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MRA Assignment: by Chitra Mukadam

The document provides an assignment for analyzing point of sale data from a cafe chain restaurant to make recommendations to increase revenue. It outlines exploring trends in consumer behavior at different times/days, identifying popular combos, and discontinuing underperforming items. Key findings include tobacco being the highest revenue category. Food and beverages see peaks on weekends and evenings. The analysis identifies the top selling items and suggests combos based on commonly purchased item sets.

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784 views

MRA Assignment: by Chitra Mukadam

The document provides an assignment for analyzing point of sale data from a cafe chain restaurant to make recommendations to increase revenue. It outlines exploring trends in consumer behavior at different times/days, identifying popular combos, and discontinuing underperforming items. Key findings include tobacco being the highest revenue category. Food and beverages see peaks on weekends and evenings. The analysis identifies the top selling items and suggests combos based on commonly purchased item sets.

Uploaded by

A d
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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MRA By

Assignment Chitra Mukadam


Assignment Snapshot
"The data set provided to you is the data set of a Café Chain for one of its restaurants. Do a
thorough analysis of the data and come up with the following analysis and present it in a
PowerPoint deck of 10 – 20 slides.
The owner of the restaurant wants you to use this data to come up with a set of recommendations
that can help his Café Chain increase his revenues. He has not been able to launch a loyalty program
and is unable to provide you with a data set that has customer level information. But, he is able to
provide you with a data set for POS (point of sale data) for one of his chains.
1. Exploratory Analysis
• Exploratory Analysis of data & an executive summary of your top findings, supported by graphs.
• What kind of trends do you notice in terms of consumer behaviour over different times of the day
and different days of the week? Can you give concrete recommendations based on the same?
• Are there certain menu items that can be taken off the menu?
• Are there trends across months that you are able to notice?
2. Menu Analysis-
• Identify the most popular combos that can be suggested to the restaurant chain after a thorough
analysis of the most commonly occurring sets of menu items in the customer orders. The
restaurant
Exploratory
Analysis
Item Categories Revenue analysis

• There are 8 item categories


available at Café.
• Tobacco sales is highest
making 44% of total revenue
followed by Food at 33% and
Beverage at 16%.
Volumewise analysis

• Number of orders are 38%


for Food followed by
Beverages 31% and Tobacco
23%
Revenue share vs Quantity share

Revenue Quantity
• Nirvana Hookah from Tobacco is highest selling item contributing 5%
to total sale
• From beverage category Cappuccino is favourite along with Mineral
Highest Selling Items water,Masala cutting chai and Moroccan mint tea.
• Great Lakes shake,Poutine with Fries,Jr Chl avalanche and B.M.T.
Panini are high selling food items.
Highest selling Items

Food Tobacco
Highest selling Items

Beverages Liquor
Monthly sales Trend
December is the month with highest sales

• Sales of products
increases from June and
peak up in Dec month.
• From Jan till June sales
usually is low for all the
products.
• The months of July and
August notice sharp
increase in sales for Food
and Bevereage
• Liquor and Tobacco
shows contrasting trends
for other months except
December when the sale
peaks up for both alike.
Day wise sales Trend
Overall demand is highest on Saturday.
Consumer preference based on Day of week
Hour of the Day sales Trend
Sales shows steady progress from 1100 hours onwards. Restaurant makes max sales in the evenings
between 1900-2300 hours. Peak time is 1900-2000 hours

• Peak time of selling Beverages


are from 4PM to 8PM
• Peak time for selling Food items
is from 4PM to midnight
• Peak time for selling Liquor is
from 8AM till midnight
• Peak time for selling Tobacco is
from 8PM to midnight
• Tobacco and Wine are sold
throughout the day but increases
up in night.
• Merchandise, Miscellaneous and
Liquor and tobacco are the
categories of product sold mostly
in night.
Items to be discontinued
All Items where sale is less than 20 in quantity should be discontinued
Items to be discontinued
Items to be discontinued
Items to be discontinued
Most
Commonly
Occurring
Sets Of Menu
Items In The
Customer
Orders
Top 20 Items by sale and Suggested Combo
meals
• Nirvana Hookah + Cappuchino +
Hazelnut flavour
• Great Lakes shake + Sambuka +
Poutine with fries
• B.M.T. Panini + French fries +
Cafelatte
• Maggi NDL Arrabiata + Sambuka
• JR CHL Avalanche + N R G
Hookah

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