FASHION MARKETING

End Term Assignment

Presented by - GROUP 4
Mridalini Chaurasia
Rashmi Yeole
Prachi Verma
Srishti Jain

Table of
Contents
Brand Logo
About Brand
Our Mission
Our Vision
Our Ingredients
Unique Selling Proposition
Targeted Customers
Packaging
Marketing Mix
Benefit as a whole
Benefit Of Individual product
Legal Requirements
 Brand LOGO & TAG LINE

REALEZA the Royal elegance

 The droplet is inspired from
water which defines the
lotion.
It's inspired from Tulsi plant
and Jojoba.

The flower with leave depect that

The color is associated with the brand use all the natural ingredeants.
royalty, nobility, luxury, power,
and ambition.

REALEZA the Royal elegance

 ABOUT OUR OUR
BRAND MISSION VISION

REALEZA is a cosmetics brand that offers you vegan and cruelty-free

products. The brand believes in the concept that what you do for your skin,
you are only doing it for the environment. REALEZA does not cover problems,
it eliminates them. With 100% vegetable substances. No animal testing.
Without animal ingredients. The packaging is also environmentally friendly
and recyclable.
 ABOUT OUR OUR
BRAND MISSION VISION

Our mission is to deliver prestige quality product that are vegan and cruelty
free at affordable price that fit the needs of every skin, look and attitude.
Borderless beauty, without compromise. We strongly believe – that we must
take actions for a cleaner world. We therefore decided to only use packaging,
that is recyclable and all sustainable.
 ABOUT OUR OUR
BRAND MISSION VISION

The main goal is to merge the idea of natural, organic skin care products with
high pharmaceutical standards only using nature's own pure ingredients.
Our Clean skin care is pure and simple made for our customers who also
believe in skincare made safe and to be gentle to your skin.
We only use ingredients that has a true function for your skin. Nothing else or
any harsh chemicals has been added.
 OUR INGREDIENTS

Turmeric Purple Aloe Cherry Jojoba

Jasmine

Cocoa Beetroot Rose Alomnd Pomegranate

Butter
 Unique Selling Proposition

All product are free of toxic chemicals .

Vegan + Cruelty free.

Realeza provide content that guides customers to make the right selection for their beauty.

We plant a tree for every product you buy.

 REALEZA target customers who have love for
Targeted Customer cosmetics. Basically between the age of 18- 35 years.
 Packaging

Recyclable packing is done keeping the fact in mind that it doesn’t harm
or pollute our planet.

We use Corrugated board which is an eco-friendly packaging material,

comprised of recyclable materials like used cardboard carton and old
newspapers.

Instead of Polybags we use scrap of fabric and turn them into beautiful
bags to keep our product more safe
MARKETING MIX
 Product & Price
1. BABY LOTION
Product can be used after bath or at night. Our product is made of Organic Ingredeints
which is non-greasy for your skin.
Ingredients: Aloe, Coco butter and coconut oil.

2. EYELINER
Our eyeliner is waterproof and smudge proof with dark black color and gives a intense look
Ingredients: Almond, natural wax, vitamin E.
3.EYE-SHADOW
Our smooth and long lasting eyeshadows are in wonderful colors that pop up your eye
without harming them in any way and contain organic ingredients.
Ingredients: Mica, Aloe, Green Tea leaves, Rose, Beetroot, Turmeric, Coco butter, Vitamin E
oil and Coconut oil.

4. LIPSTICK
Realeza soothing lipstick in wonderful colors that pop up your lips without harming them in
any way.
Ingredients: Beetroot, Rose extracts, Turmeric, Castor Seed oil, Coco Butter and Aloe butter.
5. TINT
Realeza tint gives you that summery rosy glow that can appear very nature and it's long
lasting.
Ingredients: Coconut oil, Coco butter, Vegetable glycerin, Rose, Beetroot, Purple jasmine ,
Jojoba seed oil.
 Pricing Techniques

Odd-Even Multi-unit Promotional

Pricing Pricing Pricing

Price - Rs 499 2 Item cost- Rs 949 Price - Rs 1499

Just for 3 days
 Pricing Strategies
Value Based Pricing Penetration Pricing

Realeza set price accordance with the

customer perceptions about value of the Realeza use Penetration pricing while
product and service. launching products into a new market.

