Libertyville Sports Complex - Budget
Libertyville Sports Complex - Budget
Libertyville Sports Complex - Budget
The Libertyville Sports Complex (LSC) is owned and operated by the Village. The LSC was
built on 48 acres of land purchased by the Village in 2000. A fund was established in 2001 to
account for the revenue and expenditures associated with the LSC. The facility opened in June
of 2002. The LSC 'campus' features an indoor 160,000 square-foot recreation, sports and event
facility with an Indoor Events Center with two (2) multi-purpose indoor turf fields, eight (8) multi-
use basketball courts, Conference and Party Rooms, a full service Fitness Center and other
amenities. The outdoor portion of the LSC campus is comprised of a Golf Driving Range &
Clubhouse, as well as a Softball Field with lights. A miniature golf course, also on the LSC
campus, is leased to a private management company
2014-15 Goals
1. Operations: Continue to improve the overall operation of the LSC business units
focusing on the customer experience and customer service. Management supervision, and
observation, along with interaction with customers, will facilitate successful fulfillment. Monthly
safety and security reviews will help ensure a positive atmosphere for our customers. Weekly
meetings with Staff, along with regular reviews with hourly staff and Managers on Duty, to
provide leadership, clarity and understanding of operational efforts. Weekly meetings with senior
Staff, and frequent one-on-one interaction with Staff helped ensure successful operation of
events and programming. Frequent meetings with Managers on Duty (MOD's) and hourly staff
helped communication of operational expectations to front-line employees. Established a
Department Safety Committee, which met monthly to review current and long-range safety
within the facility. The LSC was voted as a Top Pick in the 2014 Daily Herald Reader's Choice
Award for Best Family Value, Best Park District-Department, Best Yoga Classes, Best Fitness
Center, and for the 3rd year in a row Best Golf Driving Range.
2. Sales and Revenues: Revenue production and improving profit margins of each business
unit at the LSC remains a priority. Maintaining our current clients and developing new business
partnerships will be pursued aggressively. Increasing participation in our daily ‘walk-up’ Open
Gym business and increasing LSC sponsorship revenues will be a focus. Continue regular
sales-specific meetings with front-line Staff responsible for generating revenue. Revenues are
projected to increase in several areas including Sports Floor Rentals, Birthday Parties, Open
Gym usage, Fitness Center memberships and Concessions which are projected to surpass
revenue goals. Retention of key incumbent clients was accomplished, as well as development
of new business. Sales meetings were held at least twice a month with key sales producing
Staff members helped monitor, forecast and stay aggressive in sales efforts. Lease Agreement
with the management firm operating the Miniature Golf Course extended their agreement for 3
additional years. New client, Illinois Bone & Joint Institute, signed 5-year lease agreement for
first floor office space.
3. Programming and Events: Improve all programs that we operate increasing revenues along
with customer participation. Continue to grow our rental business and with clients that annually
rent our facilities. Continue our “owned” events to drive revenues, customer discovery and
awareness. Adding at least two more unique events or programs to build our calendar and
expand our portfolio of capabilities and new revenue streams. Youth basketball tournaments
and youth basketball training organizations continued to increase their usage of the LSC.
Special event Rentals, particularly private corporate events continued to grow, including Holiday
Parties. Bar/Bat Mitzvah parties remained strong, and popular. Increased participation in youth
volleyball produced greater rental space from local Volleyball organization. Several new rental
events at the LSC included a combine tryout-day with a pro indoor football team, local US Army
office conducting major recruiting operations with newly signed recruits, and a national Sports
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Festival organization selecting the LSC as a major Chicago site for their 3-Day Sports Festival
event. 'Annual' events conducted by the LSC such as HalloweenFest, the 4th Annual Free
Throw Challenge and the 4th Annual Blackhawks Roadwatch Party continued to be popular
events earning positive publicity for the LSC. The 3rd Annual Kids Triathlon at Adler Park &
Pool, conducted by our Fitness Center Staff and Adler Staff, grew in participation.
