating system and its algorithm at WriterAccess come

close, though. Instead of relying wholly on mechanics, the system
rates writers based on both technical and human-friendly variables.
Delivery times, client feedback, bonus pay and revision requests
enter the equation, all of which keep a keen eye on writers’ ongoing
performance and adjusts the star ratings accordingly. The rating
system ranges from 2 stars to 6 stars, with pay rates that match the
quality level.
Superior performance is expected from the get-go, with writers put

through an inaugural round of human and technical reviews to even
qualify for WriterAccess. Editors manually review profiles, resumes
and writing samples while an online proficiency test tells a writer if,
well, he or she happens to be a linguistic moron.
Writers hit the starting gate with an initial star rating, which
automatically adjusts based on their ongoing performance. Clients
pick and choose the quality level in which they want to invest while
writers all have the chance to climb up the ladder of success. Top
ratings come from more than analytics that don’t take any human
factors into consideration, just like you’re not likely to find great
writing clacking out of a robot.
Pay the certified journalist rate of 25 cents per word and your story
comes complete with a sizzling snap. As with our first journalism
example, this piece again swiftly draws in readers, this time by
making it personal.
The writer was able to pinpoint something to which all readers can
relate: the advent of technology taking over their lives. The piece
first sets the story by establishing the foundation of the ongoing
theme of human vs. technology. It then delivers the facts without
losing momentum or friendly tone.
Clever word choices help keep the theme going, with the ongoing
juxtaposition of human vs. technology. The piece closes with one
final swat at the robot, reinforcing how humans can do certain
things better.
Corporate blogs would again benefit from this level of quality, which
is as informative as it is fun to read. Heck, the fun factor alone merits
the 25 cents per word, although you also get the snap outlined above.
Pricing

SAMPLE 18
If dating websites used the WriterAccess system to create the

perfect match, dating sites would soon go out of business. That’s
because WriterAccess developed a way to make a perfect match
every time and, with so many perfect matches, they’re would be no
one left to date.
Thankfully, there are plenty of writers and clients looking for match-
es at WriterAccess, and they’re matched up successfully through a
no-fail Star Rating system. The system removes the guesswork by
applying a fine-tuned balance of art and science to match writers
with clients. Clients with lower budgets can opt for the 2 star end of
the scale while those looking for high-end work can choose from the
6 star or certified writer pools.
An initial star rating is assigned to each writer upon entering the

system, and the rating is adjusted after every order submission.
An ever-vigilant algorithm calculates the scientific factors, such
as client ratings, revision requests and on-time deliveries. Manual
overrides kick into play when necessary to keep the artistic vibe
going when science can’t catch the nuances.
Art and science are also mingled during the writer qualification
process. Computerized test scores from an online proficiency exam
are combined with manual editorial reviews of writer profiles, writing
samples and resumes.
The end result is a rating system that never leaves writers wondering
where they stand or clients wondering about the quality of work
they’ll receive. Or, as noted, a perfect match every time.
Snap and crackle come at the 50 cents per word rate. The writer has
obviously done her homework and knows the topic well. A clever
comparison kicks off the piece, piquing reader interest from the get-
go by stirring immediate curiosity about how online dating could go
bankrupt.
The writer also targeted the so-called story behind the story by
showcasing the magic balance of art and science that makes the
system so effective. The work is professional, well-organized and
sports a logical flow.
Certified journalists at the 50 cents per word rate have the experience
and talent that produces a distinctly professional product. Their
work boasts keen organization and a seamless flow.
Work of this caliber is easily suited for corporate blogs, feature
articles, newspapers and magazines. Stories that snap and crackle
are in high demand and well worth 50 cents per word.
Pricing

