Scribd Logo
Upload

Welcome to Scribd!

  • 18 views

    Creative Brief: Client: Date Issued: Job Number

    Uploaded by

    ola
    FanMilk Nigeria is launching a campaign called "Milky Refreshment On-The-Go" to build awareness of their leading brand FanVanille as a flavored milk rather than ice cream. The campaign targets Nigerians aged 16-25 who are active and on-the-go. Creative materials need to be designed for out-of-home advertising, campus parks, and trade promotions that portray everyday Nigerian scenarios using the brand's cheerful and youthful tone of voice. All assets must include the FanVanille logo, colors, font, and tagline within 48 hours.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Creative Brief: Client: Date Issued: Job Number

    Uploaded by

    ola
    18 views2 pages
    FanMilk Nigeria is launching a campaign called "Milky Refreshment On-The-Go" to build awareness of their leading brand FanVanille as a flavored milk rather than ice cream. The campaign targets Nigerians aged 16-25 who are active and on-the-go. Creative materials need to be designed for out-of-home advertising, campus parks, and trade promotions that portray everyday Nigerian scenarios using the brand's cheerful and youthful tone of voice. All assets must include the FanVanille logo, colors, font, and tagline within 48 hours.

    Original Description:

    Original Title

    MILKY

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    FanMilk Nigeria is launching a campaign called "Milky Refreshment On-The-Go" to build awareness of their leading brand FanVanille as a flavored milk rather than ice cream. The campaign targets Nigerians aged 16-25 who are active and on-the-go. Creative materials need to be designed for out-of-home advertising, campus parks, and trade promotions that portray everyday Nigerian scenarios using the brand's cheerful and youthful tone of voice. All assets must include the FanVanille logo, colors, font, and tagline within 48 hours.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views2 pages

    Creative Brief: Client: Date Issued: Job Number

    Uploaded by

    ola
    FanMilk Nigeria is launching a campaign called "Milky Refreshment On-The-Go" to build awareness of their leading brand FanVanille as a flavored milk rather than ice cream. The campaign targets Nigerians aged 16-25 who are active and on-the-go. Creative materials need to be designed for out-of-home advertising, campus parks, and trade promotions that portray everyday Nigerian scenarios using the brand's cheerful and youthful tone of voice. All assets must include the FanVanille logo, colors, font, and tagline within 48 hours.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    CREATIVE BRIEF

    CLIENT: DATE ISSUED:


    FAN MILK NIGERIA Friday, July 7th January, 2022

    JOB NUMBER: JOB NAME:


    2.0 Milky Refreshment On-The-Go

    Background

    FanVanille stands to be the leading brand in the on-the-go frozen dairy category and is the biggest contributor the
    total net sales of FanMilk Nigeria. Without heavy marketing activities, the product has managed to earn the love of
    Nigerian consumers due to taste & affordability. It is the case of ‘I sell quite well on my own’
    Challenge

    Although FanVanille is loved and enjoyed by Nigerians, the product has no clear meaning in the minds of
    consumers. There is yet to be a clear differentiation between FanVanille and other products in the frozen dairy
    category.

    FanVanille is often perceived to be an ice cream instead of a flavoured milk. Campaign theme; Milky Refreshment
    On-The-Go was coined out to address the wrong perception and also build salience & a lasting connection in the
    minds of consumers. It is imperative to land this message in a relatable way to the average Nigerian consumer,
    creative direction must perfectly depict the everyday Nigerian scenario and lingua.
    Target Audience

    Primary target audience are Nigerians, 16-25 Y/O, Male & Female, C1, C2, D. They want to live life to the fullest
    because YOLO. They are constantly on-the-go and rely on snacking to keep them going. They always desire a
    beverage that not only refreshes but also offers them some nutritional values.

    Brand Insight

    FanVanille is a symbol of cool & nourishing refreshment. It is young, dynamic, bold & outdoorsy.

    Benefits

    FanVanille is Xtra Creamy, Xtra Tasty, it is frozen flavoured milk.

    Campaign line

    Milky Refreshment On-The-Go

    Task
    1. Design OOH materials; 2 Key visual directions
    2. 3 lamp post option with each telling unique stories leading to the other.
    3. Adapt key visuals for Billboard, BRt Bus, Napep and vendor trolley.
    4. Ambience Design for campus parks (walls) using typography & skus
    5. Design trade visibility materials like sampling stand, Milk Dispenser, fanny packs, branded tees, face caps,
    vendor trolley branding,

    Tone of Voice
    1. Cheerful
    2. Optimistic
    3. Lively
    4. Youthful
    5. Witty
    6. Expressive
    7. Friendly

    Mandatories
    1. Brand Logo
    2. Colour
    3. Font
    4. Tagline

    Timeline: 48 hours from receipt of brief

    You might also like