Nike Footwear Manufacturing Company

TECHNOLOGY ENTREPRENEURSHIP (ENT 600): CASE STUDY

FACULTY & PROGRAMME: FACULTY SPORTS SCIENCE AND RECREATION

(SR241)

SEMESTER: 5

PROJEK TITLE: CASE STUDY OF SKYLON ACE

NAME: SITI NUR MADIHAH HANIM BINTI BAHARI

LECTURER NAME: DR. SYARMILAH ANNUAR

TABLE OF CONTENT

Executive Summary 1

Introduction 2

Company information 3-4

Company analysis 5-7

Finding and discussion 8

Recommendation and improvement 9

Conclusion 10

References 11

Appendices 12
EXECUTIVE SUMMARY
In this case study report, we looked at Nike's background company. The Nike
Corporation was picked since it is one of the most well-known and well-known sports brands
in the world. As a result, I conducted research on this organization based on theories and
client need as a sports equipment firm, and we are here to represent you. A set of golf glasses
will be produced that combine cutting-edge technology with comfort for users while wearing
them. We choose this product because people will be playing golf and will require this
equipment. Many people who enjoy golf and are worried about sports in their lives will
participate in this activity in order to maintain a healthy body and avoid disease. This firm has
a unique strategy compared to others.

1
1. INTRODUCTION

1.1 Background of study

Skylon Ace is the items powered by eyeconic in company Nike and also to
manufacture and sell to consumers. This pair of glasses is meant to reduce the impact
on a golfer's eyesight while reducing negative effects including interference with
peripheral vision. The features we provide are designed to make it simpler for golfers
to play in a variety of weather and terrain conditions. This product was very unique
design.
1.2 Purpose of study

The purpose of this case study is to identify and analysis company based product
challenges, as well as to offer remedies. As a result, as a researcher, I can look into
the possibility of improving existing products in order to see if new items can be sold
in the domestic or worldwide market.

1.3 Problem statement

There the design of the product. After that, idea testing will be place. Make a
prototype afterwards. Finally, conduct market research before moving forward with
commercialization. Our companies gain new ones through a well-executed new
product development process in order to be successful in the face of maturing
products. People buy their products because of their high quality and commercial
value, since they can be used in a variety of activities, including sports and everyday
life.

2
2. COMPANY INFORMATION

2.1 Background

2.2 Organizational Structure

2.3 Product
Skylon Ace is the items that our firm will manufacture and sell to consumers.
This pair of glasses is meant to reduce the impact on a golfer's eyesight while
reducing negative effects including interference with peripheral vision. The
features we provide are designed to make it simpler for golfers to play in a variety
of weather and terrain conditions were very unique design.

3
2.4 Business, marketing, operational strategy
This product (Nike Skylon Ace) online through sites like Shopee, Lazada, e-
commerce, and social media. Malaysia's capital city is located in a geographical
region.
Nike is a sportswear and equipment company that produces a wide range of
products. Their first product was a pair of track running shoes. Nike Air Max was
the company's first shoe line, debuting in 1987. Furthermore, Nike is one of the
few companies that have successfully developed its own sports products focused
on a certain sport. From 2009 through 2021, there will be 325 Nike retail outlets
in the United States.

4
3. COMPANY ANALYSIS

3.1 SWOT ANALYSIS

STRENGTH WEAKNESS

 Can be used by male and  Easily broken

female  To expensive
 Lightweight nylon frame for  Not suitable for rainy weather
comfort and durability
 Providing several features to
the glasses
OPPORTUNITIES THREATS
 Multifunctional might help  Competitors
those golfers.  Copyright design
 Can be improvising as it can  Rising costs for materials
help golfer needs.
 Ventilated rubber Nose Bridge
reduces fogging.
 Secure wrap temples for
stability, comfort, and added
grip.

 Strength
- Can be used by male and female
Skylon Ace was created for sporting facilities not only golf but also for running,
cycling, and baseball and so on. The Nike Skylon Ace is ultra-light, provides
ample coverage and perfect for training. It is excellent for both male and female
use when playing.
- Lightweight nylon frame for comfort and durability
The Skylon Ace frame is made of nylon and is able to prevent light from
penetrating the frame.
- Durable, high tension hinges

5
 They feature a lightweight sport-wrap frame design, secure-wrap temple arms to
keep your eyes shielded with advanced lenses and also improve your vision on the
course.
 Weakness
- Easily broken
It is made of glass and then will break easily if stepped on or hit by something
strong.
- To expensive
To produce a high quality product to be marketed requires expensive and difficult
to obtain goods.
- Not suitable for rainly weather
As it will cause the ace Skylon Ace to blur.
 Opportunities
- Multifunctional might help those golfers
Can withstand sunlight and can see golf balls from afar
- Can be improvising as it can help golfer needs
In addition to the need for a golf club, glasses are also needed while playing golf
to withstand UV rays.
- Ventilated rubber Nose Bridge reduces fogging
Comfort and ease of adjustment are provided by temple bars and silicon nose
cushions.
- Secure wrap temples for stability, comfort, and added grip
Comfortable to wear. Grips zones, adjustable silicone secure-wrap temples, and a
customized fit combine to create eyewear that outperforms expectations. Nike
Vision eyewear is cutting-edge, precise, and forward-thinking.