• Organization – 15 cents
SAMPLE 19
Finding the perfect writer can be a lot like fishing. You throw your
lure out into the masses and hope to snag a compatible match. You
have equal chances of catching a trout as you do hooking an old
shoe, unless you go with the star rated writers at WriterAccess.
The Star Rating system at WriterAccess ensures you’re making the

perfect match every time, whether you’re looking for a bulk can of
tuna or a pricey salmon steak. That’s because each writer is ranked
according to the quality of his or her work on a continuous basis.
Cast your line with the rate you’re willing to pay, and one of the
writers in the pool of professionals accepts your offer and delivers
what you need.
Before writers can swim with the fishes, so to speak, WriterAccess

screens out those that should get thrown back into the deep seas.
Writers must pass a proficiency exam and be approved by big fish
editors that review profiles, resumes and samples. An initial star
rating comes with the initial launch into the platform, and writers can
move up and down the scale based on their ongoing performance.
Writers with 2 stars can swim upstream to achieve the top-rated

6 stars, thanks to an algorithm that looks at customer reviews,
delivery times, revision requests and other factors. WriterAccess
makes sure you’re never stuck with a can of worms when you could
be deliciously dining on that salmon.
Work that pops is what you get at the certified journalism rate of 75
cents per word. This is yet another fun piece of the type you may
expect from our certified journalists, with a piece that is as easy to
read as it is amusing.
This writer uses the ongoing theme of fishing as the bait to lure
readers in, then sets up a conflict, continues the litany of effective
analogies and closes the piece with a “delicious” ending.
Writing at this level can be highly effective for a creative press

release, a super-creative newsletter entry, bulk emails that need
to stand out from the crowd or feature articles covering just
about anything.
Clever, captivating and full of creative twists is the norm for work at
the 75 cent per word rate. You’re a mere whisker away from the top
of the line with work that would do any firm proud.
Pricing

• Confidence – 2 cents
SAMPLE 20
6 STAR JOURNALISM @ $1 PER WORD
Writers have to do much more than put pen to paper (or fingers to
keyboard), especially when they’re working under the Star Rating
system of WriterAccess. They have to be sleuths, wordsmiths and
repeat performers – all with an eagle-eyed overseer breathing down
their necks. And the overseer isn’t even human!
The sleuth part of the gig comes from hunting down facts, figures
and other info needed to flesh out a story. Writers are typically
given limited info on each client, topic, personality or possibilities
that lie within.
The wordsmith factor kicks in before writers are even accepted into
the WriterAccess platform. A brain-wracking proficiency test weeds
out the folks who slept through English class while editors manually
pore over resumes, samples and writer profiles. Once in, repeat
performance is a must, thanks to the non-human overseer.
Call him Mr. Algorithm because he’s the one in charge of adjusting a
writer’s star rating, which can range from 2 to 6. He looks at delivery
times, customer reviews, bonus pay and revision requests to keep
writers in top form.
The non-human nature of the beast means writers can’t trick him.
They can’t sweet talk him. And they can’t bribe him with candy bars
or Jujubes. The only way to stay in his good graces is to keep on
performing at the epitome of excellence.
6 STAR JOURNALISM @ $1 PER WORD
Certified journalism at the $1 per word rate delivers the full snap,
crackle and pop that make the work truly remarkable. This piece
additionally gives you the full gamut of characteristics that make a
great story.
Your main characters are the protagonist writer and antagonist Mr.
Algorithm, setting the stage for a classic conflict of man vs. machine.
Readers can take sides to make the read more fun, although this
journalist makes sure to provide balance by outlining both sides of
the story.
Before you even get to the main conflict, you’re served an enticing
intro that makes you want to read more. The development of
character unfolds throughout the piece, followed by the climax and
its resolution nestled neatly at the conclusion.
Work of this caliber is ideal for a major publication with a real writer’s
byline crowning the top of it. It’s also all yours for $1 per word.
Pricing
• All characteristics of 75 cents-per-word writing PLUS:

