Rebancos
Rebancos
Rebancos
Try these exercises using the matrices below:
In this section you should analyze your key competitors and their products or services to get a
comprehensive overview of your industry. Remember, in most cases you have to gain and remain
customers in the face of strong competition. Thus, knowing your competitors is crucial for you!
Who is directly and indirectly Direct and Indirect Competitors
competing with you?
Direct Competitors Analysis
(Provide details of your direct
Competitor #1
customers – that is customers
Name: Doggies’ Choice Shampoo
who offer the same product or
Products: Pet Care products specializing in Shampoo. Their product
service! Give their
line up consists of a wide variation of dog shampoos with different
names specialization based on its ingredients. Anti Parasitic shampoo with
products / services guava extracts and Anti Fungal shampoo with lemon are a few
and their special examples of their products
features (what makes Prices: The price range varies from 135 pesos for the smallest variant
them unique?) (100 ml) to 305 pesos for the largest variant (500 ml)
prices Location: Widely available in malls and in online selling markets
location like Shopee and Lazada
promotion strategies Promotion Strategies: The company does not incorporate a strong
and if available promotion strategy as it is already established in the market Though,
information about their they always have an improvement or addition to their current line of
revenues and profits products
Information about revenue is unavailable
Give the same details for
indirect competitors – that is Competitor #2
competitors that offer Name: Bearing Dog Shampoo
substitute products or Products: Product line consists of gel-like formulation for dogs of all
services! kinds. It has a variation set for dogs of different ages (puppies and
adults) that is focused on tick and flea fighting properties.
Who of your direct and Active ingredient is Cypermethrin, which is a synthetic material. The
indirect competitors is most product line boasts its great and long lasting scent on the dog’s fur.
serious / threatening and Prices: Product is only available in 150 ml bottles which cost 160
why? pesos srp.
Location: Available in Shopee and Lazada
Promotion Strategies: The product line has its own facebook page
which is updated weekly with advertisements about their products.
The page also posts about great reviews about their product.
Information about revenue is unavailable
Competitor #3
Name: Dog Playpets Shampoo and Conditioner
Products: Focuses on Dog Fur Care products with both the power of
shampoo and conditioner. Enjoys a wide variety of products that
focuses on coat and fur beautification and scent. Fragrance is their
top priority so the ingredients are strong in artificial agents.
Prices: Only available in 1000 ml bottles worth 345 pesos each
Location: Available in SM malls and online markets such as Shopee
and Lazada.
Promotion Strategies: Offers discount on a minimum of 3
purchases. Has a facebook page which serves as its main advertising
and marketing platform.
Information about revenue is unavailable
How is your position compared to your key competitors? Summarize your competitor profile matrix and
derive the most important points for your business! Regarding each competitor, what are your strengths,
what are your weaknesses, and what is your competitive advantage?
Main Their strengths over Their weaknesses over My competitive advantage
Competitors my business my business over competitor
One thing is to always seek for improvement and product add ups. I
can try a new formulation of shampoo with a different specialization
such as anti galis. Or a new form of Anti pest product
This section deals with the industry or the market you are going to enter. So, define your industry or
market and give information about its size and future development. Answer the following questions and
you will get your industry and market analysis:
What industry or market does your The Target Industry
business enter?
(Define the industry and be concrete The General target that my business enters is in the “Pet
about your specific niche! E.g., if you Care” industry, specifically on dogs and their fur coats.
produce chewing gums, don’t spin a tale The Pet Care industry focuses on the overall hygiene,
of the multi-billion Shilling food market! protection, and health of the pet or in this case, the dogs.
Is the market saturated with many It includes vitamins, dog foods, hygiene products, and
competitors? Is it an emerging market?) even tools used to clean the dogs. In this particular
business, the niche focuses on the outside anatomy of the
dog, which is their fur/coat. It targets the common
problems experienced by these pets such as ticks, fleas,
and manges.
What will be future trends and Trends and Future Developments
developments in your market? (State
whether the market will grow, shrink, or I believe that with the data presented regarding the growth
remain stagnant in future and give percentage of dog care products purchased by the
reasons and references for your consumers, the pet care industry will continue to grow
assessment! State the general trend in the dramatically as more and more people take dogs as pets.
industry based recent official analyses, for One website, the Fact MR., says that this growth is
example is the market anticipated as people’s disposable income increases-
emerging resulting in higher spending on pet care and groomin g.
established The forecast era for dog shampoos shows significant
saturated? increase, which is a good implication for the years to
Describe whether customer needs are come.
likely to change in the short- or long-
term! There are two general categorical trends for the dog
shampoos in the market - Artificial style shampoos and
State other major forces that may affect the herbal ones. Both have great performance in the
future development! For example: industry, however, owners tend to look for different
Recent changes in industry qualities that the two mentioned categories have
Demographic changes separately. Artificial style shampoos are for owners that
Economic factors look for a wide variety of applications and scents, while
Legislative changes Herbal infused shampoos are for those who want a
New technologies cheaper, safer, and effective ingredient in targeting ticks.
New trends or fashions) The pet care industry is still a growing industry, therefore,
new marketing strategies and continuous studies and
experimentations on different natural ingredients are still
emerging.