Chapter 3

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III.

STRATEGIC ANALYSIS AND INTUITIVE THINKING

• Analytical thinking - a kind of logical thinking that addresses the problems or issues by
breaking it into its component parts. It uses scientific methods of research and adopts
frameworks or models to solve the problems.
Analytical thinking focuses and deals with concerns at a particular time. It also
contains time, is deconstructive, but is subject to disorientation, brain centered and
tends to the abstract. It is considered efficient in the following conditions: sufficient
time, relatively static conditions, a clear differentiation between the observer and the
observed. It is best suited for dealing with complexities, and works best where there are
established criteria for analysis (for example, rules of law). It is requires an explanation,
seeks the best option, and can be taught in classroom to beginners.

Analytical process usually involves the following steps:


A. Identifying the problems and the issues surrounding them.
B. Information gathering or Data collection
C. Developing and Proposing solutions
D. Trying out solutions or new ideas based on data collection E. Evaluating if the
solutions worked and taking necessary measures

• Intuitive thinking - the kind of thinking that helps one understand reality by perception
or intuition without logic or analysis. It derived its confidence from experiences. There
are no analytical steps or methods but based its action from observed indicators in the
organizational environment. It allows individual to develop his own mode of solution in
addressing strategic issues. Intuitive approaches are personal and custom-made. It
sometimes derived a problem-based solution that is not quite easy to share and at times
too difficult to copy or adapt.
Intuition works best where the observer has the same experience in the particular
situation. It is difficult to teach in the classroom, has the tendency to work on feelings in
favour of a more workable solution. Intuition is experience translated by expertise to
produce rapid action.

Charles Parselle, founding partner of Centers for Excellence in Dispute Resolution -


CEDRS.COM , presented his comparison of the components of Analytical and Intuitive
thinking.

ANALYTICAL INTUITIVE
Time No time
Static Dynamic

Linear Non-linear
One thing Many things
Small picture Big picture
Focused Non-focused
Deliberative Instantaneous
No perspective Perspective
Classroom taught Experience taught
Objective Subjective
Best option Workable option
Needed when explanation required Needed when action required
Deconstructive Constructive
Object differentiation Pattern matching
Objective/subjective differentiation No clear objective/subjective
Brain-centered Heart-centered
Disoriented Oriented
Abstract Concrete
Historically new Historically old
Lawyers Firefighters

Activity 1
Study the given case and proposed an intuitive thinking based solution.

Mr. Gonzales just return from abroad after recovering from COVID 19 infection. A mechanical engineer
by profession, he decided to stay and work in the Philippines for good. But it will take him 1 year
before he can work again. He has 2 high school and a primary school children in an exclusive school.
His savings are almost depleted because part of his medication and expenses of returning home is not
shouldered by the company he is serving.

1. If you are Mr. Gonzales, what Intuitive thinking based solution would you consider
and why?
If I were Mr. Gonzales, I will consider because I think what’s more
important right now that we’re in the middle of pandemic is to be with our family.
It doesn’t matter if he can’t be a mechanical engineer for a year. He can do other
jobs with his family, like online business. Since, we’re still in a pandemic right
now, he can also temporarily transfer his kids to a regular school because no
matter where they study, it’s still online class.
2. Based from your own experience, what type of thinking do you use most of the time
when dealing with challenges: analytical or intuitive thinking? Cite an example.
Intuitive thinking. I’m into celestial things like the zodiac, stars, planets,
sun, and moon, etc. and I learned that as a Pisces, I have a great intuition. It might
weird to based things on astronomy, but honestly, before I learned celestial things,
I’ve already realized that some of my intuitions are always right. When I’m seeing
new people, I’ve already known what kind of people they are because of my
intuition. When I’m deciding about something, I’ve always based on my guts.

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