• Cohesiveness – 3 cents
• Creativity – 15 cents
Total = $1 per word
SPECIAL NOTE TO 6 STAR JOURNALISTS
We know many of you may feel you deserve 6 stars and journalism
certification, and we want to help you get there. Please review
a handful of tips on what’s expected at the varying levels of our
Certified Journalism rating system.
10 Cents per Word: Ability to tell a good story is a must for every
rung on the Certified Journalism scale, as are clear organizational
skills and writing that employs a smooth, logical flow. Drawing the
reader in with a strong lead and escorting them out with a satisfying
closing seal the deal for 10 cents per word.
25 Cents per Word: Layer on the ability to keep an ongoing story

alive and you’ll earn your 25 cents per word. Creativity, clever word
choices and use of a groovy theme are added bonuses.
50 Cents per Word: Add even more pizzazz and you’re hitting the 50
cents per word range. Strong and clever analogies, mastery of the
topic, the establishment of a clear conflict, resolution and storyline
help net this rate.
75 Cents per Word: Your mastery of the topic is enhanced by your

mastery of storytelling. Your careful word choice, clever twists
and turns, and seemingly effortless prose weaves a wonderful tale
readers feel compelled to dive into and savor.
$1 per Word: You have the story all right, and then some. That “some”
is your incredible skill, creativity and adroit way with words that
shines through in every single sentence. Your piece is far beyond
words on a page: it’s a slice of life to which readers can relate as well
as enjoy and learn from. Your ability to build tension is evident, as
are your abilities to foreshadow, develop characters and bring it all
home to a fulfilling close.
Now the warning: Those who are not innately gifted with the skills
to do this can produce work that feels cheesy or contrived. This
type of writing comes from the soul more than the brain, but it
can also be developed in those that possess even a spark of it.
Keep writing and developing your skills and you may be amazed
at what you find inside.
Resources
Before and After Samples
Transforming content from good to great is challenging. To help

make the transformation, we’ve put together lots of before and
after samples that we hope inspire. You’ll see samples from two
companies, one that sells products, the other services. Be sure to
download the guide and listen to a recording of Byron’s presentation
called Snap, Crackle and Pop Your Content to Engage and Convert.
(See Resources)
The before copy is typically boring, flat and likely to get passed
by. It has little or no creativity, and misses the mark on most of
the assessments in this guide.
The after copy offers the “snap, crackle and pop” you need to engage
readers and motivate action. It’s at a much higher level, featuring
the key elements of tone, style and creativity required for success.
— RESOURCES — 65
Home Décor Company
About Us
The Chic Casa Company was founded in 1983. The

company makes blankets, tapestry hangings and other
home décor. It makes a “Home Sweet Home.”
Chic Casa does more than make home décor. We create

warmth, with a full line of cushy blankets, warm wall
hangings and other sensational stuff to spruce up your
living space. Since 1983 we’ve been turning houses,
apartments and the starkest of offices into places you
can call “Home Sweet Home.”
Product Description
This red blanket is fleece, which is a good selling point.

It is warm and cozy and makes the room brighter.
Warm your heart (and toes!) with this cozy red blanket.
Brilliant scarlet hue adds pizzazz to any room while the
fluffy fleece fends off the chilliest of temps.
Home Page
Welcome to the Chic Casa Company Home Page. Look

around the website and you might find home décor you
might like. You can buy things from the website or you
can look in the retailer section that says where to buy it
in stores.
You’ve just landed in a little bit of heaven, thanks to the

warm and cuddly décor you’ll find at Chic Casa. Our
mission is to make every house feel like a cozy home,
and we do so by offering you easy shopping right from
66 — RESOURCES —
our site as well as a list of local retailers where you can nab that
bit of heaven right in your very own town.
Calls to Action
-- Click here to join the mailing list for the Chic Casa
Company.
-- Click here to get a discount coupon for your first order.
-- Click here to get a FREE LAMP from the Chic Casa
Company.
-- Want to be surrounded by warmth on a regular basis?

