Parts of The Feasibility Study: 1. Swot Analysis
Parts of The Feasibility Study: 1. Swot Analysis
Parts of The Feasibility Study: 1. Swot Analysis
1. SWOT ANALYSIS
Strengths Weaknesses
Uniqueness of our product will stand New product in the industry,
out among other businesses because customers may not
of its unique alternative way for appreciate or like it since it’s
cravings and offers a high-quality and a new product.
great taste in a distinctive Product the business owners
atmosphere at a very reasonable are not yet well-equipped in
price. running a business.
Our product itself since it’s a
combination of Asian and Vigan food
that will surely be interested in tryinh
out our product.
Staffs or friendly sellers to give the
best service and not just the product
as it is that we can offer.
Opportunities Threats
New generations of consumers appreciates Competition could
the new way of packaging. develop expensive
Discovery can lead us to higher and bigger and new marketing
plans to establish and expand our newly campaigns.
made products. Huge fluctuations in
Since it’s a trendy food, those who are prices of supplies
addicted to Korea or simply those who are may occur.
food lovers will surely attracted and
appreciate this new product.
New products are services that can be
retailed in other businesses establishments,
Chapter __
MARKETING ASPECT
(Discuss the nature of the unsatisfied demand which the project seeks to meet, its
growth and the manner in which it is to be met. Here, the supply-demand situation is
examined, the target markets analyzed, and the marketing program formulated.)
1. Product Description
Major users/ customers of the product (individuals and/or firms - who and
where are the market)
- Our major users/costumers was students but our product is good for
everyone because our product is snack and very healthy to everyone
2
Geographical areas of dispersion (where the product is mostly found)
- Our food cart stall is mostly found in Vigan. Near Public Market.
2. Total Demand (The size, nature and growth of total demand for the product
must be determined)
3
Projected Demand Projected Supply Demand /Supply
Difference
2021
2022
2023
2024
6. Price Study
Product/s Selling Prices of competitors Competitors’
price Competitor Competitor Competitor average
1 2 3 price
4
9. Marketing Program
a. Product Conceptualization/Development
The market, customers, and the general public will never stop expecting
something fresh, something that follows current trends, something that
has been tested against a set of quality standards, and something that is
reasonably priced.
Dumplings are an Asian dish that many Filipinos enjoy, despite the fact
that it originates from another country. A dumpling is a delicious bite-size
dish comprised of savory ingredients wrapped in dough and
baked. Emapanada dumplings is made of cabbage, eggs, longganisa,
spices, and dumpling dough.
b. Promotion
c. Distribution Program
d. Pricing Strategy
- For every set of dumplings made with the allotted budget of PHP 340.00, a
maximum of 100 pieces is expected to be produced. In connection to that, PHP
5
7.00/each. With the estimated price of PHP 7.00/each and an estimated number of
100 pieces to be produced, total sales of PHP 700.00 will be earned.
Distribution (specify)
Advertising (specify)
Selling (specify)
Chapter __
ORGANIZATIONAL & MANAGEMENT ASPECT
6
1. Form of Business (Corporate Structure)
2. Organizational Structure
Presented below are the officers and key personnel specifying their duties
and responsibilities in the operation of the project.
4. Staffing Pattern
Presented below are the manpower needs of the proposed project and their
corresponding salary rates.
MANPOWER REQUIREMENTS
Number Designation/Position Salary/month
Chapter _
7
PRODUCTION ASPECT
1. The Product(s)
2. Production Process
a. List of Production Activities
Activities Duration Output Responsible
person
b. Daily Operation
Working Days per Year Working Hours per Shift Shifts per Day
8
c. Projected Production Volume
Year Volume
1
2
3
4
Total Cost
9
Machine, Tools & Maintenance/Repairs Frequency Cost
Fixtures
6. Building and Facilities (Site, type, and costs of building and land; including
land improvements such as roads, drainage facilities etc. and their respective
costs)
Facilities Description Item Cost Total Cost
10
Total
A. Direct
Materials
B. Indirect
Materials
8. Utilities/Factory Overhead
Utilities /Factory Overhead Item Source Cost
11
Total Utilities / Factory Overhead Cost per Year
Indirect Labor
12
Indirect Labor
Administrative
TOTAL
Overhead/product Unit
13
Chapter __
FINANCIAL ASPECT
8. Profitability Analysis
To show the financial performance of the project, the Gross Profit Rate,
Return on Investment (ROI), Net Present Value (NPV), Benefit Cost Ratio (BCR),
and Payback Period are presented as tools to indicate if the project is profitable and
viable.
