What Is The Planning Process?: Views
What Is The Planning Process?: Views
What Is The Planning Process?: Views
The planning process is the steps a company takes to develop budgets to guide its future
activities. The documents developed may include:
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Develop objectives
Develop tasks to meet those objectives
Determine resources needed to implement tasks
Create a timeline
Determine tracking and assessment method
Finalize plan
Distribute to all involved in the process
We're going to follow Mark, a department manager in a large company, as he develops a tactical
budget for his sales department for the next year.
Step One: Develop Objectives
The first step in the planning process is to determine what you want to accomplish during the
planning period. A long-range strategic plan might focus on specific market share achievements
five years in the future, while a department-level operating plan might target implementation of a
new method of tracking sales orders in the next quarter.
Mark is focused on annual objectives for his sales department, and so he begins by establishing
sales goals for his team for the next year, and also defines a project he'd like to implement that
automates the sales order process.
Step Two: Develop Tasks to Meet Those Objectives
The next step is to come up with a list of required tasks to meet the objectives defined. In our
example, Mark determines the sales per month required to meet the sales goal he is targeting, and
also lists out a few main tasks relating to the automation process - including selection of the tool
and training for the team on its use.
Step Three: Determine Resources Needed to Implement Tasks
Next, resources to implement the objectives need to be determined. In this case, 'resources'
includes both the people needed to implement the plan and the supplies or other resources
needed to support those people. For the sales department, this might include the salespeople, a
sales administrator, various supplies such as brochures, and funds for an advertising campaign to
increase the number of prospects in the sales team funnel.
Step Four: Create a Timeline
The timing of resources now needs to be determined. For example, Mark anticipates the
marketing campaign will start at the beginning of the year, and this will increase the number of
prospects for the sales team for the second half of the year. Based on this, he shows the
marketing campaign resources being spent in the first two months of the year, and the need for
hiring of an additional salesperson near the end of the second quarter.
Step Five: Determine Tracking and Assessment Method