Click here to join the Chic Casa mailing list.
-- Enjoy 10 percent off your first Chic Casa order by
clicking here.
-- Enlighten your life with a free Chic Casa lamp.
Headlines
-- Read the Chic Casa Company Blog to See What is

New and Exciting in Home Décor and Blankets and
Other Things.
-- The Chic Casa Company Has New Blankets for Fall and
They Sold 5,000 of Them to a School District in
Montana.
-- House Need a Facelift? Check out What’s New and

Now in Chic Casa Home Décor.
-- Find out Why 5,000 Montana Students Just Had to
Have Chic Casa’s New Fall Blankets.
Welcome Emails
Thank you for signing up for the Chic Casa Company

emails. The company will send you emails that have
information on the latest Home Décor trends, news about
Home Décor and exciting things that happen with the
Chic Casa Company.
If you’re not feeling completely hugged just yet, you

will soon, once you start receiving your regular lineup
of warm and cozy Chic Casa Company emails. Thanks
for signing up!
We call our emails warm and cozy because they’re always

rich with info on the latest home décor trends, the greatest
industry news and some pretty amazing company projects.
Announcement
The Chic Casa Company has a new offer and it involves

giving you a FREE!!!!! Home Décor guide called “Making
a House a Cozy Home.” The thinking is that you will see
things in the guide that the Chic Casa Company sells
and then you will buy the things from the Chic Casa
Company. The company is always honest so they are
telling it “like it is.”
Want to add a bit of warmth and charm to your home

but not sure where to begin? Check out our “Making a
House a Cozy Home” guide which serves up plenty of
places to start. The Chic Casa home décor guide is free
and furthers our overall mission of helping to trans- form
every house into a “Home Sweet Home.”
Email Header
-- Subject: Welcome New Chic Casa Company Customer

-- Subject: FREE!!!!! New Chic Casa Company Home Décor
Guide for FREE!!!
-- Subject: Do You Feel Hugged Yet?

-- Subject: Snuggle Up While You Can
Insurance Company
About Us
The Anderson Insurance Company sells insurance.

Whether you need life insurance or house insurance or
health insurance, they sell it. They sell car insurance, too!
The Anderson Insurance Company doesn’t just sell

insurance policies, it provides peace of mind. Whether
it’s life insurance, health insurance or insurance for your
home or auto, we work with you to provide policies that
cover your needs, whenever or wherever those needs
may arise.
Press Release
The Anderson Insurance Company is announcing they will

be at the Main Street Health Fair giving out free insurance
consultations. You must go!!! You won’t want to miss it!
Anyone who wants to add a layer of security to their

life can benefit from free insurance consultations from
the Anderson Insurance Company at the Main Street
Health Fair. Stop by the Anderson Insurance Company fair booth
from 10 a.m. to 2 p.m. during the Oct. 19 fair for suggestions on
health insurance and other types of policies that can meet your
various needs.
News Article
Last Saturday on October 19 at 10 a.m., an informative

time was had by all when the Anderson Insurance Company
had a booth at the Main Street Health Fair and gave out
free consultations. One agent said people learned a lot.
“People learned a lot,” he said.
Most attend the annual Main Street Health Fair for health-
related reasons, and this year that health extended to
homes and cars. Thanks to the free consultations offered
by the Anderson Insurance Company at the fair, more
than 200 folks received no-cost insurance guidance and
more than 35 walked away with new policies for their
home and vehicles.
Article
The Anderson Insurance Company starts with “A,” so they

are at the top of the list alphabetically. Last month, they
were at the top of the BBB list, too, when they received a
special award. It was just one of many awards over the
years and years of good, “A” service.
A company name that starts with “A” isn’t the only reason
the Anderson Insurance Company is consistently at the
top of the list of insurance providers. Its service has long
merited top honors, including the recent Best National
Insurance Provider award from the Better Business Bureau.
Blog Post
You need home insurance to protect your home from

fire and floods and other disasters. In fact, if you have
a mortgage, the mortgage says you have to have home
insurance so you can’t get around it.
Even if the law didn’t require mortgaged homes to have

home insurance, a house without it is a disaster waiting
to happen. A careless candle, damaged pipe or all-out
lashing by Mother Nature can- not only destroy your
home but, without insurance, could destroy your life
savings right along with it.
E-book
This e-book is going to explain how to figure out how to

get the insurance policies you need to suit your very own
needs. You will first look at things you need to protect and
then you will see if you are protecting them the right way.
Yes, we know. Insurance is not the most exciting of topics,

but it certainly ranks as one of the most important ones.
We make it easy to ensure you have the coverage you
need by offering a step-by-step analysis on your life’s most
important assets and revealing the types of coverage
that can help keep them most secure.
BIO
John Anderson, founder of the Anderson Insurance

