Column Writing Tips 2

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Column Writing

The heart of the of the journalism may be news reporting, and the soul of journalism the editorial page,
but the personality of journalism is the column.

– Sam Riley, Editor, The American Newspaper Columnist (1998)

Straight news report -

Column Writing Tips

1. Use active Voice


2. Take a stand
3. Stay focused
4. Use research to support your arguments
5. Attack Issues, not people
6. Write a strong lead and a solid conclusion

 Column writing
1. 1. COLUMN WRITING<br />Tips and guidelines<br />
2. 2. What you’ll need<br /> - An opinion <br /> -Writing ability<br />cd<br />
3. 3. So many kinds of columns<br />Op-ed Art&Culture<br /> Business<br /> Police
Environment<br /> Fashion Spirituality Sports Books<br />Food etc. <br /> Advice Technology<br />
Health<br /> Consumers Entertainment<br />
4. 4. My weekly column HumanFace<br />
5. 5. 1. FOCUS your column on one topic if possible. You can begin discussion of one issue to invite
reactions, so make sure your readers are clear about what they should be reacting to. <br />2. Choose a
topic that you think will INTEREST your readers. Current issues usually work best. <br />
6. 6. 3. Do your RESEARCH. A good op-ed column presents a well thought out and researched,
informed point of view. <br /> <br />4. Use UNIQUE ways of expressing yourself. Present your piece
creatively and in a way that will make your readers want to at least consider your stance and keep
reading.<br />
7. 7. 5. Grab your readers’ ATTENTION. Op-ed columns do not need to follow standard journalistic
guidelines. Open with an anecdote, a quote, an example—something that will get your readers
interested in what you have to say.<br /> <br />6. Opening with a story is great, but be sure that at the
heart of that story is your ARGUMENT and that your stated opinion is clear and follows logical
flow.<br /> <br />
8. 8.  <br />7. You will need to EDIT and REWRITE your column for CLARITY, STRUCTURE and
GRAMMAR. Your article should make sense to readers other than yourself so do not be afraid to
rewrite as necessary.<br />cd<br />
9. 9. More tips<br />Write with conviction: Put forward your opinion as something you truly believe in.
Argue your case with conviction. Come down hard on one side of an issue. Be unequivocal. Don’t
sound like a fence sitter. <br />2. Maintain your focus:As much as possible stick to one topic or issue.
That’s one way to make a strong impression on your readers and convince them that your point of
view is worth considering. <br />
10. 10. 3. Understand opposing viewpoints:Be mindful of arguments from all sides. Anticipate objections
to your views and deal with them with sound reasoning. If you’re not familiar with the opposing
views, you will not be able to argue your points well.<br />4. Refer to facts: Your arguments, no
matter how logical, will not carry much weight unless they are backed up by facts that support your
position. Don’t overdo this by dumping too many statistics on your readers. Use facts from reliable
sources.<br />
11. 11. 5. Use analogies:Theseare useful for illustrating a point, especially when the topic you are writing
about is complicated or technical. Simple analogies from everyday life make the issue more
understandable and relevant to the reader. <br />6. Be critical:People like reading columnists who dare
to criticize people and events in real life – not nameless concepts and policies. Name names as long as
you do not libel anyone and don’t go overboard. This works well to make your column an exciting
read.<br />
12. 12. 7. Do reporting:It’s possible to write columns without doing any reporting but the best columns
involve some form of reporting. When you report, you show that you were “there” and that you have a
good grasp of what’s on the ground. When you write from an ivory tower, it shows.<br />8. Localize
and personalize:Localize your story whenever possible. Link it to some personal experience – yours or
that of someone you know. This makes the topic more real, relevant and memorable to the
reader.<br />
13. 13. 9. Be passionate:Generally, readers don’t like columns with a soft or passive voice. Come on
strong. People want passion. They want to feel energized. If the issue doesn’t seem to excite you, the
writer, it is certainly not going to excite the reader.<br />10. Provide solutions:Don’t just raise an
issue. Offer solutions—yours or from others. Columns that criticize policies but offer no solutions
leave readers hanging. People read columns because they want to gain insight and, perhaps, find
answers. <br />U.I.O.G.D<br />(From various sources and personal experiences)<br />

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