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    Advertising Has Become Too Great An Influence On Young People

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    Tooba Farooq

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    Advertising Has Become Too Great An Influence On Young People

    Uploaded by

    Tooba Farooq
    40 views2 pages

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    © © All Rights Reserved

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    40 views2 pages

    Advertising Has Become Too Great An Influence On Young People

    Uploaded by

    Tooba Farooq

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    ADVERTISEMENT AND ITS IMPACT 4

    “Advertising Has Become Too Great An Influence On Young People.”

    When we buy any product or service, we like to feel that we decided to buy based on our desires.

    However, this is not always the case. Most of the time we buy what has been intensively

    advertised. This applies especially to young people. The influence that advertising has on them is

    enormous, taking away from them most of their will and ability to make a good decision based

    on some thought. We see this undue influence, especially on the way young people dress, the

    things they ‘must have’, and even the food they eat.

    Firstly, what young people wear is based to a great extent on what is advertised. Gone are the

    inexpensive, traditional garbs that were good enough for our parents and grandparents. All it

    takes is for a few advertisements on the mass media for young people to feel that they have to

    dress in that way to look expensive. Taking advantage of this, the merchants sell garments made

    of cheap materials, like cotton jeans, at any price they like. The demand creates the supply. That

    they are paying more than the materials are worth is furthest from the young people’s minds. It

    seems to be enough that they have the ‘latest’ and are in the crowd. Keeping up with the trend

    can be very expensive, the merchants are constantly coming up with new goods –accompanied

    by intensive advertising. The cost to indulgent parents can well be imagined. (Sohail, 2016).

    Another effect of the ads is the tendency for young persons to own the latest gimmicks in town.

    It is no more enough to own just a headphone. The latest headphone has to come with a series of

    modern gadgets like a radio, a camera, and several other gadgets that have nothing to do with a
    ADVERTISEMENT AND ITS IMPACT 5

    piece of communication equipment. When the headphone first appeared, it was just a convenient

    hand-held communication link- a great boon. Nowadays, if one owns a headphone that just

    makes and receives phone calls, one feels inferior. In addition to the headphone, there are also

    several other gadgets-like portable CD players which young people just must have and compete

    with each other to own the latest model. All this is the result of advertising.

    Finally, what young people eat is also a result of the bad influence of advertisement.

    Surprisingly, they gorge themselves on fast food, against all their better judgment, and against all

    the good eating habits that they have been inculcated within the school. The result is obesity and

    the host of ill-health that accompanies such food. There is also the matter of their not getting

    enough nutrients and getting too many toxic substances. Little do they bother that the result will

    be bad for their health and often create long-term or even permanent damage to their bodies. It

    seems to be enough to be with the latest trend that is advertised intensely.

    Of course, we should allow advertisers to create an awareness of their wares; but, what is

    happening is that their intense advertising is creating problems for others. Is it wise to allow

    them to continue filling their coffers to the disadvantage of young people and the money of their

    hard-working parents? Perhaps it is time for the consumers, particularly young people, to wake

    up to reality.

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