Soapify 2.5
Soapify 2.5
Soapify 2.5
(ENT300)
Lecturer
(MADAM SOFIAH)
SOAPIFY:
LAUNDRY SERVICES
PREPARED BY:
Submission Date:
OCTOBER 2019
A4AC1105I
(Diploma in Accountancy)
Faculty of Accountancy
TARIKH
Puan Sofiah
Perak
Madam,
Attach is the business plan title SOAPIFY ENTERPRISE- Laundry Service to fulfill the
requirements as needed as university requirements.
Below is the list of the group members that involved in completing this business plan:
Thank you,
Yours sincerely
………………………
FATIN NUR DINI BT MOHAMMAD FURIMAN
General Manager
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
First and foremost, we are most grateful to Allah S.W.T for the completion of
this Business Plan as one of the requirements that need to be accomplished in the
course work assessment for the code of ENT300. Each of our group partners were
accepting this as a challenge to ourselves because it developed our passion and
ability in creating new ideas on business field. This business plan has polished our
potential and creativity to the fullest.
We would like to express our deep gratitude to our lecturer Madam Sofiah for
her patient guidance and useful critiques in helping us during the process of
completing this business plan. She has given us advices and assistances in keeping
progress on our project and not to forget all our ENT300 lectures who have given us
great help, suggestion and morale support. Besides, we also like to thank our
parents for their unconditional support, love and their words of encouragement when
we felt like giving up. We wish to thank various people that helps us in many ways
with this project whether directly or indirectly because without them we are not be
able to complete this project.
We have met so many people by interviewing about this ideas and services
as well as expanding our internal skills to deal with people who are working in
industries. We manage to become more organized, mature and cooperative in
dealing with problems that occurred during our research. As a result, we have
produced our own business plan which covers organization, marketing, operation,
financial and other information needed by an entrepreneur as guideline to start a
new business.
TABLE OF CONTENTS
TABLE OF CONTENTS
TITLE PAGE
LETTER OF SUBMISSION
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY
TABLE OF CONTENTS
1 INTRODUCTION
2 PURPOSE
3 BUSINESS BACKGROUND
3.1
3.2
3.3
4 BACKGROUND OF PARTNERSHIPS
5 LOCATION OF BUSINESS
6 MARKETING PLAN
7 OPERATIONAL PLAN
8 ADMINSTRATION PLAN
9 FINANCIAL PLAN
10 CONCLUSION
11 APPENDICES
12 PARTNERSHIP AGREEMENT
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
INTRODUCTION
1 INTRODUCTION TO THE BUSINESS PLAN
Soapify was established in 2019 by Fatin Nur Dini binti Muhammad Furiman based in Seri
Iskandar, Perak. The company plans to catch the interest of a busy person who is unable to
do complete their chores in time. Soapify is located at Seri Iskandar, Perak. The company
will provide mainly washing, drying and folding clothes at a flat rate of RM15 for every 10kg
of clothes. Upon special requests, we also provide ironing and dry cleaning as well and will
be charged at RM5 per special service requested offered with regular home and pick-up
delivery services.
Soapify plans to build a strong position market in town. Since our main target market is
students, the location is suitable for our business as it is located between two biggest
institutions in Perak. The company consists of 5 partners, which are Nur Hafiza binti Harun,
Farah Najla, Nur Batrisyia binti Buyong Adil, Fatinah Insyirah binti Mohammed Hilmi and Nur
Effa Hazirah binti Ahmad Rusydan. Each of them has their own industry experience such as
in administrative, marketing, finance, sales and management.
Soapify is a laundry services that offers high quality, affordable and guaranteed services to
the customers. Soapify was a brainchild by all of us after a long discussion. The main
objective is to lessen the burden of a person and we are now in the modern life thus living
the life as the trend is.
Nowadays people are too focused on working that they have less time to get their laundry
done. With this industry, it will help to cover up their laundry by just one call away, as simple
as that.
As for the future prospects of the business, Soapify wishes to be among the top-rated
laundry service. Other than that, many other services can be provided by us to the customer
time by time, slowly growing in the industry. In addition, we will always try our best to
improve ourselves in the meantime by hearing customer’s feedback and give what customer
desire so that we will keep rising and be well-known in the business industry.
PURPOSE
2 PURPOSE OF THE BUSINESS
The purpose of this business entrepreneurship plan is as the first step as a module before
starting a business. This business plan is very important to a new company like Soapify
because it will help us in achieving the business goals and targets. It will also help in
maintaining our business longer in the industry.
The effective and efficient cost management will ensure the cost of the business
can be minimize easily and maximize its profit through the business plan. All
related expenses must be fully utilized, and unrelated expenses must be removed
in order to avoid wastage and also minimize the cost.