The Gross Profit Rate of the project shows the efficiency of its production
operation.
To present the net benefits of the project for a period of time in its present
value, the Net Present Value of the project stands at PhP ___. The project is
accepted since the NPV is very much positive.
14
Based on the average Annual Net Cash Inflows of PhP ______ for the first
four years, the Payback Period for the project is ____ years. It means that the
investment for the project will be fully recovered in approximately ______ years and
the project will start to earn.
All the above financial analysis showed that the project is viable and feasible.
Chapter 6
SOCIO-ECONOMIC IMPACT
(What are the effects of the project on society and the economy as a whole? Is it
generally beneficial to the people? To the environment? Is it in line with the
economy’s development program?)
Sample:
1. Educational Value. The Center would bring about institutional development on
ceramics production in the University of Northern Philippines. Ceramics Production
could be integrated in the Practical Arts subject of the BSIE and Technical Education
programs. The expanded production site could serve as a laboratory for the students
to do actual ceramics production. As such, students could develop skills and interest
in this traditional craft that could encourage them to become ceramics entrepreneurs
someday. The new production building will be a showcase of the ceramics
technology capability of the university.
2. Responsiveness to the Needs of the Place. Moreover, the Center could also be
UNP’s response in fulfilling its social obligation to the civil society. With the
inscription of Historic Site of Vigan in the UNESCO’s World Heritage List, more and
more ancestral houses are now being restored. Through its research, extension and
especially the production arm, the Center could design and provide appropriate
training programs to the local artisans as well provide the construction needs of the
houses such as bricks, roof tiles and floor tiles. In this respect, UNP could be a
partner institution in ushering the province towards development.
3. Improved Quality of Life. The Ceramics Center would create more employment
for skilled and semi-skilled workers in the province or any qualified laborers in the
region with the increased production capability. The generation of employment and
increased income would eventually improve the quality of life of the people,
especially those in the near the area.
15
All these benefits are expected to be generated through the expanded
commercialization of the production aspect of the Ceramics Center at the University.
Less
allowance
Total P
10% Annual sales increase
Expenses
Salaries and Wages Rate/day X 22
days x 13 months
Total P
10% Annual increase
Supplies and P 00
Materials
5% annual increase
Utilities
electricity and water /month P
16
telephone /month P
Gas & oil /month P
Total P
10 % annual increase
Other expenses Amount/Annum Annual
Equipment P
Maintenance
Warehousing P 10.0%
Sales promotion P increase /
Others (1% of P annum
inventory related cost)
Promotion Expenses P
Total P
Capital Outlay
P
P
P
P
P
P
P
P
Total P
Depreciation Cost
P Flat rate in
10 years
P Flat rate in
10 years
Total P
YEAR
Particulars
1 2 3 4
SALES
17
Less: COST OF
GOODS SOLD
GROSS PROFIT
Less: OPERATING
EXPENSES
NET INCOME:
1 2 3 4
Gross Profit Rate: =
Gross Profit / Sales
Net Profit Margin:
=Net Income / Sales
ROI: =Net Income /
Total Cost of
Investment
YEAR
Particulars
1 2 3 4
COST OFGOOD
SOLD
Materials
Direct labor
Overhead
(Utilities,Gasoline)
Depreciation –
Eguipment
Depletion - Clay
Deposit
TOTAL:
18
Others
Depreciation
TOTAL:
YEAR
Particulars
1 2 3 4 TOTAL
19
Cost of Investment
Net Cash Inflows
Present Value
Factor at 15%
Present Value
Net Present Value **
* NPV = Cost of Investment - Present Value of Net Cash Inflows
** Accept the Project since the NPV is positive.
YEAR Total
Particulars
1 2 3 4
Benefit
Present Value
Factor at 18%
Present Value
COST OF GOODS
SOLD
OPERATING
EXPENSES
Total Cost
Present Value
BCR **
* BCR = Present Value of Benefits / Present Value of Cost
** Accept the Project since the BCR is more than one.
ACTIVITIES Year
0 1 2 3 4 5
20
ANNEX A: Stat Watch Region I
Regional Accounts of the Philippines
Unit: In thousand Philippine Pesos
As of April 2021
21
Annual 2016 to 2020
At Current Prices
22
ANNEX B: Average Monthly Salary in the Philippines
23
ANNEX C: Average Annual Family Income and Expenditures Survey from
2015-2018
24
25