4. Marketing and Awareness: Heighten the awareness of each business unit of the LSC with
aggressive marketing, publicity, promotion and advertising. Continue to develop creative,
consistent, and regular messaging to attract consumer business and enhance the LSC image
and reputation in the marketplace. Increase database customer information by 15%. Increase
use of e-mailings, E-blasts and other electronic marketing mediums by 15%. Create ‘followings’
for the LSC business units with Facebook, Twitter and other social mediums. Finalize plans for
exterior Signage at the LSC. Gain roadside and ‘trailblazing’ LSC directional signage on County
and State roads leading to the LSC. A good marketing mix of promotion, advertising and
publicity helped the branding and marketing awareness of each LSC business unit. The "It
Keeps Getting Better" slogan was incorporated in print advertising to enhance consistent LSC
branding and image. E-mail messaging of both the LSC E-Newsletter and the Driving Range E-
CLUB increased by over 20%. Fitness Center members received emails on a regular basis
improving our marketing and communication with our membership. Email database increased
by 15%. Several feature stories appeared in local papers showcasing LSC business units.
Social media gained some traction with introduction of Twitter Tuesday. The LSC Website
improved in its content and provided current information so as to attract more page viewers and
more 'hits' to our Website for information.
5. Alliances: Continue to culture, build and create alliances with Libertyville area businesses,
the Lake County corporate market, Chambers of Commerce, Convention & Visitors Bureaus,
local school districts, MainStreet Libertyville, schools and other key strategic partners. Continue
the relationships with the major professional sports teams and the major universities in the
Chicagoland region, and State, to enhance our sports reputation and our facilities. Strong
alliances continued with the many businesses, organizations, schools and strategic partners of
hte LSC. Participation and cooperation took place with Visit Lake County, MainStreet, the
GLMV Chamber of Commerce, Libertyville Township, School Districts #70 and #128, local park
districts and others. Relationships continued with Chicago's professional and amateur sports
teams with summer camp involvement with the Chicago Bulls, White Sox, Bears, Red Stars
women soccer, Chicago Wolves, Chicago Cubs and Northwestern University. The Chicago
Blackhawks Roadwatch Party at the LSC was another successful partnership producing positive
image and reputation for the LSC, receiving much Chicago area media awareness.
7. Customer Knowledge: Regular on-site interaction, observation and dialogue with our
customers to learn their experiences and gain their insight to improve our programs and
operations. Continue to seek customer ideas to earn repeat business, learn of new business
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opportunities and add more testimonials to share with potential clients. Use of surveys to give
us firsthand customer knowledge. Increase use of social media communication for customer
knowledge. Regular interaction occurred with a wide variety of our customers to gain
knowledge of their experience at our LSC facilities. Timely follow up phone calls and emails
were made to Facility Rental clients to allow for direct feedback, information and suggestions.
Staff was active and successful in gaining comments and/or written feedback, providing dozens
of excellent testimonials which will be featured on theLSC website. The database information of
our clients increased accordingly, particularly with our programs and special events, allowing us
to increase email correspondence to attendees of our events.
2015-2016 Goals
1. Operations - Continue to find ways to improve our overall operation, customer service and
safety at each of our business units at the LSC. This will be accomplished through increased
inspections, increased communication and training of Staff, and regular observation reviews of
our facilities, events, programs, offerings, and infrastructure. Continue regular weekly Staff
meetings to ensure communication, status reports and follow up on key operational matters.
Continue to interact with our customers, rental clients, and members via written and face-to-face
dialogue, to gain feedback of their customer experience.
2. Marketing - Continue to drive awareness to our LSC facilities and its programs, activities,
events and opportunities with aggressive and consistent messaging in marketing, promotion,
publicity and advertising. Continue to develop creative marketing to attract consumer business,
as well as augment our image and reputation. Increase the awareness of each of the business
units of the LSC to drive sales. Utilize an effective marketing mix of print, electronic and social
media. Increasing the database to our e-lists by 10%, and having consistent e-blasts to our e-
lists at least once a month. Enhance the LSC Website with current and newsworthy information
to attract more visitors and 'hits' to the LSC website by 10%.
