Contributed by : Ms.

Ma Theresa DF Malco
MASTER TEACHER 1
ENTREPRENEURSHIP (all STRAND)

GENERAL INSTRUCTIONS: Review the following materials. The answer keys are indicated in BOLD.

For numbers 1-4, On marketing plan implementation steps, identify the steps by choosing the
correct answer from the box.

A. Keep communication line open.

B. Monitor accomplishment and progress.
C. Explain and delegate the marketing tasks to assigned individuals.
D. Divide the marketing plan into small manageable pieces and manageable timelines.

1. Marketing activities are important task to perform in order to ensure that the product or
services serves its purpose. C.

2. The value proposition, the unique selling proposition, and the 7Ps or the marketing mix
should be clear with the members of the marketing team and why these were chosen to
best communicate the product or services to target customers. D.

3. Feedback is very important in all understakings and ensuring that is taken across at the
right time in every stiuation shall ensure success in the marketing implementation. A.

4. When a marketing campaign is successful, keeping it in a status quo is far harder and
difficult. Thus, it is important to manage and track its details of what went wrong and what
went right, successful endeavors should have documentation. B

For numbers 5-8, On marketing plan implementation steps, identify the steps by choosing the
correct answer from the box.

A. Analyze and interpret the results.

B. Incorporate incentives and penalties for motivation.
C. Open yourself to relevant ideas of your marketing team
D. Adopt to the internal and external factors that affect the marketing function.

5. Marketing endeavors are worthwhile achieving when all relevant information were taken
from the members of the team. C.

6. Marketing endeavors are prone to modification every now then and thus, to embrace
inevitable changes within and outside the organization that will shake marketing initiatives
is a good indicator of consistency and proficiency of the marketing team. D

7. A good job deserves a treat either additional remuneration, free travel abroad, new car,
etc will boost morale of people who worked hard for the success of a marketing activities
in place. B

8. At the end of the day, output is important and CIS (comprehensive income statement) is a
tool to check how well initiatives are planned. A

9. What is Unique Selling Proposition (UPS)? UPS is a/an__________________

A. factor that differentiates a product from its competitors.

B. advertising technique to invite customers to try a product.
C. theory which convince customers to switch from brands to other brands.
D. marketing concept first is proposed as a theory to explain a pattern in successful selling
campaign.
10. What is Target Market? Target Market is a _____________

A. subset of the total market.

B. group of people who subjected to buying a product or services.
C. boudary of specific focus on which brands or products compete for a specific market.
D. group of customers within a business’s serviceable available market at which a
business aims its marketing efforts and resources.

11. What is Market size? Market Size is a/an/the_____________

A. activity identifying consumers in a market.

B. market controlled by a particular company or product.
C. total number of individual in a given industry over a given period of time, often a single
year.
D. total number of individuals in a certain market who are potential buyers and/or sellers
of a product or service.

12. What is customer requirements? Customer requirements is the_____________

A. consumer expectation.
B. need that consumer claim.
C. specification that originates from customers.
D. requirements that company recognizes for customers.

13. What is survey? Survey is a __________

A. field of applied statistics of methodology studies.

B. tool utilizing for quantitative research method in collecting data.
C. examine and record the area and features of a form so as to construct a map, plan, or
description.
D. primary research tools that have fixed sets of questions which are usually used to
collect quantifiable information.

14. What is Focus Group Discussion? Focus Group Discussion is a _______________

A. tool best for qualitative research.

B. technique to ask people about certain concerns of the industry.
C. good way to gather people from similar backgrounds or experiences to discuss a
specific topic or interest.
D. research Tool based on a set of questions or discussion points which include visual
concept and product samples for trial to validate customer related concern.

15. What is an In-depth Interview? In-depth interview is a/an_____________________

A. qualitative research teachnique.

B. meeting of people face-to-face for certain concerns.
C. formal meeting at which someone is asked an in-depth questions.
D. intensive individual interviews where numbers of respondents are less and is focused on
a specific product, technique, situation or objective.

16. What is a Marketing Mix? Marketing is a ___________________

A. set of tactics to promote service or product in the market.

B. strategy intend to attract customers to buy products or services.
C. technique that make customers to purchase products and services.
D. mix strategies to influnce consumers to purchase products and services.

17. What is the 4Ms of operation? The 4Ms of operation is the ______________

A. way of doing things in the operational system.

B. four operational aspect of improving the operational system.
C. four processes to be followed to oversee the operational system.
D. concept of operation based on opportunities to improve the system.
 18. What is profit? Profit/s is/are __________________

A. the surplus left from revenue after paying all costs.

B. referred to as the bottom line, net profit, or net earnings.
C. the income that a business has from its normal business transactions.
D. positve gain from ther number of goods or services sold in a given targetted time
period.

For Numbers 19 – 22, Understanding the importance of 4Ms in operating business. Choose the correct
answer from the box.

A. Management of variable costs as stipulated in the financial statements.

B. Management of implementing rules and regulations (IRR) that sets standard operting
procedure (SOP).
C. Management of devices for specific activity that aid ease in the performance of duties
and responsibilities.
D. Management of the holistic wellbeing of the organization’s workforce through
Teambuilding, Trainings and seminars, advance education, Incentives etc.

