IIM LUCKNOW

EXECUTIVE PROGRAMME IN
DESIGN THINKING FOR INNOVATION
AND BUSINESS TRANSFORMATION
Starts March 30, 2022 | Live Online & In-campus Immersion | 7 Months

Master the Blueprint for Breakthrough Innovation

OVERVIEW
Innovations must balance changing consumer needs, technology possibilities, and business
success criteria. Design Thinking can make this vision a reality. It is a human-centered
approach to innovation, it combines the creativity of a designer, the empathy of a
psychologist, the eye of a data scientist, and the acumen of a businessman.

IIM Lucknow has designed the Executive Programme in Design Thinking for Innovation
and Business Transformation to help you deliver accelerated business outcomes enabling
transformation and disruption. This programme will advance your journey of developing
creative, targeted solutions, improving the existing ones and creating sustainable value. You
will learn to ideate boldly, collaborate effectively, evolve constantly, and ultimately create
scalable opportunities & new sources of value.

52% TOP 50
of customers today expect India entered the top 50
offers to be personalised. innovating countries for
(Salesforce, 2020) the first time in 2020 of the
Global Innovation Index.
(PIB, 2021)

STARTS ON DURATION PROGRAMME FEE

March 30, 2022* 7 Months INR 1,15,000 + GST

*Begins with an introduction to the platform

WHO IS THIS PROGRAMME FOR?
The programme is designed for professionals across industries looking to develop creative
and collaborative business outcomes through design thinking led innovation transformation
and achieve product and process excellence.

Mid-career executives who are keen on strengthening their creative thinking capabilities and
looking to create an impact by building a culture of innovation in their organisation.
Additionally, Senior executives who are involved in driving transformation by integrating
design thinking principles with technology and strategy.

Design and strategy used to be black boxes in the past but are opening up.
Design thinking is helping in rationalising and speeding up these functions.
- Manish Vashist
Design Director, IBM
PROGRAMME HIGHLIGHTS

Immersive 7-month
programme

Learn from leading Two-day campus

IIM Lucknow faculty immersion
and industry experts

Network with peers and

learn from their Gain hands-on experience
innovative experiences with a real-world design
innovation capstone project

Design Thinking is one of the best investments any leader can do. It’s a
brush in the hands of a tech leader to create masterpieces using the power
of empathy and imagination.
- Ayan Pal
Chief Creative Officer, Deloitte Digital in India
PROGRAMME DIRECTORS

Prof. Anirban Chakraborty

Faculty, Marketing,
Indian Institute of Management Lucknow

Dr Anirban Chakraborty has conducted Design Thinking workshops for

leading corporate houses like Franklin Templeton, Angel Broking, Indian
Oil Corporation Limited, National Hydro Power Corporation etc.). He
graduated from IIM Bangalore and is currently a faculty member of the
Marketing Management area of IIM Lucknow. He co-founded the
FinTech incubator (SCIFI) at IIM Lucknow. His elective has been
repeatedly voted as the best PGP marketing elective of IIM Lucknow. He
has also been voted as the InsideIIM's Professor of the Year of IIM
Lucknow. He has extensively published in leading international journals
like Journal of Business Research, Journal of Retailing and Consumer
Services, Journal of Services Marketing, Journal of Macromarketing,
Sports Management Review, Journal of Social Marketing, Philosophy of
Management, Vikalpa etc.

Prof. Ashwani Kumar

Professor, Business Analytics and Information Systems,
Indian Institute of Management Lucknow

Dr Ashwani Kumar has over twenty years of academic work experience.

Prior to joining academics, he has also worked in the industry for about
four years. He has designed and developed new courses/ programmes in
Predictive Analytics (in collaboration with SAS), Enterprise Systems (in
collaboration with Microsoft) and Digital Transformation. His research
articles have been published in leading international journals. Prof.
Ashwani completed his PhD from IIITM Gwalior, MS from the National
University of Singapore, MBA from Melbourne Business School and B.
Tech(EE) from IIT Kanpur.

