The Market Analysis: A. Demographic Segmentation A. Volume and Value

The Market Analysis
A. Demographic Segmentation
a. Volume and value
Town Malinta Maysan

Market Value Php 810,000 a year Php 1,620,000 a year
Potential Customers 50 people everyday 100 people everyday
Competition 3 1
b. Potential Customer
The potential customers of our business are those people who like to eat sweets
like kids, teenagers and adults. The target customers of our business are everyone since
the price of our product is just affordable. We make sure that all customers will be able to
buy this and be satisfied with the taste of our product. The number of customers we target
everyday are 50-150 people, including those people who will order online. Day by day,
the number of customers we'll have will be more than 150 since the product we produce
will be upgraded. We also prioritize those people who will order online since we have
pandemic now and most of the people are not allowed to go outside.
c. Market Value
Jolly Bites sell sweet potato chocolate balls for php45 for 6 pieces. We sell
it to our customers who love to eat sweets but a lot of nutrients. In Malinta, the
market value in a year is about php 240,000, for a reason that Malinta has a lot of
schools and for sure there are a lot of customers who love to eat sweets. In
Maysan, our second choice, the market value there in a year is about Php 480,000.
There are a lot of customers in establishments, schools and other factories. Our
market is the one who loves to eat sweets, so we are open to everyone.
B. Target Market
Our target customers are the one who love to eat sweets, since Jolly Bites sell sweet
potato chocolate balls. We are open to everyone, no age or gender preferences, our target
customers will surely love our sweet potato chocolate ball since it is not just chocolate but it's
also nutritious, it is rich in an antioxidant called beta carotene, which is very effective at
raising blood levels of vitamin A, high in fiber, very filling, and delicious. Chocolate does
contain some iron, calcium, magnesium and potassium as well as vitamin E and B vitamins.
The benefits of sweet potato chocolate balls can contain 283 percent of the amount of
Vitamin A you need to consume daily. Vitamin A is great for your vision, bones and skin,
and helps strengthen your immune system.
C. Market Need
To gain potential investors in our company, Jolly Bites will find suitable investors to
our company, these investors should know the rules and regulations in investing in our
company, like they should know the what our business is, avoid herd mentally, keep realistic
expectations and have a disciplined approach, with these rules and regulations we assure that
they are in a good company. Our products will be loved by everyone since they will not
worry for their health since Jolly Bites sell nutritious products or foods. Jolly Bites is a
partnership, a type of business. To gain or attract customers we will distribute flyers, will
post a poster in front of our company, and we'll also use social media to attract customers. In
these strategies we'll have customers.
D. Competition
Godiva is a company, which is located in both Belgium and the United States that
coffee, tea and chocolate are the main products offered. One of the strengths of Godiva is the
quality of their products, their chocolate truffles have a consistency in a way that they melt in
the mouths of consumers. They have a strong reputation and their products are globally
known. It is notable that Godiva has some considerable weaknesses, some of them are the
way they promote or advertise their product. They used aged and grandmothers for their
advertising not knowing that the young people are the biggest consumers of chocolates. Also,
the price of their product is quite high and a lot of people can’t afford it.
Leonidas has a wide segment of chocolate in the industry. They have a large variety
of products and it has special tastes which differentiates with another high-end brand.
Leonidas also adds new products to its assortment and have new flavors or make a themed
based chocolate. Leonidas also has some weaknesses. It is also the price of their product. It is
costly but Godiva’s chocolate is pricier. Their product can’t be stock for a long time and it
should be thrown away after two weeks.
E. Barriers to Entry
There are different factors that prevent us from starting our business. First is the
financial aspect. Starting a company costs money, and most people don't have that kind of
cash on hand. It's better to launch a business if you have enough money. You could start
putting money aside right now to start your business. Next factor is having no idea in starting
a business. You can't start a company unless you have a good idea for a product or service to
sell. You won't be able to persuade investors or partners to join you if you don't have a good
business plan and you won't know where to start without one. Another factor is the refusal of
having stress or hard work. It takes a lot of work to start and run a business. You'll most
likely be working long hours and struggling with difficult situations. Furthermore, the first
few years are likely to be extremely erratic, with the company only making a profit
occasionally. This can have a negative impact on your finances as well as your mental health.
There are more and other barriers you may encounter when you try to start your business.
You can overcome those barriers if you believe in yourself. Those factors are just hindrance
to your success, don't let them bring you down.
As part of the business industry, we are sure that our business will be successful. The
reason why we think that way is because our business really fits in the market. We make sure
that the product we produce will be popular to many people. Another reason is we have a
positive mind, and we always look on a brighter side. If there are problems, we instantly find
the solution to it. As a business owner, we are always ready to serve every customer and
ensure that we will serve them the best product we have.

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The Market Analysis

a. Volume and value

Town Malinta Maysan

and helps strengthen your immune system.

these strategies we'll have customers.

should be thrown away after two weeks.

to your success, don't let them bring you down.

ensure that we will serve them the best product we have.

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