 Threats
- Competitor

6
 Nike competes in a crowded sportswear market, with major companies such as
Adidas, LOTTO, and PUMA eager to exploit any fresh opportunities. As a result,
Nike must assure that the socks' manufacturing technology is within their control.
- Easy to copyright design
Nike, like many other high-end brands, is vulnerable to counterfeiting. Nike
knockoffs are plentiful, even on the internet. Because counterfeit items are
ubiquitous, they should not be removed. This will have an impact on the product
and the company's capacity to provide high-quality socks. As a result, numerous
branded companies have copied the design.
- Rising costs for materials
Some researchers claim that raw material prices have risen as part of a longer-
term commodity price cycle.

4. FINDINGS AND DISCUSSION

4.1 Problem

7
 - When the user performs an activity, the Skylon Ace breaks hit by a golf ball.

When customers wear these glasses while playing sports or doing their normal
activities, the glasses will easily break when dropped. This will increase the
potential for injury to users as well as make them feel uncomfortable when using
it.

- When it rains, it’s harder to keep track of the ball.

This is because when the drizzle falls while the user is playing golf, it will give an
effect to the user that is not able to see the ball because the glasses become blurred

4.2 Discussion
It is possible to conclude that there are two major difficulties based on the
findings stated earlier. The best alternative solution for this product will be
discussed in this section.
Polarized golf glasses are a popular choice since they are designed to prevent
the blinding glare that can be created by bright sunlight. Wearing polarised golf
glasses provides UV protection and improved colour perception, allowing you to
protect your eyes while enjoying sharp, clear vision.
Golf GPS Goggles Lenses are made by Ultraviolet (UV) lenses that contain
Zinc Oxide (ZnO) for eye protection of golfers while playing on sunny and rainy
days and choose a suitable frame. Prescription lenses may now be fitted to the
popular full wraparound sports frames, which are often suggested due to
advancements in lens technology. Lightweight frames that fit snugly around your
face and don't slip down your nose when swinging are beneficial. Think of nose
and temple pads made of rubberized material. Half frames are also preferable
because they reduce sight obstacles on the periphery, which is vital while looking
down at the ball to putt and then out of the corner of your eye at the hole as you
line up.

5. RECOMMENDATION AND IMPROVEMENT

8
 Based on the two methods discussed above, we recommend to uprate this
product such as Golf GPS Glasses to come out with numerous technologies to make
golfing easier and more pleasant for golfers. We discovered that customers are more
likely to engage in outdoor activities such as golfing since they enjoy being in a
relaxing and comfortable atmosphere. People who play golf sometimes have trouble
finding the ball and understanding the field layout, according to research. As a result,
it prompts us to consider other options for resolving the user issue. According to our
research, the biggest issue is that golfers rarely find the ball after making a stroke
throughout the game. If a player hits the ball and cannot locate it, it will take them
longer to locate the ball's location on the field.
When the golfer wants to use it, the golf GPS Glasses have a power button to
turn it on. The lens or screen will be turned on, and users will be able to use the apps
that have been loaded specially for golfers, namely the Golf Applications, to detect
the ball position and the field layout. It could also detect the user's body temperature,
heart rate, and blood pressure. The lens of the glasses also gives the protection for
users because we used the UV protection for the lens during day.

6. CONCLUSION

9
 Nowadays, people prefer the simplest and most expedient solution to their
issues. So, now that the technology for these glasses is available, it is unthinkable that
many individuals who participate in sports, leisure activities, and active lifestyles will
opt for them because they will make their jobs easier. This product also suitable for
those who are concern with the field and the ball position when they playing golf
especially for the newbie. Customers that buy these glasses would be feel worth with
affordable price, they can get all functions needed for a good golfer. The Golf GPS
Glasses can help golfer to detect golf ball after it landed & it can show the layout of
the golf field which is the players get the overviewed of the field easily

7. REFERENCES

10
 https://forums.golfwrx.com/topic/1675056-is-it-harder-to-play-golf-with-glasses/

https://www.nikevision.com/SKYLON-ACE-NV.html?dwvar_SKYLON-ACE-
NV_color=White_Red_Mirror

8. Appendices

11
12