Note: Programme Directors might change in case of unavoidable circumstances, and revised details will be
provided closer to the programme start date.
PROGRAMME FACULTY

Prof. Moutusy Maity

Professor, Marketing,
Indian Institute of Management Lucknow

Dr Moutusy Maity has conducted training programmes across various

organisations like Merck Pharmaceuticals, Indian Oil Limited, and the
Indian Armed Forces. She has consulted with leading retailers on
predictive analytics in India. She worked with The Nielsen Company,
handling clients like PepsiCo, Frito Lay, and Eveready Batteries. Prior to
this, she was an Assistant Professor at IIM Bangalore, and the University
of Wisconsin, USA. She has earned her doctoral degree in business
administration (PhD) from the University of Georgia, USA. Her books on
Internet Marketing and Marketing Analytics have been published by the
Oxford University Press. Her research has been published in
international journals such as Journal of Retailing, Decision Support
Systems, Journal of Business Ethics, Journal of Business Research,
Journal of Macromarketing, Journal of Retailing and Consumer Services,
Information Technology and People, and Marketing Intelligence and
Planning, among others.

Prof. Amit Agrahari

Associate Professor, Information Technology and Systems,
Indian Institute of Management Lucknow

Dr Amit Agrahari teaches courses on digital transformation and

Information Systems at IIM Lucknow. Before joining IIM Lucknow, he
worked with Infosys Technologies Limited in their research Labs
(SETLabs). He co-founded the Procurement Observatory, Uttar Pradesh
and a FinTech incubator (SCIFI) at IIM Lucknow. As a consultant, he
works closely with the World Bank Group and Indian Government
entities. He has received the Emerald/IAM Indian Management
Research Fund Award 2015.

Note: Programme Faculty might change in case of unavoidable circumstances, and revised details will be provided
closer to the programme start date.
PROGRAMME MODULES

MODULE: 1 Design Thinking

Design Thinking and Innovation - A Human-centric Approach

Creative Mindset

Need Identification and Empathise - Uncover user stories

Define and Ideate - Conceptualising for Innovation

Prototyping and Design Innovation - for Product/Process/Service

MODULE: 2 Business Transformation

Digital Transformation for Design Thinkers

Design Thinking Mindset for Data Science

Dissemination of Innovation Through Digital Marketing

MODULE: 3 Transformative Mindset

Leading Innovation

Capstone Project

The capstone project provides participants with an opportunity to apply their learnings from the programme to
industry-specific challenges. It is a comprehensive project that participants will work in groups from conception to
completion. At the end of the project, the participants will turn in their work for consultation with faculty members.

Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit
the total programme hours.
- Schedule will be announced closer to programme start.
 LEARNING OUTCOMES

Develop the mindset to

launch disruptive and
Leverage human-centric
innovative solutions
frameworks and principles
to drive and scale
product/service growth

Lead transformation
by identifying and
pursuing innovation
opportunities

Design out of the Create a collaborative

box customer-centric culture in your
offerings to invent organisation to nurture
new sources of and manage innovation
value creation
CERTIFICATE
Upon successful completion of the programme, with a minimum 75% attendance and
satisfactory academic performance, participants will be awarded a certificate of completion.
Participants are expected to have 75% & above attendance. The cumulative overall percentage
of marks should be 50% and above. Those participants who do not meet these criteria will
receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if the
attendance is less than 40%.

Indian Institute of Management Lucknow

Management Development Programme
This is to certify that
__________________

has successfully completed

Design Thinking for Innovation and Business Transformation

held during March 2022 - October 2022

Program Director Program Director Chairperson-MDP

*Programme Delivery is in Blended Learning Mode.

Note:
- The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
- IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.
ERUDITUS CAREER SERVICES
Building an Impressive LinkedIn Job Placement Assistance
Profile (Group Session)

Building an Impressive Interview Preparation

Resume (Group Session) (Group Session)

Placement Assistance from partner companies are published, applied to, and tracked to success via
an online platform (offered in partnership with Superset).

Eruditus alumni work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro,
Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others.

Note:
- This service is available only for Indian residents enrolled into select Eruditus programmes.
- IIM Lucknow or Eruditus do NOT promise or guarantee a job or progression in your current job. Career Services is only
offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are
offered by Eruditus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services
mentioned here.

ELIGIBILITY
Postgraduate candidate with a minimum 3 years of work experience or Graduate (10+2+3)
with a minimum 5 years of work experience as on March 30, 2022

Candidate should have a minimum 50% marks in their last qualification

EVALUATION
Evaluation shall be conducted by the Institute

Participants will be given any one of the following grades: “Excellent”, “Good”, “Fair” and “Poor”
depending on their performance in the examination
PROGRAMME DETAILS
Live Online Sessions
Duration Academic Orientation
3 Hours/ Saturday
7 Months April 16, 2022
10:00 AM to 11:30 AM
11:45 AM to 1:15 PM

Programme Application Link Click here to apply to the programme.

