Aspects of Business Culture: 1. Individualism or Collectivism. in Individualistic Cultures People Think Only

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Aspects of business culture

1. Individualism or Collectivism. In individualistic cultures people think only


about themselves, they are like independent actors, who do different
things alone. In collectivistic cultures people do everything in a team.
Collectivist cultures emphasize the needs and goals of the group as a whole
over the needs and desires of each individual. In such cultures,
relationships with other members of the group and the interconnectedness
between people play a central role in each person's identity.
2. Uncertainty avoidance. Uncertainty avoidance is how cultures differ on the
amount of tolerance they have of unpredictability. In cultures with a low
level of uncertainty avoidance people don’t think about details, for them
unknowing is not important, they can live with this easy. In cultures with a
high level of uncertainty avoidance people focus on detailed planning, they
must know everything and it is hard for them to live in uncertainty.
3. Power distance. Power distance is a term that describes how people
belonging to a specific culture view superior/subordinate relationships. Low
power distance companies have a flatter structure and more equitable
hierarchy. With low power distance, decision-making often requires
additional justification amongst members. In cultures with a high power
distance every member of the society, company , has their own well-
defined position in the hierarchy, and it needs no further clarification. Here,
people with more power are usually the decision-makers and questioning
their authority is rare.
4. Masculinity. What is masculinity? Masculinity is penetrative. Penetrative
means focused, unbending, and able to dominate. Cultures with a high
masculinity have more values connected with men, for example –
competition, number 1 and so on. Cultures with a low masculinity have
common values with men and women. By the way, for women important
values are kidness, building relationships and reaching agreements. In
addition I want say that in this cultures the gap between men and women is
not too deep.
5. Long-term or short-term orientation. Long-term orientation refers to the
belief in society members that the future is more prosperous than present.
To the future more prosperous, members are ready to take corrective and
preventive action in the present . The fostering of virtues oriented towards
future rewards, in particular perseverance and thrift. Its opposite pole,
short-term orientation, stands for the fostering of virtues related to the
past and present, in particular, respect for tradition, preservation of ‘face’,
and fulfilling social obligations.
6. Corporate culture. Corporate culture refers to the organizational culture
that encompasses the vision, values, behaviors, and practices of a
company. Corporate culture starts with the company’s vision. Normally, a
vision is a single phrase that communicates exactly what the purpose of the
company is. Then, corporate culture dictates how people should behave
when at work, what values should drive their performance, and what
practices should be implemented to achieve the vision. In most cases,
corporate culture shapes an individual in the organization.
7. National culture. National culture is formed on the values and beliefs that
are in the constitution of a country. National culture affects how a business
operates in one particular country. The benefits that national culture seeks
to address are unity, peace, love, and inclusivity in most cases. But if such
values are not adhered to, then national culture cannot influence the
outcome of an organization . National culture is more profound in the
values of behaviors and leadership.

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