19. Which of the following statements suggest Manpower for operations in relation to the
business opportunity? D.

20. Which of the following statements suggest Methods for operations in relation to the
business opportunity? B.

21. Which of the following statements suggest Machine for operations in relation to the
business opportunity? C.

22. Which of the following statements suggest Materials for operations in relation to the
business opportunity? A.

For Numbers 23-25, How important is Keeping Business Records. Choose the correct answer from the
box.

A. Project future business performance.

B. A powerful tool to review the past performance.
C. Basis for benchmarking when entering new market.
D. Understand the current performance of the business.

23. Which of the following statements suggest the importance of a 5yr financial plan? A

24. Which of the following statements suggest the importance of a business records as an
audit trail where entrepreneur can track the transaction of the past.? B

25. Which of the following statements suggest the relevance of knowing details of the actual
performance of the business in a daily transaction to forecasting costing and revenues? D.

For Numbers 26-29, How to perform bookkeeping tasks. Choose the correct answer from the box.

A. Prepare accounting entries.

B. Calculate the balance of each account using T-account.
C. Prepare the balance sheet and ensure that equation is balanced.
D. Prepare the income statement and calculate the netprofit of the
business.
26. Which of the following statements suggest the step in bookeeping tasks that visually
respresents all of the accounts affected by an accounting transaction and shows how one
side of an accounting transaction is reflected in another account. B

27. Which of the following statements suggest the step in bookeeping tasks that shows
company’s revenues and expenses during a particular period? D
 28. Which of the following statements suggest the step in bookeeping tasks that provide data
for the company and its shareholders financial position relevent to future decion making?
C.

29. Which of the following statements suggest the step in bookeeping tasks that keeps and
makes record of any transaction either economic or non economic? A

30. Which of the following is NOT an assessement tool of marketing, sales and operation
initiatives?

A. FGD
B. sales report
C. return on marketing investment
D. feedback on the product or service

31. Which of the following is NOT a concept of GANTT Chart? GANTT Chart is NOT
a/an__________

A. detailed organized timeline.

B. summary of the marketing implementation.
C. implementation tool that enumerates all planned marketing actvities.
D. tool that follows industry’s path on how products and servcies are developed.

For Numbers 32 - 36, Understanding Actual Selling Strategy of a Product or Service. Choose the
correct answer from the box.
A. Cold Calls. C. Persuavive Selling
B. Direct Selling D. Consultative Selling

32. Which of the following suggest an actual selling strategy whereby the seller calls random
customer from a database of potential cutomers? A.

33. Which of the following suggest an actual selling strategy is that a type usually seen in banks
ties up with another company such life insurance that act as consultant pertaining to any
product/service within the immediate needs of the customers? C

34. Which of the following suggest an actual selling strategy is that a type usually seen within
residential areas where sellers suggest product/service house-to-house? B

35. Which of the following suggest an actual selling strategy is that a type usually seen in malls
where sellers sets up booth and gives demonstration of the product and have direct
question and answer interaction with customers? D.

36. Which of the following statement is NOT an objective of a marketing strategy? Marketing
Strategy is not to _______________

A. Manage inventory.
B. create awareness.
C. grow market share.
D. generate revenue and income.

For Numbers 37 – 45, Application of concepts learned on product/service development thru business
planning. Choose the appropriate answer from the box.

A. Feedbacking B. Communication, Coordination and Cooperation

C. Planning D. Implementation/Execution

37. developing product/service description of the business concept for the Strand Business
Summit. C.
 38. creating and testing protype of product/service for the strand business summit. D.

39. In the industry, validate the service description of the product with potential customers to
determine its market acceptability while in SBS, it is to inform and ask guidance from your
subject teachers on what service/product to choose in order to utilize your skills and
knowledge. A.

40. In the industry it is to select/pinpoint potential suppliers of raw materials and other inputs
necessary for the production of the product or service while in the strand business summit it
is determining the raw materails to utilize for the product or service to be offered. C.

41. In the industry, discuss the value/supply chain in relation to the business enterprise, in SBS it
is to determine the learned skills to execute and utilize business implementation. C.

42. In the industry, recruit qualified people for one’s business enterprise while in SBS it is
pinpointing the right person to do the specific duties during the planning and
implementation of the business execution of the strand business summit. D.

43. Collaboration with non-business strand to establish products and or service to be offered
during SBS business implementation. B.

44. Series of meetings and updates of teachers and students in the accomplishment of task for
the strand business summit. B.

45. Utilizing skills and knowledge as prototypes for products and or services to be offered
during the strand business summit. D.

For Numbers 46-54, Peruse (read and understand carefully) each sentence. Write “A” if it is TRUE and
“B” if it is FALSE.
46. Income statements are analyzed in three main ways but the most common way is the
vertical way analysis. B Horizontal (year to year comparison or the 5yr plan)

47. The most common reason of IS analysis is to know the value of the company. A

48. The basic data that we look into an IS is income. A

49. A balance sheet has two sections such as Asset and Liability. B A = L + Equity (owner)

50. Balance sheet is usually prepared at the close of an accounting period such as month-
end, quarter-end, or year-end. A

51. Balance sheet uses an accounting equation. A

52. The formula to identify profit is total revenue - total expenses. A

53. Profit is calculated as financial gain over a period of time. A

54. The basic understanding of profitablity is that when income is at its breakeven point to its
expenses. B income should must exceed expenses