Company, wrote a lot of books about insurance and
finances and started his own insurance company named
after him.
After a car crash left his family destitute due to inadequate
insurance, John Anderson vowed to help others avoid a similar
fate. He kicked off his mission by founding the Anderson Insurance
Company and continues to educate consumers on the importance of
proper coverage through his series of books that explore insurance
and financial topics.
Review
The Anderson Insurance Company is really good because

they really care. They aren’t just out to make a quick buck
even though they sold me all kinds of insurance.
Who knew I could get pet insurance for my dog? The

Anderson Insurance Company did, thanks to its extensive
industry knowledge and even deeper understanding of
the types of insurance that would meet my unique needs.
Facebook
Click here to see three types of insurance you might not

even know existed. They are pet insurance, insurance for
your shoes and another one that will make you surprised!
Insurance for your shoe collection, your nose or your

pet rabbit? You bet! Check out this trio of lesser-known
insurance types that may actually come in handy.
(Tip: Take advantage of Facebook’s ability to add photos.)
Twitter
Weird and freaky insurance LOOK NOW!!!
No, it’s not weird to insure your shoes, your nose or your
bunny rabbit. Check out 3 lesser-known insurance types.
Guides and Downloads
Byron White here, founder of WriterAccess. Hope this guide was as

informative as it was enjoyable, as all good writing should be! By
now you can see exactly what “more” you get when you pay more. As
always, feedback is welcome to turn the good into the great.
([email protected])
Enjoy these resources that should help you win the war of words on
the web.
Snap, Crackle and Pop Guide
WriterAccess.com/SnapCracklePop
Download a special guide called Snap, Crackle and Pop Your Content
so it engages and converts. You can also view the recording of the
presentation on this page.
Creative Brief Wizard
CreativeBriefWizard.com
Writers need a lot of information to create quality content. That’s

why we launched CreativeBriefWizard, a free tool for anyone to
use that is pure white label — meaning there is not promotion for
WriterAccess on the site.
The Content Marketing Roadmap
WriterAccess.com/ContentMarketingRoadmap
Download a PDF version of my first book The Content Marketing
Roadmap, Grow Your Business Organically --- The Content Marketing
Way!
Content Marketing Webinars
WriterAccess.com/Webinar-Archive
Access live recordings of monthly content marketing webinars

featuring host Byron White (that’s me) and guest speakers — all
leaders in the content marketing movement.
Speaking Events
WriterAccess.com/Speaking
I enjoy speaking on the content marketing topic at trade shows,

webinars and corporate events. Matter of fact, I enjoy it so much, I
don’t charge any fees for the opportunity to help people learn about
the topic and join the revolution.
Hotspots Worth Visiting
Professional Asso ciations
Editorial Freelancers Association
Rub elbows with writing pros from around the world, which means
automatic contacts the next time you’re in Indonesia.
the-efa.org
Association of Writers & Writing Programs
Like awards? So do they. Check out their perky lineup of contests

along with grant and publishing opportunities.
awpwriter.org
American Amateur Press Association
The printed page is not dead! Just ask the AAPA folks. Supporters of
printed press and journalism jazz since 1936.
aapainfo.org
International Center for Journalists
A must if you like digging deep into that political scandal or reporting
that holds others accountable. Go get ’em, tiger!
icfj.org
The Authors Guild
Your backbone for protection, support and annoying legal things like
copyright issues.
authorsguild.org
American Society of Journalists and Authors
True crime? Trade books? Magazine articles? Nonfiction reigns