PAYMENT SCHEDULE
Programme Fee INR 1,05,000 + GST (Early Bird Fee applicable till Feb 10, 2022)
INR 1,15,000 + GST (Standard Fee applicable from Feb 11, 2022)

Instalment Schedule

PARTICULARS REMARKS EARLY BIRD FEE* STANDARD FEE

Booking Amount Within 7 days post selection INR 12,000 + GST INR 12,000 + GST

Instalment 1 Apr 10, 2022 INR 23,000 + GST INR 23,000 + GST

Instalment 2 Jun 10, 2022 INR 46,000 + GST INR 46,000 + GST

Instalment 3 Aug 10, 2022 INR 24,000 + GST INR 34,000 + GST

* Applicable till Feb 10, 2022

Note:
- The actual programme schedule will be announced closer to the programme start
- In case a programme session corresponds with a public holiday, the session would be held on the following day
- GST (currently @ 18%) will be charged extra on these components

Round-wise Application Dates

Rounds Date Amount

Round 1 Jan 15, 2022 INR 1,000 + GST

Round 2 Feb 10, 2022 INR 1,500 + GST

Note: Selection will be declared round-wise and seats will be on first come first serve basis.
APPLICATION REQUIREMENTS
EXPERIENCE DOCUMENTS:

For Previous Organisation(s): Relieving letters

For Current Organisation: Current Salary Slip or Bonafide Certificate from the HR department on
company letterhead

GRADUATION AND POST-GRADUATION EDUCATION:

Marksheet - Individual or consolidated (all semesters)

Passing Certificate - If Any
Diploma/ Degree/ Doctorate

ID PROOF:

Any Government issued photo ID like PAN Card/ Driving License/ Passport, etc.

SYSTEM REQUIREMENTS
On successful completion of the programme, with a minimum 75% attendance and satisfactory
academic performance, participants will be awarded a certificate of completion and will be eligible
for the IIM Lucknow Executive Alumni Status.

Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth

Webcam: built-in or USB plug-in
Processor: with Dual Core 2Ghz or higher (i3/ i5/ i7 or AMD equivalent)
RAM: 4 GB or higher
OS: Either MacOS 10.7 or higher OR Windows 8 or higher
An internet connection: Minimum bandwidth of 3.0 Mbps (up/ down)
Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+
Zoom software client installed on your PC/ Laptop/ Mac

We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/
Laptops/ Mac systems and also on phones and tablets.

You can join your live online class from a phone or tablet if it supports the Zoom client.

We recommend that you attend classes from a PCs/ Laptops/ Mac.

ABOUT IIM LUCKNOW
The Indian Institute of Management (IIM) Lucknow, is one of the premier national level institutes of
management in India, involved in generating and imparting knowledge in the field of management.
IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable
faculty, innovative pedagogical tools, as well as an electic and diverse student community that has a
burning desire to make new paths of its own.

7TH
Best Business Schools in India
RANK
(NIRF, 2021)

The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and
PGPWE programmes. IIM Lucknow is amongst the five B-Schools in India to achieve the coveted dual
accreditations by the Association to Advance Collegiate School of Business (AACSB) as well as the
Association of MBAs (AMBA). World over, only about 5% of the institutes have acquired AACSB’s
accreditation.

IIM Lucknow is
#79 Globally
IIM Lucknow is now ranked 79th globally in its maiden entry into the prestigious Financial Times (FT)
100 List of Global Business Schools for it's flagship PGP (MBA) Programme. The institute scored high on
student employability, career progression and research.
About Eruditus
Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai and
other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD, Harvard
Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton
Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education and
Emeritus. Our world-class executive education programmes, supported by eminent programme
experts, provide an immersive learning experience integrated with actionable insights and practical
business applications. The meticulously curated programmes are delivered in a different range of
formats; in-class, online, as well as blended programmes. Our extensive portfolio also includes short 2-4
day in-class workshops, online courses of 2-3 months duration as well as comprehensive learning
journeys that run over 6-9 months, customised to an organisation’s requirement.

Apply for the programme here

APPLY NOW

Finance Options Available

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For registration and any other information, please get in touch with us at
[email protected]
https://wa.me/+917208889990

WhatsApp an Advisor On +91 7208889990*

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