The planned strategies are the important part of the business which consists of
certain rules and regulations. This is crucial to ensure that all the activities go
smoothly and are aligned with the organization’s goal to ensure our company is
able to achieve our goal.
BUSINESS BACKGROUND
3 BUSINESS BACKGROUND
Business Address
Correspondence Address
Website www.soapify.com
E-mail [email protected]
Registration Number
3.1.1 Vision
To be one of the leading service laundry company providing 100%
hygiene to all people in the least possible of time and price. To be
recognized as a company providing safe, reliable and sustainable
services to all segments of public and private institutions.
3.1.2 Mission
To provide first class service to our customers by delivering
superior quality and services
3.2 Organizational Chart
3.3.1 Logo
3.3.3 Motto
gambar
E- Mail [email protected]
Telephone Number/Fax Number 016-8591412
Date of Birth 05-01-1988
Marital Status Single
Academic Qualification UiTM B.B.A (Hons) Finance,UiTM Bachelor In
Finance
gambar
Name of Partners Farah Najla Binti Mohd Zaki
Position Operational Manager
Identity Card Numbers 991221-14-5458
Permanent Address Lot 11, Batu 11 Lekir 32020 Sitiawan Perak
E- Mail [email protected]
Telephone Number/Fax Number 019-5684697
Date of Birth 21 December 1999
Marital Status Single
Academic Qualification UiTM Bachelor In International Business
gambar
E- Mail [email protected]
Telephone Number/Fax Number 010-5617180
Date of Birth 16 April 1993
Marital Status Single
Academic Qualification Bachelor of Office Management System (Hons)
E- Mail [email protected]
Telephone Number/Fax Number 019-4340636
Date of Birth 25-06-1992
Marital Status Single
Academic Qualification UiTM Bachelor in Business Administration (Hons)
Marketing
E- Mail [email protected]
Telephone Number/Fax Number 013-4256592
Date of Birth 18 March 1990
Marital Status Married
Academic Qualification UiTM bachelor’s in accountancy
Course Attended
Skills Accounting software skills
Experiences Junior Auditor in PWC
E- Mail [email protected]
Telephone Number/Fax Number 019-3357693
Date of Birth 21-11-1991
Marital Status Married
Academic Qualification Degree in Accountancy
Figure 1
https://www.google.com/maps/place/Seri+Iskandar+Business+Center+(Seri
+Iskandar),+Ipoh+-
+Lumut+Highway/@4.3576721,100.9513658,963a,35y,94.95h,44.65t/data=!3m
1!1e3!4m5!3m4!1s0x31cade32ac597771:0x407c9c763b9acf84!8m2!3d4.3581
86!4d100.968923
5.2 Building
• We have chosen the shop in the middle which is at the front row of the
other shop lots as a place for our business to operate as shown in
Figure 2
• We have chosen this shop as our business premises because it is
easily spotted which will attracted the customers and it is not hard to
find as the shop is at the side road.
• This area of the shop is near to offices, schools, universities and
residential area
• This place provides a proper car park places which facilitate our staffs
and customers to park at the parking lot with ease for them to enter
our shop.
Figure 2
5.3 Basic amenities
- Washing area
- Clothes Organizer
- Washer
- Dryer
- Chairs
- Tables
- Cash Register
- Basket
- Electricity
- Running Water
- Weighing Scale
MARKETING PLAN
6 MARKETING PLAN
▪ To introduce the first ever laundry on the go to make everyone’s life more
convenient.
▪ To gain trust from our customers by providing the best services and
well-organized services.
The name of this business is Soapify and it provides laundry services in Seri
clothes and then we will deliver them back to the customers within 24 hours.
The selling price is RM15.00 for each service. The customers can choose
either they want us to deliver or self-pick up. They can just book our services
charged for locations that exceed 15 kilometers from our business locations.
Service Description
Features • The first ever laundry on the go
Materials • Detergent, Softener, Running Water, Electricity
Benefits • Save time and energy to do laundry
• Clean clothes at your doorstep
• Can be delivered within 24 hours
6.3 TARGET MARKET
The target market in Seri Iskandar is divided into two groups which
the first group is students and the second group is the residents.
Most of the time, students are too busy with college life until they
who are working far from their home. They spend most of their
time on the road travelling from home to work. They also have no
time to their own laundry at home. Hence, our laundry services are
provided to make their lives easier and more convenient. With just
one phone calls, their clean clothes are ready at the doorsteps.