supreme with these precise and talented writers.
asja.org
Poets & Writers
Roses are red, violets are blue, if you write better poetry than this,
this group is for you.
pw.org
American Copy Editors Society
They are NOT a bunch of “grammar geeks.” They promise. But they’ll
still help save the world from dangling participles.
copydesk.org
National Novel Writing Month
Sign up to get tools and support to help you write that novel in a
single month. For real!
nanowrimo.org
Small Publishers Artists and Writers Network
Sweet and sassy publishing-happy hub, come hither with questions,

for market updates, publishing hints and tips.
spawn.org
Writers Guild of America East
More protection and support, this time on the East Coast.
wgaeast.org
Science Fiction and Fantasy Writers of America
Yes, Isaac Asimov was a member. No further promo required.
sfwa.org
The National Writers Union
Billed as the one and only labor union that represents freelance
writers, complete with support from the UAW.
nwu.org
Writers Guild of America West
Writers for TV, movies, news, animation and new media can join up
for instant connections and support.
wga.org
Society of Professional Journalists
Top newspaper folks are usually members of this one. Honorable

mission is to keep the public in the know.
spj.org
The Professional Writers’ Alliance
This group was created for “writers who sell” (not those who shove
their work beneath the bed). And they’ll even help you sell it!
professionalwritersalliance.groupsite.com
Publishing
AgentQuery
Got a book that needs a publisher? AgentQuery’s at your service (in

three easy steps!).
agentquery.com
Smashwords
Smashwords is a smash for self-published book distribution and

exposure. Not to mention its super-cool name.
smashwords.com
Vook
Does doing e-book and print layout make you cringe? Let Vook do
the painful stuff (then publish your book on demand).
vook.com
Duotrope
Hot-off-the-press listings that help you select and submit to the

perfect publisher.
duotrope.com
BookRix
E-book distribution center that serves up a big chunk of profits (to

you, not themselves).
bookrix.com
Hyperinks
Quick, amusing reads for super-busy people. Try it in the grocery

store line!
hyperink.com
Technical Skills
OWL Exercise Pages
Keep your writing skills sharp as a stiletto with a keen cache of

English exercises.
owl.english.purdue.edu/exercises/
Common Errors in English Usage
Helpful usage hints so you’ll stop confusing “all right” with

“alright” already.
public.wsu.edu/~brians/errors/errors.html
Guide to Grammar and Style
Make revisions a thing of the past by beefing up your grammar

and style.
andromeda.rutgers.edu/~jlynch/Writing/a.html
Daily Grammar Lessons
A regular serving of grammatical lessons to wow the crowd at

cocktail parties!
dailygrammarlessons.blogspot.com/
Community
The Writer
Sweet magazine, helpful articles, loads of resources and a slew of

contests. Get going!
writermag.com
Writer Unboxed
Fabulous forum started by two aspiring novelists who needed a

place to speak their minds.
writerunboxed.com
The Renegade Writer
Feisty, fast-paced blog posts with helpful tips, like how to deal with
people who hate your writing (blffft!).
therenegadewriter.com
Writer’s Digest
Long-published, writer-friendly mag packed with hints, tips, contests

and opportunities.
writersdigest.com
Writer Beware
No-nonsense advice with “a special focus on the weird and wacky

things” that go down on the fringes of the publishing world. Sold!
accrispin.blogspot.com
Absolute Write
Hopping blog with mounds of tips, resource links and an equally

hopping forum.
absolutewrite.com
Scribophile
Massively active writing group for feedback, support and guidance.