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3. Sales & Revenues - Continued emphasis, as a daily business focus, to increase sales and
revenues at the LSC campus. Add at least two new facility rental clients for private events.
Create at least one new source of revenue to add to the LSC portfolio. Add at least two new
Sponsorship opportunities. Continue to pursue Naming Rights of the LSC and mini naming
rights of the fields and courts inside the LSC. Continue weekly Staff meetings to review general
sales updates, as well as meetings twice a month with key revenue producing Staff members to
keep a dedicated emphasis and brainstorming on sales.
4. Events, Programming and Rental of Space - Continue to retain and grow our existing
customer base for Rental of Space inside the LSC, as well as the pursuit of new business
clients for the rental of space for special events, leagues, tournaments and other uses of the
LSC. Gain at least two (2) new clients to host events to gain new revenue streams for the LSC.
Continue to produce our annual branded events and seek to add another event that we can
'own'.
5. Alliances - Continue to culture and strengthen alliances with Libertyville area businesses, the
Lake County corporate market, local Chambers of Commerce, Convention & Visitor Bureaus,
local school districts, MainStreet Libertyville, Libertyville Township and other key strategic
partners. Maintain the relationships with Chicago professional and amateur sports teams, as
well as universities and colleges in the state and region, to enhance the sports reputation and
image of our facilities.
6. Maintenance - Increase the regular inspection of our equipment, facilities and grounds to
provide an excellent experience and a safe environment for our customers to enjoy. Monthly
reports and updates will continue, as well as frequent inspections of our facilities. Monitor daily,
and communicate regularly, with outside contractors assigned to perform custodial, grounds and
other maintenance..
7. Capital Improvement Projects - Fulfillment of all Capital Improvement Projects approved for
completion for the '15-'16 fiscal year, as well as taking the necessary steps to prepare for the
planned Capital projects for short and long range implementation. Provide a smooth and
efficient move with the Bolander-LSC Transition Project and integrate into the daily operations
at the LSC.
Performance Data
Output Measures
Adult Soft Ball Teams 103 109 105 80 102
Adult Soccer Teams 71 71 62 62 62
Youth Soccer Teams 135 140 104 84 84
Health Club Memberships 810 850 920 945 970
Birthday Parties Booked 171 138 144 140 140
Sports Complex Visitors 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000
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DEPARTMENT SUMMARY
SALARIES
INDOOR & WAGES
SPORTS 858,660
178,042 883,276
213,404 905,185
243,465 904,756
239,124 949,935
248,465
GOLF LEARNING CENTER 30,210 19,434 16,705 18,000 19,585
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VILLAGE OF LIBERTYVILLE MUNICIPAL BUDGET
LIBERTYVILLE SPORTS COMPLEX - REVENUES 60-60
GENERAL REVENUES
690 INTEREST INCOME 0 0 0 0 0
696 LAWSUIT SETTLEMENT 0 0 0 0 0
698 BOND PROCEEDS 0 0 0 0 0
697 TRANSFER FROM OTHER FUNDS 332,000 2,108,030 904,055 900,000 1,035,230
699 MISCELLANEOUS
Subtotal General Revenues 332,000 2,108,030 904,055 900,000 1,035,230
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SPORTS COMPLEX – INDOOR FACILITY
Maintenance
Grounds Maintenance Supervisor 1 (4%) 1 (4%) $3,300
Ballfield Maintenance - 1 4,950
Parks Facility Technicians 1 (70%) 1 (70%) 32,760
Parks Maintenance Technician I 1 (100%) 1 (100%) 36,060
$77,070
