Brief Description of the Project

Lucky 7 Shake is dedicated to give customers satisfaction and give diverse taste of new flavour
of shake. It will sell for everybody in all gender and ages. It will serve contain of full healthy and fresh
vegetable and fruits flavour of shake, affordable for everyone. It gives customers need to have their
gratification for shake. It gives a good bond to make friends to the environment. The main ingredients
that will use is fresh squash and bitter guard flavour that is new idea in shake that will produce in the
Philippine.

a. Innovativeness

The concept of Lucky 7 shake is not new in our society’s business. There’s a lot of business have
already established other types of business strategy. The “innovatives” plays an important role to
achieve the competitive advantage of one business to another.

Unlike, other shake business, they usually use a flavors have already the others, like strawberry,
cookies and cream, chocolate, vanilla etc. Lucky 7 shake is the good and the best choice when it comes
to customers taste. And of course we care about the customer’s health, so that we introduce our squash
shake and ampalaya shake. We all know that potassium and manganese content in squash is good, too,
with 17% and 18% daily values respectively, along with healthy amounts of vitamins E, B, B6
(pyridoxine), thiamin, niacin, folate, calcium and magnesium, riboflavin, niacin, thiamin, and pantothenic
acid, and ampalaya have an excellent source of vitamins B1, B2, and B3, C, magnesium, folic acid, zinc,
phosphorus, manganese, and has high dietary fiber. It is rich in iron, contains twice the beta-carotene of
broccoli, twice the calcium of spinach, and twice the potassium of a banana. It was good for the children
and adult the vegetable shakes. It is all good for health because of the vitamins that have it.

With ardent for exceeding the anticipation of customers and to improve our business
innovations. Lucky 7 shake sees itself winning not just on the stomach of the customers but also to heart
of all people and to became the country’s best choice

b. Social Impact

Numerous companies now release that economic progress is build up in the market value of the
best service acquire that many people looking for shake that are have vitamins and good for health in
everyone. Accommodate business like production of lucky 7 shake will help more develop of socio-
economic condition of a country.

The business will produce a budget price, good quality services in customers and healthy Shake
to be customer’s satisfied and good in their taste. The business generates employees that have skill and
passion to food preparation and for making delicious shake.
c. Green Market

We promote our product named Lucky 7 which is selling a nutritious shakes that everyone can
afford. We all have many varieties of vegetable and fruits that have many benefits on our body and also
maintaining our health. There are many benefits you will get in vegetable shake. Drinking our vegetable
shake is healthier than drinking some ordinary shake. Meaning, the body absorbs nutrients in a much
better way when vegetable are consume in the form of juices can supply your body with high levels of
nutrients and antioxidants.

d. Profitability

Based on the proponent’s analysis and evaluation of the Target Market, it is foreseeable that the
proposed business of the plan has excellent potential to generate accumulative profits during the
lifetime of the business. There is a big possibility for business to attain its success, if these businesses
achieve the goals; it will help the local economy through giving some unemployed people work. It is also
possible to the business to establish it branches after 5 to 7 years of consistency achieving it target.

Lucky 7 shake will be registered as partnership and will be located at Sampaloc Road Barangay
Plaza Aldea Tanay, Rizal. The total project will cost more or less a million of pesos because of its high
quality equipment, materials, supplies and workers.

Brief Profile of the Entrepreneur

The business is proposed by Grade 12 student of Philippine Technological Institute of Science

Arts and Trade Inc., namely Charmaine Malano, Rodalyn Samonte, Jan Recca Mae Ticman, Nicole Del
Rey, Aiza Dublin, Justine Leyva, and Erika Lyn Mitra will give better taste of squash and ampalaya
flavoured shake in the country. All of us was from Tanay. We came up on this business because it will be
new on the market. It will catch the customer’s attention and made them curious what will it taste and it
will be marketable as the result of conducting feasibility study.

Background and Business Concept

Now a days, the interest for food industry is boosting as economic growth take place as time
goes by, innovation also take place. In 21st century there are lots of businesses offering traditional
shake. Shake also called “frappe” it is a juice drink made primarily of blended of vegetable and fruits
flavours and other ingredients such milk and ice there are lots of shake with usually flavour such as
mango, strawberry, melon, ube, chocolate, Malungay and many more in the industry today.

So that, the proponents came up in the concept of making an shake that will get the attention,
shake that will satisfaction the customer not just for its price and taste alone but also for the nutritional
benefits that it has, an shake made up of squash and bitter gourd, is an cucurbitasease also called
cucurbits most species of gourds are tropical or subtropical but a few occur in temperate climates.

Description of the business

Business is good choice for anyone looking for business to start with a low capital. With the increasing
demand for shake choice, diet and losing weight starting this kind of business creates many
opportunities for young entrepreneurs, and one of the least expensive but potentially lucrative ventures
to start is selling fresh vegetable fruits juices and shakes.

The objectives of the business include:

• To learn how shake develop

• Provide our customer with the variety of brand and any flavour

• To give ease and convenience to customers

• Strengthen customer loyalty and enhance customer satisfaction

The business will be located at Sampaloc Road Barangay Plaza Aldea Tanay, Rizal it will provision
the people to be able to locate and will able be know the lucky 7 shake because of beaucoup of people.

There are certain skill you need to manage a small business. We start our own business you can
work the hour you choose and guide our business toward success. The business plan needs to be a
customer relation service.