Maybe even friendships.
scribophile.com
Writing.com
All-levels forum kicking around since 2000. That’s plenty of time to

establish a friendly and creative environment. Go!
writing.com
FanStory
Feedback, contests and community provide a dazzling way to play

with your writing.
fanstory.com
WritingForums
One humongous, massive, enormous, colossal, intriguing writers

forum. Yeah, it’s pretty impressive.
writingforums.org
Writing Resources
WriterAccess Language Analysis
Find out if your writing is easy and breezy to read with this spot-on
“readability” test.
writeraccess.com/language-analysis
ideaLaunch SEO Tools
Instant review of any web page to check if your SEO is stellar or stinks.
idealaunch.com/free-seo-tools/
WritersWeekly
A high-powered ezine to power up your freelance career.
writersweekly.com
OneLook
Fun with words gets a whole new meaning with this multi- functional
online dictionary.
onelook.com
AP Stylebook
The journalism copy editors’ “Bible.” Bookmark it NOW.
apstylebook.com
All Indie Writers
Forget feel-good BS; this site cuts to the chase on how to thrive as
a well-paid writer.
allfreelancewriting.com
Copyblogger
Groovy tips and tricks for creating and succeeding with your online
content marketing.
copyblogger.com
The Chicago Manual of Style
The copyeditors’ “Bible” for scientific writing and historical journals.

Bookmark it if you write that stuff.
chicagomanualofstyle.org
Inkwell Editorial
Hilarious insights from a longtime and prolific freelancer. We betcha

like her.
inkwelleditorial.com
Bartelby - The Elements of Style
Online version of that dusty old book we were forced to buy for
English 101. Oh, the things we forget!
bartelby.com/141/
Copyscape
Plagiarism checking kingdom; make sure your work is 100% original

– and no one’s stealing your intellectual property.
copyscape.com
Grammarly
Like a grammar-czar correcting errors over your shoulder (but not

as intimidating!).
grammarly.com
PlagiarismDetect.com
Another plagiarism checking kingdom if you tire of the same ole

Copyscape. This one can also check in Spanish.
plagiarismdetect.com
ArticleChecker.com
Yet another kingdom for the plagiarism check. Get the hint yet?
Check for plagiarism!
articlechecker.com
PaperRater
Free writing tool checks grammar, spelling and gives your work
a quick once-over. Oh, yeah. It can also check for (drum roll
please) plagiarism.
paperrater.com
AutoCrit
Get an instant editing overview of your manuscript without begging

your mother and friends to read the thing.
autocrit.com
Ginger Software
Neat-o digital “personal assistant” checks your grammar, rephrases

your sentences and even reads your text out loud.
gingersoftware.com
Jobs & Gigs
WriterAccess
Awesome online marketplace with a special touch for matching

clients and writers to empower both. Full disclosure, that’s us!
writeraccess.com
Freelance Writing
Articles, tutorials, contests, news, forums and gobs of other goodies

to help boost your career.
freelancewriting.com
Creative Hotlist
If you’re writing is hot (and whose isn’t?) head over to search for gigs
and showcase your talents.
creativehotlist.com
Mediabistro
One-stop job board for media work, complete with links to media-
happy topics.
mediabistro.com
Upwork
Up and coming freelance job site for writers, sales folks, IT

specialists, and everything in between.
upwork.com
JournalismJobs.com
Go-to site if you’re looking for newspaper, magazine or other

journalism work.
journalismjobs.com
Freelance Writing Jobs | freelancewritinggigs.com
Career-boosting site stocked with job leads, writing tips and

business help.
freelancewritinggigs.com
Guru.com
Create a profile and nab freelance jobs from clients around the
world. (Their stats keep mentioning the word “millions.”)
guru.com
Indeed
Time-saving, consolidated search that checks for gigs across job

sites, newspapers, associations and company career pages.
indeed.com
FundsforWriters
Yes, you read that right. Money, money, money from grants, con-
tests and high-end jobs.
fundsforwriters.com
Freelanced
Like Facebook for freelancers. But with jobs in the mix.
freelanced.com
Careerjet
Another time-saving search engine that scours through more than

27,000 websites for jobs of your choice.
careerjet.com
PeoplePerHour
Post the job you want to do, how much you want to get paid and then
gear up for someone to bite.
peopleperhour.com
iFreelance
Job-posting site that connect clients directly with writers, kicking

the middleman to the curb.
ifreelance.com
GateHouse Media
Go local and work close to home with the litany of listings for
community publications and businesses.
gatehousemedia.com
Textbroker
Connect with gads of clients who need gads of writing jobs.
textbroker.com
Zerys
More than 30,000 writing jobs come down the pike every month at
this place. Nab one!
zerys.com
Skyword
Platform that connects freelancers with top brands and companies.

