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    Site Migration Checklist

    Uploaded by

    Highlights Football
    This document provides a comprehensive checklist of 65 items to consider when migrating a website. The checklist covers technical aspects of the migration like backing up the site, setting up a staging site, updating URLs and links, ensuring proper redirects are in place, and maintaining analytics. It also includes SEO best practices such as verifying the sitemap, resolving duplicate content, and monitoring rankings and traffic after the migration. The goal of the checklist is to guide website owners through the complex process of migrating a site and minimizing any negative impacts to its performance or search visibility.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Site Migration Checklist

    Uploaded by

    Highlights Football
    40 views3 pages
    This document provides a comprehensive checklist of 65 items to consider when migrating a website. The checklist covers technical aspects of the migration like backing up the site, setting up a staging site, updating URLs and links, ensuring proper redirects are in place, and maintaining analytics. It also includes SEO best practices such as verifying the sitemap, resolving duplicate content, and monitoring rankings and traffic after the migration. The goal of the checklist is to guide website owners through the complex process of migrating a site and minimizing any negative impacts to its performance or search visibility.

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    This document provides a comprehensive checklist of 65 items to consider when migrating a website. The checklist covers technical aspects of the migration like backing up the site, setting up a staging site, updating URLs and links, ensuring proper redirects are in place, and maintaining analytics. It also includes SEO best practices such as verifying the sitemap, resolving duplicate content, and monitoring rankings and traffic after the migration. The goal of the checklist is to guide website owners through the complex process of migrating a site and minimizing any negative impacts to its performance or search visibility.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    40 views3 pages

    Site Migration Checklist

    Uploaded by

    Highlights Football
    This document provides a comprehensive checklist of 65 items to consider when migrating a website. The checklist covers technical aspects of the migration like backing up the site, setting up a staging site, updating URLs and links, ensuring proper redirects are in place, and maintaining analytics. It also includes SEO best practices such as verifying the sitemap, resolving duplicate content, and monitoring rankings and traffic after the migration. The goal of the checklist is to guide website owners through the complex process of migrating a site and minimizing any negative impacts to its performance or search visibility.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    The Ultimate Website Migration

    Checklist for 2022

    Website migration is a complex and challenging process.

    To help you out, we have created a checklist, which can be used both as a guide and an
    interactive blueprint for a site move of any type.

    Your migration case


    ● Moving from HTTP to HTTPS
    ● Changing the domain name
    ● Changing URLs
    ● Changing your site navigation
    ● Migrating a part of a website
    ● Moving to a new server
    ● Moving to a new CMS or framework
    ● Redesigning a site
    ● Adding a mobile version
    Your migration Checklist (65 items)
    ● Carefully consider if migration is the right choice
    ● Backup your site
    ● Use a sandbox (staging site) (perform all your work on staging first)
    ● Plan to migrate during a slow period (during the weekend, or when traffic is low)
    ● Crawl your site before the migration
    ● Benchmark your analytics (existing performance to maintain after migration)
    ● Map all changed URLs from old to new
    ● Review the latest version of CMS (WordPress, Shopify or any other CMS)
    ● Review the latest version of Plugins/Apps (WordPress, Shopify or any other CMS)
    ● Set up GSC and GA (use existing code from old site)
    ● Review XML Sitemap (Compare Sitemap with Staging and Live site)
    ● Review HTML sitemap in the website
    ● Manage and submit sitemaps
    ● Review Robots.txt
    ● Ensure Google Search Console is properly set up
    ● Claim all 4 versions of the website ( Review www redirects)
    ● Check for issues (5xx,4xx,3xx)
    ● Make sure the website is mobile-friendly
    ● Improve site speed (Mobile and Desktop)
    ● Perform web accessibility check (ADA Compliance)
    ● Setup SSL Correctly (https://)
    ● Check for HTTP(S) server errors
    ● Review broken links
    ● Update all internal links
    ● Self-canonicalize all new pages
    ● Identify and address any removed pages
    ● Ensure that a custom 404 page is in place
    ● Review other associated meta tags
    ● Keep analytics in place at all times
    ● Redirect all changed links
    ● Check structure issues (HTML/CSS)
    ● Check for URL structures (SEO Friendliness)
    ● Resolve duplicate content issues
    ● Optimize SEO Titles with unique titles for each page
    ● Review hreflang (if the site is multilingual)
    ● Review schema (Migrate existing schema correctly)
    ● Review Open Graph Tags
    ● Review thin contents
    ● Maintain proper reverse SILO structure (Strategic Internal Linking)
    ● Review proper citation signal (NAP: Name, Address, Phone Number)
    ● Embed Google Map in the footer
    ● Check for proper site title, tagline, and favicon (don’t leave default)
    ● Check for social media page links
    ● Check for demo(dummy) pages and contents (and remove them)
    ● Check all the redirection (if available)
    ● Check the links of the header, footer, sidebar and menus
    ● Maintain existing redirects
    ● Check if the media is being redirected to the same file URL
    ● Check the images in the blog. Import all images with the same file name and location
    ● Setup Website Security
    ● Check Forms (are they all sending info to the correct email)
    ● Check Google Analytics Goal Tracking
    ● Review Content Delivery Network (CDN)
    ● Keep control of the old domain (if you moved to a new domain)
    ● Monitor your indexed page count
    ● Check for 404s and redirects
    ● Crawl your old URLs
    ● Update Google My Business and Bing Places
    ● Check malware in GSC
    ● Check manual penalty in GSC
    ● Monitor traffic, performance and rankings
    ● Mark dates in Google Analytics
    ● Properly manage PPC (domain change affects your ads)
    ● Update all other social media platforms links (in case of rebranding)
    ● Reach out for your most prominent links (in case of domain change)

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