Vision and Mission of the business

Our Vision

Lucky 7 shake will become one of the most successful and famous shop in the Philippines for having a
good quality services and having a beautiful ambiance. This shop will target the audience within the
confectionery market, through the sustainable use of product resources. It ensures the development
talent and strives for continuous improvement. We respect, inspire and support one another.

Our Mission

To give a good product and best service for everyday of many people. To bring inspiration and
innovation to every people that vegetable are healthy and very delectable to taste. To give the
safetiness of the food that we served and ensure the safetiness of each customer.
Swot Analysis

Strength Weakness

1st squash and bitter gourd shake in the country High price of raw materials
Best staffs and proponents with creative and
technical skills
Good relation with costumers
Good communication
Comparatively cheap prices
Healthy products
New taste and flavour shake
Good service
Not crowded and comfortable works
Opportunities Threats

Enter competition Raw materials shortages

Ring income of target market Too much competition
Growing demand Price wars
Expansion

Marketing plan

A market is a comprehensive document or blueprint that outlines the advertising and marketing efforts
for the coming year. It describes business activities involved in accomplishing specific marketing
objective within a set time frame.

Marketing start business with the identification of customer needs through a market research and how
the business generating an acceptable return. This includes processes such as market situation, analysis,
action programs, budgets, sales forecast, strategies and projected financial statements.

Target Market

Now a days Filipino like to drink shake milkshake is one of the popular shake in which Filipino are
looking for so that why the proponent came up to build a business in which shake is the highlight. The
proponents decided to place their business at Sampaloc Road Brgy. Plaza Aldea Tanay, Rizal where it is
known as one of the crowded placed at tanay. The target market of the business is 117,830 people out
of the total population.
Product: It Nature and Sustainability

Product can be defined as anything that can be offered in market for attention, accession, manipulation
or expenditures, to satisfy need, want, demand or expectation. The business will produce one of the
“best of all” shake of many Filipino. The name of the product will be popular as Luck 7 shake. It will serve
as a healthy product shake. The advocators come up to the ideas because of craving of many shakes.
Beside that we decided to make healthy shake from the different fruits and vegetable. We all know that
fruits and vegetable are rich in vitamins and mineral that can help your body to become healthy.

Lucky 7 shake was select because of the best idea on how the product will be finish and produced. Lucky
was came from the word lick which is having a good luck, producing or resulting a good by chance. While
7 is highly spiritual number encountering angel number 7 over and over again means that positive are
flowing freely toward you at this time.

Future product plan

The proponents plan to create variety of luck 7 shake flavours like bitter gourd and squash flavour
selling in the store only.

Pricing scheme

In simple marketing term, price is the whole amount in money that is equal to coast plus all incidental
expenses paid for goods or services. Although the business is new in the market the proponents decided
to the use the method of cost. Plus pricing in which the selling price is determined by adding a
percentage mark-up to products unit cost. Hence, the price of the product is P30.00 for small, P 50 for
medium, and P70 for large. Competitive enough to other existing lucky 7 shake in the market.
Future pricing plan

The proponents plan to give discounts to there proposed business to business programs that whenever
they reach the numerical purchase of lucky 7 shake retailers buy large quantity of lucky 7 shake he/she
will acquire discounts or free taste.

Place/ distribution channel

A distribution channel in marketing refers to the path or route through which goods and services travel
to get from place of product or manufacture to the final users. It has at its center transportation and
logistical considerations.

The business will be located at Sampaloc Road Brgy. Plaza Aldea Tanay, Rizal. The proponents will use
direct marketing channel or known as producer. Customer where in the method of selling is directly to
the end buyer from the manufacturer with no middle man or intermediary involves.

Future place/distribution channel plan

The name of channel distribution the proponents goal market products in every places around Tanay,
Rizal and surely have many people. The business will coordinates to nearby school to sell the products.
The product will also serve in every occasion.

Promotion technique

Promotion is an act of customer attention of a brand or product, sales and making brand and
faithfulness. It is one of the most important specialty in business marketing. It was the technique to gain
or to persuade the customers to deals or buy product. Promotion technique must be used in business.

a. Flyer or flier (book mark form)

Bookmarks flyer is used as a noun to describe a person or thing that files, especially in a particular way.
Flyer is also use to describe a small handbill, advertising an event or product.

It is a form of paper advertisement, typically posted in public place it will be made of bookmarks to
prevent of the paper with this describe of a flyer and this idea, the flyer might keep the people and
always be remind by the product.

b. Calling Cards

It is a small card with business information that given for convenience and as a memory aid.
c. Stickers

Sticker is also a form of paper advertisement intended for wide distribution and typically posted in a
public places.

d. Poster

Poster is any pieces paper designed to be attached to a wall or vertical surface typically poster includes
both textual and graphic elements, although poster many be either wholly graphical or wholly text
poster are designed to the both eye catching and informative.

e. Online advertising

Online advertising also called online marketing internet advertising is a form of marketing an advertising
which used of internet to deliver promotion marketing message to consumer. The business creates a
Facebook panpage in order to reach wide scope of customer.

f. Premiums

Premiums are promotional items toys, collectable souvenirs and household products that are linded to a
product, and often require of purchase to acquire. The business will give a umbrella as freebies for
purchasing required quality of products.