Sign in, create profile, get writing.
skyword.com
Contently
Set up an amazing near-instant profile that showcases loads of

clips, complete with their overall word count (whew!)
contently.com
Demand Media
Videos, how-tos, features, informative articles, slideshows and more

are what you can create if you hook up with this site.
demandmedia.com

Professional Writing Skill Price Guide

Uploaded by

Copyright:

Available Formats

Professional Writing Skill Price Guide

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Professional Writing Skill Price Guide

Uploaded by

Copyright:

Available Formats

NEW

The Definitive Guide to Help Buyers and Sellers

All inquires should be addressed to:

International Standard Book Number: 978-1-60275-058-6

Note from Byron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Star Rating System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2 to 6 Star Research Writing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Samples, Assessment, and Special Note . . . . . . . . . . . . . . . . . . . . . . . . . 10

Samples, Assessment, and Special Note . . . . . . . . . . . . . . . . . . . . . . . . . 24

6 Star Tech Writing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Samples, Assessment, and Special Note . . . . . . . . . . . . . . . . . . . . . . . . . 38

Samples, Assessment, and Special Note . . . . . . . . . . . . . . . . . . . . . . . . . 52

Guides and Downloads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73

Hotspots Worth Visiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

As a content strategist and copywriter, I have been on both sides of

As a buyer, I understand the nebulousness that can characterize

As a writer, knowing my expectations frees me to create within those

In this book, steered by his expertise as a content marketer,

Infused with Byron’s insights and charisma, this guide promises to

You need quality content to engage readers orbiting at high speeds

For the last 15 years, I’ve been focused on helping thousands of

What is most clear to me is this: the secret to content marketing

— NOTE FROM BYRON — 3

How This Guide Works How This Guide Works

Our hope is the writer’s samples demonstrate advancement of

The Star Rating System Star Rating System

Each writer that joins WriterAccess receives a star rating of 2 to

We’re constantly fine-tuning and improving our scoring technology

As mentioned, we rate all writers on a scale of 2 to 6. Writers with 2 to

Six Star Writing Pricing Variables

Low (10 Cents/Word) High ($1/Word)

Low (10 Cents/Word) High ($1/Word)

Low (10 Cents/Word) High ($1/Word)

Standard Assessments Introduction

As pointed out in our assessments following each sample you’re

— 2 TO 6 STAR RESEARCH WRITING — 9

2 STAR RESEARCH WRITING @ 2 CENTS PER

10 — 2 TO 6 STAR RESEARCH WRITING —

2 STAR RESEARCH WRITING @ 2 CENTS PER

Skills and Proficiency

Just because the writing may be simple, however, doesn’t mean it

You may also be pleasantly surprised by much of the 2 star work, as

• Accurate spelling, grammar and punctuation – 2 cents

Total = 2 cents per word

— 2 TO 6 STAR RESEARCH WRITING — 11

3 STAR RESEARCH WRITING @ 4 CENTS PER

An algorithm keeps track of each writer’s ongoing work. It reviews

12 — 2 TO 6 STAR RESEARCH WRITING —

3 STAR RESEARCH WRITING @ 4 CENTS PER

Skills and Proficiency

• Accurate spelling, grammar and punctuation – 2 cents

Total = 4 cents per word

— 2 TO 6 STAR RESEARCH WRITING — 13

4 STAR RESEARCH WRITING @ 6 CENTS PER

The algorithm looks at order completion times, client feedback,

14 — 2 TO 6 STAR RESEARCH WRITING —

4 STAR RESEARCH WRITING @ 6 CENTS PER

Skills and Proficiency

The work is well-organized and flows gracefully, devoid of choppy