Includes status of products and Low price to secure high volumes.

exclusivity of products.
 Place
Retail and Distribution Networks: Direct selling

Our products are only delivered to

customers' doorsteps by women and
the LGBTQ community.

We deliver fresh products to our

customers.

We have full control over the

Marketing mix.
Website Page

REALEZA is an Indian
based Brand in Banglore,
India.

We use sell there

products through there
own website and digital
platform.
Insta Handle
Facebook Handle
 Promotion
We Offer Makeovers, Consultations

Packaging and Creative hand written letters for our customers.

We use Social Media, Internet and write a blog about makeup and feature people who wear
our products.

There are giveaways and free samples of our products.

We do collaborations with famous beauty influencers through Instagram and facebook.

Our company invests in CSR initiative by providing cross-category eco-friendly cosmetics

range.
 Corporate
Social
Responsibility

Promoting education,
including Ensuring environmental Promoting gender
special education and sustainability, equality and
employment enhancing ecological balance empowering women.
vocation skills
 Benefit as a whole
It enhances our appearance Travel-size Product Free shipping on
and boost our self-esteem. available. order above Rs. 600.
and discount
coupons.

They can also help to Offer free makeovers

exhibit personal style Gifts.

Vegan beauty products are

 Nourish your skin never tested on animals.
and your baby's skin.
Free from harmful lowers the chances
chemicals. of skin problems.
PRODUCT 1: BABY LOTION
Core Benefit:
It keeps skin moisturized.
It's best for babies skin and as well as for sensitive skin.

Actual Product:
It has a mild pH-balanced formula that intensively
nourishes the skin.

Augmented Product:
All the instructions and ingredients are available on
the back of the packing.
Free Toy.
It can be used for 1 year.
PRODUCT 2: EYELINER
Core Benefit:
Realeza eyeliner helps you to look more awake.
It makes your eyes sparkle.
It makes your lashes look lush

Actual Product:

eyeliner dries quickly.
Realeza
It's smooth and even application.
Alcohol free.
It's waterproof.
Augmented Product:
All the instructions and ingredients are available on
the back of the packing.
Many tint, tone and shades are available.
Virtual trial.
PRODUCT 3: EYE SHADOW
Core Benefit:
Realeza eye shadow look more attractive and improve
the eye appearance
It give memorable look with clean and matte eyes.

Actual Product:
It's easy to blend and easy to handle.

Augmented Product:
All the instructions and ingredients are available on the back
of the packing.
Free mini lipstick with eyeshadow palette.
Virtual trial.
PRODUCT 4: LIPSTICK
Core Benefit:
Lipstick defines your lips
It applies color, texture, and protection to the lips.

Actual Product:
Realeza lipsticks have sun protection ingredients that
protect your lips from the harmful UV rays.
It provide hydration as it use ingredients such as
Aloe Vera and/or vitamin E.

Augmented Product:
All the instructions and ingredients are available on the
back of the packing.
Virtual trial.
PRODUCT 5: TINTS
Core Benefit:
It is three in one i.e. (can be applied as a lipstick,
blush and eyeshadow)

Actual Product:
Realeza Lip and cheek tints are much lighter and
natural-looking.
Realeza tints are natural looking made from natural
and organic ingredients.
Augmented Product:
All the instructions and ingredients are available on the back
of the packing.
Realeza tints feels light on the lips and often fragrant.
Virtual trial.
 Legal Requirements
Terms
Privacy
FDA &
Policy
Conditions

REALEZA is approved by FDA, because it contain colour addictives which are obtained
form vegetable and mineral sources
 Legal Requirements
Terms
Privacy
FDA &
Policy
Conditions

Realeza Online provides you with the content and administrations available on the Site
subject to the following agreements: Our Privacy Policy, as well as other agreements and
arrangements that you may find throughout our Site regarding specific usefulness,
elements or advancements, as well as client care; all of which are considered a part of and
included within these terms and conditions. By accessing or using the Site, you
acknowledge that you have read, comprehended, and agree to be bound by these Terms and
Conditions without limitation or capacity.
 Legal Requirements
Terms
Privacy
FDA &
Policy
Conditions

