Emerging Exponential Technologies: 20MBA302 Model Question Paper-2 Third Semester MBA Degree Examination, March 2022
Emerging Exponential Technologies: 20MBA302 Model Question Paper-2 Third Semester MBA Degree Examination, March 2022
8. CASE STUDY:
Vivek Rajkumar built and offered a full-stack agriculture production management
platform called ‘AIBONO - Using AI to Aid Precision Farming’ to synchronize demand
and supply in the fresh food segment. Using just in time technologies and farm
analytics, AIBONO helped farmers grow crops as per market demand, assisted
retailers in sourcing fresh fruits and vegetables directly from the farms throughout
the year, and provided end consumers with the best of perishable produce. There are
myriad issues faced by Indian farmers such as low farm yield, inadequate storage
facilities, inadequate transport logistics, and lack of an organized structure.
AIBONO’s business model, beginning with the pilot stage when Vivek, armed with an
engineering degree from IIT Madras, got into farming to solve the problems of
farmers using digital technologies. Vivek began by farming paddy and banana on his
ancestral land. Though he did not make a profit, he gathered a lot of farm data,
including the amount of fertilizer and water used, the types of seeds used, etc., and
built a digital platform that could provide real-time precision agriculture services to
farmers by processing all the parameters on a farm.
AIBONO’s initial Farm Management as a Service business model was implemented in
the Nilgiris wherein farmers outsourced measurement, production management, and
the decision-making processes to AIBONO. The company scaled up operations to
launch the ‘Smart Farming Collectives’ initiative wherein partner farmers shared
AIBONO’s resources and farmed collaboratively for mutual benefit and eventually
emerged as a Seed-to-Plate company. AIBONO transformed its revenue model over
the course of its business evolution.
The company’s future plan is to go for capacity expansion, supplying produce to large
organized retail chains, home delivery of perishable produce through last-mile delivery
partners, and partnering with more young farmers who are well-versed in using the
internet and electronic devices.
Questions:
1. How digital technologies can help synchronize demand with supply
in agriculture? (05 marks)
2. How supply chains in agriculture can be made lean? (05 marks)
3. Give the importance of rapid learning and pivoting for start-ups in India.
(05 marks)
4. What are the challenges that fresh food aggregators might face in India.
(05 marks)