Fitness
Recreation Supervisor 1 1 $73,560
Group Fitness Supervisor (Part-Time) 32,500
Group Exercise Instructors/Supervisor 64,020
Babysitting 12,515
Fitness Desk and Floor Leaders 53,000
Personal Trainers 22,495
$258,090
Facility Rentals
Concessions $20,450
Birthday Parties 5,112
Front Desk Attendants 55,788
Climbing Wall 27,342
MOD 46,013
$154,705
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Account Detail
706 Materials and Supplies - Sports 714 Maintenance of Grounds
Replacement Equipment $10,000 Contractual Maintenance $35,000
Softball 5,000 Ball field Infield Renovation 2,500
Basketball 9,000 Snow Plowing 35,000
Other Program 2,000 Parking Lot 3750
Portable Toilet 1,000 $76,250
Repairs 3,000
Misc Rental Equipment 3,000 720 Insurance
$33,000 Medical $108,830
Dental 5,820
707 Contracted Services Life 450
Adult Basketball Officials $15,500 $115,100
Softball Officials 18,000
Soccer Officials 27,250 721 IRMA
Football Officials 2,500 Annual Contribution $39,910
Youth Basketball Officials 9,100 Deductible 10,000
$72,350 $49,910
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VILLAGE OF LIBERTYVILLE MUNICIPAL BUDGET
LIBERTYVILLE SPORTS COMPLEX - INDOOR SPORTS CENTER 60-6001
8- 789 TECHNOLOGY EQUIPMENT & REPLACEMENT 12,000 12,000 12,000 12,000 12,000
TOTAL TRANSFER 12,000 12,000 12,000 12,000 12,000
TOTAL INDOOR SPORTS CENTER EXPENDITURES 1,653,195 1,837,557 1,788,050 1,851,049 1,986,695
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SPORTS COMPLEX – GOLF LEARNING CENTER
Pro Shop
Part Time $65,000
Account Detail
706 Materials and Supplies 733 Materials & Supplies – Pro Shop
Cable – Netting Repairs $3,500 Debit Cards $7,200
Automatic Tee Machines 1,500 Range Balls 10,000
Miscellaneous 440 Mats and Tees 2,000
$5,540 Miscellaneous 800
$20,000
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VILLAGE OF LIBERTYVILLE MUNICIPAL BUDGET
LIBERTYVILLE SPORTS COMPLEX - GOLF LEARNING CENTER 60-6002
TOTAL GOLF LEARNING CENTER EXPENDITURES 288,691 261,067 289,015 266,062 295,040
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VILLAGE OF LIBERTYVILLE MUNICIPAL BUDGET
LIBERTYVILLE SPORTS COMPLEX - FAMILY ENTERTAINMENT CENTER 60-6003
2- 720 INSURANCE 0 0 0 0 0
2- 721 INTERGOVERNMENTAL RISK MGMT AGENCY 0 0 0
2- 793 IL MUNICIPAL RETIREMENT FUND 0 0 0 0 0
2- 794 FICA/MEDICARE 0 0 0 0 0
TOTAL EMPLOYEE BENEFITS 0 0 0 0 0
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SPORTS COMPLEX – DEBT SERVICE
This division is responsible for the proper reporting and accounting of funds to pay debt service
on the bonds to build the Libertyville Sports Complex. In 2000, $5 million in general obligation
alternate bonds were issued to buy the land and in 2001 $20 million in general obligation
alternate bonds were issued to construct the facility. Two years of capitalized interest was
included in the bond issues. In 2004, $2,435,000 in general obligation alternate bonds were
issued to refund the taxable portion of the $20 million dollar bond that was issued in 2001.
Account Detail
795 Principal Payments
Series 2010 G.O. Bond A $75,000
Series 2010 G.O. Bond B 175,000
Series 2010 G.O. Bond C 505,000
$755,000
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VILLAGE OF LIBERTYVILLE MUNICIPAL BUDGET
LIBERTYVILLE SPORTS COMPLEX - DEBT SERVICE 60-6004
5- 799 MISCELLANEOUS 0 0 0 0 0
TOTAL COMMODITIES 0 0 0 0 0
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VILLAGE OF LIBERTYVILLE MUNICIPAL BUDGET
LIBERTYVILLE SPORTS COMPLEX - SUMMARY BUDGET
DEBT SERVICE () - - - - -
NET INCOME/(LOSS) FAMILY ENTERTAINMENT CENTER 47,995 60,025 69,330 41,349 43,200
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