Collection of Personally Identifiable Information

Personal Information and Sensitive Personal Data or Information
Service -Based Data Agreement
Collection of Sensitive Personal Data and Information
Use of Personal Information and Sensitive InformationCookie's
Retention and Usage of Sensitive Personal Data or Information
Sharing of Personal Information
 MEMBERS OF THE BRAND

PRACHI VERMA SRISHTI JAIN RASHMI YEOLE MRIDALINI CHAURASIA

DIGITAL MARKETING MODEL OF REALEZA
CONTENT MARKETING

EMAIL MARKETING

YOUTUBE MARKETING

INFLUENCER MARKETING

SNAP CHAT

PLATFORM MARKETING

SOCIAL MEDIA OPTIMISATION

SEARCH ENGINE OPTIMISATION

INSTAGRAM
 CONTENT MARKETING
• REALEZA has leveraged the power of content creatively, by establishing a creative
team of young professionals in their content strategy.

• REALEZA creates eye-catchy and trendy content that plays well with the audience’s
mind.

• It also attracts the customers attention to buy the products we are offering i.e. vegan
and cruelty free.

• REALEZA aims to attract different types of audiences by generating trendy content for
various platforms like website content, web articles, catalogues, blogs, video content
like tutorials, you tube “diy” videos that are streamed on the app.

• The brand makes use of high-end content forms for making the people aware of the
global trends.
 EMAIL MARKETING

• REALEZA has took advantage of the power of email marketing creatively.

• As a part of the promotional plays, the brand sends out mails to highly engaged shoppers,
including trending mails that offer a concise look of our new products, top seller products
and also the exciting offers going on.

• The e-mail marketing strategy has been performing exceedingly well with the highest
engagement rates.

• REALEZA leverages e-mail marketing platform for not just connecting to the consumers,
engaging them and generating leads but also converting them into sales by offering them
with the various discounts.
 YOUTUBE MARKETING

Realeza owns a dedicated channel on Youtube "Realeza " which was created to engage
with the audience through video's, and it provides the consumers with the latest and the
best video guides like how to use the product their right way of using, tutorials , product
description its uses and how to choose the right product .

We also hire the best digital video production company for the top- quality video
production services.
 INFLUENCER MARKETING

To create buzz around the launch of its upcoming products Realeza has tapped upon
influencer marketing strategies. We have also collaborated with the influencers.

Realeza believes in creating long term partnerships with the influencers on board in
order to garner consumer's trust and increase engagement. We also have brand
ambassador to reach out to the best influencer marketing .
 PLATFORM MARKETING

Realeza has left no stone unturned in advertising their product, either on Realeza
website, or its mobile app, as both are beautifully designed to attract the attention of the
audience. In all the forums provided by the Realeza, it places great importance on
branding through the website - this means that new and updated content is always
available to the target audience. The brand runs blogs, guidelines, and targeted ads in its
largest area to increase online sales.
 SEARCH ENGINE OPTIMISATION

Realeza has taken advantage of search engine optimization services to improve

organic search and establish brand presence.

Realeza has adopted the best search engine optimization services to optimize its
content with potential keywords that appear at the top of search results.

We've also optimized blogs and articles to be easily crawled and searched by
Google.
 SOCIAL MEDIA OPTIMISATION

As an online e-Commerce platform, Realeza has established its strong social presence and
utilized a variety of social media platforms for its next generation. Realeza use the
following platforms.
Facebook
Realeza uses its Facebook fan page to share various offers and posts. In fact, to improve
accessibility, email marketing has included a "Buy Now" option that redirects consumers
to their e-commerce website to purchase beauty products if they wish.
 INSTAGRAM

Realeza Instagram is very visual and creative as it

displays videos from all over the world containing
user-generated content.

Whether it's a regular video or an IGTV, Realeza

has managed to engage audiences with its
content.

It also advertises its wide range of products,

offers, offers and publishes videos from many
influencers.
 Key learnings
Marketing is dynamic in nature.
Product is not the most important factor.
Market price can't be ignored.
If you don’t advertise, you probably won’t sell.
Redefine your distribution to match your products.
Keep your people motivated.
Look at the complete picture.
THANK-YOU