Iskandar. They can now worry less about their laundry as we are
Total population in Seri Iskandar is 101,128 people and our market size are
Wikipedia)
Institut Kemahiran Belia Negara Seri Iskandar: 70% of 400 students is 280
students
Kolej Professional Mara Seri Iskandar: 70% of 1,012 students is 708 students
Adan Laundry
Bubblelab - Attractive
- Easy to find
- Provide necessities
Imtiyaz Laundry
Soapify has identified 5 main competitors which are Dahlia Laundry, Adan Laundry, Imtiyaz
Laundry, Bubblelab and Mrs Dobi. A survey by the business reveals that each of the
competitor controls a percentage of the market as shown below:
Table 6.6.2 Adjusted market share after the entry of the business
Soapify 5% 593,244
Sales forecast for Soapify Year 2019 (average sales – RM49,437 per month)
Month Sales
January 49,720
February 48,950
March 49,410
April 49,134
May 49,670
June 49,960
July 49.320
August 48,950
September 49,730
October 49,500
November 49,650
December 49,250
Total 593,244
6.8 MARKET STRATEGY (MARKETING MIX)
6.8.1 Product
Soapify has our own market strategy in promoting our services. Our company
have decided to market our services by providing excellent services and using
a good quality of raw materials such as detergent and softener to wash the
clothes. Soapify also came with new innovation which is we will deliver the
clothes to your doorstep. Our new innovation will make our customers life
easier since they don’t have pick up their clothes at our shop. Besides that,
we also provided free delivery to the place that not exceed 15km from our
business location
6.8.2 Price
Our service will be charged according to the price each service. The selling
price for our service is RM15.00 which are cheaper and more reasonable
among the other competitors.
6.8.3 Place
We have chosen Seri Iskandar Business Center which located at the center of
Seri Iskandar to market our business. Our business location is one of the
strategic place since it is located in town and it will ease our delivery activities.
Promotion strategies are really important in our business since we are a new
business. We need to inform our customers about our services specialty to
attract them. As a new company, advertisement are really important in order
to ensure our business and services are well known in the market. Hence,
Soapify plan a few strategies that will promote our services to people that live
in Seri Iskandar:
Social Media
Flyers
Sales Promotion
6.9 Marketing Budget
Fixed Asset
Working capital
Other Expenses
TOTAL
OPERATIONAL PLAN
7 Operational Plan
First, we pick up customers order from their place and we will wash and dry
their clothes. Then, after the clothes are dry, we will fold their clothes
The process requires about an hour to ensure the clothes completely ready
need to archive
Clothes are weighed using weighing scale and label the clothes with the
customer details.
Clothes are transferred from the weighing area to the operational area.
Clothes are put in the washer for 30 minutes according to the order
received.
Number of outputs per month = Average sales forecast/Sale price per unit
= 49,437/15
= 3,296
= 3,296/26
= 127
= 127/9
= 14
Material Material
Detergent Tesco Stores (M) Sdn. Bhd. (521419-K),
Level 3,
No. 3 Jalan 7A/62A,
Bandar Menjalara,
52200 Kepong,
Kuala Lumpur,
Malaysia.
Softener Tesco Stores (M) Sdn. Bhd. (521419-K),
Level 3,
No. 3 Jalan 7A/62A,
Bandar Menjalara,
52200 Kepong,
Kuala Lumpur,
Malaysia.
Machine No of machine
Washing machine 7
Dryer machine 5
Machine Supplier
Samsung 10.5 kg Front load Sen Heng
washer
Total Operation Cost = Direct Material Cost (total raw material) + Direct Labor Cost
Business hour = 8 hours per day (10.00 a.m until 7.00 p.m)
Operating hour = 8 hours per day (10.00 a.m until 7.00 p.m)
Working days = 6 days per week (Wednesday – Monday)
16700 2450
TOTAL
ADMINISTARTIVE PLAN
8 Administrative Plan
8.1.1 Vision
To be one of the leading service laundry company providing 100%
hygiene to all people in the least possible of time and price. To be
recognized as a company providing safe, reliable and sustainable
services to all segments of public and private institutions.
8.1.2 Mission
To provide first class service to our customers by delivering
superior quality and services
8.1.3 Objectives
I. To make the life of busy people easier by delivering back clean
laundry to them
II. To be the best delivering laundry services that deliver back a
clean and fold clothes back to the customer
III. To become Greener
IV. To demonstrate professional behavior in every job we engage
in; and to maintain high standards at all times
8.2 Organizational Chart
General Manager 1
Administrative Manager 1
Financial Manager 1
Marketing Manager 1
Operational Manager 1
General Manager
1 2,200
TOTAL 6
8.6 List Of Office Furniture & Fitting and supplies
2 159.00 318.00
TOTAL 3 133.00
Table 8.6.2 Machinery and Equipment
TOTAL 5 800.00
8.7 Administrative Budget
ITEMS TOTAL
TOTAL 10 070.00